Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

Human Digital

Key Impacts:
⚡️ Led strategy and creative across global brands like Unilever Professionals, ABB, and Bunnings, producing high-performing and lead-generating campaigns across digital (Google Search and Display, Spotify) and social (LinkedIn).

⚡️ Led Human Digital’s rebrand — aligning all content, merchandise, and comms under a new brand identity

⚡️ Contributed to sales enablement efforts, helping secure global accounts

⚡️ Launched and optimised Spotify and Linkedin ad campaigns that delivered low CPCs and real sales lift

⚡️ Compiled and analysed end-of-campaign performance data, sharing strategic insights to key stakeholders 

⚡️ Developed SOPs, mentored junior staff, and supported team learning across brand, content, and comms

Bottom line: Brought strategic clarity, creative firepower, and human-first thinking to every part of the business — from high-stakes campaigns to internal culture.

Digital Marketer

The Factor

Key Impacts:
⚡️  Built and implemented comprehensive brand guidelines to ensure alignment across all marketing, sales, and internal assets.

⚡️  Led content strategy and production across LinkedIn, blog, and podcast — creating graphics, video interviews, and behind-the-scenes content. Grew LinkedIn following by 160% YoY and maintained an average 20% monthly engagement rate.

⚡️  Launched a thought leadership program spotlighting our team and clients, including an internal and external podcast.

⚡️  Monitored website performance via Google Analytics and presented monthly insights to the company to drive strategic updates.

⚡️  Spearheaded internal communications and team events, including the successful initiative to achieve Great Place to Work certification.

Bottom line: 
I helped transform The Factor's digital brand presence from the inside out — blending creativity with strategy to drive growth, build credibility, and make the company a place people wanted to work and work with.

Marketing Coordinator

Kindred Co.

Web, brand development, and LinkedIn marketing for B2B IT companies in Australia.

Account Manager

Alter New Media

Managed the creation of social media content for influencers, e-commerce, and service-based businesses

Business Development Executive & Content Creator 

L&A Social Media

Create, copy-write, and implement social media posts
Oversee the creation and execution of paid social media ads and campaigns
Managed photoshoots, including strategy, influencer scouting, and set building

Account Coordinator

Total Performance Swim Camp 

Created engaging content across Facebook and Instagram
Engaged in strategy to target key audiences
Closely monitored analytics to quantify the success of our content

Social Media Marketing Intern

Kenyon College

Manage, hire and train a team of 40 undergraduate  students  to coordinate week-long events for Seniors, ensuring the smooth and safe experience of over 2,000 people

Student Events Manager

CALL/ City as Living Lab

Facilitate community events around NYC while promoting and documenting them on social media and press releases 

Increased Instagram impressions by 200% and followers by 30% over a 2-month period.

Program Intern

Hey, I’m Juvi! Welcome to my little corner of LinkedIn. 👋💜

A bit about me:

I'm on the hunt for my next opportunity. With a background in B2B digital marketing, I know how to build campaigns and content strategies that can turn your impressions ➡️ clicks ➡️  leads. I started out in B2C social media marketing, working with leading multi-national brands, before switching lanes to B2B tech marketing for a startup that quickly became one of Australia’s fastest-growing IT companies.

Along the way, I realized that B2B marketing doesn’t have to be all stiff and salesy—it can be just as creative and engaging as B2C. I’m on a mission to make B2B more entertaining, more inspiring, and more human.

I’m originally from America, but I’ve been living abroad since 2019 (first in Australia and now in New Zealand). I love yapping about my take on B2B marketing, being an expat, and crafting throughtful communities.

Sounds like a vibe to you? Follow, connect, and/ or send me a message. 

👀If you want a deeper looker into my journey navigating expat life, you can follow my Substack here ⤵️

https://anotherbroadabroad.substack.com/

taplio

The Battle

Javier Yebenes⚡

Juviand Rivera

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