Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

Lacuna + Co 

Lacuna + Co is a creative agency specialising in Brand and Event Management, including sponsorship and art direction.

Creative Head Honcho

Bolster Group

We are a digital strategy, creative & product agency specialising in music, events and entertainment.

Entertainment & Culture Partnerships AU/NZ

Hancock's Wine & Spirit Merchants

National Events and Promotions Manager

Hancocks Wine, Spirit & Beer Merchants are a 100% New Zealand family owned and operated business. With a sizeable portfolio of premium brands, the company is one of the key players within the liquor industry. Jägermeister is a well-known and well-loved brand, originating in Germany and shipped all the way to New Zealand for our drinking pleasure.

This role involves events and promotions for the brand around New Zealand, including the social marketing, B2B management, incentive programs, infrastructure management, promo team scheduling and full event management. 

-	Planning and implementation of event and promotions across New Zealand 
-	Liaison with our Australian office on events and promotions
-	Business development and expansion of our event portfolio
-	Brand management over our social media channels (Facebook, Instagram, eDMs)
-	Strategy planning for social campaigns (Facebook, Instagram, Digital, account campaigns)
-	Creation of monthly planners to outline social calendar
-	Management of promotional teams
-	Design of digital imagery and input on project / promotional photoshoots
-	Organisation of all event planning and logistics

Event Portfolio includes:
-       Soundsplash
-	Splore
-	Rhythm and Vines
-	Northern Bass
-	Our:House
-	Deep, Hard 'n Funky
-	International and local DJ acts - Wilkinson, Dillon Francis
-      Campaigns across NZ and Australia
-      Taste of Auckland
-      La Maison with Cointreau
-      Hancocks Tour (trade show)
-      Margarita Loves Cointreau Pop-up with Marvel Grill and Sweatshop Brew Kitchen
-      Campaigns in association with George FM

Jägermeister Events and Promotions Manager New Zealand

Eventz on Show

Eventz on Show was established to offer clientele the opportunity to save time on planning and managing events by outsourcing the logistical implementation to a professional, creative and dynamic team passionate about personal relationships and fine details!

We are involved in huge range of events, from small and intimate dinners to conferences and charity events for hundreds of people. 

My role includes:
-	Liaising with clients, setting up client meetings
-       Proposal creation per specific event requirements
-	Development of proposals, run sheets and working event folders
-	Strict budget management, control and development throughout event
-	Diary and calendar maintenance for effective long term planning
-	Creation of marketing structure, and implementation of this
-	Management of the creative, logistical and production side of events; including event design,         theming, audio-visual production and client service 
-	Management of casual, contract and temporary staff during event delivery and training
-       Management of in-house junior co-ordinators and interns 
-	Production of event plans and event documents
-	Co-ordination with suppliers, venues and clients during event process
-	Construction of event props, theming and staging
-       Social Media Management

By thinking outside the box we will bring you new and creative options for your events.

Senior Event Manager

The Events Group Ltd

Event Management for all levels of events, including (but not limited to): 
- Themed events
- Corporate events
- Conferences
- Staff updates and functions
- Corporate Family days
- Private functions and parties
- Team Building

With all events we take special care to ensure that during the planning stage of your event, every aspect from the menu, to production, to lighting and entertainment is focused on. During delivery we aim for a seemless ''behind the scenes" approach to allow you to enjoy your event, and relax in the knowledge that our team are working so you don't have to!

My role here was also highly structured around the use of our social media, website and external client communication. This involved closely working on building our individual and very different brands within The Events Group as well as establishing a marketing sector and communication strategy for the upcoming year.

Event Manager

The Orange Group Limited

Working on numerous projects, private client functions and promotions.

Promotions team:
- Working around Auckland on product launches, client functions, open days.
- On and off site functions

Operations Team:
- Venue based functions

Operations and Promotions Team

Orica

Event Administrator for Orica Chemnet

-	Organisation and production of the annual Leadership Conference
-	Liaison with venues and suppliers, catering organisation and menu planning
-	Tracking and management of budgets
-	Creation of staff information packs, event schedules and run sheets
-	Travel and accommodation booking
-	Accounts payable for Head Office, working with SAP programing.

Events Administrator and Accounts Payable

Deluxe Events and Promotions

Event Coordinator for Deluxe Events

Role included:
- Event creation, production, delivery and reporting
- Client management
- Client proposal creation
- Sponsorship organisation for all projects

Events Co-ordinator

TVNZ

Working with the TVNZ support department, organising fleet vehicles for the News Team as well as planning and booking venues / meeting rooms for staff functions, launches, and client meetings.

Transport and Travel Coordinator

Creative Head Honcho @ Lacuna + Co | Event Management

As the Creative Head Honcho at Lacuna + Co, I lead a team of talented professionals who specialise in brand-led promotions, sponsorship, event management, and creative consulting. I have over 15 years of experience in the creative industry, working with clients from various sectors, including entertainment, corporate, and hospitality.

My mission is to create memorable and impactful experiences that connect brands with their audiences and communities. I work with local New Zealand companies and suppliers, and I pride myself on my meticulous attention to detail and commitment to quality. Whether it's launching a new product, celebrating a milestone, or gathering a team together, I have the expertise and passion to bring any idea to life.

taplio

The Battle

Javier Yebenes⚡

Kelly Marsden

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