I am a growth-driven B2B marketing leader with 15+ years of experience across SaaS, GovTech, and services, building demand engines, brands, and communities that scale.

What I focus on:
🔸 LinkedIn as a growth channel (organic + paid)
🔸 Demand generation and ABM that actually converts
🔸 Brand and storytelling in complex B2B environments
🔸 Category leadership, not just lead volume

I am a former basketball player and one of 80 LinkedIn Certified Marketing Experts globally (and the only one in New Zealand), and I regularly mentor and train marketers worldwide.

On LinkedIn, I share:
🔹  Practical B2B growth lessons
🔹  LinkedIn strategy that works in the real world
🔹  Honest takes on modern marketing leadership

If you care about B2B marketing that is strategic, human, and effective, follow along or say hello.

Javier YebenesB2B

These Guys I Know 

Marketing Manager

M2M Coaching & Recruitment

M2M Coaching & Recruitment is a full-service recruitment and career coaching agency based in Auckland.
 
My key focus over the past 24 months has been on rebranding, creating new digital products and marketing funnels. I report directly to the managing directors and am responsible for the company's marketing and building strong personal brands for its directors.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
✅ Developed three career-focused online courses using LearnDash.
✅ Built two effective marketing funnels incorporating Facebook and Google Ads, opt-in pages, Video Sales Letters, and email sequences, leading to increased engagement.
✅ Achieved an impressive 154% increase in mailing list subscribers via Active Campaign.
✅ Designed and launched the new company website www.m2m.co.nz using Canva and WordPress, enhancing our online presence.
✅ Grew our business's LinkedIn page to 2,320 followers organically, without any paid advertising.
✅ Established and led a high-performing marketing team, contributing to our marketing successes.

Digital Marketing Manager

Blue Sky Recruitment

Blue Sky Recruitment is a recruitment agency specialised in recruiting senior level professionals in education, learning and development and business development.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
✅ Joined the team while five months pregnant.
✅ Within seven months, increased business LinkedIn page followers from 496 to 3,000 without paid advertising.
✅ Project lead for the '2020 Work and Income Salary Survey' with 500 participants.
✅ Designed and created content for survey results, utilising Photoshop and Canva for visually engaging presentations.
✅ Involved in organising and marketing campaigns for online webinars and live meetings with notable personalities such as dame Valerie Adams (Olympic and world shot put champion), Brian Dewil (Managing Director at Ola New Zealand), and Miraka Davies (Keynote Speaker) achieving a record attendance of 120 people.

Communications Coordinator

Okana Skincare

Okana Skincare are 100% natural, edible cosmetics manufactured and distributed in New Zealand.

I played a pivotal role at a pre launch phase, initial marketing initiatives (including paid FB advertising) and building brand awareness.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
✅ Designed, created content for, and managed advertising campaigns in notable publications such as Woman’s Day, Australian Women’s Weekly, and Viva.
✅ Executed Facebook campaigns that significantly increased brand awareness.
✅ Achieved a rise in sales from 0 to an average of 120 parcels daily within 8 months, with each parcel averaging a value of 97 NZD.

Social Media Marketer & Operations Assistant

opensport.pl

I was instrumental in the formation and launch of OpenSport.pl, now one of the leading online sports apparel stores in Poland, operating on the principles I established at the beginning.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
✅ Created and designed the brand identity and e-commerce store for ABStore.
✅ Established brand identity and competitive edge on Allegro.pl, Poland's largest online e-commerce platform, offering a wide range of products from various sellers (similar to TradeMe).
✅ Managed responsibilities for both individual and B2B clients.

Store Manager

adidas

ARCO is the official franchisee for Adidas (and Nike) in Poland and owns a number of nationwide sports apparel chains and online businesses.

• Analysis and reporting of sales results and KPIs.
• Management and supervision of in-store sales staff.
• Planning and management of staff rosters against seasonal staffing needs.
• Responsible for employee induction, ongoing training, and Health & Safety monitoring.
• Customer service specialist.
• Visual merchandising.

Deputy Manager

Nike

ARCO is the official franchisee for Nike (and Adidas) in Poland and owns a number of nationwide sports apparel chains and online businesses.

• Product specialist, responsible for ensuring staff were fully educated on product ranges and
seasonal campaigns.
• Primary point of contact for customer issues.
• Back-office operations such as inventory control and logistics.
• Visual merchandising & store layout design.

Customer Service Specialist & Visual Merchandiser

Solution Seeker | Woman of Action | Dynamic Marketing Manager

Kia ora, I'm Ania.
Thanks for stopping by my profile!

I'm fuelled by creativity and a dash of adventure, I am dedicated to transforming strategic visions into tangible results. My career in marketing has been driven by my curiosity and a knack for turning complex challenges into opportunities for growth.

𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵:
I blend a strategic mindset with a caring leadership style, ensuring that every team member feels valued and motivated. Known among colleagues as the ‘Polish terminator’ for my relentless drive (but always with a smile!), I am committed to building lasting relationships and achieving excellence in every project.

𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗠𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗼𝗹𝗯𝗼𝘅?
Expertise in digital marketing strategies, including Google, LinkedIn and Facebook Ads, and CRM system integration. Expert at leveraging social media and email campaigns, with a talent for content creation that drives conversions and builds relationships.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗖𝗼𝗻𝗻𝗲𝗰𝘁:
If your company thrives on creativity and seeks a leader who can deliver both visionary strategies and down-to-earth results, let’s talk! I am looking for an opportunity to bring my unique blend of skills and enthusiasm to a team that values bold ideas and ambitious goals.


Ania Migdalek - Jablonska
📱 021 081 32865  
✉️ annamigdalek@gmail.com

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Javier YebenesB2B

Ania Migdalek-Jablonska

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