I am a growth-driven B2B marketing leader with 15+ years of experience across SaaS, GovTech, and services, building demand engines, brands, and communities that scale.

What I focus on:
🔸 LinkedIn as a growth channel (organic + paid)
🔸 Demand generation and ABM that actually converts
🔸 Brand and storytelling in complex B2B environments
🔸 Category leadership, not just lead volume

I am a former basketball player and one of 80 LinkedIn Certified Marketing Experts globally (and the only one in New Zealand), and I regularly mentor and train marketers worldwide.

On LinkedIn, I share:
🔹  Practical B2B growth lessons
🔹  LinkedIn strategy that works in the real world
🔹  Honest takes on modern marketing leadership

If you care about B2B marketing that is strategic, human, and effective, follow along or say hello.

Javier YebenesB2B

Google Trainer | 🏆 1st Greek LinkedIn Certified Marketing Expert | Helping Businesses Grow via Advanced Marketing Strategies, PPC, SEM, SEO, CRO | Growth Architect & Behavioral Economist.

Hello and welcome to my profile! I'm Vasileios, a Development Economist with over 14 years immersed in the world of Digital Marketing. Fun fact: I'm also the first LinkedIn Certified Marketing Expert in Greece! I hold a BSc in Economics and Regional Development and an MSc in Behavioral Economics and Growth & Sustainability. As a Google Partner and a seasoned marketer, I've managed over $15 million in ad spend across various channels including Meta, Google, LinkedIn, X, and others, consistently achieving outstanding results through strategic planning and best practices.

In addition to my proficiency in SEO and CRO, I specialize in harnessing my understanding of social norms and behaviors to craft highly effective, tailored marketing strategies. These strategies resonate with specific audiences, delivering impressive conversion rates. My approach is to try to create and communicate micro-win-win moments, via proper framing and messaging.

My professional philosophy is simple yet profound: "If you know what you are looking for, then you just need a plan to get there." This approach guides me in helping businesses find clarity and reorient towards enhanced profitability through data-driven problem-solving.

In the ever-evolving field of marketing, ambiguity is often the only constant. My experience has helped me thrive in this environment, identifying the most effective solutions in a landscape where answers are seldom clear-cut. My ability to navigate these grey areas helps identify the most effective strategies, that tend to stand out in a crowded marketplace, in dynamic and complex market conditions.

As a leader, I believe in leading by example. Hard work, mutual respect, and unwavering support are the pillars of my leadership style. I strive to create an environment where my team feels valued and empowered, fostering a culture of excellence and collaboration. This approach has not only enhanced team productivity but also cultivated a positive and inclusive workplace.

My ambition is to be recognized as a leading authority in my field. I am committed to continuous learning and skill development, ensuring that I stay ahead of industry trends and best practices. This dedication has been key to overcoming numerous professional challenges, allowing me to grow and evolve as a marketer and a leader.

I invite startups, founders, and business enthusiasts to connect. Let's book a 30-minute call to discuss your digital marketing strategies, and how we can elevate your business together.
👉https://calendly.com/mylonas-vasilis/30min_intro-talk_calendly

Vasileios Mylonas 🤘

Today was my speech at Inspire Day in Milan.

And it took me a bit to post this.

Not because I was tired.
But because I wanted to let it sink in.

All of you who came.
Who inspired me.
Who got inspired.
Who quoted me during the talks.
Who tagged me on your stories.
Who sent me messages with images and lines from my presentation.

You have no idea what that does to a speaker.

If I’m honest, for the next few days one sound will keep replaying in my head:

My name being called on stage.
The opening slide behind me.
That first second of silence before I started speaking.

That moment.

That’s the one you carry home with you.

Thank you, Milan.
Thank you, Inspire Day.
And thank you to every single one of you who made this feel less like a talk and more like a shared moment.

Founder of The Cool Legion & The Cool Lion | 🏆 1st Greek LinkedIn Certified Marketing Expert (Top 30 Influencer Worldwide) | Digital Strategist, Performance Marketing, PPC, SEO, CRO & Analytics | Author & Public Speaker

At the airport.
Gate open. Coffee overpriced. Vibes immaculate.

On my way to Milan for Inspire Day | L'evento italiano dedicato a LinkedIn®  where I’m not just attending…

I’m opening the event as the honorary international speaker. No pressure. 😅

I’ve packed:
• My laptop
• My slides (Final_finalv3.7, obviously)
• My The Cool Lion t-shirt 
• My passion for discussion - beware people
• And a dangerous amount of bad jokes nobody asked for

Forgot my charger because sh*t happens.

Plan for tomorrow:
Open Inspire Day.
Inspire people.
Try not to say “LinkedIn” every 40 seconds.
Fail at that last one.

If you’re going to be there, come say hi.
I’ll be the Greek guy by the espresso machine.

Milan, see you in a bit.
My phone is on roaming.
Hope my humor catches up on the time difference.

No alternative text description for this image

Huge thanks to Inspire Day | L'evento italiano dedicato a LinkedIn® for having me, the vibes and the experience have been great. Loved the crowd and their connection with my presentation.

