Jean Moncrieff

I’m an entrepreneur, community builder, and trusted advisor dedicated to helping leaders build exceptional, purpose-driven businesses that choose to be great — not just big.

As the leader of the Small Giants Community, I steward a network of values-driven CEOs and founders who believe business can be a force for good. Together, we navigate the challenges of growth while staying anchored in what matters most: our people, our purpose, and our communities.

My journey includes founding, scaling, and successfully exiting multiple companies in the 7 and 8-figure range. But what I’ve learned — and what Small Giants has taught me — is that true success isn’t just about revenue or an exit event; it’s about building organizations where people thrive, cultures are strong, and legacies last far beyond the founder.

Through my work, I bring a blend of hard-won strategic insight, practical operating frameworks, and a deep commitment to human-centered leadership. Whether I’m coaching CEOs, convening Small Giants gatherings, or creating spaces for authentic connection, my goal is to help leaders clarify their vision, lead with intention, and grow businesses that serve their families, employees, and communities for generations to come.

If you’re a purpose-driven leader who wants to join a community of peers on the same path, or you’re exploring how to grow and steward your business with intention, let’s connect.

Zurich is home for me and my partner Sinem, while most of my professional work takes me to the US. Cape Town is where I go to slow down and recharge.

Part-Time Marketing Director

The Marketing Centre is a UK market leader in offering part-time CMOs and Marketing Directors for SMEs. The portfolio businesses we work with are often early-stage high-growth ventures and much of our work involves close co-operation with private equity firms and venture capitalists to ensure rapid growth while creating value and optimum returns. With us, entrepreneurs can access a wealth of experienced and commercially minded marketing leaders who know how to make businesses grow, but who operate on a part-time basis and therefore more cost-effectively.

Typically I work with businesses who recognise themselves in at least two of the following: 

- have ambitious growth plans and want to capitalise on this growth
- may have stalled and need a fresh review of the business
- have a business owner is running out of hours in the day to do everything
- have sales pipeline needs more and better quality leads to achieve your growth plans
- need their online strategy reinvigorating
- need to re-evaluate and develop their proposition 
- are building towards an exit and want to maximise return
- has a turnover between £3m and £50m

If you are interested to know more, please contact me on 0792 638 1370 or email me at jean.moncrieff@themarketingcentre.com, and we can talk about your business.

What’s the best part of leading the Small Giants Community?

Sharing a meal with group of purpose-driven leaders. 

Having meaningful conversations about the challenges we’re navigating personally and professionally.

Sharing stories that make your belly ache with laughter and sometimes bring a tear to your eye.

Thanks for a great evening Brad Herrmann, Rane Butler, Ana Smelley, Sarah Lawson, Rachel Harner

CEO Small Giants Community | Keynote Speaker | Host Growing with Purpose Podcast | Author Finding Freedom | Connecting and Developing Purpose-Driven Business Leaders

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If you’re always the smartest person in the room…

you’re probably in the wrong room.

Growth rarely happens when everyone agrees with you.

It happens when you surround yourself with people who know their craft.

People who challenge you.
People who see what you can’t.
People who raise your standards.

I’ve just wrapped up a two-day intensive to level up my keynote.

A great reminder that if we’re doing life right, we never stop learning.

I’ve been fortunate to have Davin Salvagno walking alongside me on this journey — helping sharpen my keynote and refine the message behind the book.

Grateful for the people in the room this week and for the generosity of those willing to share what they’ve learned:

Conner Krizancic, Ivy Gustafson, Aaron Knipp, Quinn Conyers, Paul Epstein, Meta Jane Nelson, Margarita Kilpatrick, Amy Taylor, Kelly (Caffrey) Bjorseth and the whole SpeakrBrand team thanks for a phenomenal couple of days!

Davin — thank you for the guidance, the challenge, and the support as this next chapter takes shape.

Here's a subject a lot of founders balk at: navigating their exit strategy.

But having a well-paced, well-communicated, and purposeful exit strategy is one of the most important decisions you'll make as a business owner.

At the 2023 Small Giants Summit, Ryan Tansom took us through not just the different paths, but also the mindset of exiting.

He should know - he's exited a business the wrong way, and has learned from his mistakes.

