Jay Singh

Casper Studios

Our team has experience from LinkedIn and Microsoft. We help founders design and build AI products. We use the learnings to build our own too. 

Schedule a call with us to see if we can help.

CEO & Founder

LinkedIn

-Helped lead the partnership with Clear to enable 200 million US members to access identity verification services
-Helped lead the partnership with Aadhar, DigiLocker, and Hyperverge to enable 100m Indian members to access identity verification
-Served as the global lead in expanding identity verification capabilities to key markets, such as India, Europe, and LATAM
-Drove adoption from 0-10m verifications in six months 
-Regularly engaged with LinkedIn leadership, Microsoft, external company executives, and government authorities to ensure a seamless and successful rollout

Manager, Business Development and Strategic Product Partnerships

Helping to build our verification products and framing the GenAI landscape for the company.

Senior Associate, Business Development and Strategic Product Partnerships

I work in Business Development for LinkedIn. What does that mean? Well, I spend my days doing one of three things:

1.) Working with our legal team to execute and negotiate deals with companies in LinkedIn's ecosystem
2.) Working with engineering and product teams to build partnerships and technical integrations with those companies
3.) Connecting with internal stakeholders in product, engineering, marketing, and sales to drive the activation of these partnerships

I honestly love my job. I get to speak to startup founders and big tech co execs. I get to help shape the strategy for our business and our products. And most importantly, I get to meet people that will be in my personal and professional network for the rest of my life.

The skills I'm developing will last a lifetime. The relationships I'm developing will shape my life.

Feel free to reach out if you’re interested in learning more about partnerships at LinkedIn.

Associate, Business Development and Strategic Product Partnerships

I cold-called literally 50-100 people every day in this role. I was shocked that this practice still existed in a large tech company. But it taught me resilience, persistence, and how to connect with literally anyone in 30 seconds. I'm appreciative of this opportunity to get me started in my career and learn how to be a professional.

Sales Development

Someone who had done this program before me described it as "adult summer camp". Could not agree more. The BLP program was wonderful. It was the entry into big tech that I needed. It has completely changed my personal and professional life. The people I met in the program have become some of my best friends. 

For work, they threw us right into the fire. We spent 3 months on our customer service team learning how to support angry people paying tons of money for LinkedIn products. It helped me understand how we make money, why customers buy our products, and why they do not. I struggled a lot in this role. I think it was because I didn't focus enough on onboarding, and was excited about my "next play". This was a good lesson for me; you have to succeed in the role you're in before looking for the next one. 

We then went into recruiting. I was on our Data Science recruiting team. I had no idea what I was talking about but learned how to sell candidates on LinkedIn. I learned that sometimes our hiring practices favour prestige (big company, great school, etc) which made me passionate about supporting those from underrepresented backgrounds. 

Along with these two official "rotations", I built a lot of great relationships with folks that have become my mentors. I helped to sell our learning product (LinkedIn Learning) to my alma mater. I got to work on a proposal to sell LinkedIn to the Canadian government. And I started working on side projects on the Business Development team, which led to a full-time role about a year later. 

I learned it takes a lot of patience to get what you want. I learned that building authentic relationships with professionals is key. I learned that people want to help if you ask for it.

Overall BLP was an amazing experience. I learned a ton and would recommend anyone else to do the same to get their feet wet within the tech industry, specifically for new grads.

Business Leadership Program

Jay Inc.

I write about relationships and technology predominately on LinkedIn which you can access on this profile.

I also write about self-care, mindfulness, and other general musings on my blog below.

You can also subscribe to my newsletter which I send out twice a month on all of these topics and more above.

Writing about things

Across The Lines Podcast

Across the Lines is a podcast that highlights the stories of Pan Asian American leaders and explores the intersection of their personal and professional journeys. Our vision is to inspire and empower the next generation of leaders through having candid conversations about identity, work, and the confluence of the two. We’ve had the privileged to interview Founders, CEOs, and Executives from the world’s largest companies.

