Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

Suntory Global Spirits

Assisting in navigating and managing Beam Suntory's Bourbon portfolio to retain share and grow our brands. 

Brands include 
Jim Beam - the #1 category leader in bourbon FBS. 
Maker's Mark - Fastest growing bourbon FBS and #1 Super Premium Bourbon
Laphroaig - #3 Single Malt Brand

Achievements
1. Organised and coordinated local Maker's Mark Sustainability Intiatives via a local partnership.
2. Achieved Laphroaig from #4 to #3 Single Malt Brand in NZ by value.
3. Achieved Jim Beam as the #2 Dark Spirit RTD.
4. Coordinated a premium PR and media event for Laphroaig.

Assistant Brand Manager - Bourbon

Committee Member

Marketing Association

I had the opportunity to sit on the board of the Marketing Assocation of NZ where I got to witness and engage with the board on a monthly basis.

As part of the experience, I fed into key strategic and business pillars optimising intiatives and focus for up and coming generation of marketers.

Intern Board Member

Frucor Suntory

Developed commercial acumen working in the Commercial Excellence team within category development. As part of the team, I explored and analysed the market, and developed an understanding of the world of NARTD and wider FMCG. 

Working closely with our data provider IRI, I became closer to understanding the numbers and what that means for the end shopper and consumer. In addition, I analysed and worked with platforms such as Quantium and Dunnhumby and created reports for the wider business using PowerBI.

Category Planner

As part of the juice team, I have been brought on as a brand assistant striving to make drinks better.

My key role is assisting with the brand management of Simply Squeezed; the biggest chilled juice brand in NZ (at the time). Liaising with internal and external stakeholders to execute in-market activation of the brand and bring NPD to market. 

In addition, helped manage and coordinate marketing spend and managed social media channels.

Key projects include
1. Rebrand of Just Juice Bubbles
2. Go-for-it values award winner

Brand Assistant

Lion's Share

Managing and ensuring client satisfaction while running and executing a full suite of digital creative and assets.

Providing key insights and analytics through the various digital channels as well as ensuring content is delivered according to the calendar. 

Digital platforms include 
- CMS platforms
- EDM
- Google Marketing Platforms
- Social Media Marketing Platforms

Digital Account Executive

Z Energy NZ

Assisting the Z Innovation team in creating customer-centered products and services and solving problems for a moving world.

I worked on contributing to strategic future direction and market analysis of the company as well as telling our Z journey. I also helped towards building capabilities of Innovation within the Z Te Ao Maori group.

Innovation Intern

New Zealand Qualifications Authority

Responsible to supervise, manage and monitor students during their NCEA exams.

Invigilator

Genesis

Soon to be renamed as the customer and Innovation team!

The biggest role was assisting the business team by focusing on SME and business customers and Genesis product offerings. 

As part of this role, I conducted market research and competitor analysis as well as supporting management with better reporting.

Product Marketing Intern

New Zealand's first H&M store opening Sylvia Park October 1st. Being part of the first team in New Zealand to offer fashion and quality at the best price in a sustainable way.

Sales Advisor

Fonterra

Working with the Fonterra Ventures team to create and manage new innovations and ventures! - The Venture I was assigned to was MyMilkman which lasted from October 2016 to July 2017.

Supply Chain support

Willing to connect with people I have met face to face or if you leave a reason to connect :) 

A young professional with a passion to challenge the "norm" driving innovation and impact to create change for the business community. I hope to grow New Zealand into the ideal country of tomorrow with my extensive experience and knowledge with a diverse skillset from product/brand management to tech and social media.

Keen to hear from people with experience AND to mentor in any capacity.

These three drives are what I love to see in people:
1. Challenge everyday norms.
2. Change the world.
3. Seize every opportunity.

taplio

The Battle

Javier Yebenes⚡

Nicholas Bing

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