Jay Norman

Personnel Policy Service, Inc.

I help people with the copyediting and proofreading they need to polish and refine their writing. I bring to the table 40+ years as an information publisher, writer, editor, and proofreader. 

During my years in the field, I founded, built, and sold a specialty publishing business, Personnel Policy Service, Inc., focusing on employment law compliance.  
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We developed and kept up-to-date a comprehensive 800-page manual (print and digital) of model human resources policies. Each of the 60+ policy models was meticulously annotated for management insights and rationale plus all the laws, regulations, and court cases impacting the policy. 

In addition, we had an 8-page monthly newsletter and a weekly ezine. 

We were the leading experts in the practical day-to-day impact of complicated employment laws like the ADA, FMLA, and FLSA. Our guiding focus was to provide simple explanations to business owners, HR professionals, and lawyers on timely and difficult issues such as harassment, discipline, leaves of absence, and working from home (even before the pandemic).   

Our subscribers ranged in size from small businesses to industry giants like Monsanto and Cisco. 

In building the business, I gained extensive publishing, editing, and proofreading knowledge and experience by actively participating in the Specialized Publishing Industry Association (SIPA) programs in Washington. I served on its Board of Directors for eight years.

More recently, I sold our publishing assets to BLR/Simplify Compliance and then took time off to enjoy travel and devote time to local volunteer interests. 

However, I quickly realized how much I missed the writing and publishing world, and I am now helping others perfect their writing skills. So, if you’re looking for an experienced copyeditor and proofreader, I’m ready to help!

OK – enough about me. Now, it’s your turn! Click on the blue “Connect” or “Message” button above under my picture or contact me directly at jay@ppsincmail.com.

Director - Independant Associate

LegalShield legal service plans for businesses and for individuals and families

Duncan Gledhill

Emailmovers Limited

Emailmovers is a Global B2B Data Company with access to over 700 million fully profiled Senior Decision Makers (postal, telephone, email, social).  In addition to our significant global business data resource, we also provide bespoke list building, email marketing, email cleansing, campaigns, email delivery and email data enrichment.

I am currently focused on the launch of our data platform: 360

Founder

Contact Enhance

Enhance your B2B contacts data.  Discover your dream customers. www.contactenhance.com

Digital-Entrepreneur.com

Digital Entrepreneur organises Small Private Networking Dinners  for entrepreneurs with a focus in the Digital Space.

Been in email marketing for as long as I can remember - there must have been a time before email, I think originally I wanted to be a truck driver in America after watching Convoy but that never happened, maybe one day (rubber duck).

In 2003, I founded Emailmovers, the UK's leading full service Email Marketing agency.  Having worked on several hundred campaigns for hundreds of clients directly over the last 20 years, I now focus on helping my clients get email marketing working as a channel to market for their business.

"It is tough and don't let anyone tell you any different.  In email we are always up against so much change.  Just in the last few years alone we have seen the emergence of technological filters that use artificial intelligence to identify and filter sales and marketing messages through to regulatory changes like the DPA 2018 otherwise known as the GDPR, turn our industry almost on it's head.

My message right now is that relevancy has become "KING".  We must be relevant or we die.  This means that we must put effort in to understanding our target audience and know what they find relevant and why.  If we can do this well then everything else will fall in to place from IP reputation to conversion rate.  If we do it badly then everything else will suffer.

Focus what resources you have, on being relevant to your audience.

If you are having real issues with your Email Marketing then no matter how big or small your company is, go right back to basics.  Ask your clients why they buy from you and specifically, what problem did you solve?  Then take these pain points and put them in an email to a "lookalike" prospect, send the email and wait for engagement.  If you don't get engagement then change the wording of your email and go again to a different lookalike prospect.

Only when you starting getting engagement should you start thinking about scale."

taplio

The Battle

Jay Norman

Duncan Gledhill

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