Jay Singh

CEO @ Casper Studios | Ex-Linkedin: We help companies adopt AI and build AI-powered products.

I am a co-founder of Casper Studios, a product studio that develops and integrates AI solutions for companies. I previously was a business development and strategic partnership manager at LinkedIn. With over eight years of experience in these fields, I have a track record of creating value for customers, partners, and stakeholders.

At LinkedIn, I have helped lead the global expansion of identity verification capabilities to key markets, such as India, Europe, and LATAM, enabling over 80 million members to access trusted and secure services. I have also driven 20+ partnerships with leading companies and governments, such as Clear, DigiLocker, and Hyperverge, to enhance the user experience and the network effect of the verification project . 

At Casper, I have leveraged my expertise in AI and product development to create a popular chrome extension that assists users in content creation and summarization, attracting over 20,000 users in less than six months. I have also generated $x00,000s of revenue by offering tailored strategy consulting, product development, and design services to other businesses that want to integrate and leverage AI.

I am passionate about making products accessible, efficient, and user-friendly, and empowering people and businesses to unlock their full potential through technology. I have a strong background in trust, verification, and HR tech, and a keen interest in entrepreneurship and innovation. Outside of my work, I invest time in supporting the AAPI community, love meditating, and dancing with my friends.

Co-Founder & CEO

With a team of experts from LinkedIn and Microsoft, we help companies integrate AI into their workflows, from strategy and prototyping to complete product development.

Schedule a call with us to see how we can help.

Great article from Gergely Orosz. Below is an excerpt from a convo with the CTO of Atlassian on how he had to go buy his own laptop just to play around with new AI tools!

That’s kind of wild.

If even senior leaders have to jump through hoops from their own IT teams to experiment, something’s off. Big companies need a different procurement mode otherwise they won’t move fast enough to adopt these tools.

Jay Singh 

CEO @ Casper Studios 👻 | Ex-Linkedin: We help companies implement AI

Built a fun automation that I think will help us close an additional $5-10m in revenue over the next year or two... Here's what we did in in a few hours:
1.) Exported my LinkedIn connections
2.) Uploaded it into Cursor with Claude Code
3.) Asked to filter those folks by our ICP in Cursor
4.) Ran each person and company through a research query (who they are, what problems they're solving, what their peers are doing in AI)
5.) Connected that it to our Google Drive case studies + Fireflies meeting transcripts via MCP

The output? A personalized note for each person....

"Hey Jay, looks like we've been connected for a while. We've already helped companies like yours with [specific use case]. Here are a couple case studies. Happy to trade notes on AI if you'd like :)"

I'll likely still massage the messaging. But this is so powerful.

We were in Indianapolis last week for the annual Damar Gala. They’re one of lovely clients. They welcomed us with such warm arms. It was an incredible experience!

We’ve been working with Damar Services, Inc., a nonprofit that supports children and adults with autism and developmental disabilities, to layer AI into parts of their organization. 

The project itself has been incredibly rewarding. The people there are so thoughtful and mission-driven. It’s been an absolute pleasure getting to know them. Ryan Kurt thank you for the introduction.  

We even got to see John Mulaney who performed at the Gala, which was wild!

Thank you so much to Jim, Jenny, Donnie, Tammy, and the rest of the team for welcoming us to the city. 

Really excited about the partnership ahead :)

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The AI Healthcare Conference today was one of the best I’ve attended in years. Kudos to Shaper Capital, Protege, and Fractional AI for hosting. 

Wrapped up the day of energizing conversations with a keynote from Vinod Khosla.

Attending an event at Harvard Business School this week in Boston. All about AI implementation in the enterprise. Part of the pre-work was reading a case.

Never went to business school, so moments like this feel pretty cool. That’s also after a few meetings with $20B+ funds in Chicago to kick off work with them.

If you told Jay 10 years ago these are the weeks he’d be having, he’d probably say: “Yeah… your life is pretty freaking awesome.”

Grateful that Casper has become a vehicle for me to connect with and learn from so many incredible people.

