Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

Vouch Video Testimonials

Build Trust & Convert More Customers with Done-for-You Video Testimonials
Turn “GOOD WORK!” into Marketing Gold

At Vouch, we help small service-based businesses turn “thank you” into a sales pitch for their next client through powerful video testimonials, delivered remotely or in person.

No big production fuss.
No awkward scripts.
No overcomplicated setups.
Just real stories, told with care.

We call it the Coffee Break Interview, a friendly 30-minute guided conversation that works whether we’re remote or in the room.
When we film in person, we capture a little extra b-roll to bring your client’s world to life.

Here’s what our clients love about working with us:

A simple, done-for-you process

Real stories from real clients, delivered fast

Testimonial videos that feel honest and convert

A partnership-first experience backed by our Hug-Back Guarantee

We don’t just stand by the video.
We stand by the relationship.

If, at the end of the project, you wouldn’t feel like giving us a hug (or at least a high five)... we’ll refund you. No hard feelings.

If your clients already love you, we help them say it... clearly, confidently, and on camera.

Want to see what that looks like?
Check out www.vouch.co.nz to see the stories, the vibe, and the results.

Video Testimonial Specialist

Michael Poh Video Productions

Video Strategist

It's all very good you have an amazing product or service. BUT.... it doesn't matter if no-one knows about it and you're not making money. At Michael Poh Video Productions, we create video content that drive SALES!
 
www.michaelpoh.co.nz
Please see link to view my online portfolio: https://vimeo.com/user106150537

Videographer

Inspire Group

Inspire Group can only be described as a creative learning agency that disrupts the learning and organisational sector with bespoke and creative solutions, from blended learning, e-learning modules, workshops to board games.

Our creative bunch take the time to understand our client needs and design beautifully crafted solutions fit for purpose. We push boundaries and create engaging learning solutions that change lives and with a whole lot of aroha!

I work with a team of amazing and talented Learning Designers, Graphic and Animation Designers, Project Managers and Account Managers. My role as People Partner at Inspire Group is to find the best talent solution for onsite and offsite resource and as a company who knows great learning, we like to think we know what great people look like too!

People Partner - Inspire Assist

Tai Poutini Polytechnic

I coordinate a contract between Tai Poutini Polytechnic and The Ministry of Social Development, "Training for Work contract". The aim of this contract is to help beneficiaries into sustainable employment. My role includes but not limited to : Recruiting for the programme, training, mentoring, personal coaching, sourcing employment opportunity.

Employment Specialist

Ministry of Social Development (MSD)

Bulk Recruitment Account/ Marketing for Central Auckland - support candidates into permanent on-going opportunities.

Recruitment Specialist

The Video Testimonial Guy!

I knowingly made my interview guest cry...

And that was the moment I knew I started Vouch.

In 2023, I felt stuck.
AI was creeping into everything.
And videography? It felt like everyone and their cousin was a professional camera person.

I started thinking maybe I needed to niche into a specific industry.
But when I looked through my books, I realised something:
 
40% of my work was already testimonial videos.
So instead of niching by industry, I decided to niche by format.

Just testimonials. Just stories.

But it was still just a theory... until one moment changed everything.
I was interviewing a business owner.
 
“How did they help you?” I asked.
“They helped with paperwork,” she replied flatly.

I tried again. Asked in a few different ways.

And then she paused.

and then she aggressively said ... “I’m dyslexic! OK?! ”

“Paperwork’s always been a struggle. They helped me build systems so I could actually run my business.”

She looked up, holding back emotion.
 
I glanced at both cameras, knowing full well what was going to happen next... then gently asked:

“How did that make you feel?”

Boom....
Tears.

We didn’t use that clip. It wasn’t the right fit for the final video.

But that moment stayed with me.
Because in just 15 minutes, I’d helped a complete stranger go from guarded to real.

That’s when I realised...
This wasn’t just about making videos.
It was about trust.
And connection.
And helping people tell the story they didn’t even know they had.

That was the moment Vouch was born.

PS: I often tear up during my interviews

taplio

The Battle

Javier Yebenes⚡

Michael Poh

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