Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

Story Empowers

Subscribe for some insider insights & exclusive contents: www.storyempowers.com/subscribe

Open to collaborate & chat, drop me an email at pearling@storyempowers.com

Copywriter + Story-Led Marketing Strategist

Stealth Startup

Lead Copywriter

Time flies. But impact lasts. 

For four years as a social strategist, I have worked to help small-medium brands and agencies directly and indirectly grow their social media and client base. 

I have written over 180+ copy: Email, Sales Pages, Social Media Copy, Blog, and Website. Because writing is my life, and I love how (specifically copywriting) brings a lasting impact on business. 

I have managed over 25 social media accounts (from personal brands to brands to mega influencers) and consulted 23 accounts to grow and monetize their personal brands. 

I worked under 2 agencies based in Australia as their white-label copywriter, and I had the privilege to meet some of the coolest people to learn from. 

At this point, if you, by any chance, need help with either brand strategy, copywriting, content strategy, or social media growth. I'm still open to helping you through coffee chat. Reach out to me at hi@pearlinglim.com.

Social Strategist | Brand Strategy, Copywriting, Content Strategy, Social Media Growth

Tilt

Here for a short time, but grateful. 

I have gained an opportunity to handle social media accounts that differ slightly from my usual clientele. 

Handled a regional account on their social media content for consumer tech brands and created content for two for-good organizations. 

Also, I get to work on drafting pitches alongside really cool and critical people. 

Main skills utilized: Copywriting, Strategic Planning for Social Media.

Group Content Strategist

TikTok

Well, I share things that make everyday life easier. Being resourceful 😆

- Focused on creating entertaining content on Lifehacks, Social Media Tips, Self Development, and Professional Development with 200k+ followers.
- Acquired 40,000+ followers within one month with 6,000,000+ million views.
- Reached over 15,000,000+ million views over three months using the app, demonstrating exceptional content performance.

Education Content Creator

Narc Executive

Probably, the best two years of my life. Changing lives by doing what I love. 

Narc Executive is a business & economics non-profit organization that helped youth (<20) worldwide launch their first business. 

I led a team of 20, managing sponsors while overseeing the organization and execution of projects and communities. 

We built a business education portal with hundreds of resources and events for our members. 

Our events draw over 8,000 attendees,  of which 2,738 became community members.

Founder & CEO

Ethics for Education Ltd

Co-Founder

Contributify

I felt this time was the time in my life when I realized the power of meaning in my work. 

I led and developed a free English-speaking program for underprivileged youth in Indonesia. Joined by 285 youth over 3 batches of the programs, I managed to make learning English simple with the goal of helping great minds get the international exposure they deserved.

Founder & Learning Facilitator

Neho Media

I managed online communities for multiple beauty & health brands in Australia.

Engagement Specialist

I developed content strategy for beauty & health brands in Australia.

Social Media Specialist

Wattpad

Since 2017, I have written 7 engaging stories, 4 completed and 3 ongoing projects. These stories have garnered immense popularity, attracting a dedicated readership of over 5 million individuals. Building a solid community of 10k+ supporters, I have found joy in connecting with readers who appreciate my unique storytelling style.

Author

I write powerful stories that turn audience curiosity into commitment for founders and consultants.

7+ years of living and breathing social media.
Building my own platforms, building brands, and driving results, both personally and through agencies.

Over the years, I’ve grown an audience of 400K+ across platforms organically. No shortcuts. No paid ads. Just strategies that work. 

Most of these platforms thrive on authenticity and connection. My latest project? @heypearling on TikTok. One service. One platform. Over $10K in revenue in the first month. Proof that with the right strategy, results follow.

I’m also the 🧠 & ❤️ behind Story Empowers, my unfiltered newsletter where I break down social media trends, storytelling, and the strategies that move the needle. (It’s where I share what’s working in real-time, subscribe if you want an insider scoop 👀!)

My approach to business is simple. 
Quality over quantity every time.
I take on only 4 clients (on content strategy, thought leadership, and magnetic storytelling) per trimester to make sure every project gets my full focus and expertise. 

I’m currently fully booked until March 2025, but if you’d like to work together after that, drop me a message, and I’ll share more about my process.

When I’m not working with clients, you’ll find me:
- Writing my book.
- Running two side hustles.
- Experimenting with social media strategies (that drive growth and impact for my beta project).

Also, this year, I’m open to collaborations and business ideas that align with my vision. 

If you’ve got a project, business, or opportunity that could make life more vibrant, let’s connect.

📩 Email: pearling@storyempowers.com
💬 Message me directly 


Pearling Lim

Everyone tells you to “be clear,” but clarity alone doesn’t create obsession, tension does.

Because when everything is explained,
nothing is felt.

When every dot is connected, there’s no room left for meaning to emerge.

The most magnetic brands don’t tell their full story.

They hold something back, deliberately, so the audience leans in, searching for what’s unsaid.

It’s called Narrative Asymmetry,  
the strategic art of revealing less than you know,
to create interpretive tension that your audience subconsciously NEEDS to resolve.

It’s what turns your story,
From a monologue into a dialogue.
From consumption into co-authorship.
From passive attention into emotional investment.

Because when people have to complete the meaning, they OWN the story with you.

The psychology behind it is simple and powerful.

The Zeigarnik Effect shows that our brains remember incomplete stories better than finished ones.

We’re wired to seek closure.
In branding, that craving is your leverage.

When you leave just enough space between what you say and what you imply,
the audience fills the gap with their imagination, their longing, their projection.
They don’t just read your message,
they inhabit it.

That’s how mystique is built by inviting.

Formula:
Mystery > Clarity × 0.8 → Engagement ↑

Give 80% clarity to ground your narrative to build trust, logic, and coherence.
Keep 20% mystery to spark curiosity, emotional involvement, and myth-making.

Because too much clarity breeds predictability.
Too much mystery creates confusion.
But the right ratio where curiosity slightly outweighs comprehension creates a magnetic pull your competitors can’t replicate.

For example, Apple.
They never “teach” their audience, 
they TEMPT them.
Their campaigns whisper.
Their silence is a signal of confidence.

Aesop never tells you who their products are for.
They let the aesthetic speak: clean, timeless, quietly intelligent.

Chanel doesn’t explain its philosophy.
It embodies it.
Because true luxury doesn’t sell identity, it confirms it.

In modern business, the brands that scale are the ones that DON’T over-explain.

They understand that the fastest way to lose emotional equity is to reduce mystery into messaging.

So stop trying to be perfectly understood.
Because even if clarity wins comprehension, 
Asymmetry builds devotion.

Building truth-aligned brands & stories | Copywriter + Story Strategist

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Javier Yebenes⚡

Pearling Lim

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The Battle

Javier Yebenes⚡

Pearling Lim

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pearling Lim's LinkedIn Performance

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