Max is one of our tech leads. He’s also become a bit of a celebrity in the San Diego AI scene 💫 

He’s been hosting a number of evente, some directly in partnership with Anthropic. 

The early vibes and format that Max and the team experimented with is now getting formalized and rolled out more broadly under the name Claude Impact Labs, which Max will be hosting its first one next Saturday. 

If you’re in SD comment below and I’ll share the link + connect you with Max :)

We spend so much time chasing strangers for sales. I think there's millions in revenue through the people we know. We built an agent that runs our LinkedIn connections against our ICP and bubbles up the ones that matter.

When we posted about this last week we had so much interest that we had our intern, Shaan, turn it into a simple tool you can use.

How it works:
1.) You land on the homepage. It walks you to LinkedIn to export your connections (takes ~10–20 mins).

2.) Upload the CSV back into the tool.

3.) Define your ICP. I usually just dictate it — “NYC fund managers, $1B–$10B AUM,” etc.

4.) It runs through an LLM and surfaces the people in your network who match.

5.) You can click in, research deeper, generate a message, and reach out.

That’s it. It’s free for now. We’re basically burning through Shaan’s monthly token allocation and seeing what breaks lol.

If this would be useful, comment LinkedIn ICP and I’ll send it over. We’ll probably cap it at 10ish people while we test this out!

We’ve bootstrapped Casper to work with >20 concurrent clients through inbound leads, partnerships and founder led sales in ~2 years. 

We’ve built a lot of automations to help the business grow and to allow myself and Derek to only be spending time with clients. 

Now we’re looking for a GTM Engineer to take ownership of those systems and continue building them out and allow us to keep scaling the business. 

The right person has already been experimenting with tools like Claude, understands GTM infrastructure (CRM, automations, outbound systems), and can translate these new workflows into systems.

https://lnkd.in/gEAHCZ_q

Yesterday I spoke at the The AI Lab Community meeting with Ryan Kurt and Alex Lieberman on how to implement AI into enterprises for GTM / sales.

One thing I walked through: how we have automated our own entire go-to-market flow at Casper Studios. Works across three key steps: 1.) finding a lead, 2.) closing a lead, and 3.) starting the client engagement. 

None of this required a dev team (but may be faster if you involve them). Just Claude and your existing data. Let me know if you have any questions - happy to walk you through any part of this.

Comment below if you have any q's and I'll answer them!

Across the board, last week was the busiest I’ve seen for AI services partners in the last few years. Inbound was up everywhere.

Something seemed to flip. Maybe public market noise? Maybe board pressure? Hard to pinpoint.

But everyone is locked in right now. It’s inspiring to observe in our own company and our partners companies. 

Really does feel like a once in a lifetime moment. We’re excited to be in the middle of it.

All the major labs are partnering with MBB and Big 4 which makes sense. There's plenty of room for smaller firms (like Casper Studios hehe) too.

We're in conversations with some of these larger AI firms about partnering. We're also starting to subcontract under the GSIs because the supply of talent that knows how to implement AI is still tight. 

Lots of room to grow here. Lots of room to partner with the whole ecosystem to help implement AI into the economy. 

On that note - we're hiring FDEs and PMs. Drop a comment below if you're interested and we'll do our best to reach out :)

Our team just made some big upgrades to the site. We added 5+ new client case studies, tightened up how we describe our offerings, and secured casperstudios.com instead of the .xyz.

It feels like a real step forward :)

The main insight on how we already working with large F1000s? We're getting procured through their consulting firm of record; the one that’s been working with them for 10+ years. We join their team, and they deploy us to their larger clients.

This helps in several ways. We can move faster to provide value to clients. We can also provide value to the consulting or agency of record by teaching them how to use AI faster. And then when the trust is high, we can cross-sell into other clients they have in their portfolio.

This is where the BD and partnership chops really come in handy. It’s also why I don’t really think, at least today, anyone is a “competitor.” Show me a competitor and I’ll tell you how we can support each other and grow both of our businesses. 