Co Host

Agreement Express

•	Conducted research on new markets for company to expand into in United States, Latin America, and the Caribbean
•	Drove new sales opportunities by conceptualizing and developing business process models and product demonstrations to help prospects understand how Agreement Express can improve their onboarding processes
•	Conducted RFP responses by answering hundreds of questions about Agreement Express's capabilities versus the stated requirements for Fortune 500 Financial Institutions

Enterprise Sales Representative

Joiiin

•	Founded Benevolent Designs, a drop-ship E-commerce website, with over 20 products with $2435 in revenue in 2 months
•	Created SEO and Facebook Advertisement strategy which increased overall social media presence to 22,500 followers across 3 platforms (Instagram, Facebook, and Snapchat)
•	Created systems to enable decision-making and link company-wide OKR’s (objectives and key results) to individual goals by researching, implementing, and tracking operational metrics of Benevolent Designs

Business Development and Marketing 

AMS of UBC Vancouver

•	 Collaborated with Entrepreneurship @ UBC, the university incubator, to create the first student-run entrepreneurship hub predominantly for undergraduate students
•	Received $20,000 of funding approved by AMS council to operate the first ever incubator in the student society
•	Collaborated with 11 groups on and off campus to help spur entrepreneurial culture by hosting workshops, planning events, creating a cohort system to support ventures with resources, talent, and capital

Entrepreneurship Hub Program Manager and Founder

•	Raised $9800 for operational expenses for the Foodbank, exceeding the target goal by $7800
•	Managed a team of 13 volunteers to increase to manage the 240% increase in client usage of the Foodbank
•	Facilitated workshops and presented to leads of faculties, organizations, and national television broadcasters (CBC, CTV, and more) by analyzing and identifying trends on food insecurity

Foodbank Coordinator

The University of British Columbia

-Propose, implement, and evaluate programs, which are varied in both content and target audience. 
-Build community within on-campus residence areas with over 1600 residents: 
-Counsel residents with academic and personal difficulties; planned various academic and social events.

Residence Advisor

College Works Painting

•	Obtained revenue of $78,430 with a 27% profit margin, and was awarded as the top intern in the Canada. 
•	Lead two teams to complete 29 projects in a three-month period with a 97% customer satisfaction.
•	Recruited, interviewed, hired, trained, managed, employed an 8 employee branch and was promoted to a District Manager of Sales and Marketing and began recruiting and training interns out of the University of British Columbia

Regional Manager

Sureway Construction Group Ltd.

Labourer

CEO @ Casper Studios | Ex-Linkedin: We help companies adopt AI and build AI-powered products.

I am a co-founder of Casper Studios, a product studio that develops and integrates AI solutions for companies. I previously was a business development and strategic partnership manager at LinkedIn. With over eight years of experience in these fields, I have a track record of creating value for customers, partners, and stakeholders.

At LinkedIn, I have helped lead the global expansion of identity verification capabilities to key markets, such as India, Europe, and LATAM, enabling over 30 million members to access trusted and secure services. I have also driven 20+ partnerships with leading companies and governments, such as Clear, DigiLocker, and Hyperverge, to enhance the user experience and the network effect of the verification project . 

At Casper, I have leveraged my expertise in AI and product development to create a popular chrome extension that assists users in content creation and summarization, attracting over 20,000 users in less than six months. I have also generated $x00,000s of revenue by offering tailored strategy consulting, product development, and design services to other businesses that want to integrate and leverage AI.

I am passionate about making products accessible, efficient, and user-friendly, and empowering people and businesses to unlock their full potential through technology. I have a strong background in trust, verification, and HR tech, and a keen interest in entrepreneurship and innovation. Outside of my work, I invest time in supporting the AAPI community, love meditating, and dancing with my friends.

Co-Founder & CEO

With a team of experts from LinkedIn and Microsoft, we help companies integrate AI into their workflows, from strategy and prototyping to complete product development.

Schedule a call with us to see how we can help.

Daniel Markovits

Creator & Community Manager - EMEA

Grishin Robotics

Targeting Pre-Seed, Seed, Series A investments in the US and UK.

Grishin Robotics has invested in several category-defining companies including Ring (acquired by Amazon for $1B), Spin (personal mobility, acquired by Ford), Zipline (last-mile drone delivery), Starship (last-mile robot delivery), and Eero (smart home wi-fi system, acquired by Amazon).

Reach out if you're a stellar founder looking to gain traction!

