Jean-Philippe Borel

JPB MEDIA & COACHING

Founder

Infosys

Program Manager

Project Manager

Capgemini

Sopra Group

Logica

Analyst

Providing Building Blocks to Solopreneurs

I have always loved building SYSTEMS.

At 24 y/o, I built a small video game for fun.

In my late twenties / early thirties, I was a software developer in IT companies. I got the opportunity to be in a team that was building a BIG product for EDF (French Electricity Company) to manage electrical power plants. The cool part of that project was that I got to grow on many dimensions of software development: databases, server installations, object oriented programming and more.

From my early thirties, I moved into leadership roles but I would still create Excel products for myself to increase my productivity.

In 2021, I built my first web application using Bubble. I was expecting to release it as a SAAS to market but I decided not to. The product was good, myself and another user were using the system on a daily basis, but I didn’t believe it would work as a SAAS so I dropped the idea.

End 2022/ beginning 2023, I built my first website with Bubble.

On 13th of February 2023, I launched my Solopreneur business part time next to my full time corporate job and released my first online course.

On 11th of October 2024, I released Togenda, a new way to manage tasks with Notion.

I raise the level of my SYSTEMS constantly, it's an endless improvement loop.

My mental model is: "I am 0.1% stronger&wiser today than I was yesterday".

ADGtal

Helping consultants, coaches & creative founders escape 1:1 burnout by building calm, scalable systems.

If you’re drowning in delivery, manually onboarding clients, or stuck duct-taping your tech stack - you don’t need another course. You need clean, repeatable systems that just work.

That’s what I build for people like you.

What I Do:
	• Build AI-powered workflows for content ops, lead gen, and client onboarding
	• Automate marketing and CRM systems using Notion, Zapier, Airtable, and Make
	• Create internal GenAI tools for personal branding, ad analysis, and funnel clarity
	• Architect performance campaigns across Meta, Google & email — without fluff
	• Train teams and solopreneurs on how to use AI to scale smarter, not harder

Results & Highlights:
	• Coached 50+ founders, consultants, and marketers on building automation-first businesses
	• Built 13+ internal tools for creators and experts to streamline brand growth & decision-making
	• Partnered with digital-first agencies for white-label execution, system strategy, and AI integration

Whether you’re building your first productised offer, streamlining delivery, or scaling your brand without burnout - I help you get there faster (without needing to “get techy”).

Chief Conspirator

Hita Technology Pvt Ltd

As Director of Operations at HiTA, I lead cross-functional ops with a strong bias toward tech-enabled process design, CRM optimisation, and internal automation.

Core Wins:
- Designed marketing automation workflows that cut manual work by 40%
- Opened new revenue streams via strategic B2B partnerships
- Built the company’s CRM playbook from scratch

Director of Operations

pointdot

As a Performance Marketing Consultant at pointdot, I managed end-to-end digital advertising strategies for over 40 clients across diverse industries. My role focused on driving measurable growth through data-driven campaign execution, continuous optimisation, and strategic consultation.

Key Contributions:
 - Planned, launched, and scaled high-ROI campaigns across Meta, Google, and programmatic platforms.
 - Conducted in-depth performance audits and funnel analysis to identify growth opportunities and improve conversion rates.
 - Delivered personalised strategy sessions and performance reports to clients, ensuring clear ROI tracking and value alignment.
 - Tracking and set up of 1st party data and troubleshooting technical issues. 
 - Successfully reduced customer acquisition costs (CAC) and improved ROAS for multiple accounts through rigorous testing and automation.

Performance Marketing Consultant

​​​The QA (Quatred Advertising)

At Quatred Advertising, I partnered with brands in the F&B, eCommerce, and Real Estate sectors to help them achieve SMART business goals through performance-driven strategies and tech-enabled solutions. My focus was on bridging the gap between brands and their customers by leveraging data, digital platforms, and tailored omnichannel experiences.

Key Contributions:
 - Developed and executed custom omnichannel marketing models, uniquely curated for each brand to ensure maximum impact.
 - Aligned marketing initiatives with business objectives, ensuring campaigns directly contributed to revenue and growth KPIs.
 - Integrated technology and automation tools to improve customer journeys and retention.
 - Advised clients on performance insights, channel strategies, and scaling opportunities across paid and owned media.

Digital Strategist

The Brand Tribe

Sharing tips, tricks and insights from the magical world of digital marketing, with a dash of sarcasm.

Writer - Marketing and Digital

Cybrary

Teaching Assistant

Hoichoi TV

My work at hoichoi primarily involved in ensuring organic reach and discoverability of the platform across all possible channels, along with maintaining platform engagement for the users. I was also in charge of business analytics for the platform. Key areas of work:
- Search Engine Optimization: Technical and Non-technical
- App Store Optimization: Google Play(Android app and Android TV), Apple iTunes(iPhone, iPad and Apple TV), Amazon Fire TV, Roku. 
- Marketing Automation: Email(Promotional and Transactional), SMS, Push Notifications, automated work flows for platform engagement.
- Business Analytics.

Some tools used - Netcore, Mailchimp, Clevertap, Google Tag Manager, Google Analytics 360, Screaming Frog, AppsFlyer, Google Search Console, Google Data Studio.

Assistant Manager - Audience and Insights

Happy Marketer

Analyst - Inbound Marketing

Social Media and SEO

Deadshot Zine

I am the Co-owner and I handle Online Marketing at Deadshot Zine. When free, I write and click pictures too.

Co Owner

BQ Doha

I cover music and culture related news (including art exhibitions, international performances, etc.) in the GCC.

Music and Culture Correspondent

You’re great at what you do - but your backend is chaos.

You’re manually onboarding clients, writing the same emails 100 times, duct-taping tools together, and wondering how to scale your offer without cloning yourself (or turning into a funnel bro).

That’s where I come in.

I’m Abhiraj, a performance marketer turned AI automation coach, and the unapologetically ADHD founder behind ADGtal.

I help consultants, coaches, and small agency owners like you build calm, smart systems using AI, no-code tools, and a ton of ELI5 teaching.

Whether you’re:
	• A booked-out consultant stuck in 1:1 purgatory
	• A small agency owner juggling delivery and growth
	• A coach with strong IP but no scalable infrastructure

…I’ll help you turn your scattered workflows into a smooth, scalable business engine - without jargon, overwhelm, or generic advice.

What I bring to the table:
• AI-first systems for onboarding, lead gen, and client delivery
• Productised workflows and custom automations using N8N, Notion, Zapier, Airtable, Make, etc.
• Funnels and content stacks designed for high-converting but human businesses
• Teaching that’s tech-smart, ADHD-friendly, and painfully clear

My superpower?
Turning messy, manual chaos into elegant, repeatable systems - with just the right touch of automation, creativity, and data-backed strategy.

⸻

Ready to get out of the weeds?

DM me “SYSTEMS” and let’s talk about scaling without selling your soul.

taplio

The Battle

Jean-Philippe Borel

Rtn. Abhiraj Ghosh

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