Our GTM strategy for the next 2-3 years is literally to be best friends with everyone.

“I feel like everyone’s working on Saturdays now.” – me. Ria’s response: “I think that’s because everyone’s having more fun with their work now.”

She’s right. Texts, Slack messages, emails, LinkedIn DMs, they don’t stop on weekends anymore. The dialogue is more expansive than during the week. 

It can be intense. Take the breaks when you need them.

But 90% of the time? It’s just super exciting.

Was speaking with a PE friend who's exploring buying a traditional SaaS business for $5m-$10m with plans to "AI-ify" it. My honest (and tbh biased) take: just rebuild it from scratch with AI instead.

Work with that team, understand the workflows they offered to clients deeply, and give them a piece of the company to go on that ride with you. 

It's a harder sell emotionally (but what about all the work I've done over the past 5+ yrs...), but retrofitting AI onto an existing business is slower than starting from first principles and asking "what would this look like if AI was at the core from day one?

We help companies with both, and honestly enjoy both. But if you have a choice, and the business is still relatively small (< $10m ARR), only SaaS oriented (I think services is a different for a few reasons I’ll unpack later) the difference in velocity and change management effort is so significant that starting from scratch might just be the smarter move.

**Editing Post With More Nuance:
Had a nice sleep, reflected on this, and wanted to share a few more thoughts.

The nuance I would include is this: if this buyer is able to bring alongside some members of team that built the product, including several key relationships with the clients with them - esp the ones looking for AI-first capabilities (some may even be exploring AI first competitors), then it becomes more relevant to do. 

My POV on this is being driven by a few of our own clients. 

Ie they were leaders in a company in a certain space. Some of them have made the decision to step out, rebuild, bring a few of the clients with them, and finding success. There’s legal hurdles depending on the industry you’d have to be wary of here too. 

Both can be successful here! I think for even the companies <$10m that want to implement AI I’m pushing them to think about ways to rebuild from scratch in some corner of the company, to experiment, unencumbered by the procurement process of onboarding tools, by older ways of thinking, then try to push those features after into the product. 

Happy to be wrong on this too :)

You've bought a bajillion AI tools. Some work. Most don't work well together. Now you're sitting on a stack of point solutions. Each solves one narrow problem but creates a new coordination problem every time you add another.

The next few months? Consolidation. Right now, all roads lead to Claude (Chat, Cowork, Code).

Let me explain.

Product designers have this concept called the Double Diamond. Start at a single point. Expand outward, explore the full problem space. Converge back to a focused insight. Expand again into solutions. Converge on the real answer. It's a framework for how complexity works - you start simple, things get messy, then they consolidate. Over and over.

Platforms follow the same pattern. Craigslist had everything in one place. Jobs, apartments, dating, rides, furniture. All on one ugly beautiful website. Then each category unbundled into its own billion-dollar company. Airbnb took rentals. Uber took rides. Tinder took dating. LinkedIn took jobs. One platform became dozens of specialized ones. That's the first expansion. Over time, those companies get huge and split apart again.

AI is in the same motion.

Two years ago every company started at the same point: "I need AI." That turned into a spending spree. A writing tool here. A coding copilot there. Legal AI. Sales chatbots. Meeting summarizers. Healthcare AI. Fraud detection. Supply chain optimization. Image generation. Customer service automation. 

Workflow tools. So many tools.

That's where we've been. The widest point of the diamond.

Now the conversation is shifting. Especially with F100s. They don't need more tools. They need help converging. Redesigning systems. Taking those early bets and building an ecosystem that actually works together.

Where it goes after that is the next diamond. Nobody knows how wide it opens.
But sitting across 20+ engagements right now, the pattern is clear: the value isn't the tool anymore. It's how the system is designed. That's why we don't care which AI tool you use. We care about designing the system that makes it all work.

This is where the work lives for the next 12 months. It's hard. It's change management. It requires hand-holding, time in person, trusted relationships.

We're here for all of it.

