Google Ads Manager

Youtube Ads manager

Search Engine Optimization Specialist

Bull Brew Coffee

Unbenthemp.com

Hey, My name is Jayant and I specialize at scaling Google Ads campaign and help CEO's and Business owners run profitable Ads campaign.

Been working with Startups and Small business for the past 2+ years that struggled with Lack of leads and the fact that no-one buys their products/services.

That was before they met me.

I help them create an automated Marketing system that fills their calendar with as many meetings as they can handle sometimes even more than that.

To do that I fix their offer and  scale their Google Ad campaigns that help them generate PREDICTABLE and PROFITABLE revenue with an average of 5X ROAS on a minimum of $30k on Ad spend.

If you are a Startup or Small business owner trying to grow your business with Google ads, Shoot me a DM.

Let'sget to work and Scale your brand.

Jayant Karwa

Sangparth Inc.

If you’ve made it this far, you want to know…

How can I *actually* help you: 

• Stay calm when your boss calls at 9pm
• Experience less anxiety every day
• Start feeling like you belong
• Bounce back from rejection
• Live authentically 

& ultimately… feel better? 

~ ~ 
Meet my client Priya.

Priya — in her mid-30’s — sits on the C-suite + board of a startup in the Bay Area.

When she came to me she:

• Was spending energy proving she wasn’t “just a DEI hire” + looked for validation from her sponsors about her right to be there

• Wanted to create change  + bring her unique perspectives but felt afraid to be labeled as "difficult", "unrealistic" or worse, "rookie"

• Needed frequent feedback on her competencies, but when it happened it triggered a “Yes but ..” response as she only focused on what she could improve

• Found navigating high-conflict conversations hard + would take rejection of her ideas as evidence of her self-worth

• Was hypervigilant  + could not switch off when she went home, missing out on being present for her daughter’s childhood 

If this resonates — you’re not alone.  

The first step I took to help Priya break patterns of spiraling thoughts was to uncover the root cause of her symptoms:

→ A dysregulated nervous system. 

We quickly discovered she had blind spots in early neural patterns causing this dysregulation.

So I guided her on a journey to prioritize herself + find true allies, allowing her to finally feel fulfilled. 

In order to move your life forward, you need to look at your nervous system.

Meditating, gratitude journaling + breathwork will NOT make a difference if you have not FIRST addressed attachment + power wounds in your body. 

Because when we’re faced w/ something our mind thinks is a threat, our thinking brain gets hijacked + our early childhood patterns take over. 

When you get the right support to address what’s not working, you’ll see BIG shifts.

The result?

Permanent transformation.

Ready to explore?

CEO, Sangparth.com

Adobe

Support sales and post-sales with value mapping and realisation frameworks.

Senior Value Consulting

Accenture

Working across industry verticals to deliver outstanding digital customer experience solutions, specifically in the areas of digital content, marketing and eCommerce.

Driving down cost-to-serve and turning customer satisfaction into customer delight across web, mobile, social, analytics, content and platform improvement and transformation.

Digital & CX Strategy, Accenture Digital

Bluewolf

Bluewolf is a Consulting 2.0 company focused on providing immediate "Time-to-Value" to its Fortune 1000 Client Base.

Headquartered in New York City, Bluewolf has been widely recognized as a leader in 21st Century technology consulting. The company has been recognized by the Inc. 500, by Var Business as a "Saas Pioneer," and by CRM Magazine as the #1 SAAS Consultancy. Bluewolf is a platinum partner of Salesforce.com with a rapidly expanding global presence.

I am focused on building out EMEA footprint in the Retail sector here at Bluewolf.

Account Executive

Oracle

Work with the top strategic clients in the EMEA region responsible for the overall account relationship, building and conducting operational reviews, consulting on client's strategic SaaS initiatives and customer experience roadmap. Build an maintain vision while mapping initiatives to tangible operational and business results, ROI modelling and building balanced scorecards to prove solution value and drive further adoption. Ultimately client's strategic advisor on how to execute on exceptional customer experiences.

