I am a growth-driven B2B marketing leader with 15+ years of experience across SaaS, GovTech, and services, building demand engines, brands, and communities that scale.

What I focus on:
🔸 LinkedIn as a growth channel (organic + paid)
🔸 Demand generation and ABM that actually converts
🔸 Brand and storytelling in complex B2B environments
🔸 Category leadership, not just lead volume

I am a former basketball player and one of 80 LinkedIn Certified Marketing Experts globally (and the only one in New Zealand), and I regularly mentor and train marketers worldwide.

On LinkedIn, I share:
🔹  Practical B2B growth lessons
🔹  LinkedIn strategy that works in the real world
🔹  Honest takes on modern marketing leadership

If you care about B2B marketing that is strategic, human, and effective, follow along or say hello.

Javier YebenesB2B

DuluxGroup

- Leading the sustainability initiatives for Dulux New Zealand under Project Kākāriki
- Delivering specifier and commercial engagement programmes
- Designing and managing specifier and commercial events and campaigns
- Ensuring maximum leverage and consistent messaging across brands
- Managing the Dulux Construction Solutions communication platform, ensuring engagement and liaison with all DuluxGroup business stakeholders
- Supporting growth in key market segments through direct marketing, events, and collation of marketing material
- Managing Dulux presence on specification platforms and aggregators to ensure maximum exposure
- Developing key business relationships and joint marketing initiatives within the specification market
- Providing support in managing large and multifaceted projects

Commercial Communications Manager

GoodSense

- Meeting Sustainability with Diversity to create Social Impact. 
- DEI Advocacy | Sustainability Champion 
GoodSense is a certified B-Corporation, leading the sustainability and ESG marketing space since 2010

Consultant

Compass Communications

- Anchoring the Product & Marketing function: product development, pricing, placement and communication
- Optimising the product portfolio and new product development for Compass for business and residential segments in Broadband, Mobile, Voice, PBX, Managed Services, Data Centres
- Overseeing third party sales channels to help them deliver volume and value targets
- Liaising with the in-house call centre for retention and sales for revenue optimisation
- Building Compass chatbot to reduce dependence on traditional customer support methods
- Managing the acquisition project of a regional internet service provider
- Driving the Ministry of Education of New Zealand lead initiative to provide free broadband to close New Zealand’s digital divide for school students
- Project Management for Compass Mobile, 4G MVNO platform
- Steering the launch of yet another utility service - electricity, as Compass Power
- Digital Channels Management

Product Marketing Manager

The Warehouse Group

Marketing Specialist | Short Contract

Travel To Rebound

- Traveled solo for months across 10 countries of South America... finally boarded a small boat to Antarctica from Argentina
- Came to New Zealand to explore and now here I am

Traveler

The Walt Disney Company

- Responsible for designing and driving the integration plan for advertiser brands within the channel's shows to maximize revenues
- Brand strategies, corporate communications, PR, product launch, media planning and buying, research, events – planning and management, sales integrations and innovations, alliances, ATL, BTL, Digital Marketing 
- Conceptualize and orchestrate 360-degree marketing campaigns that effectively reinforce brand image
- Planning and executing show promos to maintain return and regular viewership for the Channel

Marketing Lead - Integrations, Channel Promos, Alliances with Star TV

ABP Group

- Integrated marketing communication responsibility of the Anandabazar Patrika brand to sustain the strong brand equity that this iconic brand enjoys in the Bengali dailies readers' mindshare
- Lead the strategic initiatives of the brand including the launch of a special edition for school students: Anandabazar Patrika School and other new edition launches
- Steer the consumer insights mining function for the brand
- Trade marketing planning for two communities: the advertisement sales and circulation sales
- Anchor the PnL planning, monitoring and execution of flagship events of the brand: Tourist Spot - a tourism fair, Sharad Arghya - an award ceremony for Durga Puja, the biggest festival of Eastern India and Bioscopey Baazimaat - a large celebrity management assignment
- Drive various circulation support initiatives to increase newspaper copy sales
- Partner the content / editorial team in creating special content to boost readership

Corporate Manager of the largest circulated Bengali daily in the world with 5.4Mn readers

Tata Tele Business Services

Integrated Marketing Communication for Tata Docomo for Kolkata & Rest of West Bengal circles. ATL, BTL, Research, Direct Marketing, Print Production and Public Relations.

Major Work:
Experience – Ensuring a seamless and unified brand experience across customer and retail touch points
Media – Manage all media placements both ATL & BTL for the brand including Print, OOH, Radio, promotions, activations, trade marketing, events 
Creative – Responsible for all communication for the brand across internal and external customer interface
PR – Liaison with PR Agency in maintaining media relations and undertaking corporate image building exercises

Circle Marcom Manager at Tata Docomo & Virgin Mobile

Ogilvy & Mather

Work that Works.
Manage and supervise brand operations and lead brand communication requirements, budget planning, revenue generation, new business development

Categories worked on:
Media
FMCG
Lifestyle
Social Awareness

Group Account Manager

BBDO Worldwide

The Work. The Work. The Work.
Manage and supervise brand operations and lead brand communication requirements.

Categories worked on:
Rural
FMCG
Retail
Services & Hospitality
Telecom

Senior Account Executive

Content with Intent | Social Impact Advocate | Startmate ClimateTech Fellow | Digital Media | Community & Engagement Driver

Content with Intent is my game 💪🏽
Connecting dots is my superpower 🦸🏽 
Featured by LinkedIn as a Creator to Follow 🔔

I studied Statistics in College, but the funny thing is, my first job was of a copywriter in an advertising agency! That taught me left-brain-right brain tightrope walking ⚖️ 

After advertising, I moved ➡️ to telecom and then ➡️ to media. I am a marketer by profession,  a traveller by passion. 

I have touched down on all seven continents - including Antarctica 🇦🇶 

I am experienced in
- Brand Strategy 
- Digital Marketing
- Product Marketing

I have worked with iconic global brands:
Advertising: Ogilvy and BBDO
Media: The Walt Disney Company, ABP
Telecom: Tata Docomo, Virgin Mobile

In my current role, in New Zealand, I manage the B2B marketing communications for DuluxGroup. 

I take keen interest in
- Travel
- Education
- Volunteering
- Diversity and Inclusion

I speak English, Hindi, Bengali und ein bißchen Deutsch

My hashtags are #LinkedInKarma and #WonderingMo

Send me a message with either of the hashtags so that I know you have read this far.

The best way to get in touch with me is on LinkedIn or by email at modasroy@gmail.com


Disclaimer: my content is my personal opinion, and does not represent that of my employers’, past or present.

taplio

The Battle

Javier YebenesB2B

Moumita Das Roy

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