I've spoken with Ryan numerous times - on his podcast, on my podcast- and it's always a fruitful discussion. He has a way of making hard truths approachable, and delivering concepts that can sometimes feel heavy with upbeat energy.

If you're a business owner, I highly recommend you check out Ryan's content. And if you'd like to hear more discussions about navigating leadership, then join us at the Small Giants Community Summit next month.

I asked ChatGPT how old I am. 
I’m at that age where I genuinely can’t remember.

It looked me dead in the digital eye and said: 
“𝘐 𝘥𝘰𝘯’𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶𝘳 𝘢𝘨𝘦.”

For a moment, I thought: 
Good. The machine isn’t keeping tabs. 

We still have some control.

Then I told it: 17 March 1973.

And just like that…
 
"𝘏𝘢𝘱𝘱𝘺 𝘢𝘭𝘮𝘰𝘴𝘵-𝘣𝘪𝘳𝘵𝘩𝘥𝘢𝘺, 𝘑𝘦𝘢𝘯...🍀"

So much for anonymity.

Next, I asked it for my horoscope.

Apparently, I’m a Pisces. A water sign. Intuition, creativity, empathy… and (this is where it got interesting):

A “𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗕𝘂𝗶𝗹𝗱𝗲𝗿.”
 
According to the algorithm...
 
Pisces leaders tend to: 
• Be 𝗽𝘂𝗿𝗽𝗼𝘀𝗲-𝗱𝗿𝗶𝘃𝗲𝗻 
• See the 𝗯𝗶𝗴 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 
• Build through 𝘀𝘁𝗼𝗿𝘆 𝗮𝗻𝗱 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 
• Create things that matter 𝗯𝗲𝘆𝗼𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁

And the shadow side? 
• Too many ideas 
• Not enough structure
• Avoiding hard decisions a little too long

(…no comment 😅)

But this line struck a chord: “𝗧𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗿𝘂𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀. 𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹.”

Which is exactly why I’m drawn to the 𝗦𝗺𝗮𝗹𝗹 𝗚𝗶𝗮𝗻𝘁𝘀 ethos.
 
Because building something meaningful beats building something big.
 
It’s about creating a business that actually means something—to you, your team, and the people you serve.

Anyway… 53.

Still building. Still experimenting. Still slightly suspicious of AI.

Feels about right.

- Jean

P.S. Happy St. Paddy's Day y'all ☘️

At the 2023 Small Giants Summit, Elizabeth Glasbrenner told of her transition to becoming the CEO of her family's business.

She's the first to admit she wasn't the first choice for the role after her father stepped down. Smiley Technologies, Inc. is a technology company, and she didn't have the deep tech knowledge she thought she needed to be at the helm.

But after some initial resistance, and some team disruptions, she stepped up to the challenge, found her footing, and drove the company towards newfound success.

Elizabeth was able to do all of this because the harnessed her strength: 
People.

She couldn't handle a coding issue on her own, but she could handle people and relationships.

And that, no matter the industry, is crucial.

Elizabeth's story was a reminder to quiet the noise of doubt (both external and internal) and lean into your authenticity and strengths. 

If you'd like to hear more stories like Elizabeth's then join us at this year's Small Giants Community Summit, happening April 28-30 in Detroit, MI.

CEO Small Giants Community | Host Growing with Purpose Podcast | Speaker | Author Finding Freedom (due April 2026) | Connecting and Developing Purpose-Driven Business Leaders

With each step of the publishing journey, it feels a little more real that my book will soon be hitting bookshelves and held in strangers' hands.

But this one might be the greatest milestone I've reached so far.

Seeing the cover of my book makes it feel real in a way I couldn't imagine before.

No longer is it an endless scroll of a document on my laptop.
Or a stack of papers from my exhausted printer, marked with pen notes and coffee rings.

Now, it has a face.
Now, I can visualize it alongside other books that have inspired me.

And if my book can impact even one business leader in how they run and identify with their business, then it'll all have been worth it. 

Thank you to Scott Jeffrey Miller and Davin Salvagno and everyone else who's had a hand in bringing this book to life. I'm thrilled to be a Maison Vero author and for my title to be the first within the Small Giants Press imprint. 

Stay tuned - it won't be long until this long-held dream becomes reality.

The first official book out of Small Giants Press - the first imprint of Maison Vero!