Senior Client Success Manager

RightNow Technologies

· Awarded the “Spirit of RightNow” award, given to one employee company-wide globally (1200 employees) for outstanding contribution to the company, passion for customer experience and innovation in Q3 2011. 

	· Led  assessments for UK’s leading retail and telecom brands, mapping out the current state and future state of their multi-channel customer experience touch points and created a strategic roadmap. Built execution maps to translate vision into actions, defined and tracked success criteria, ROI and scorecards, ultimately resulting in securing strategic deals with existing clients and new businesses.
	
· Designed monthly operational reviews and quarterly business reviews for operational efficiency and improving satisfaction leading to consistently high CSAT scores.

· Instituted  business justification and ROI document templates to map client success, leading to renewal and expansion within existing accounts.

· Guided clients and sales executives in the RFP process, bringing account knowledge together with solution knowledge to drive key deals in 2011.

Served as the central point for client relationship, interfacing with the Business Development, Sales and Professional Services, Customer Care, Upgrade and Marketing teams to streamline customer experience and improve retention.

Client Success Manager

•	Lead consultant in the full service implementation for the US Airforce personnel and financial service transformation initiative, the largest service transformation initiative in US Airforce history, documenting over 90 processes encompassing processes for service of active duty and veteran personnel.
•	Provided strategic consulting services for key strategic clients in the U.S, ensuring future expansion in clients such as Sirius XM, Hallmark, Enterprise and U.S. Customs and Border Protection (CBP).
•	Led analytics training sessions and workshops and provided best practices for developing, maintaining and creating business intelligence components, reports and dashboards.
•	Designed and developed marketing campaigns, email subscription and tracking solutions for Fortune 500 clients
•	Interfaced between the sales and professional services teams to ensure successful delivery of services as well facilitate the scoping and closing of a $0.5M services up-sell deal.

Professional Services Consultant

Convergys

•	Served as contact person in the office of the Director of Delivery, for full SDLC lifecycle implementation of         ICOMS (Integrated Communications Operations Management System) 7.1.4.1 for Cox communications.
•	Provided business analytics in implementation of ICOMS 6.1.1.5 for Suddenlink, and led the standardization for        UAT escalation processes and procedures, providing project updates to support senior management.
•		Managed ICOMS product launches for RCN globally, and coordinated new product training.

Analyst,Professional Services

Analyzed capacity planning tool database requirements against call center systems like Witness, NICE, Etalk. Helped vendor analysis and evaluation and created and executed project plans that enabled successful deployment across 60 locations nationwide.

Year-round Intern

Aperian Global

•	Co-designed and led day-long workshop aimed at educating US-based employees on business climate in India and        cross cultural interactions in the Global workplace.
•	Introduced and presented better and effective work styles for firms outsourcing IT operations and development.
•	Received excellent feedback from 250 participants for value addition and commitment to the program.

Country Specialist

University of Cincinnati

•	Recipient of graduate assistantship given to one outstanding incoming student a year,  to help the college of education achieve operational excellence in execution of their various federal grants.
•	Developed a strategic approach for improving information access using web pages for the federal GEARUP    (Gaining early awareness and readiness for undergraduate programs) grant. Implemented the program using relational        databases and web technology. Provided ad-hoc query support using SQL, Access and Crystal reports.
•	Defined value proposition and desired user experience and successfully drove consensus on business needs                       across diverse stakeholders of Cincinnati Public Schools (CPS).

Graduate Assistant

Honeywell Technology Solutions Limited

•	One of twenty select trainees to undergo “Pathways” – a training program on JAVA, Network Security and UNIX.
•	Designed and implemented a server side database system for file intensive applications involving binary objects.

Intern

I help Indian-origin women execs and CEOs who go all out for people at work & family, assert their own needs | 100's of clients, results in 6 weeks.

