Jay Norman

Personnel Policy Service, Inc.

I help people with the copyediting and proofreading they need to polish and refine their writing. I bring to the table 40+ years as an information publisher, writer, editor, and proofreader. 

During my years in the field, I founded, built, and sold a specialty publishing business, Personnel Policy Service, Inc., focusing on employment law compliance.  
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We developed and kept up-to-date a comprehensive 800-page manual (print and digital) of model human resources policies. Each of the 60+ policy models was meticulously annotated for management insights and rationale plus all the laws, regulations, and court cases impacting the policy. 

In addition, we had an 8-page monthly newsletter and a weekly ezine. 

We were the leading experts in the practical day-to-day impact of complicated employment laws like the ADA, FMLA, and FLSA. Our guiding focus was to provide simple explanations to business owners, HR professionals, and lawyers on timely and difficult issues such as harassment, discipline, leaves of absence, and working from home (even before the pandemic).   

Our subscribers ranged in size from small businesses to industry giants like Monsanto and Cisco. 

In building the business, I gained extensive publishing, editing, and proofreading knowledge and experience by actively participating in the Specialized Publishing Industry Association (SIPA) programs in Washington. I served on its Board of Directors for eight years.

More recently, I sold our publishing assets to BLR/Simplify Compliance and then took time off to enjoy travel and devote time to local volunteer interests. 

However, I quickly realized how much I missed the writing and publishing world, and I am now helping others perfect their writing skills. So, if you’re looking for an experienced copyeditor and proofreader, I’m ready to help!

OK – enough about me. Now, it’s your turn! Click on the blue “Connect” or “Message” button above under my picture or contact me directly at jay@ppsincmail.com.

Director - Independant Associate

LegalShield legal service plans for businesses and for individuals and families

Gray Growth

Gray Growth is a consultancy and professional services firm providing  leadership in global direct-to-consumer marketing and business model development for companies specializing in culinary health and nutritional consumer products. Prior to a rebranding this year, the firm operated as Arich. When you access the Arich website, it will redirect you to Gray Growth. Although the name has changed, the mission and the passion remain the same as when I started Arich back in 1984.

Here at Gray Growth we focus on providing creative marketing solutions that help businesses to grow and expand their products and markets, optimize operational efficiencies, and ultimately improve shareholder value.

Current clients and initiatives include: Diet Direct, The Farmers Dog and SFS- Strategic Funding Source. At Diet Direct, 

Gray Growth has been instrumental in developing a line of high-quality healthy High Protean Snacks in single servings format. At The Farmers Dog, Gray Growth has teamed with its management to develop and produce macro nutrient pre mix. At Strategic Funding Souce, Gray Growth Gray Growth has been involved in new business development as an ISO- Independent Sales Organization.  


For more information on these and other clients please refer to the project section of this site.

CEO ►Business Development ♦ Strategic Alliances ♦ Brand Marketing ♦ Advertising   ♦ Licensing

Gray Growth Consulting provides  leadership in global direct-to-consumer marketing and business model development for companies specializing in culinary health and nutritional consumer products. 

I launched the business in 1984 and focused  on providing creative marketing solutions that help businesses to grow and expand their products and markets.Over the years ARICH has developed a reputation for superior performance in launching and expanding new company divisions or elevating a company to its next level of growth. 

Over the years, we've teamed with  clients including Dinewise, Kobayashi Pharmaceutical, America Home Bistro, Vitalchoice.com, Apetito,The Fresh Diet, Vital3, Bronson Laboratories, Vitalchoice.com, and Atkins Nutritionals,

Teaming for extended periods with the clients’ senior management I consistently improved my clients’ performance. Some notable achievements included:

★ Repositioning a consumer goods organization from direct sales to multi-channel retailer.
★ Developing an infomercial that generated $15M in new sales.
★ Recapturing 28,000 lost customers.
★ Lowering  customer acquisition costs by 50%.
★ Delivering savings of $11M  in catalog printing and mailing costs.
★ Increasing list rental revenue by 50%.
★ Driving $10M in new sales through  new product discovery, development and launch.

You can find examples of my client work in this section and in “Projects” as well.

Direct Source Seafood LLC.

Consultant

Belcampo

Wholesome Crave

Raised Real 

Consultant 

Diet Direct

Product development of functional snack foods.

consultant

The Dukan Diet

Dukan is a leading Diet Company that took me on this year to develop its North American product development and marketing strategy. 

Teaming with its Board of Directors in France, I spearheaded product development of all private label using proprietary formulas and ingredients. As well I partnered with the Director of Marketing to quickly resolve existing logistics and fulfillment issues.

Consultant  ♦ Strategic Planning ♦ Product Development ♦ Strategic Development

eDiets.com

Working with company management I helped it to support, integrate, and create new initiatives and clearer ways of looking at its business. In doing so I leveraged a deep knowledge of all aspects of multi-channel direct response marketing includes advertising, channel optimization, database marketing, interactive advertising, and online-offline business integration.

As well I managed the sale of the company’s  Meal Delivery service including finding the buyer , handling the due diligence and negotiating the contract terms. This resulted in an upfront payment and on-going royalties for many years.

Consultant ►Business Development ♦ Interactive Advertising

At Gray Growth Logistics, we provide custom-tailored solutions for your refrigerated or frozen food fulfillment needs. Your company can grow at the pace you prefer without having to worry. We will be there every step of the way to help guide you to the next level.

With strategically placed frozen food fulfillment centers, you can ship your products quickly and affordably to your customers. We will help you with a full logistics strategy to ensure your customers get the perfect product efficiently.

Our specialty is shipping services for e-commerce companies selling frozen food products on Amazon, Shopify and WooCommerce. If you need help figuring out the logistics of DTC frozen foods, we are here to help you.

Our relationships with the top shipping partners and leading cold storage companies become your assets. We’ve developed all the necessary relationships to provide you with the perfect solution for your DTC frozen foods business

When you choose Gray Growth Logistics, you gain access to an expert team with more than 25 years of experience. Additionally, we provide a network of co-manufacturers, a full strategy for your product and complete online and offline marketing programs. 

Our abilities go beyond simple logistics and consulting. We offer everything you need to take your frozen food product from conception to the consumer.

No matter your needs, we have the right solution for you. We have worked with well-established brands, growing brands, and even new brands. 

No matter where you are in the process, we’re ready to help you. If you’re looking for a partner to help with the logistics and e-commerce implementation of your DTC frozen food products, we’re ready to go to work for you.

You bring the product and we bring the talent! Feel free to email me at rfgray@graygrowth.com or ►►► to get started, visit www.graygrowth.com/dtc ◄◄◄


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