So many buisiness owners start with a clear purpose and passion for the difference they want to make in the world, but all too often, as the business starts to grow, it starts to own them.

The world is full of daring entrepreneurs who were once filled with purpose and passion, who now feel trapped and even embittered by the personal sacrifices they have had to make. 

How does one build a valuable company and a meaningful life at the same time? 

Jean Moncrieff in this beautiful book reveals how business owners can build and scale a valuable business, and find the freedom to exit without sacrificing the purpose, culture, and impact of what they spent most of their lives building. 

Releasing April 21st from Small Giants Press!

Yesterday I spoke to engineers at Fermilab, the premier particle physics and accelerator laboratory in the US.
 
These are people working on some of the most exciting projects in the world, experiments that could fundamentally change how we understand the universe.
 
Let that sink in.
 
And yet, what we spoke about wasn’t physics.
 
It was emotional intelligence.

Because whether you’re powering a particle accelerator…
or leading a Small Giant…
 
The real breakthroughs don’t just come from intellect.
 
They come from how we work together.
 
Fermilab is a diverse institution, with engineers and scientists from countries, around the world, all contributing to experiments far bigger than themselves.
 
Brilliant individuals.
Complex systems.
Interdependent teams.
 
And in environments like that, team emotional intelligence can be a tough order.

• The ability to listen.
• The ability to regulate ego.
• The ability to collaborate across differences.
• The ability to align around purpose.
 
What struck me most?
  
These engineers, operating at the edge of human knowledge, chose to spend their time talking about how to become better teammates.
 
That humility.
That curiosity.
That commitment to growth.
 
It was a true honor to spend time with them.

Whether you’re building particle accelerators or purpose-driven companies…

 The future belongs to emotionally intelligent teams.

Anyone who attended the 2024 Small Giants Summit was given a real gift:

Hearing scott harrison on stage.

Towards the end of his captivating talk, he shares his favorite quote:

“𝗗𝗼 𝗻𝗼𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝗼𝗳 𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝗻𝗼 𝗲𝗻𝗱.”

He spoke about service. 
About suffering. 
About the uphill battle of getting people to care.

And what struck me is how much this applies — not only to the nonprofit world — but to those of us leading 𝗳𝗼𝗿-𝗽𝗿𝗼𝗳𝗶𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.

Because if you’re building a purpose-driven company, the work also has no end.

There is no moment when you say:  
“We’ve built enough culture.”  
“We’ve cared enough about our people.”  
“We’ve aligned profit and purpose perfectly — job done.”

There’s no finish line for integrity.  
No final milestone for trust.  
No retirement from being intentional.

But like Scott said — this endless cycle shouldn't feel paralyzing. It should be energizing.

You may never drop the mic and say, “I’ve done enough.”
But that's the point. Your motivation isn't to hit a certain number in revenue. It's to build a business that's a force for good. 

And there's no cap to that.

If you want more inspiring stories like Scott's, then join us at this year's Small Giants Community Summit, happening April 28-30 in Detroit, MI.

It’s not just inspiring stories + leader journeys at the Small Giants Summit.
 
It’s practical takeaways you can bring back to your business immediately.
 
In this clip from the 2023 Summit, Tracy Bech breaks down a financial truth that too many leaders overlook:
 
We tend to focus on top line and bottom line…  and ignore everything happening in the middle.
 
But that middle is where the health of your business lives.
 
As Tracy explains, direct expenses rise with revenue. The more you sell, the more you spend to deliver. And if those costs quietly outpace your margins, growth won’t save you.
 
In fact, you can “grow broke.”
 
For leaders building people-first businesses, understanding your financials isn’t optional. It’s stewardship. It’s clarity. It’s what allows you to invest in your team with confidence.

Tracy is a fountain of knowledge, and her mission is to help leaders exercise their financial muscles for empowerment. 
 
Give this a watch — and pay attention to the middle.

And don't forget to register for the 2026 Small Giants Community Summit, happening April 28-30 in Detroit, MI.

One of the Freedom Factors I write about in my upcoming book Finding Freedom is this:

Letting go of control.

It sounds simple.

For many business owners… it rarely is.

Because the truth is, the very thing that helped you build the business in the early stages is often the thing that eventually holds it back.

I know this because I lived it.

In the early days of my business, I was involved in everything.