Anyone who meets you would be so impressed with your life,

You ‘pulled yourself up by your bootstraps’, are accomplished at your job, moved away from home & built a full set of friends-like-family. 

You take care of yourself too: journaling, meditation, personal growth, yoga  — this is your love language.

You’ve likely read more self-help books than anyone you know, including your therapist (who probably doesn't fully understand the intricacies of the high-achiever part of you and what motivates that drive).


But there’s a problem:

Your attempts at healing are making VERY little progress.

❌Headspace subscription - stops working the minute you return to real life 

❌Your insurance-covered therapist - TikTok’s already told you everything they say

❌The newest psych book on your Kindle - still hasn’t prevented burnout 

It doesn't make sense… 

You’ve done SO many things to feel like you belong — or feel less like a square peg in a round hole.

And yet you still wonder if you are enough.

It’s like spiraling thoughts, hypervigilance, and always planning ahead is just who you are.

If this resonates, please know you’re not alone.

The number ONE mistake I see high-achieving South Asian women make is assuming their healing journey happens by ‘fixing’ their mind or by powering through.

They’re using bandaids on the problem instead of getting to the root of the pattern. 

Instead, what they need to TRULY heal is to: 

✨ Regulate their nervous system ✨

See - doing this means you no longer have an overreliance on your Sympathetic & Dorsal parts of your nervous system…

And your entire world shifts.

You’re grounded, at peace, and fulfilled.

(No more feeling anxious, constantly in fight/flight/freeze/fawn, unable to trust anyone, self-sabotaging, & feeling empty after parking your new Tesla in the garage).

Here’s just a few of the quantum shifts experienced by women I worked with:

❤️‍🔥“To put it simply, meeting Sangheeetha transformed my life enormously. She enabled me to see past blindspots that I didn't even know of in my thought processes”

❤️‍🔥“I used to get overwhelmed about every other thing & lose myself... but not anymore. Now I am able to regulate and be calm & at peace with myself”

❤️‍🔥“If you are a woman like me who feels alone, confused, and doesn't understand what the issue is despite everything in your life seemingly perfect, then go to Sangheetha!”

Are you tired of getting nowhere and feel ready to make a REAL change?

Then let’s connect.

Send me a DM or book a time in my calendar here: https://www.sangparth.com/complimentary

Sangheetha Parthasarathy

This is one of the most memorable panels I’ve been in. All of us kept it real. Easy flow, with group of people you’ve seen and known since we were all starry eyed teenagers in first year of college. What a journey it’s been ! 

Thank you to everyone who organised, moderated, attended and participated.

I help high-achieving South Asian women heal from emotionally unpredictable households - so our children inherit regulation, not dysregulation

View Barath Shankar Subramanian’s profile

Been part of a few panel discussions before but this one was truly special! To be back at Birla Institute of Technology and Science, Pilani after 21 years and sit on the stage with amazing batchmates and many many more truly amazing folks in the audience was something surreal and special - the feeling of friends having a free conversation! This will stick with me for long ❤️ 

Vignesh Chandran Vandana Subramanian Bharati Balakrishnan Sangheetha Parthasarathy Shivakumar Ganesan Kaushik Mukherjee

Stueti Gupta Meena Shankar Vignesh Raja and others for putting this together

PIEDS : Pilani Innovation & Entrepreneurship Development Society, BITS Pilani

I'm seeing a pattern with people leaving corporate roles right now.Not the dramatic exits. The quiet ones.

The ones where you survived the politics, delivered the results, but paid a price you can't quite name.

The plan: "I'll just start my own thing. Consulting. Fractional work. I've built an incredible body of work, people will vouch for me - I CAN do this."

And you're right. You can.

You have the credentials, the network, the track record.
That's not the question.

