I am a growth-driven B2B marketing leader with 15+ years of experience across SaaS, GovTech, and services, building demand engines, brands, and communities that scale.

What I focus on:
🔸 LinkedIn as a growth channel (organic + paid)
🔸 Demand generation and ABM that actually converts
🔸 Brand and storytelling in complex B2B environments
🔸 Category leadership, not just lead volume

I am a former basketball player and one of 80 LinkedIn Certified Marketing Experts globally (and the only one in New Zealand), and I regularly mentor and train marketers worldwide.

On LinkedIn, I share:
🔹  Practical B2B growth lessons
🔹  LinkedIn strategy that works in the real world
🔹  Honest takes on modern marketing leadership

If you care about B2B marketing that is strategic, human, and effective, follow along or say hello.

Javier YebenesB2B

JetPark Hotels

JetPark Hotels is dedicated to providing excellent service and genuine Kiwi hospitality to our guests. We are passionate about New Zealand and ensuring that every guest who steps through our doors has the best experience. As a member of the Executive Leadership Team (ELT) I head up and lead sales, marketing, revenue, reservations, and events across JetPark’s three properties, while contributing to group-wide strategic direction as part of the ELT.

Director of Sales Marketing

Telum Media

Connecting media and communications professionals across the Asia Pacific region.
A fast-growing, entrepreneurial, PR SaaS technology company - passionate about media and journalism. Our teams consist of former PR professionals and reporters.

• Strategically established multiple sponsorship opportunities, including the Voyagers and 
Pressies events, amplifying brand visibility and market dominance.
• Executed National Digital Roadshows in collaboration with Google, effectively 
reaching a broader audience and generating significant sales leads.
• Established initiatives that fueled year-to-date revenue growth, underscoring 
adept strategic planning and execution skills.
• A client retention rate of 102%.
• Set up networking events to markedly elevate brand awareness, cementing the company's role 
as a pivotal industry player.

Country Manager

Employsure New Zealand

One of the largest providers of workplace relations, and health and safety services in New Zealand. Employsure helps businesses with Workplace Relations and HSW with expert advice, whilst aiming to provide a more comprehensive service that provides businesses with support across all stages of the employee lifecycle.
• Managed the team to have 6 out of the top 10 consultants nationwide sit within my team.
• Daily and weekly reporting set up and implemented.
• Sales and marketing collateral developed.
• Over 1000 new customers brought on board
• Increased year-on-year revenue by 25%.
• Delivered over target EBIT.

Regional Manager

Live Wire Media NZ

Electrifying ideas – bringing your advertising, marketing & and media to life!
Live Wire Media brought together a talented team of experienced marketing media professionals, combining our strengths to create a uniquely multi-faceted service. Specialising in social media campaigns.

• Skillfully crafted, executed, and supervised marketing and social media campaigns for 
distinguished brands in New Zealand, increasing brand awareness, engagement, and lead 
generation.
• Innovatively spearheaded trailblazing marketing initiatives across New Zealand and Europe, 
yielding heightened market share and elevated brand recognition for the company's offering 
and clients.
• Showcased entrepreneurial acumen by identifying market demand and subsequently procuring 
and establishing a proprietary social media management software, optimising campaign 
administration and bolstering overall efficiency.
• Over 50 clients on a monthly retainer.
• Secured a number of high-profile brands and local businesses.
• Set up a number of ongoing sponsorship agreements across Northland.
• Ran a number of sold-out business seminars and workshops throughout Northland and Auckland.
• Became a regular speaker across Auckland & and Northland on all things Advertising, Media and 
Marketing.