Every decision.
Every customer issue.
Every opportunity.

That intensity helped us grow.

We expanded.
Acquired companies.
Revenue climbed.

From the outside it looked like momentum.

Inside… it felt like I was feeding a machine that never stopped demanding more.

Then one day it hit me…

I hadn’t built a business that gave me freedom.

I had built something that depended on me for almost everything.

My team waited on me.

Decisions bottlenecked.

Frustration surrounded us.

What I thought was leadership was clinging onto control.

And control, over time, becomes a trap.

That’s when I started to understand something important.

Freedom doesn’t come from tightening control.

It comes from letting go of control.

That means shifting from being the hero at the centre of it all to recruiting a leadership team capable of taking you toward your goal.

Growing leaders.
Building systems.
Creating a business that can move forward even when you step back.

That’s when something surprising happens. Something I wish I’d paid attention to earlier in my business journey…

The business becomes more valuable.

And the owner finally starts to feel a little more freedom again.

#FindingFreedom #FreedomFactors

Alysa Liu just showed the world that there's power in protecting your personhood.

We should all stop and let that sink in. Especially leaders.

Alysa was a prodigy.  
An Olympian at 16.  

And then — at that same young age — she retired.

Not because she couldn’t compete.  
But because she needed space.

Space to hang out with friends.  
To go on vacation for the first time.  
To get her driver’s license.  
To figure out who she was — separate from medals, rankings, and expectations.

She took time to become a whole person.

And in that process, she discovered something powerful:
She could return to figure skating — but this time on her own terms.

Not because the world expected it.  
Not because her identity depended on it.  
But because she loved the thrill. The artistry. The craft.

And with that clarity, that lighter grip on identity, she rose above the noise and pressure of the global stage — and won gold.

There’s a leadership lesson here.

When we tie our entire identity to our work, everything feels heavy.  
Every setback feels personal.  
Every metric feels existential.

But when we allow ourselves to be more than our title…  
We lead differently.
Calmer, clearer, and more grounded.

Sometimes the most productive thing you can do isn’t to push harder.
It’s to give yourself permission to live a full life — separate from your work.

Because paradoxically, when the pressure lifts, performance often follows.

Work matters.
But it isn’t all of who you are.

Alysa knows that, and has a gold medal to prove that protecting who you are is a source of strength.

Most business owners think they need to be the smartest person in the room.

Early in the journey, that’s often true.

You know the product.
You know the customers.
You make the decisions.

That’s how the business gets off the ground.

But then something happens.

The company grows.
The team grows.

And suddenly…

Every decision still runs through you.

Your team waits.

The business slows.

Without realizing it, the very thing that made the business successful — you being the smartest person in the room — becomes the bottleneck.

This is where many companies plateau.

I’ve just come back from a workshop with a group of professional keynote speakers.

Everyone there had the same mindset.

Put yourself in rooms where you’re not the smartest person.

Rooms where you’re learning.

Rooms where you’re stretched.

Great business owners eventually realize something important:

Your job is no longer to be the smartest person in the room.

Your job is to build a room full of people smarter than you.

That’s when the real growth begins.

Next week I’m in Dallas for the 𝗟𝗲𝘃𝗲𝗹 𝗨𝗽 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘃𝗲...
 
It’s rare that I go back to the same event twice. But this one is different.
 
The first time I attended, I wasn’t looking for more content. I’ve been speaking for years. I know how to structure a talk. I know how to hold a room.
 
What I wanted was refinement.
 
What I found was a small group of people who were serious about their craft. No hype. No big egos. Just a tight circle of speakers willing to put their work out there and let others challenge it.
 
That close environment changes everything. You do the work. You test ideas. You adjust language. You get honest feedback. You try again.
 
I walked away with sharper messaging, stronger stage presence, and real clarity about what I want to say when I’m standing in front of a room of leaders.
 
And now, with a book coming out, that clarity matters even more.
 
When you’re distilling years of experience into pages — and then into keynotes — every word counts. The message has to be tight. It has to be true. And it has to land.
 
The real value last time was the shift in confidence that came from knowing my message had been pressure-tested.
 
So I’m going back.
 
𝗠𝗮𝗿𝗰𝗵 𝟱–𝟲 𝗶𝗻 𝗗𝗮𝗹𝗹𝗮𝘀, with a group that’s intentionally kept small. My good friend Davin Salvagno will be there again, breaking down stage presence in a way that’s both practical and powerful.
 
