I am a growth-driven B2B marketing leader with 15+ years of experience across SaaS, GovTech, and services, building demand engines, brands, and communities that scale.

What I focus on:
🔸 LinkedIn as a growth channel (organic + paid)
🔸 Demand generation and ABM that actually converts
🔸 Brand and storytelling in complex B2B environments
🔸 Category leadership, not just lead volume

I am a former basketball player and one of 80 LinkedIn Certified Marketing Experts globally (and the only one in New Zealand), and I regularly mentor and train marketers worldwide.

On LinkedIn, I share:
🔹  Practical B2B growth lessons
🔹  LinkedIn strategy that works in the real world
🔹  Honest takes on modern marketing leadership

If you care about B2B marketing that is strategic, human, and effective, follow along or say hello.

Javier YebenesB2B

Do you need help developing a marketing plan that fits the specific challenges you're facing today? 

I work with well known brands and companies to help them step change their marketing approach in a way that is collaborative and anchored in results. 

I'm a brand expert, having managed and delivered results for some of New Zealand's most loved and  identifiable brands as well as global heavyweights in Fashion, Retail, FMCG and alcohol.

If you or your business needs someone with experience at a senior level of marketing, and a strategy that is grounded in solid principles of marketing - then I can help. 

I can help you with one-off strategic projects, ongoing CMO level support including coaching and development and sometimes.. just 'get it done' work when you've got deadlines and sales targets to hit.

I love marketing so much that I am also the lead judge for the Excellence in Marketing category for the Auckland Business Awards, a sponsor of the NZ Spirits Awards, and a coach and mentor for small business. 

Specialties: Brand insight and strategy, Marketing communications, digital marketing, brand experience, Campaign management, Product marketing, NPD development, BTL marketing, Experiential, TTL campaigns, Media management.

taplio

The Battle

Javier YebenesB2B

Stephanie Quantrill

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?