We're hosting a small (10-15 friends max) dinner for AI BD / GTM / Partnerships leaders in SF next Wednesday Feb. 18th. Want to come? Comment below or DM me. 

TL;DR on the idea:
-Share what's actually working in AI go-to-market right now
- Talk about what's not (equally valuable)
- We're a few weeks out from testing our new GTM engine and would love to share what we've learned building it

Dinner's on us. No decks. No sales pitches. Good vibes.

Who should be there? Tag someone below or DM me if you're interested. Will be selective to specific BD/GTM who are at AI companies this time - and hope to expand this in future dinners! 

I’ll share the link in the comments shortly too.

Cc Martijn Lancee

Companies are still underestimating LinkedIn for sales and talent acquisition. At Casper Studios, we’ve had 10+ teammates to create content. The velocity of new and repeat business is increasing. Higher-quality talent keeps reaching out.

All content is high quality. It has to clear our bar. Beyond that, the team has real freedom in how they show up and what they talk about. It works way better when it actually feels like them.

Behind the scenes, we have agents running that:
-Extract insights from our meeting transcripts
-Monitor competitive research to see what people are talking about
-Flag risks, tighten language, and make small improvements (we still miss things like we did today on one, but it gets better every week)
-Bonus: As things get more complex, you can use these to also reach to our audience. We’ve been leaning into that more recently

None of this works if the founder or CEO isn’t leading. You can’t just tell your team to “do AI” and expect it to happen. You can’t just tell your team to “do content” and expect it to happen.

Those are now core parts of the job.

Once you start, something interesting happens. The team has fun with it. They get inbound for their time. They meet sharp people. They share what they’re building for on platform and internally.

And once that starts, you feel the pull of the platform and it's addictive. 

If you want the suite of agents powering this, comment below. If there’s enough interest, we’ll work to externalize them

Chatted with 5+ PE funds this week.  I think some of them that want AI implemented across their fund/portfolios may decide it’s easier to buy that business rather than hire it repeatedly. Let me explain...

Right now it still feels early. Most funds are exploring. Portfolio companies have bought tools, but very little has actually been implemented across the organization. Those I’m speaking with all seem slightly unclear where to begin, what to prioritize, which portfolio companies to focus on first, and what the right timeline for implementation should be.

We're starting to partner with many of these funds to help them to answer these questions. 

Here's a scenario that came to mind...
Imagine acquiring an AI services firm at 6–10× EBITDA. The firm keeps operating normally, selling to external clients and growing through its own GTM channels.

But the PE fund now has access to implementation capacity. When portfolio companies start AI projects, the firm gets introduced as a potential partner.

Even if only a few portfolio companies become customers, it creates a baseline layer of demand while the firm continues to grow independently in the market. The costs that would otherwise leave the portfolio would be retained.

If AI deployment improves EBITDA across even a few portfolio companies, the return on the acquisition can exceed the purchase price of the services firm itself.

When we worked on the Netflix project with Omnicom, they were thinking about it the same way. Omnicom had previously acquired a technology agency to build internal capacity for technical development, so they could support more complex builds directly for their clients.

From the fund’s perspective, the acquisition becomes two things at once:
1.) an operating capability that can help portfolio companies (and the fund) move faster on AI
2.) a standalone services business that continues compounding

Whether this becomes a common strategy, still unclear. I'm also honestly learning more about this space myself. Challenge my POV pls!

What do you think?

Excited to be at the AI in Healthcare Summit in SF this Tuesday. Appreciate the invite Chris Taylor and the Fractional AI team. 

Both Chris and the team have been amazing supporters of myself and Casper over the last few years. It’s been incredible to see their growth. 

