Grupa Wirtualna Polska

Head of International Sales

Newsroom AI

- Set & Implement sales strategy
- Develop Partnerships with advertising agencies

Sales Director CEE

Tribe47

- Reorganize sales strategy & team
- Develop New Business
- Launch new product: advertising campaigns production
- Renegotiate contracts with e-commerce accounts (FMCG, sports, tech, health, fashion)
- Set content strategy to generate inbound leads

Head of Growth

Equativ 

- Organize regional sales strategy
- Deliver consistent revenues according to P&L
- Negotiate contracts with top publishers
- Build and manage sales team

Head of Sales CEE

- Develop sales in CEE region 
- Initiating first successful steps in CIS (UA/RU/KZ)
- B2B relationships with the regional biggest
publishers (PL/RO/BG/HR/HU/CZ/SK/UA/RU/SI)
- Advising our clients in their monetization
strategy on direct sales (ad server) and RTB

Business Development Manager CEE

RTB House

- Selling retargeting campaign on French speaking market
- Account management for big accounts
- Managing a team of KAMs & TAMs

Business Development Manager FR/BE/CH

- Direct and indirect sales of online marketing solutions (retargeting) mostly on French market (80%) but also on all Western Europe and Africa (20%)
- Set-up long-term partnership with affiliate networks  
- Establish mid-term strategy with e-shops and digital agencies to implement retargeting/display in their global digital acquisition
- Managing different campaigns' models (CPA/CPC/CPL/CPM) - Focus on performance with clear KPIs settled
- Day-to-day campaigns management (optimization, seasonal sales)

Sales Manager France

TELIT Management Sp. z o.o. 

-Selling new projects and develop the accounts
-Negotiate the contract with the new clients
-Manage the team of consultant to achieve the projects in time
-Build a reliable network of consultants

Business Development Manager

Business France

-Advise French companies on their strategies to approach the polish market
-Develop French small and medium businesses in Poland
-Event organization to promote new products and services 
-Redaction of market sudies

Business Developer

Adhesion Group

Assistant within the Aerospace department of the company 
-Sales operation booth on the Toulouse Space Show 
-Coordinating the logistic at the events 
-Sales and coordination of the sponsoring operation - ---Negotiations with sponsors and suppliers to achieve contracts 
-Market research on a new project called Gulf VIP in Bahrain, dedicated to VIP transportations

Assistant Project Manager

HTMS nv

-Creation of prospect database targeted on CEE
-Prospection on CEE market 
-Key account management for French clients

Sales assistant

Marketing Tribe making your eCommerce growth simple | Head of Growth @ Tribe47

🦦 Jean-Christophe Le Guellec

Beatrice Gutknecht 🦘

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Your brand looks exactly like your competitors'.

Because you started saying what everyone else says: "Quality." "Experience." "We care."

The pattern: Revenue plateaus. Sales slow. You're still the face of everything. Your team gives different answers when prospects ask "Why you?" 

And you can't step away because nothing happens without you.

So rebranding sounds like the fix.

It's not.

—

THE REAL PROBLEM:

Positioning, not packaging.

When founder-led service businesses get stuck—working 70-hour weeks while the team waits for approval on everything—it's because strategy lives in a document on a shelf, not in how people actually work.

—

WHAT CHANGES:

Your team knows exactly how to talk about what makes you different. No checking with you first. Your pricing reflects what you're actually worth. You show up where it matters, not everywhere.

No rebrand. No touching the logo. No throwing out what's working.

What that looks like: 

One client repositioned from last-minute supplier to design-phase partner—moving into conversations 9-12 months earlier in the buyer cycle. Result: bigger projects, better margins, eliminated price objections.

Your version won't look identical. But the principle is the same: different positioning = bigger deals, better margins, no price fights.

Results:

Within 30-60 days: Decisions happen faster. Team stops checking everything with you. Business starts to feel lighter.

By month 12: Margins improve. Referrals increase. You're the obvious choice, not another option.

—

THIS IS FOR:

Service-based businesses where you're still involved in every decision. Your team waits for your approval. Growth feels impossible without you.

THIS ISN'T FOR:

Quick fixes. Logo redesigns. Corporate structures. Businesses under 3 years old.

—

MEET THE WOMAN BEHIND THE SHADES:

I started this business because good businesses were losing deals to worse competitors. Not on merit. On positioning.

My background is operations and marketing—I've driven $700K+ in attributed revenue through repositioning and integrated campaigns. 

Now I work with founder-led service businesses to escape price competition by making strategy operational. 

Basically, what works > what looks pretty. 

Made in Australia. Based in Valencia. When I'm not fixing positioning gaps, you'll find me hoarding dark chocolate and hunting for the perfect brunch cafe.

Favikon Top 20 Branding Expert, Australia 2025.

—

F*ck rebrands. Fix your positioning first.

Let's talk: DM me or visit badasserybyb.com

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

taplio

The Battle

🦦 Jean-Christophe Le Guellec

Beatrice Gutknecht 🦘

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