Here's what actually happens:

You take your nervous system with you.
The same pattern that made you:

Give away your expertise for free to prove your value
Say yes to scope creep because saying no feels selfish
Package yourself for what you think the market wants instead of what you actually do
Overdeliver to the point of resentment, then avoid the difficult conversation
Feel like an imposter charging what you're worth

That pattern doesn't disappear because you changed your LinkedIn headline to "Founder."

What I see 6 months in:

"I thought being my own boss would feel different. But I'm still performing. Just for clients instead of executives."

"I can't figure out my pricing. Everything feels like I'm either charging too much or giving it away."

"I'm working more hours than I did in corporate and making a fraction of what I made."

"I keep attracting the same difficult personalities - just as clients now instead of bosses."

The problem isn't your capability.

The problem is the unresolved pattern you're running on.

Going solo doesn't fix these patterns - it amplifies them.

Because now there's no HR, no structure, no salary to buffer the consequences of:

Not being able to set boundaries without guilt
Proving your worth through overdelivery
Terror of disappointing people
Inability to trust your own judgment about what to charge

What actually needs to happen:

Complete the nervous system cycle from the last role BEFORE you make the leap.

Otherwise you're building a business on an unregulated foundation.

And in a market like this, that's not just uncomfortable - it's financially devastating.

If you're thinking about going solo because corporate feels impossible right now:

Make sure you're moving toward something, not just away from unprocessed shock.

DM "solo" and I'll send you the diagnostic that shows you the difference.

I've been told to choose: Corporate or wellness. Science or accessibility. Money or meaning.

I tried. For years.

In corporate spaces: Strategy and ROI. Never mentioned nervous systems. Too soft.

In wellness spaces: Embodiment and regulation. Never mentioned what I charge. Not authentic.

In clinical spaces: Psychoneuroimmunology and research. Never made it accessible. Dumbing down.

Every branding expert: Pick one.

The problem:

My work lives at the intersection.

Corporate realities (money, power, stakes) + Nervous system science (regulation, procedural memory) + Clinical rigor (psychoneuroimmunology, trauma research)

And my nervous system knew:

Ambition in wellness spaces = sellout
Nervous systems in corporate spaces = not serious
Accessibility in clinical spaces = not rigorous

So I fragmented.

What changed:

I stopped "finding my brand" and addressed why my body went into threat when I stopped performing different versions.

Now I hold the intersection:

I help high-achieving women navigate transitions by completing nervous system cycles. 
I talk about psychoneuroimmunology and $200K salaries in the same sentence.

 I work with PE executives on procedural memory.

About "explain it so your grandma understands":

I don't work with grandmas.

I work with incredibly intelligent women tired of being talked down to.

Women who translate complex concepts for boards. 

Who hold nuance. Who appreciate when someone doesn't oversimplify.

When I say "psychoneuroimmunology," they Google it. 
Read the research. Come back with smart questions.

They don't need simple. They need accurate.

If you've been told to "simplify your message":

Ask: Am I confusing people, or speaking to the wrong people?
The right people don't need it dumbed down.

DM "intersection" and I'll send you the diagnostic.

That $8,500 Leadership Program Won't Fix What's Actually Broken

I see the promises:

"Explore who you are as a leader beyond title or role" 
"Cultivate presence and emotional intelligence" 
"Lead with authenticity and purpose"

Beautiful language. $8,500-$15,000 investment.

Here's what they don't tell you:

You can't access any of those states when your nervous system is dysregulated.

What actually happens:

Week 1: You learn powerful questions and deep listening
 Week 4: You practice "holding space" 
Week 10: You're certified in a trademarked methodology

Meanwhile, in your actual body:

Your jaw is still clenched from the performance review where you were told you "lack executive presence."

Your chest is still tight from years of making yourself smaller.

Your shoulders are still carrying invisible labor no one acknowledges.

They teach you to ask: "What wants to emerge?"

But your nervous system is stuck in: "What will keep me safe?"

They teach you: "Lead from your authentic self"

But you've spent 15 years learning which version of authentic is acceptable.