Venture Scout

Minute Media

Enhanced new and existing traffic from social, organic, and referral sources. Developed and implemented tools and frameworks to drive growth. Proactively participated in design and execution of strategic partnerships outreach. Optimized quality and retention of the brand’s users, while improving monetisation margins.

• Boosted monetization margins from 10 to 30%.
• Executed partnership campaigns across 14 markets globally, including joint ventures and cross-content deals.
• Played an integral role in growing SEO/organic numbers from 5% to 30%.
• Ensuring the tools & frameworks to deliver our growth plans are in place both internally and externally.
• Cross-functional collaboration with the BI, product, legal, tech and commercial teams.

Head of Growth & Community

Managed brand’s Latin America growth and business development across all properties. Served as in charge of the brand’s content strategy on Facebook. Coordinated with the commercial and editorial team regarding the execution of campaigns.

• Boosted brand’s Latin America unique users by 500% to 15M a month.
• Developed and maintained relationship with BI, legal, product, tech, and commercial teams.

Latin America Growth and Partnerships Manager

• Assembled our influencer network from the ground up, onboarding 2000+ partners and reaching 1B+ digital impressions.
• Manage, support, and nurture strategic creators. Help these creators ramp up their sharing and audience growth while improving content quality.

Creator and Influencer Manager Lead

Created, edited, and organized engaging content for 90min’s social networks and mobile app. Developed and directed LatAm content team in Minute Media's flagship brand. Created content strategy and worked on actual deliverables. Ensured timely delivery on traffic targets set by management.

• Developed 2000+ pieces of content with over 100M reads.
• Served as in charge of initiating and defining process to administer strategic partnership efforts.

Content Manager

Adgorithms LTD

Directed a portfolio of over 30 clients across gaming and tech industries. Held the overall responsibilities for training and on-boarding of new clients. Delivered effective assistance to clients in developing and optimizing campaign strategies.

•	Boosted portfolio revenue by 50% to $5M ARR.
•	Reduced 20% churn by cultivating strong relationships.

Sr. Account Manager

Creators + Community + Sports @ LinkedIn | Venture Scout | I help CEOs, execs, VCs, athletes & brands stand out and build authority

I’m a community builder and strategist with a background in scaling creator programs, executing partnerships, and shaping content ecosystems across sports, finance, media, and tech.

At LinkedIn, I’ve been part of the editorial and product team shaping how top athletes, execs, creators, and brands show up on the platform. From onboarding Lewis Hamilton to launching scaled video programs and amplifying executives' voices through editorial campaigns, I’ve helped over 500+ high-impact members grow their audience and influence. I’ve also supported major product rollouts like collaborative articles and the new immersive video tab, bringing feedback from the community directly into product decisions.

Before LinkedIn, I led growth and partnerships at Minute Media across global markets — building out their influencer network from scratch (2000+ creators, 1B+ impressions), driving user growth across LatAm, and boosting monetization through SEO and cross-platform deals.

I didn’t start out planning this path. I just kept following what made me curious: how communities form, how content spreads, and how creators (and now athletes and execs) shape culture. That curiosity has led me across continents — from Tel Aviv to London — and through roles that have mixed editorial instinct, product feedback, talent strategy, and partnership growth.

I'm especially passionate about helping people show up more authentically online — not just for the algorithm, but for their community. If it sits at the intersection of storytelling, strategy, and real human connection, I’m probably already in it.

In short: I help people build a presence and a community that opens doors.

Co-Founder

Club created to serve as a continuous bond between the diaspora community and the State of Israel.

• Successful crowdfunding campaign & world wide media coverage
• 150+ players from 25 different countries 
• Currently in Liga Gimel (5th division) of the Israeli Football League

Dani Markovits

Last week, I left LinkedIn after 4 years. 

(PS: yes, that’s my actual badge in the photo. I promise I was here 4 years, not 20. So not really sure what happened here 😂)

When I first started, I remember reaching out to top athletes, big executives, and famous personalities.. sending that hopeful message: 'You should be on LinkedIn' 

Most ignored me. Some answered kindly, but the answer was the same: 'LinkedIn isn’t for me' 

And I got it. Back then, LinkedIn still felt corporate. Stiff. Buttoned-up. But I believed it could be more. A platform where professionals could actually show up as themselves. Where the person mattered as much as the title. 