For me, this isn’t about becoming a “better speaker.” It’s about continuing to sharpen the craft — because if I’m going to stand in front of an audience, especially with a book behind me, the message needs to land.
 
– Jean 

👉 w͟w͟w͟.͟l͟e͟v͟e͟l͟u͟p͟s͟p͟e͟a͟k͟i͟n͟g͟.͟c͟o͟m͟/͟e͟v͟e͟n͟t͟s͟

SpeakrBrand

During a recent conversation, the wonderful leader and OG Small Giant Jay Goltz came up with this phrase for us to use when promoting the Small Giants Community:

"𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗻𝗰𝗼𝗺𝗲, 𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲."

That phrase ties perfectly back to my conversation with Ashish Kothari for my latest Growing with Purpose episode.

Sometimes, when two incredible leaders are telling you the same thing in quick succession, it means you should take note. 📝

🎙️ Check out this new episode with Ashish for more grounding insights: https://lnkd.in/eybckv_K

Rob Dube is so intuitive, he unknowingly mentioned the theme of this year's Summit in a podcast episode before it was announced!

Jokes aside, if you want to learn about intuition, mindfulness, and self discovery from a well-respected leader, you go to Rob. His presence is positive and calming, and his presentations are always actionable and emotionally resonant. 

And this April, anyone who's in Detroit for the Small Giants Community Summit has the opportunity to do just that.

Rob will be leading his SHINE Workshop on April 28 before the Summit kicks off. It'll be the perfect primer for you to feel re-centered and energized.

Spaces are limited, and workshop tickets are separate from Summit tickets. Don't miss out on this great event.

Many entrepreneurs think they’re building a business.

In reality… they’re building a monster.

I know because I did it.

Years ago I built an eight-figure company. From the outside it looked like success.

Inside, it felt like I was Seymour from Little Shop of Horrors.

Every day the monster needed feeding.

More deals.
More customers.  
More growth.

And if you stopped feeding it…

everything started to fall apart.

The business depended on me for everything.

And the uncomfortable truth was this:

I had never defined what winning actually looked like.

Like many founders, I was chasing growth without asking a much more important question.

What kind of life is this business supposed to create?

Freedom Factor #7: Choose Your Future

Because if you don’t define success…

your business can easily become a monster you have to feed.

- Jean

---

🚨FYI Business Owners — I’m sharing short videos on the Freedom Factors from my upcoming book Finding Freedom Experience.

#FindingFreedom #FreedomExperience

A pilot who trusts their instincts in a cloud… risks crashing.

When I was learning to fly, I once flew into a cloud.

Instantly I lost my sense of orientation.  
I couldn’t tell up from down.

Pilots call it spatial disorientation.

Your body lies to you.

The only way out is to trust your instruments.

Business is no different.

When the world outside your company shifts—AI, new technology, changing markets—leaders lose their bearings.

Everyone has an opinion.  
Instinct kicks in.  
Ego gets loud.

That’s when you need instruments.

Your instruments are the signals from the outside world:
• customers  
• frontline teams  
• suppliers  
• thought leaders  

Without those signals, strategy becomes guesswork.

And history is full of companies that ignored their instruments.

First it was the cloud.  
Now it’s AI.

Freedom Factor #4: Build and trust your instruments.

Build the dashboard that tells you what’s really happening outside your business.

Because when the clouds roll in (and they always do)…

Your instruments keep you flying.

- Jean

——————

🔔FYI Business Owners — I’m sharing short videos on the Freedom Factors from my upcoming book Finding Freedom, hit the follow button for daily #FreedomFactors

I had a small observational epiphany today.
 
When many leaders join Small Giants Community, what they often find isn’t just programming, resources, or networking.
 
They find 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲.
 
Language to describe how they’ve always wanted to lead.  Language to articulate what’s felt intuitive but hard to explain.
 
Values that guide decisions — not just decorate walls.
Hiring for culture add, not just skill set.
People at the center of the business.
Mission and vision driving culture.
Psychological safety.
 
Individually, these are just phrases.
 
But together?
 
They form an identity.
 
I’ve heard leaders say, “I knew I was doing something different — or at least wanted to — but I didn’t have the words for it.”
 