Practically, this looks like:

The facilitator asks you to "drop into your body."

Your body says: threat, perform, adjust, calculate.

But you call it "imposter syndrome."

So you journal about growth mindset.

Meanwhile, your nervous system is running a 15-year algorithm:

Speaking up = risk
Taking space = danger
Disagreeing = exclusion
Being visible = target

You can't "embody leadership" when your body is in threat mode.

No amount of peer coaching circles or vision boards will override a dysregulated nervous system.

What you actually need:

Nervous system completion work first.

Then the frameworks might actually work.

Before you invest $8,500:

Ask yourself - can I access "authentic presence" right now, in my body?

Or does my body immediately go into performance mode?

If it's the latter, you don't need more frameworks.

You need nervous system regulation.

DM "leadership" and I'll send you the diagnostic that shows what's actually happening - and what needs to happen before any program will work.

Everyone talks about 'Discernment' like it's a skill you learn at a workshop. 
It's not.

Discernment is what happens when your nervous system is regulated enough to tell the difference between:

"This opportunity isn't right for me" (intuition)
"I'm not good enough for this opportunity" (trauma response)

But if you're a woman who's spent years learning to:

Question your instincts ("Am I being too picky?")
Override your boundaries ("Maybe I'm not being flexible enough")
Accommodate feedback that contradicts what you know to be true ("They said I lack executive presence, so maybe...")

Your nervous system doesn't know the difference anymore.

Here's what that looks like in practice:

You turn down an opportunity that felt off, then spend three days wondering if you just self-sabotaged.

You say yes to something that checks all the boxes, then feel dread every time you think about it.

You can't tell if you're being strategic or just scared.

What people call "good discernment":

A regulated nervous system that can hold:
What you want
What's available
What's actually viable
Without collapsing into scarcity ("I should just take it") or rigidity ("Nothing is good enough").

What interferes with discernment:
Unprocessed transitions where your body is still running threat detection from the last role.
And for women - especially women of color, immigrant women, women who've had to code-switch to survive - that threat detection system has been running overtime for years.

"Don't be too much. Don't be too little. Read the room. Adjust. Perform."

You can't have discernment when your nervous system is stuck in survival mode.

If you're making career decisions right now and can't tell if your gut is trustworthy:

It's not a confidence problem. It's not an overthinking problem.
It's not a gravitas issue. It's not executive presence. 

It's a nervous system regulation problem.

DM "discernment" and I'll send you the diagnostic that shows you the difference.

5 Signs You're Making Career Decisions from Unprocessed Transition (And Why Your Next Role Will Feel Wrong Too)

You can't differentiate between gut instinct and trauma response.

And in a market like this, that's not just uncomfortable - it's do or die.

The circumstances of your last role ending don't matter as much as what you think they do. 

Whether you chose to leave, circumstances chose for you, or it was mutual - if these 5 things are true, your nervous system hasn't finished processing yet:

You're taking calls about roles that check every box, but you can't tell if the flatness you feel is intuition or just exhaustion

You know what you don't want, but when someone asks what you DO want, you don't trust your own answer enough to say it out loud

You're running scenarios about which opportunity makes sense, but you can't tell if you're being strategic or just scared

You leave conversations that felt good, then get ghosted - and you don't know if you read it wrong or if they did

You feel yourself performing even in casual intros, but you can't tell if that's professional presence or a defense mechanism you can't turn off

The problem: Your nervous system is still completing the transition cycle from the last role. Until that finishes, every choice gets filtered through unresolved shock response.

The tell: You're intellectually clear but emotionally stuck.

The solution: Nervous system completion work before you make your next move.

Nervous system completion is finishing what your body started when the shock hit - the flinch, the brace, the fight-or-flight that got interrupted. It won't resolve by thinking about it.

If this is you: DM map, and let's get on a nervous system mapping call.

 We identify exactly what's incomplete and how to resolve it before you commit to anything.