That belief shaped everything I did here. From day one, I pushed to change how people saw LinkedIn - not just as a digital résumé, but as a place where real stories and real voices could live. 

But here’s what I’m most proud of: 
The thousands of people I got to support. Creators finding their voice. Athletes sharing their stories. Founders building in public. Executives leading with authenticity. 

Some even told me LinkedIn changed their lives (and I believe it)

And those athletes who once ignored my messages? 
Many became partners. Some became friends. That shift didn’t happen by chance... it happened because we proved what LinkedIn could be. 

I got to see LinkedIn evolve into something essential for professionals everywhere. I won’t pretend I drove it all, but if I had even a 0.1% role in that shift, I’ll take it. 

Leaving isn’t easy. But I’m proud of this decision. I’m ready for the next challenge and excited to share what’s coming soon 👀

For now, I just want to say thank you. To everyone who trusted me and to everyone who I met along the way. 

You changed this platform. I was just lucky enough to be there. 

Here’s to what’s next 🚀

CCO @ Shake Content | Ex LinkedIn | I help CEOs, execs, VCs & brands stand out and build authority on LinkedIn

🚨 Here we go! 🚨

After 4 incredible years at LinkedIn, I’m making my next big move:

I’ve joined Shake Content as Chief Commercial Officer.

Over the past few years, I’ve been lucky to work with some of the world’s biggest companies, executives, athletes, and startups - helping them grow, share their stories, and use LinkedIn to its full potential. 

Now, I’m bringing all of that experience to Shake.

Why Shake? Because I believe it’s uniquely positioned to become the go-to LinkedIn content agency for B2B executives. And I couldn’t be more excited to help mold, build, and scale the company in this next chapter.

And who said an announcement post couldn’t be fun and creative?
Huge thanks to my friend Fabrizio Romano for helping me break this news in the only way it should be announced… transfer style ⚽

I also want to thank James and Harry, Shake’s founders, for trusting me and bringing me along for the journey.

I’ll be working closely with a select group of clients to kick things off. If you’ve been waiting for the right moment to elevate your LinkedIn presence...this is it.

Here’s to the next chapter. 

Let’s shake things up 🚀

My first week at Shake Content ✅

A few highlights and thoughts:

Wins & moments
1️⃣ Closed my first client - in week one 🙌 
2️⃣ Met the full team (seriously, such a dedicated, talented bunch)
3️⃣ My announcement video post might just spark a new trend of fun announcement posts on LinkedIn
4️⃣ Got a behind-the-scenes look at the video studio (the quality and attention to detail was eye-opening)
5️⃣ Felt so much love from this LinkedIn community🙏

A few thoughts
1️⃣ Nothing prepares you for a new role quite like jumping in and getting your hands dirty (I was already on discovery calls in week one)
2️⃣ Feeling trusted this early is probably the most rewarding part.
3️⃣ Perks are nice (and yes, I do miss LinkedIn) but nothing beats flexibility and autonomy

Big thanks again to James and Harry for the support and trust from day one. It’s made all the difference. 

And lastly, a funny one: I thought something was wrong with my Slack because I wasn’t getting constant pings… but turns out, that’s just how it is here. 

Honestly, I could get used to it 😅

2025 is already shaping up to be a landmark year at Shake: we’ve more than doubled revenue, helped clients raise over $115m from investors, and started our expansion into the Middle East. Now, we’re setting our sights on the US.

Excited for what’s ahead at Shake 🚀

3 months ago, a CEO slid into my DMs.

I’d just posted about the power of expert-led content.

James (CEO of Shake) messaged me: 'Want to work with us?'

My first thought? 'No way I'm leaving LinkedIn for a smaller agency'

But I took the meeting anyway.

Saw how they work. Met the team. Heard the vision. And completely changed my mind.

Three months later? Best move I've made.

Here's what this taught me about LinkedIn:

Sharing your insights consistently isn't just about building an audience. It's about attracting the right opportunities you didn't even know existed.

One post → One DM → One conversation → Career pivot

The power isn't in going viral. It's in being visible to the right people at the right time.

So here's my advice: Send that message. Reach out to someone whose work you admire. You never know where it leads.

