Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

CR&Co

I am the Founder+Director of CR&Co, a game-changing brand consultancy & omni-media offering that brings together experts who work where creative, community, change, & code collide. 

CR&Co is made up of executive leaders & global experts who are recognized & awarded for storytelling, upping the tempo of customer heartbeats, channel mastery, business growth, & creative iteration.

We work in stories.
In conversations.
In connections.
In compassion.
In context.
In tech. 
In social media.
In personal brand.
In comms. 
In creativity.
In empathy.
In understanding data.
In insights.
In breaking algorithms.
In leadership. 
In platform best practice.
In making the world a better place for all of us, one idea at a time. 

We'd love to be a part of making your brand as impactful as possible.

Founder & Director

Heal The Hauraki 

Documentary Filmmaker | Director | Co-Executive Producer

Celebrity Speakers New Zealand

Passionate about creative content, social media strategy, the influencer economy, & storytelling across mediums both emerging and traditional, Cassie has literally lived & breathed the digital revolution.

Whilst she has spent the majority of her career working in & with large corporates, she is now a fully-fledged entrepreneur, working as both Founder & Director of CR&Co, a game-changing consultancy & multi-media business built around the impactful areas of brands where creativity, content, & code collide.

If you're after engagement, humour, passion, connection & hard data that gets distilled into empowering narratives - Cassie should be your first choice for IRL & virtual events. 

SPEAKER TOPICS - Topics supplied on request

. Business
. Innovation
. Motivational
. Women in Business
. Creative Storytelling for Business 
. Leadership & Growing High Performing Teams
. Politics & Advocacy

Brands/Events Cassie has worked with as keynote/MC/inspirational speaker include:
- VidCon LA/ VidCon Australia/ VidCon Now 
- NAB Las Vegas
- Social Media Marketing World (San Diego, California)
- ANZ Bank
- Air New Zealand
- Tower Insurance
- Marketing Association New Zealand
- Mike Pero Real Estate
- Destination Rotorua
- Inland Revenue, NZ & Partners
- Samsung
- Data Insight
- AI Day New Zealand Multi-Day MC 
- Other brands & references upon request

Book me to be a part of your event/ conference/ show as below!
https://www.celebrityspeakers.co.nz/speakers/cassie-roma
https://johnsonlaird.com/our-speakers/Cassie-Roma

Global Keynote Speaker

TVNZ

Advisor to the CEO on The Apprentice Aotearoa/ New Zealand. Helping to foster New Zealand's most innovative ideas, strategies, stories, & entrepreneurial minds.

Advisor to the CEO - The Apprentice Aotearoa

The Warehouse Group

Head of Content Marketing 

VidCon

Member Of The Board Of Advisors

Auckland Pride Festival

Chair, Auckland Pride Board

NZME.

General Manager - Content Marketing

Air New Zealand

Senior Manager Social Media - Global Brand

Social Media Marketing - Retail, Sponsorship & Brand

Cassie Roma is a storyteller's storyteller. She's an author, documentary filmmaker, & an award-winning global thought leader in creative ideation, media, brand strategy, digital innovation, & executive leadership.

She is also an executive advisor, author, brand ambassador, storyteller, broadcaster, emcee, & keynote speaker.
 
Whew…talk about a gal who lives into her love of connecting with people across ideas, channels, & communities at scale! 
 
Before launching CR&Co – a game-changing consultancy & multi-media business that helps brands grow & thrive where creativity, content, & code collide –  Cassie held high-flying roles at big-name businesses across APAC & the USA.
 
These included time at Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power and NZME (New Zealand’s leading newspaper, radio, and digital media corporation) where she crafted and drove the content marketing, digital innovation, social media, and brand storytelling strategies of some of the most innovative and iconic brands & teams on the planet.
 
Cassie has helped establish, grow, & nurture in-house creative agency models across multiple fast-paced, large businesses & is renowned for her approach to thinking-outside-the-box when it comes to moving quickly to enact change & embed innovation into the heart of a business.
 
While she loves getting deep into data & insight to bring a creative idea to life, Cassie now also spends time as a professional coach. Her ethos in work & life is to get below the surface. To challenge conditional limits & reach deeper. To care deeply for others.
 
Today, her goals in work and life are synonymous: to leave a legacy of kindness, connection and impactful community advocacy work that is deeply rooted in equity. “I’m here to serve, to create, to bring sustainable growth to businesses through impactful creative strategy and iteration,” she says. “And I’m here to leave the world a little bit better than we found it. Or maybe even a lot better!”
 
And thanks to her appearances on The Apprentice Aotearoa as the right-hand to the CEO and Celebrity Treasure Island, this native Californian has become a household name for her more personable approach to business & creative leaders.
 
Beyond TV, Cassie is an author, podcaster, documentarian, sought after inspirational speaker, Life/Career Coach, & TEDx alumni.

From Auckland to Sydney to LA to Music Row in Nashville, Tennessee, Cassie is beloved for her talent in helping artists, executives, and projects shine.

taplio

The Battle

Javier Yebenes⚡

Cassie Roma

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