If you’re in town for the event and attending - let’s connect :)

Daniel Markovits

Creators + Community + Sports @ LinkedIn | Venture Scout | I help CEOs, execs, VCs, athletes & brands stand out and build authority

I’m a community builder and strategist obsessed with how people - founders, execs, athletes, creators - show up online and build trust at scale.Today, as CCO at Shake, I help B2B founders turn their ideas, experiences, and point of view into a content engine that drives authority, credibility, and long-term organic demand. We call it founder-led marketing: using the founder’s voice as the most powerful acquisition channel a business has. When done right, it makes sales easier, trust faster, and brand-building more human.Before Shake, I spent years at LinkedIn shaping how top leaders show up on the platform. I worked across editorial, product, and creator partnerships. Onboarding world-class talent like Lewis Hamilton, helping executives communicate with clarity and personality, and launching scaled video programs that grew community engagement across markets. I’ve supported 500+ high-impact members, from CEOs to rising operators, helping them grow their audience, sharpen their story, and build influence that actually moves people.My path has never been linear.. I’ve simply followed what made me curious: how communities form, how stories spread, and how the right piece of content can unlock opportunities for people. That curiosity has taken me from Tel Aviv to London and through roles that mix editorial instinct, product thinking, and deep talent partnership.At the core, my work has stayed the same:I help people communicate with more clarity, more confidence, and more humanity - so they can build the kind of presence that opens doors.If you care about founder-led marketing, storytelling, or the future of how leaders build trust online, we’re already speaking the same language.

Co-Founder

Club created to serve as a continuous bond between the diaspora community and the State of Israel.

• Successful crowdfunding campaign & world wide media coverage
• 150+ players from 25 different countries 
• Currently in Liga Gimel (5th division) of the Israeli Football League

Dani Markovits

MARCH UPDATES 🚨

A lot of people are asking what’s going on with LinkedIn right now. 

Reach feels different. Certain posts are flying. Others are disappearing.

I'll do my best to explain this in simple terms. 

LinkedIn changed fundamentally in February 2026. 
(and  in my opinion..  it’s a good thing)

The new algorithm doesn't count your likes anymore - it reads your post and decides if you actually know what you're talking about. 

The old LinkedIn algorithm was simple: more likes, comments and shares meant more reach. The new one - called 360Brew - actually reads your post. 

Here's what that means in practice: 
1) Your About section and Headline are now 'context tags'. If what you post doesn’t match your stated expertise, distribution is limited. The algorithm isn’t just evaluating a post.. it is also evaluating YOU. 

2) Comments are now 15x more valuable than likes. A good comment means someone actually stopped, thought, and responded. 

3) 'Dwell time' is now a ranking factor. Saves, sends, and time spent reading matter more than how quickly something gets a thumbs up. 

4) Relevance beats recency. Good content reaches people interested in your topic - well beyond your first-degree network. 

My biggest TAKEAWAY: Stop writing posts that could have been written by anyone. 

Personal experience > generic advice

CCO @ Shake Content | Ex LinkedIn | I help CEOs, execs, VCs & brands stand out and build authority on LinkedIn

The moment you’ve all been waiting for.

After years working on LinkedIn. Algorithm decoding. Late nights. Sacrifices.

We have finally built the tool the world has been waiting for. A real GAME CHANGER.

For everyone who’s ever asked me: 'What’s the best time to post?'

Here it is:

https://lnkd.in/ebmm_qYr

A precision-engineered calculator that tells you the exact perfect minute to publish your LinkedIn post.

Anyway.. enjoy the tool.

And please… use your new power responsibly.

A big milestone for Shake Content.

A bigger one for me personally.

A few months ago, we started working with Thomas Hitzlsperger.

He’s our first athlete / football client (but certainly not the last).

When I was at LinkedIn, I spent a lot of time trying to make sport a real focus on the platform. It wasn’t straightforward.

There was a genuine question around whether sports personalities “belonged” on LinkedIn. Whether the audience would care. Whether it made sense beyond the obvious PR posts.

But I believed there was something deeper there.

Elite sport is leadership.
It’s decision-making under pressure.
It’s culture, reinvention and second careers.

Over time, we built momentum. More athletes came on. More stories were told properly.

Now, at Shake, we get to work closely with Thomas on shaping his voice: not just as a former player, but as an executive and leader building the next chapter of his career.