And if you're not building your presence? Your competitors are. While you're staying quiet, they're capturing the attention - and budgets-- of clients who need exactly what you offer.

Visibility isn't vanity. It's a business strategy.

I've reviewed thousands of LinkedIn posts that never took off. They all share one missing ingredient.

Not better headlines
Not smarter hashtags
Not posting at 9:47 am on Tuesday 

Emotion.

The posts that break through (the ones that get saved, shared, and commented on) make people feel something specific. Emotion leads to action, impact, connections and results. 

Shaan Puri (from My First Million) breaks it down perfectly with his 7-emotion framework. Every strong piece of content hits at least one of these emotional notes:

1️⃣ LOL - that's so funny 
Your audience laughs out loud. The algorithm notices shares

2️⃣ OHHH - now I get it! 
You break through confusion. People screenshot and save

3️⃣ WOW - that's amazing! 
You surprise them. Comments flood in with 'this is incredible'

4️⃣ AWW - that's sooo cute 
You create warmth. Tags multiply because people want to share the feeling

5️⃣ YAY - that's great news! 
You deliver a win. Celebrations spark engagement

6️⃣ WTF - that pisses me off 
You channel frustration. People vent in the comments

7️⃣ FINALLY - someone said it! 
You validate what they already think... 'Exactly'! becomes your top comment

And this isn’t just true for creators. It’s especially true for founders, CEOs, and leaders.

People don’t come to LinkedIn to (only) read your press release.. they come to feel inspired, challenged, even surprised. The leaders who get this build real communities.. and see a real ROI on their business, too.

That's the algorithm hack nobody wants to hear: there is no hack. Just better content.

I’ve tried a bunch of automation tools before.

Every time I thought I was close, I’d get stuck - too many flowcharts, too many settings.

That’s where most automation projects die.

There is still a big gap between 'AI can do anything' and 'I just need it to do this one thing'.

This is why Airtop stood out to me. 

Their new Automation Templates cut out the complexity. You just describe what you want in plain English... and Airtop handles the rest.

The difference: you don’t spend hours setting them up. You just talk to them.

It's conversational (like working with a person, not fighting with software).

Pretty cool if you ask me.

20+ pre-built AI agents ready to:
 ➡️ Monitor competitors
 ➡️ Score leads against your ICP
 ➡️ Scrape data into your tools
 ➡️ Create social content from any webpage
 ➡️ Extract event speaker data
 ➡️ and much more...

Huge congrats to Amir, Jordan, and the rest of the team. Excited to see where they take this #AirtopPartner

Are we entering the 'question' economy?

This tweet/idea catched my attention.

For a long time, we celebrated the person who could recall the most facts. The one who memorized the dates, formulas, etc (we all wanted to be 'human encyclopedia').

But things seem to be changing fast.

What to ask has become more important than knowing what to answer.

Yesterday's premium: 
Memory and data collection

Today's premium: 
Curiosity and question design 

The companies winning today aren't (only) hiring people who know the most answers. They are hiring people who ask the best questions.

ChatGPT has more information than any human. But it can't decide what's worth knowing. It can't question the premise. It can't ask 'what if we're solving the wrong problem?'

That’s why I think curiosity is becoming one of the most valuable skills in business (and life)

On LinkedIn, I see it every day: the creators and leaders who stand out aren’t the ones giving polished 'final answers'. They’re the ones asking better questions... and sparking conversations.

Founder credibility is a flywheel.

When you get credibility right, it creates tailwinds. Suddenly:
1️⃣ Investors reply faster
2️⃣ Candidates say yes more often
3️⃣ Customers trust you sooner

This is why LinkedIn is so powerful for founders. It’s the one place you can scale trust (share your thinking, show your leadership, and build credibility before you even step into the room).

At Shake Content, we help founders build the kind of credibility that compounds.

Our clients have raised over $115M from investors - not just because of their metrics, but because of the trust they built first.

👉 No agency is better positioned than Shake to help founders become the most trusted source in their industry.

taplio

The Battle

Jay Singh

Dani Markovits

Followers

Posts

Engagements

Likes

Performance ScoreDani Markovits's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jay Singh

Dani Markovits

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Markovits's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDani Markovits's LinkedIn Performance