This speech will always have a special place in my heart.

Inspire Day | L'evento italiano dedicato a LinkedIn®

View company: Inspire Day | L'evento italiano dedicato a LinkedIn®

Come trasformare connessioni in conversioni? Questo è uno dei principali obiettivi per chi utilizza LinkedIn. 

Una strada ce l'ha mostrata Vasileios Mylonas 🤘, LinkedIn® Ambassador. 

Non ci sono segreti o scorciatoie, ma molto lavoro quotidiano e consapevolezza rispetto al proprio target e obiettivi! 

#InspireDay

Monday morning.

Back home.
Back to routine.
But my head is still somewhere between the stage and the Duomo.

Last week in Milan, I opened Inspire Day | L'evento italiano dedicato a LinkedIn® as the honorary international speaker.

This week, I’m opening my laptop with the same feeling.

Because something strange happens after a talk like that.

You don’t come back with notes.
You come back with echoes.

People quoting you.
Tagging you.
Repeating your lines.
Telling you what stuck with them.

And you realize:

The real impact of a speech is not what you say on stage.
It’s what people keep saying after you leave it.

So this Monday is not a “back to work” Monday.

It’s a “carry the energy forward” Monday.

If you were there, you know.
If you weren’t, I hope you felt a bit of it through the screen.

Milan gave me memories.
You gave me meaning.

What’s the one LinkedIn feature that quietly builds your authority?
Most people don’t even use it: LinkedIn Articles.

Here’s why they’re a game-changer:

🚀 Position Yourself as a Thought Leader
Writing long-form content lets you dive deep into your expertise, showcasing your knowledge in a way posts can’t.

🚀 SEO for Your Profile
Articles are indexed by search engines and LinkedIn’s own search, driving organic traffic to your profile.

🚀 Engage Your Audience Over Time
Unlike posts, articles have a longer shelf life. They continue to bring value and visibility long after publishing.

💡 Pro Tip: Write articles that solve a specific problem for your audience. Then, repurpose key insights into posts to extend their reach.
Are you using LinkedIn Articles? If not, what’s stopping you? Let’s discuss below! 🚀👇
#LinkedInTips #ContentStrategy #ThoughtLeadership #AuthorityBuilding

Outlive changed how I think about time.

Not productivity time. Not busy time. But usable time — years where your body and mind actually let you do what you care about.

What struck me most is how quietly decline starts. By the time something feels wrong, the damage is already done. The book makes a simple but uncomfortable case: waiting for signals is usually waiting too long.

That idea translates surprisingly well beyond health. Careers decay the same way. Relevance fades gradually. Skills atrophy silently. By the time results drop, the system has already failed.

Attia’s approach is preventive, data-driven, and long-term. Build strength early. Measure what matters. Fix problems upstream. Optimize for decades, not quarters.

It’s not a motivational message.
It’s a strategic one.

Vasileios Mylonas - Linkedin Expert - Outlive

Well what can I say?

I become a poet when inspired 😁

Grazie 🌙Elisabetta Pesenti,
Grazie Inspire Day | L'evento italiano dedicato a LinkedIn®

Autrice e Conduttrice del Podcast “Mamme in Carriera”| Founder & COO @La Luna del Grano | Proud mom of 4 | Coach Professionista ICF (ACC) | Trainer

"Ma tu, ogni quanto posti su LinkedIn?" 🙄

Ogni volta che sento questa domanda, vorrei nascondermi. Il mio lavoro vero è offline: formazione e parità di genere con La Luna del Grano - Società Benefit, coaching 1:1, il mio Podcast #MammeinCarriera. 
Sui social mi sono sempre sentita quella che "non si applica abbastanza". 

Poi ricevo l'invito di Terziario Donna Confcommercio Milano per l'Inspire Day | L'evento italiano dedicato a LinkedIn®... Ero indecisa se andare, pensavo di uscirne con l'ansia. 

Invece - SBAM - colpo di scena! Ne esco serena.

Ho capito che il mio intuito aveva ragione, mi porto a casa 3 pillole:

✅ Meno impressioni, più follower. Non conta chi ti vede passare, ma chi resta perché crede in ciò che dici. 

✅ Qualità, non rumore. Meglio poche interazioni reali che mille menzioni a caso. 

✅ La divulgazione è una maratona, non uno sprint. Siamo qui per la partita lunga. 

Grazie agli organizzatori, a tutti gli speaker, ma in particolare a Stefano Ferri, Vasileios Mylonas 🤘e Santina Giannone per avermi ricordato di essere autentica.  

Ah. Non taggo tanti altri per non confondere l'algoritmo... l'ho imparato oggi! 😉 

A domani per il secondo round! 🚀

#InspireDay #LinkedIn #PersonalBranding #Autenticità

taplio

The Battle

Javier YebenesB2B

Vasileios Mylonas 🤘

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taplio

The Battle

Javier YebenesB2B

Vasileios Mylonas 🤘

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vasileios Mylonas 🤘's LinkedIn Performance

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Performance ScoreVasileios Mylonas 🤘's LinkedIn Performance