I am a growth-driven B2B marketing leader with 15+ years of experience across SaaS, GovTech, and services, building demand engines, brands, and communities that scale.

What I focus on:
🔸 LinkedIn as a growth channel (organic + paid)
🔸 Demand generation and ABM that actually converts
🔸 Brand and storytelling in complex B2B environments
🔸 Category leadership, not just lead volume

I am a former basketball player and one of 80 LinkedIn Certified Marketing Experts globally (and the only one in New Zealand), and I regularly mentor and train marketers worldwide.

On LinkedIn, I share:
🔹  Practical B2B growth lessons
🔹  LinkedIn strategy that works in the real world
🔹  Honest takes on modern marketing leadership

If you care about B2B marketing that is strategic, human, and effective, follow along or say hello.

Javier YebenesB2B

Human Digital

Key Impacts:
⚡️ Led strategy and creative across global brands like Unilever Professionals, ABB, and Bunnings, producing high-performing and lead-generating campaigns across digital (Google Search and Display, Spotify) and social (LinkedIn).

⚡️ Led Human Digital’s rebrand — aligning all content, merchandise, and comms under a new brand identity

⚡️ Contributed to sales enablement efforts, helping secure global accounts

⚡️ Launched and optimised Spotify and Linkedin ad campaigns that delivered low CPCs and real sales lift

⚡️ Compiled and analysed end-of-campaign performance data, sharing strategic insights to key stakeholders 

⚡️ Developed SOPs, mentored junior staff, and supported team learning across brand, content, and comms

Bottom line: Brought strategic clarity, creative firepower, and human-first thinking to every part of the business — from high-stakes campaigns to internal culture.

Digital Marketer

The Factor

Key Impacts:
⚡️  Built and implemented comprehensive brand guidelines to ensure alignment across all marketing, sales, and internal assets.

⚡️  Led content strategy and production across LinkedIn, blog, and podcast — creating graphics, video interviews, and behind-the-scenes content. Grew LinkedIn following by 160% YoY and maintained an average 20% monthly engagement rate.

⚡️  Launched a thought leadership program spotlighting our team and clients, including an internal and external podcast.

⚡️  Monitored website performance via Google Analytics and presented monthly insights to the company to drive strategic updates.

⚡️  Spearheaded internal communications and team events, including the successful initiative to achieve Great Place to Work certification.

Bottom line: 
I helped transform The Factor's digital brand presence from the inside out — blending creativity with strategy to drive growth, build credibility, and make the company a place people wanted to work and work with.

Digital Marketing Manager

Marketing Coordinator

Kindred Co.

Web, brand development, and LinkedIn marketing for B2B IT companies in Australia.

Account Manager

Alter New Media

Managed the creation of social media content for influencers, e-commerce, and service-based businesses

Business Development Executive & Content Creator 

L&A Social Media

Create, copy-write, and implement social media posts
Oversee the creation and execution of paid social media ads and campaigns
Managed photoshoots, including strategy, influencer scouting, and set building

Account Coordinator

Total Performance Swim Camp 

Created engaging content across Facebook and Instagram
Engaged in strategy to target key audiences
Closely monitored analytics to quantify the success of our content

Social Media Marketing Intern

Kenyon College

Manage, hire and train a team of 40 undergraduate  students  to coordinate week-long events for Seniors, ensuring the smooth and safe experience of over 2,000 people

Student Events Manager

CALL/ City as Living Lab

Facilitate community events around NYC while promoting and documenting them on social media and press releases 

Increased Instagram impressions by 200% and followers by 30% over a 2-month period.

Program Intern

Hey, I’m Juvi! Welcome to my little corner of LinkedIn. 👋💜

A bit about me:

I'm on the hunt for my next opportunity. With a background in B2B digital marketing, I know how to build campaigns and content strategies that can turn your impressions ➡️ clicks ➡️  leads. I started out in B2C social media marketing, working with leading multi-national brands, before switching lanes to B2B tech marketing for a startup that quickly became one of Australia’s fastest-growing IT companies.

Along the way, I realized that B2B marketing doesn’t have to be all stiff and salesy—it can be just as creative and engaging as B2C. I’m on a mission to make B2B more entertaining, more inspiring, and more human.

I’m originally from America, but I’ve been living abroad since 2019 (first in Australia and now in New Zealand). I love yapping about my take on B2B marketing, being an expat, and crafting throughtful communities.

Sounds like a vibe to you? Follow, connect, and/ or send me a message. 

👀If you want a deeper looker into my journey navigating expat life, you can follow my Substack here ⤵️

https://anotherbroadabroad.substack.com/

taplio

The Battle

Javier YebenesB2B

Juviand Rivera

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