Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

JetPark Hotels

JetPark Hotels is dedicated to providing excellent service and genuine Kiwi hospitality to our guests. We are passionate about New Zealand and ensuring that every guest who steps through our doors has the best experience. As a member of the Executive Leadership Team (ELT) I head up and lead sales, marketing, revenue, reservations, and events across JetPark’s three properties, while contributing to group-wide strategic direction as part of the ELT.

Director of Sales Marketing

Telum Media

Connecting media and communications professionals across the Asia Pacific region.
A fast-growing, entrepreneurial, PR SaaS technology company - passionate about media and journalism. Our teams consist of former PR professionals and reporters.

• Strategically established multiple sponsorship opportunities, including the Voyagers and 
Pressies events, amplifying brand visibility and market dominance.
• Executed National Digital Roadshows in collaboration with Google, effectively 
reaching a broader audience and generating significant sales leads.
• Established initiatives that fueled year-to-date revenue growth, underscoring 
adept strategic planning and execution skills.
• A client retention rate of 102%.
• Set up networking events to markedly elevate brand awareness, cementing the company's role 
as a pivotal industry player.

Country Manager

Employsure New Zealand

One of the largest providers of workplace relations, and health and safety services in New Zealand. Employsure helps businesses with Workplace Relations and HSW with expert advice, whilst aiming to provide a more comprehensive service that provides businesses with support across all stages of the employee lifecycle.
• Managed the team to have 6 out of the top 10 consultants nationwide sit within my team.
• Daily and weekly reporting set up and implemented.
• Sales and marketing collateral developed.
• Over 1000 new customers brought on board
• Increased year-on-year revenue by 25%.
• Delivered over target EBIT.

Regional Manager

Live Wire Media NZ

Electrifying ideas – bringing your advertising, marketing & and media to life!
Live Wire Media brought together a talented team of experienced marketing media professionals, combining our strengths to create a uniquely multi-faceted service. Specialising in social media campaigns.

• Skillfully crafted, executed, and supervised marketing and social media campaigns for 
distinguished brands in New Zealand, increasing brand awareness, engagement, and lead 
generation.
• Innovatively spearheaded trailblazing marketing initiatives across New Zealand and Europe, 
yielding heightened market share and elevated brand recognition for the company's offering 
and clients.
• Showcased entrepreneurial acumen by identifying market demand and subsequently procuring 
and establishing a proprietary social media management software, optimising campaign 
administration and bolstering overall efficiency.
• Over 50 clients on a monthly retainer.
• Secured a number of high-profile brands and local businesses.
• Set up a number of ongoing sponsorship agreements across Northland.
• Ran a number of sold-out business seminars and workshops throughout Northland and Auckland.
• Became a regular speaker across Auckland & and Northland on all things Advertising, Media and 
Marketing.

Country Director

Z-CARD® PocketMedia® Solutions NZ

After securing the rights for Z-CARD® PocketMedia in New Zealand through Live Wire Media we were focused on delivering a high return on investment for clients. 
During this time we managed to produce some major campaigns for the likes of Auckland Transport, NZ Rugby, Mastercard, and many more. We also secured regular sponsorship of the Axis Awards.
• Secured the New Zealand rights for Z-CARD® PocketMedia® for Live Wire Media.
• Assumed the role of Country Director with the task of spearheading the setup of the company 
within NZ.
• Managed the execution of national campaigns for esteemed clients, such as Auckland 
Transport, NZ Rugby, Mastercard, Sky City, Sony, Auckland Uni, ACC, Toyota and other notable 
organisations.
• Succeeded in bringing production directly in NZ through new print production partners.

NZME.

Over 2 years of running one of the best Sales teams throughout NZ and consistently overachieving on targets during a time of transition for the company going from The Radio Network and APN to NZME.
My role saw me coaching a team selling integrated media packages across Radio, Newspaper, and Digital platforms.
• Directed an exceptional sales team, consistently surpassing targets and propelling remarkable 
revenue expansion.
• Skillfully recruited and cultivated high-performing media consultants, fostering a cohesive and 
achievement-oriented team dynamic.
• Orchestrated the seamless integration of sales solutions spanning Radio, Newspaper, and 
Digital platforms, leveraging strategies to amplify client engagement and reach.
• Delivered impactful coaching and mentoring to elevate the team's performance.
• Attained and upheld full recruitment levels, ensuring a well-staffed team capable of meeting 
business demands and delivering outstanding client service.
• Reliably exceeded budgets and targets, driving substantial year-on-year revenue growth.

Sales Director

iSentia

My role saw me transitioning iSentia from Media Monitors as well as rolling out their new digital interactive monitoring system throughout NZ, whilst also building the team to take the company forward.
• Effectively launched a new Media Portal, reaching 1600 clients across New Zealand.
• Transitioned 380 clients from Media People to the innovative iSentia Connect product.
• Executed the comprehensive rollout of fresh branding across New Zealand.
• Successfully attained full recruitment levels.
• Crafted an impactful sales plan and strategy for the 2013-2014 period.
• Implemented streamlined sales processes and an optimized structure.
• Achieved an impressive client retention rate of 98%.

Bauer Media

Running a team of professionals looking after and producing Deals on Wheels and Farm Trader Magazines and digital platforms.
During this time my team was the only team across Australasia to consistently overachieve on targets month after month. 
• Boosted one magazine's revenue by an impressive 30% within just 5 months.
• Surpassed yearly targets ahead of schedule.
• Highest-ever total achieved by an individual brand publication.
• Successfully attained the online target for the company, marking a historic milestone.
• Maintained an unbroken streak of hitting targets for both print and online formats.
• Led as the highest billing team across ACP (Australasia).
• Earned the prestigious ACP Innovation award.
• Effectively executed a staff training program, enhancing team expertise.

Industry Manager

Intelligent Media

My role was to set up systems and build the team to take the company into its next phase. This included new a new CRM, reporting, targets, budgets, training, etc.
Intelligent media is one of the UK’s leading media monitoring agencies, monitoring coverage across all Press, Broadcast, and Internet media, operating across 15 territories worldwide with a client base boasting over 200 entertainment companies in the UK and around the world.

Sales Director 

Lloyd's List

The role was to take the team to the next level, whilst assisting the MD in setting up best sale practices as well as publishing systems to help with the work flow between sales, marketing and production.
My team managed to hit 70% of their annual target halfway through the year.
Lloyd’s List has been informing and guiding the thinking of business leaders and decision-makers the world over since 1734.

Group Head Of Advertising

I'm energised by growing and taking businesses and people to the next level. I'm driven by ideas and get pleasure from supporting people in reaching their results-driven goals.
I have led high-achieving teams in New Zealand, Europe, US, and Australia, garnering awards for my management skills. I have set and shattered numerous records throughout my career, leaving an indelible mark on various companies. This journey has granted me extensive knowledge of New Zealand and International markets. Collaborating with industry-leading brands has been an integral part of my experience, and I have successfully founded and managed multiple companies.

taplio

The Battle

Javier Yebenes⚡

Stuart Thompson

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