Until they read Bo Burlingham's book 𝘚𝘮𝘢𝘭𝘭 𝘎𝘪𝘢𝘯𝘵𝘴.  
Until they attended the Summit.  
Until they sat in a room and heard someone else describe leadership in a way that finally clicked.
 
There’s power in having language.
 
It gives clarity.  
It builds confidence.  
It connects you to others who see the world the same way.
 
So if you’ve ever felt like your approach to business is a little different from the status quo — a little more heart-driven, a little more mission-focused — you’re not alone.
 
And you’re in very good company.
 
Join us in the movement of building businesses as a force for good.

***

👋 Hi, I'm Jean. I'm on a mission to bring leaders together who see business as a force for good. 

If that's you, I'd love to connect.

Imagine your leadership team walking into your office and telling you this:

“Your leadership style has to change… or we’re leaving.”

That moment happened to Tom Walter, founder of Tasty Catering.

And it became the turning point that transformed how he led the business.

In today’s video I share that story and why it illustrates one of the key Freedom Factors in my upcoming book Finding Freedom.

The shift founders eventually have to make:

From hero… to builder.

#FindingFreedom #FreedomFactors

Opportunity is one of the most dangerous forces in entrepreneurship.

Especially for visionary founders.

Because we see opportunities everywhere… and we genuinely believe we can turn them into something.

Sometimes we can.

But the problem is that opportunity rarely arrives one at a time.

A customer asks for something new.  
A partner suggests an idea.  
A new market appears.  
A product opportunity shows up.

Each one sounds exciting.

But together they pull you away from what your business should really be focused on.

I learned this the hard way.

Instead of designing my business with intention, I jumped from one opportunity to the next.

Before long I wasn’t running one business.

I was running a plantation of little monsters.

A software company.  
A recruitment business.  
A document storage company.  
Offices in multiple cities.  
Even co-working spaces.

All competing for the same time, energy, and resources.

That’s the danger of opportunity when it isn’t filtered through a clear plan.

Freedom Factor #8: Build your business with intention.

Know your purpose.  
Know where you want to be in 10 years.  
Define the 3-year path to get there.

Then have the discipline to say no to the opportunities that pull you away from it.

Because if you don’t design your business deliberately…

opportunity will design it for you.

And most of the time you won’t like the result.

- Jean

---

🔔FYI Business Owners — I’m sharing short videos inspired by ideas from my upcoming book Finding Freedom.

#Leadership #FindingFreedom #FreedomFactors

Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Andrei Stoica

A second opinion can save your business. 

It's like going to a doctor. Would you trust the first one? 

What if she says you have a big problem and only they can fix it?

Same with B2B marketing. 

You're not dying, but your business might. 

One call with another marketing expert can save you another year of frustration. Nobody holds the golden goose, but they might share a pertinent perspective that can make all the difference. 

We have a growing base of marketing experts at STOICA.CO and through BBN - The World's B2B Agency, with 10, 20, 40+ years of experience across a wide range of industries, all eager to help.

How confident are you that your current marketing strategy and plan will take your business to the next level this year? 

Would it help to get a second opinion?

CEO, STOICA.CO — B2B marketing for growth

Most B2B teams have plans.

But it's not the same ONE PLAN for everyone. 

If you get the marketing manager, sales manager, and the CEO to the same table, you might get three different answers for a few basic questions: 

Who's your ideal customer? 
How do you bring in new customers? 
Why should they buy from you? 

The CEO needs revenue, the marketing manager generates leads, and the sales manager builds "relationships". So you end up with bad leads, relationships with the wrong people, and a frustrated CEO. 

No one's "wrong". 

They're just not rowing in the same direction. 

That's something a good workshop can fix in a few hours. It might take a few days sometimes with interviews and research, but it's way better than one more year of frustration. WE CAN HELP. 

Do you feel like your team rows in the same direction?

Most B2B websites are expensive business cards.

Nice to have. Rarely doing anything.

It takes a few hours and a few hundred dollars to build a website with a solution like Lovable or Framer. Genuinely impressive. But the main problem remains the same. 

Does it really support your business growth? 

A website that drives growth isn't a design and development project.

It's a strategy project first.

