Jay Norman

Personnel Policy Service, Inc.

I help people with the copyediting and proofreading they need to polish and refine their writing. I bring to the table 40+ years as an information publisher, writer, editor, and proofreader. 

During my years in the field, I founded, built, and sold a specialty publishing business, Personnel Policy Service, Inc., focusing on employment law compliance.  
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We developed and kept up-to-date a comprehensive 800-page manual (print and digital) of model human resources policies. Each of the 60+ policy models was meticulously annotated for management insights and rationale plus all the laws, regulations, and court cases impacting the policy. 

In addition, we had an 8-page monthly newsletter and a weekly ezine. 

We were the leading experts in the practical day-to-day impact of complicated employment laws like the ADA, FMLA, and FLSA. Our guiding focus was to provide simple explanations to business owners, HR professionals, and lawyers on timely and difficult issues such as harassment, discipline, leaves of absence, and working from home (even before the pandemic).   

Our subscribers ranged in size from small businesses to industry giants like Monsanto and Cisco. 

In building the business, I gained extensive publishing, editing, and proofreading knowledge and experience by actively participating in the Specialized Publishing Industry Association (SIPA) programs in Washington. I served on its Board of Directors for eight years.

More recently, I sold our publishing assets to BLR/Simplify Compliance and then took time off to enjoy travel and devote time to local volunteer interests. 

However, I quickly realized how much I missed the writing and publishing world, and I am now helping others perfect their writing skills. So, if you’re looking for an experienced copyeditor and proofreader, I’m ready to help!

OK – enough about me. Now, it’s your turn! Click on the blue “Connect” or “Message” button above under my picture or contact me directly at jay@ppsincmail.com.

Director - Independant Associate

LegalShield legal service plans for businesses and for individuals and families

Social-Advisors

Stop living in a sea of sameness. Double down and your personal brand and results will follow.

We help advisors build their brand and grow their influence. We leverage technology to establish processes and artificial intelligence to measure & qualify opportunity. Save time and create predictable results. 

Social Advisors was founded on the simple principle that advisors are not clones. The industry has done its best to treat every advisor as though they were the same. The lives of the regulators and the firm's compliance officers are easier if you don't go outside their box.

All the pre-approved content in the world, whether it's from the firm or a third party vendor, is not going to help you grow. In fact, today it is seen as lazy and probably works against you. 

Build a narrow audience and highlight your differentiators. Speak to them as personally as possible. Share content that demonstrates your understanding of their uniqueness. It won't take long to grow a legitimate influencer brand.

Of course, as your audience grows by 10+ targeted people every day, it is imperative that you understand who is gravitating to your message and ready to engage. The tools we implement will tell you exactly who is consuming your content, visiting the fees page of your website, watching that key video. Once we know who is ready, we're here to help you convert connections into clients.

President

RIA Collective

Take the Fear and Mystery out of Going Independent.

During my two decades serving the industry, I've seen trends come and go. One that has been consistent and continues to gain speed is the move from captive advisor to independent advisor.

Some advisors and teams make the move with little friction while others struggle, often stuck in litigation too long to retain assets and ultimately never open their RIA.

At RIA Collective, we're trying to figure out what makes the experience easier for some.

Tune in to interviews with RIA leadership, breakaway attorneys, and industry experts as we work to take the fear and mystery out of going independent. Gain advice from those that have walked the same path that you're about to embark upon. Find out what they did right, and what decisions they would change.

If you're a captive advisor who feels stuck serving the firm first and your client second...
If your firm's quotas and proprietary products prevent you from truly serving your clients as a fiduciary...
If you worked hard to gain the credentials to help others but your role is dominantly sales...
If the firm's compliance prevents you from telling your story...
If you're stuck using antiquated technology....

It is likely independence is for you. Listen to RIA Collective to gain insight into making your transition go as smoothly as possible.

Founder and Host

LynnLeigh & Company, LLC

Advisory Council Member

The Oechsli Institute

Performance Coach

Daytona Regional Chamber of Commerce

Board Member

Daymond John Academy

Working with entrepreneurs and professionals has always been a passion.  With Daymond John Academy, I get to work with a variety of business owners to create plans for their success.  What a great learning experience and opportunity to share knowledge.

Business Coach | Social Media Coach

Faulkner Media Group

National Account Manager

50 Below

I work with a team of dedicated professionals at 50 Below to create business opportunities for our company of more than 250 people.

I enjoy working with influential people in a variety of industries to fulfill the online marketing needs of dealerships, retail stores and financial professionals.  Contact me if you have a need for compliant websites and online stores; or to talk strategy for your business or network.

Business Development

Surfrider Foundation of Central Florida

Just one way to give back to an amazing organization.  Surfrider Foundation is protecting the fun and well being of our oceans and beaches for me, my children and future generations.  I am proud to help the Central Florida Chapter of Surfrider Foundation in whatever way possible.

Volunteer - Website and Social Media Administrator

Oakley

Independent Sales Rep

For almost a quarter-century, my professional mission has been to empower financial advisors to make a meaningful difference in their clients' lives. Over these years, I've supported these professionals in enhancing their business growth and marketing endeavors. I've observed firsthand how rapidly their strategies and tools evolve to cater to the shifting habits of their specialized audiences, particularly when it comes to the research and purchasing process.

The advent of automated technologies and platforms has dramatically reshaped my role as an advisor. By streamlining my business growth operations and zeroing in on the most lucrative opportunities, I've won more hours in the day, greater autonomy, and a higher caliber of potential clients.

However, one critical component in cultivating this burgeoning network of prospects is a well-structured, impactful content marketing plan. Regrettably, I've seen a rise in generic content marketing in recent years, which has led to decreased engagement and interaction. This fall-off can be traced back to the onslaught of generic sales messages we are all constantly exposed to, messages that lack a genuine understanding of our identities and requirements.

In my journey, I've had the honor of partnering with numerous advisors grappling with familiar obstacles:

- Being stretched too thin to maintain a consistent focus on business growth
- Struggling to set themselves apart due to stringent regulations surrounding marketing communications
- Acknowledging the potential of technology integration for success, but lacking the enthusiasm or know-how to do so
- Aspiring to discover their unique voice and stand apart from the masses, while realizing that mirroring the strategies and content of countless other advisors won't yield the results they seek.

By offering education and support, I guide financial advisors to pinpoint their desired audience and craft personalized content and business growth strategies. My objective is to generate more opportunities, gift more time, and grant more freedom for my clientele.

My work is fueled by passion, and I genuinely love what I do! I invite you to let me design a prospecting strategy that fits your financial practice like a glove, promising consistent revenue augmentation.

Let's begin a dialogue and undertake this journey as a team!

Email me: cvanderven@social-advisors.com
Check out our website: https://social-advisors.com

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The Battle

Jay Norman

Charlie Van Derven

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