Country Director

Z-CARD® PocketMedia® Solutions NZ

After securing the rights for Z-CARD® PocketMedia in New Zealand through Live Wire Media we were focused on delivering a high return on investment for clients. 
During this time we managed to produce some major campaigns for the likes of Auckland Transport, NZ Rugby, Mastercard, and many more. We also secured regular sponsorship of the Axis Awards.
• Secured the New Zealand rights for Z-CARD® PocketMedia® for Live Wire Media.
• Assumed the role of Country Director with the task of spearheading the setup of the company 
within NZ.
• Managed the execution of national campaigns for esteemed clients, such as Auckland 
Transport, NZ Rugby, Mastercard, Sky City, Sony, Auckland Uni, ACC, Toyota and other notable 
organisations.
• Succeeded in bringing production directly in NZ through new print production partners.

NZME.

Over 2 years of running one of the best Sales teams throughout NZ and consistently overachieving on targets during a time of transition for the company going from The Radio Network and APN to NZME.
My role saw me coaching a team selling integrated media packages across Radio, Newspaper, and Digital platforms.
• Directed an exceptional sales team, consistently surpassing targets and propelling remarkable 
revenue expansion.
• Skillfully recruited and cultivated high-performing media consultants, fostering a cohesive and 
achievement-oriented team dynamic.
• Orchestrated the seamless integration of sales solutions spanning Radio, Newspaper, and 
Digital platforms, leveraging strategies to amplify client engagement and reach.
• Delivered impactful coaching and mentoring to elevate the team's performance.
• Attained and upheld full recruitment levels, ensuring a well-staffed team capable of meeting 
business demands and delivering outstanding client service.
• Reliably exceeded budgets and targets, driving substantial year-on-year revenue growth.

Sales Director

iSentia

My role saw me transitioning iSentia from Media Monitors as well as rolling out their new digital interactive monitoring system throughout NZ, whilst also building the team to take the company forward.
• Effectively launched a new Media Portal, reaching 1600 clients across New Zealand.
• Transitioned 380 clients from Media People to the innovative iSentia Connect product.
• Executed the comprehensive rollout of fresh branding across New Zealand.
• Successfully attained full recruitment levels.
• Crafted an impactful sales plan and strategy for the 2013-2014 period.
• Implemented streamlined sales processes and an optimized structure.
• Achieved an impressive client retention rate of 98%.

Bauer Media

Running a team of professionals looking after and producing Deals on Wheels and Farm Trader Magazines and digital platforms.
During this time my team was the only team across Australasia to consistently overachieve on targets month after month. 
• Boosted one magazine's revenue by an impressive 30% within just 5 months.
• Surpassed yearly targets ahead of schedule.
• Highest-ever total achieved by an individual brand publication.
• Successfully attained the online target for the company, marking a historic milestone.
• Maintained an unbroken streak of hitting targets for both print and online formats.
• Led as the highest billing team across ACP (Australasia).
• Earned the prestigious ACP Innovation award.
• Effectively executed a staff training program, enhancing team expertise.

Industry Manager

Intelligent Media

My role was to set up systems and build the team to take the company into its next phase. This included new a new CRM, reporting, targets, budgets, training, etc.
Intelligent media is one of the UK’s leading media monitoring agencies, monitoring coverage across all Press, Broadcast, and Internet media, operating across 15 territories worldwide with a client base boasting over 200 entertainment companies in the UK and around the world.

Sales Director 

Lloyd's List

The role was to take the team to the next level, whilst assisting the MD in setting up best sale practices as well as publishing systems to help with the work flow between sales, marketing and production.
My team managed to hit 70% of their annual target halfway through the year.
Lloyd’s List has been informing and guiding the thinking of business leaders and decision-makers the world over since 1734.

Group Head Of Advertising

I'm energised by growing and taking businesses and people to the next level. I'm driven by ideas and get pleasure from supporting people in reaching their results-driven goals.
I have led high-achieving teams in New Zealand, Europe, US, and Australia, garnering awards for my management skills. I have set and shattered numerous records throughout my career, leaving an indelible mark on various companies. This journey has granted me extensive knowledge of New Zealand and International markets. Collaborating with industry-leading brands has been an integral part of my experience, and I have successfully founded and managed multiple companies.

taplio

The Battle

Javier YebenesB2B

Stuart Thompson

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