Your website talks to every buyer before you do; it positions your company so it's hard to ignore; it guides buyers through the journey, so your sales team can focus on properly interested leads. 

What's your website doing between sales calls?

Companies aren't buying tasks anymore.

They've tried that. It didn't work.

What they actually want from a marketing agency is harder to define — and much harder to deliver.

It's not SEO. 
It's not content. 
It's not campaigns.

It's better business results.

The problem is that most agencies are built around deliverables. You pay for a task. They execute it. Everyone pretends it worked.

But B2B buyers have been through enough cycles to know the difference between motion and progress.

What they're looking for now is a partner who understands their business well enough to tell them what actually matters — and then go do it.

That's a different model entirely.

It means saying no to tasks that don't connect to outcomes. Understanding P&Ls, not just performance reports. Being honest when the brief is wrong.
Most agencies aren't built for that.

The ones that are? They get to show proper ROI for their clients.

You can always find someone cheaper. 

But that's not the point.

Can you trust them to get the job done? 

That's the real question.

Cheaper and gets the job done?

Please share the link. We're hiring. 😀

Team alignment brings better results. 

And a lot less stress. 

We started running team alignment workshops last year, and the feedback has been great. We start with many ideas and a world of possibilities, and finish with a clear plan and a team ready for the win. 

Real progress starts when everyone moves in the same direction. 🎯

If you need a plan everyone believes in, let's talk.

Clarity creates momentum.

Natalia and Andrei facilitated a team alignment workshop with the MarCom and BD team at Forvis Mazars in Romania to bring structure to priorities and define a clear marketing action plan for the year.

We debated, challenged ideas, and built together.

The outcome: 4 OKRs with measurable results and clear ownership. 💪🏻

Thank you, Emilia Popa, ACIM, for trusting us with this challenge. 

Well done to the entire team for the openness and contribution that made it happen. 👏🏻

At STOICA.CO, we believe real progress starts when everyone moves in the same direction.

If your team needs clarity, focus, and a plan everyone believes in, let’s talk.

#B2BGrowth #StrategyWorkshop

Stop adding.

When something isn't working in a B2B business, the instinct is always to add. More channels. More content. More tools. More people.

But most of the time, the answer is the opposite.

Cut the service line nobody buys. 
Drop the channel that's never converted. 
Stop attending the events that feel productive but aren't.

Subtraction is hard because it looks like giving up. 
It's not.

The clearest businesses I know — the ones that grow quietly and consistently — all made a version of the same decision: fewer things, done well, for the right people.

More doesn't compound. Clarity does.

People buy from other people. 

In this new frontline insights article, Andreea discusses human connection and how it still wins in the age of AI. And that's B2B marketing at its core: relationship building, at scale.

Human connection still wins. That's the key insight from Andreea Magraon in our latest Frontline Insights article.

Andreea is Founder and CEO of Marcom Hackers, with experience spanning journalism, agency work, and leadership roles.

Here are some of our favorite insights: 

- In a market where AI is everywhere, customers still want human connections, stories, and solutions tied to real problems.
- Clients invest less in "always-on" activities and more in targeted, outcome-driven work with senior-level thinking.
- Authenticity becomes the differentiator. As trust gets harder to earn, audiences look to founders and experts rather than anonymous brand voices.
- Stay curious, adaptable, and grounded. Don't let technology replace strategic thinking or human judgment.

Read the full conversation: https://lnkd.in/dzNZ-F_Z

#B2BMarketing #FrontlineInsights

Cybersecurity is a business problem. 

Not an IT problem.

If you're using Microsoft 365 and you're still thinking whether you should invest in cybersecurity this year, think no more. Backbone can help you activate, configure, and manage Microsoft 365 properly, for stronger security and fewer tools to juggle.

What do many finance leaders in growing SMBs get wrong about their cybersecurity?

"They think it's an IT problem - but in fact, Finance Directors need to reframe it. Cybersecurity is, in fact, a huge enabler for the business and a great foundation to build your business on." is what our CEO David McLeod believes.
 
👉 If you're an FD and would like to stay up to date with how cybersecurity shifts in 2026, discover our Guide to Cyber Security for Finance Directors ( ⬇️ check the link in the first comment).

Or if you'd like to talk to us about your cybersecurity and how it can propel your growth, we're happy to have a conversation 👋

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The Battle

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