I am a growth-driven B2B marketing leader with 15+ years of experience across SaaS, GovTech, and services, building demand engines, brands, and communities that scale.

What I focus on:
🔸 LinkedIn as a growth channel (organic + paid)
🔸 Demand generation and ABM that actually converts
🔸 Brand and storytelling in complex B2B environments
🔸 Category leadership, not just lead volume

I am a former basketball player and one of 80 LinkedIn Certified Marketing Experts globally (and the only one in New Zealand), and I regularly mentor and train marketers worldwide.

On LinkedIn, I share:
🔹  Practical B2B growth lessons
🔹  LinkedIn strategy that works in the real world
🔹  Honest takes on modern marketing leadership

If you care about B2B marketing that is strategic, human, and effective, follow along or say hello.

Javier YebenesB2B

Ulti Group

Marketing Specialist

Skills Group

- Create awesome content for Ignite Colleges, SoftEd, IMNZ, Etco, ICE, E-tec
Premiere, Skills Consulting Group, Instep EAP, David Foreman

- Collaborating with Kiwi figures like Rally Champion Hayden Paddon and chefs
Simon Gault and Michael Meredith, reaching millions locally

- Produced multimedia content for magazines, websites, and projects, driving
extensive local engagement.

Senior Content Creator

The Electrical Training Company

- Spearheaded nationwide events and orchestrated successful social media campaigns, resulting in a significant increase in brand awareness and exponential growth of Etco's digital presence.

- Introduced and cultivated new channels such as YouTube and TikTok, driving organic growth and expanding the brand's reach to a wider audience.

- Produced, directed, edited, and published impactful videos that garnered millions of views across diverse platforms, effectively promoting Etco's message and engaging target audiences.

- Leveraged advanced skills in Adobe Premiere Pro, Adobe Audible, and After Effects to create compelling content that resonated with viewers and contributed to the brand's success.

- Developed and implemented engaging augmented reality content, enhancing the brand's innovative image and captivating audience attention.

- Designed and coordinated visually appealing marketing materials, including flyers, posters, brochures, and billboards, effectively capturing the essence of the brand and increasing customer engagement.

- Led the successful transformation of Etco's vehicle fleet, delivering a fresh and cohesive brand image.

- Managed the end-to-end process of opening three new training centers, ensuring seamless operations and positioning Etco as a leading provider in the industry.

- Achieved marketing objectives, driving the promotion and protection of the Etco brand on a national scale.

New Zealand School of Art and Fashion (NZSAF)

- Implemented targeted strategies that significantly increased student enrollments in Jewelry, Art, and Fashion programs, reaching full capacity for several courses.

- Restructured and optimized social media accounts on Facebook, Instagram, and Google Ads, resulting in a substantial rise in lead generation and heightened interest in the school.

- Played a key role in enhancing the school's brand image and improving public relations, effectively positioning it as a reputable institution in the art and fashion industry.

- Successfully coordinated and directed school workshops, Careers Expos, and open days, driving student engagement and fostering a positive learning environment.

- Provided exceptional customer service as the first point of contact for prospective students, guiding them through the enrollment process and ensuring a seamless experience.

- Managed social media platforms, generating quality leads and successfully converting them into enrollments.

Marketing Coordinator

ABROAD GLOBAL

- Pioneered the expansion into the Australian market, offering education and migration services, and successfully opening doors for future expansion into additional markets.

- Identified emerging marketing trends and key business opportunities in the education industry, enabling strategic decision-making and driving business growth.

- Managed and curated content on social media platforms and websites, resulting in increased engagement, lead generation, and customer inquiries.

- Conducted compelling pitches to B2B clients, effectively showcasing the value and benefits of the company's products and services.

- Made significant contributions to monthly sales growth, with average sales increases of 135% since joining the team.

- Identified and capitalized on new market opportunities for recruiting students overseas, successfully targeting countries such as Bolivia, Ecuador, and Mexico.

Senior Associate

Ford Motor Company

- Demonstrated exceptional sales skills and achieved high customer satisfaction levels, resulting in repeat business and customer loyalty.

- Consistently met and exceeded sales targets by effectively presenting and promoting Ford products and services to existing and prospective customers.

- Conducted thorough needs analyses and delivered tailored solutions, addressing customer requirements and aligning them with the dealership's objectives.

- Cultivated and maintained strong business relationships with stakeholders, fostering trust and maximizing sales opportunities.

- Utilized a proactive approach, including cold calling, visits, events, and networking, to generate leads and expand the customer base.

- Resolved customer problems and complaints promptly and efficiently, ensuring high levels of customer satisfaction.

- Collaborated with team members and other departments, optimizing sales efforts and driving overall dealership success.

- Analyzed territory and market potential, providing valuable insights and reports to guide sales strategies and achieve business objectives.

Sales Specialist

Articulos Publicitarios

- Conducted comprehensive market research and analysis, providing valuable insights into industries, demographics, sales trends, and competitor offerings.

- Prepared detailed reports and presentations for clients, offering strategic recommendations and marketing plans to drive sales and achieve desired objectives.

- Developed effective marketing approaches and budgets, delivering successful outcomes and surpassing sales goals.

- Contributed to the creation of new product and service offerings, expanding market share and catering to evolving customer demands.

- Collaborated with marketing managers and directors to develop targeted branding, positioning, and marketing tools, ensuring maximum impact and effectiveness.

- Managed promotional materials and advertising opportunities within budget constraints, achieving optimal results and enhancing brand visibility.

Sura

- Efficiently managed supplies inventory, ensuring continuous availability and seamless operational processes.

- Successfully completed administrative projects, meeting deadlines and contributing to overall efficiency.

- Supported team efforts and achieved objectives through effective collaboration and task execution.

- Implemented and monitored programs directed by management, ensuring successful implementation and completion.

- Acted as a reliable point of contact for various stakeholders, providing exceptional support and assistance.

- Played a pivotal role in supporting customers and salespeople, ensuring their needs were met and providing prompt assistance.

Insurance Specialist

Brand Management | Communiy Management | Marketing Strategist

As an experienced marketing professional, I'm passionate about delivering tangible results and creating a meaningful impact. My expertise lies in strategic marketing, effective communications, content production, digital marketing and brand management. With a strong track record in brand development and nurturing, I excel as a creative problem-solver with a keen eye for detail. I'm committed to delivering exceptional campaigns that not only resonate with target audiences but also drive business growth. I bring excellent soft skills to any team, fostering a collaborative and harmonious work environment.

taplio

The Battle

Javier YebenesB2B

Mateo Saldarriaga Orozco

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