Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

Ulti Group

Skills Group

- Create awesome content for Ignite Colleges, SoftEd, IMNZ, Etco, ICE, E-tec
Premiere, Skills Consulting Group, Instep EAP, David Foreman

- Collaborating with Kiwi figures like Rally Champion Hayden Paddon and chefs
Simon Gault and Michael Meredith, reaching millions locally

- Produced multimedia content for magazines, websites, and projects, driving
extensive local engagement.

Senior Content Creator

The Electrical Training Company

- Spearheaded nationwide events and orchestrated successful social media campaigns, resulting in a significant increase in brand awareness and exponential growth of Etco's digital presence.

- Introduced and cultivated new channels such as YouTube and TikTok, driving organic growth and expanding the brand's reach to a wider audience.

- Produced, directed, edited, and published impactful videos that garnered millions of views across diverse platforms, effectively promoting Etco's message and engaging target audiences.

- Leveraged advanced skills in Adobe Premiere Pro, Adobe Audible, and After Effects to create compelling content that resonated with viewers and contributed to the brand's success.

- Developed and implemented engaging augmented reality content, enhancing the brand's innovative image and captivating audience attention.

- Designed and coordinated visually appealing marketing materials, including flyers, posters, brochures, and billboards, effectively capturing the essence of the brand and increasing customer engagement.

- Led the successful transformation of Etco's vehicle fleet, delivering a fresh and cohesive brand image.

- Managed the end-to-end process of opening three new training centers, ensuring seamless operations and positioning Etco as a leading provider in the industry.

- Achieved marketing objectives, driving the promotion and protection of the Etco brand on a national scale.

New Zealand School of Art and Fashion (NZSAF)

- Implemented targeted strategies that significantly increased student enrollments in Jewelry, Art, and Fashion programs, reaching full capacity for several courses.

- Restructured and optimized social media accounts on Facebook, Instagram, and Google Ads, resulting in a substantial rise in lead generation and heightened interest in the school.

- Played a key role in enhancing the school's brand image and improving public relations, effectively positioning it as a reputable institution in the art and fashion industry.

- Successfully coordinated and directed school workshops, Careers Expos, and open days, driving student engagement and fostering a positive learning environment.

- Provided exceptional customer service as the first point of contact for prospective students, guiding them through the enrollment process and ensuring a seamless experience.

- Managed social media platforms, generating quality leads and successfully converting them into enrollments.

Marketing Coordinator

ABROAD GLOBAL

- Pioneered the expansion into the Australian market, offering education and migration services, and successfully opening doors for future expansion into additional markets.

- Identified emerging marketing trends and key business opportunities in the education industry, enabling strategic decision-making and driving business growth.

- Managed and curated content on social media platforms and websites, resulting in increased engagement, lead generation, and customer inquiries.

- Conducted compelling pitches to B2B clients, effectively showcasing the value and benefits of the company's products and services.

- Made significant contributions to monthly sales growth, with average sales increases of 135% since joining the team.

- Identified and capitalized on new market opportunities for recruiting students overseas, successfully targeting countries such as Bolivia, Ecuador, and Mexico.

Senior Associate

Ford Motor Company

- Demonstrated exceptional sales skills and achieved high customer satisfaction levels, resulting in repeat business and customer loyalty.

- Consistently met and exceeded sales targets by effectively presenting and promoting Ford products and services to existing and prospective customers.

- Conducted thorough needs analyses and delivered tailored solutions, addressing customer requirements and aligning them with the dealership's objectives.

- Cultivated and maintained strong business relationships with stakeholders, fostering trust and maximizing sales opportunities.

- Utilized a proactive approach, including cold calling, visits, events, and networking, to generate leads and expand the customer base.

- Resolved customer problems and complaints promptly and efficiently, ensuring high levels of customer satisfaction.

- Collaborated with team members and other departments, optimizing sales efforts and driving overall dealership success.

- Analyzed territory and market potential, providing valuable insights and reports to guide sales strategies and achieve business objectives.

Sales Specialist

Articulos Publicitarios

- Conducted comprehensive market research and analysis, providing valuable insights into industries, demographics, sales trends, and competitor offerings.

- Prepared detailed reports and presentations for clients, offering strategic recommendations and marketing plans to drive sales and achieve desired objectives.

- Developed effective marketing approaches and budgets, delivering successful outcomes and surpassing sales goals.

- Contributed to the creation of new product and service offerings, expanding market share and catering to evolving customer demands.

- Collaborated with marketing managers and directors to develop targeted branding, positioning, and marketing tools, ensuring maximum impact and effectiveness.

- Managed promotional materials and advertising opportunities within budget constraints, achieving optimal results and enhancing brand visibility.

Sura

- Efficiently managed supplies inventory, ensuring continuous availability and seamless operational processes.

- Successfully completed administrative projects, meeting deadlines and contributing to overall efficiency.

- Supported team efforts and achieved objectives through effective collaboration and task execution.

- Implemented and monitored programs directed by management, ensuring successful implementation and completion.

- Acted as a reliable point of contact for various stakeholders, providing exceptional support and assistance.

- Played a pivotal role in supporting customers and salespeople, ensuring their needs were met and providing prompt assistance.

Insurance Specialist

Brand Management | Communiy Management | Marketing Strategist

As an experienced marketing professional, I'm passionate about delivering tangible results and creating a meaningful impact. My expertise lies in strategic marketing, effective communications, content production, digital marketing and brand management. With a strong track record in brand development and nurturing, I excel as a creative problem-solver with a keen eye for detail. I'm committed to delivering exceptional campaigns that not only resonate with target audiences but also drive business growth. I bring excellent soft skills to any team, fostering a collaborative and harmonious work environment.

taplio

The Battle

Javier Yebenes⚡

Mateo Saldarriaga Orozco

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