That feels full circle.

We’re only a few months in, but the response has been strong. And the conversations happening behind the scenes are even stronger.

There’s serious opportunity for sports personalities on LinkedIn.. if it’s done with intention.

We’re just getting started.

A few days ago I had a crazy idea.

'What if I built a tool that tells you the perfect time to post on LinkedIn?'

Normally, that idea would’ve died right there.

No dev team. No product roadmap. No budget. Zero technical skills.

But this time.. I opened Lovable, played around for a few hours, and got something working.

I quickly shared this with James & Harry. We refined it. And we launched it.

That was it.

Since then:
- 3,000+ people used it
- Hundreds of comments
- Tons of DMs
- A lot of love and some hate (always a good sign)
- 7 calls booked with potential clients

All from a parody tool.

The barrier between 'idea' and 'execution' is collapsing.

Five years ago, this wouldn’t have happened. And that showed me the power of AI like anything else.

Today, anyone can build, launch, and validate an idea in days (if not hours)

As my friend Jason Levin ✏️ says.. now you can just do things.

And that’s the real story here.

Anyways.

If you are still looking to understand 'what's the best time to post?'... you know where to look.

https://lnkd.in/ebmm_qYr

Hot take: the most viral posts are often the least useful.

Usefulness requires specificity.. and specificity limits virality.

The posts that actually change your thinking rarely spread widely.

They’re too niche, too honest, too practical.

But they’re the ones founders get clients from.
They’re the ones executives build authority with.
They’re the ones that lead to real conversations.

Virality gets you attention - usefulness gets you outcomes.

You can optimise for both.

But if you have to choose, usefulness wins every time.

We’re hiring our first Account Manager at Shake.

Who wants to build with the UK’s leading LinkedIn agency?

This is a big moment for us. We started Shake Content to do things differently - founder-led, content-first, deeply embedded in how LinkedIn actually works. 

Since then, we’ve grown to a team of 8 across London and Cairo, working with ambitious founders, executives and elite athletes… and we’re just getting started.

This isn’t a traditional account management role. It’s high ownership, high exposure, and a genuine opportunity to shape the accounts team from day one. 

If you’re excited by responsibility, momentum, and building something that’s becoming category-defining in the UK market, we’d love to hear from you.

JD in the comments.

Come shake it up with us. 🚀

My 4-year-old daughter asked me what I do for work.

I had no IDEA what to say

Which got me thinking

What if I create the first LinkedIn Kids Glossary?

A very 'serious' book that explains LinkedIn in terms a 4-year-old would understand.

For example:

1) Recruiters
Kid definition: People who call you right after you’ve eaten lunch and ask if you “have a moment.”

2) Sales Navigator
Kid definition: A treasure map for finding people who definitely don’t want to talk to you.

3) Thought Leader
Kid definition: Someone with lots of thoughts. And makes sure you hear them.

I’m half joking.
Half… not.

Would you read this? 

Or should I figure out how to explain my job before she runs off again? 😆

We’re recording Episode 2 of What Just Happened later this month.

Which means it’s time to ask:

What actually happened on LinkedIn this month? 
What caught your attention?
What’s your LinkedIn hot take right now?
What feels 'in' & what already feels out?

Any features / trends / behaviours we should unpack?

The idea behind WJH is simple: talk about what people are already thinking… just say it out loud.

So before we hit record  - I’d love your input.

Drop your takes below 👇

PS: should we turn this image of Harry into merch?

The one you’ve all been waiting for…

The What Just Happened Ep.1 blooper reel.

Mostly serious LinkedIn analysis. Mostly.

Also… a surprising amount of 'Dani, Dani… Dani.'

And an unexpected Danny Zuko cameo (out of nowhere). 

Episode 2 coming soon 🍿 

#WhatJustHappened

taplio

The Battle

Jay Singh

Dani Markovits

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taplio

The Battle

Jay Singh

Dani Markovits

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Singh's LinkedIn Performance

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Performance ScoreJay Singh's LinkedIn Performance