Things Indian daughters don’t say out loud:

She never saw that the outside world and inside home world were two different things.

Her parents’ marriage was a battleground. Scoreboards. Silent treatments. Oneupmanship disguised as duty.

She learned early: softness gets you hurt. The only survival strategy is armor.

The ultimate armor? Financial independence. The exit strategy. The “I don’t need anyone.”

Feminism handed her a framework: ambition, fierceness, winning. The outside world became the cure for the inside wound.

It felt like liberation. Almost. 

Here’s what nobody says:

Men and women both make this mistake. Confusing outside with inside.

Men absorb humiliation out there, discharge it at home. UK domestic violence spikes when the national team loses. He can’t hit his boss. So he hits his partner.

Women do it differently. Win on the outside hoping it heals the inside.

It doesn’t. You just end up exhausted AND lonely.

There’s an outside frame and an inside frame.

Outside: Compete. Guard. Advocate. Win.

Inside: Yield. Make room. Be held without earning it.

When you collapse them, everything becomes negotiation. Every dinner is a transaction.

What gets lost:

Home is not a corporation with kids’ achievement as ROI.

Making a household is conjuring a world. A small civilization with its own weather, its own Gods.

The hearth was sacred because something was being made there that couldn’t be made anywhere else.

This has nothing to do with who earns or who stays.

It requires a posture the power frame can’t see.

Porousness. Sanctuary. The willingness to be changed by who you live with.

The inheritance she carries:

She grew up in a warzone.
Armed herself.
Built her fortress.
Created her own home.
Brought the war with her.

Her daughter watches. Learns what she learned.

One day that daughter will call it empowerment. Think she’s breaking the cycle.

And that’s not the full work.


The third way:

Not drowning in tradition. Not orphaning herself from softness.

She can negotiate her salary AND give her grandmother the big chair.
Armor at work AND porousness at home.
Build the exit AND choose to stay.

 Not from fear. From something older.

That’s not weakness. That’s range.

The wound wasn’t learning strength.

The wound was strength becoming her only language.

She Was About to Take a Role She Didn't Want (Here's What Changed)

Rachel came to me 3 months after her last role ended.

The circumstances don't matter.

What mattered: she was getting opportunities through her network, but nothing felt right.

Her plan: "Just take something and figure it out later."
Smart strategy in a market like this, right?
Except.

That had been costly for her historically speaking. 

Why she found herself making 150k lesser than people who started their careers at the same time as she did.

What I noticed in our first conversation:

She said "that transition was harder than I expected" then immediately pivoted to analyzing market conditions and her competitive positioning.

That 3-second window before the strategy kicked in?

That's where the real work lives.

Here's what was actually happening:

Rachel couldn't tell the difference between:

"This role isn't right for me" (intuition)
"Nothing feels safe right now" (trauma response)

So she was about to take a role that checked every strategic box but made her feel nothing.

Because feeling nothing felt safer than trusting her gut.

What we did:

We didn't work on her interview skills or LinkedIn strategy.

We worked on completing the incomplete stress response her nervous system was still holding from the transition.

The specific pattern for her: Every option felt like she was choosing from threat, not possibility. Her nervous system was stuck in what I call the "reach-collapse cycle" - reaching for safety, collapsing when she couldn't find it.

The result:

She didn't take the first "good enough" offer.
She held out for the role that actually aligned with what she wanted - and trusted herself enough to know the difference.

The difference: She made the choice from a regulated nervous system, not from unresolved shock response.

In a market like this, that's not a luxury.

It's the only way to make a decision you won't second-guess for the next three years.

If you're between roles and can't tell if your gut is reliable or just scared, DM "gut" and I'll send you the link to schedule a mapping session.

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The Battle

Jayant Karwa

Sangheetha Parthasarathy

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The Battle

Jayant Karwa

Sangheetha Parthasarathy

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sangheetha Parthasarathy's LinkedIn Performance

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