Foster Moore - The eegistry people

My role is responsible for developing, implementing, and monitoring marketing strategies to support Foster Moore's market position and its strategic and operational objectives.
🔸Marketing Strategy
🔸Brand Management
🔸Marketing Collateral
🔸Market Communications
🔸Market Intelligence
🔸Bid & Partner Support

Director of Marketing

The Marketing Club AU/NZ

I'm a committee member at The Marketing Club NZ. This club helps bring marketers together and provides a safe space for marketers early in their careers or those in small teams to collaborate and grow their skills.

Executive Committee Member

Creative Desk Limited

• Providing growth marketing consultation for B2B clients in the SaaS, professional services, recruitment, and architecture sectors.
• Focused on developing digital strategies and executing multi-channel demand generation and lead generation campaigns.
• Pland and manage LinkedIn ads campaigns and LinkedIn content strategy
• Account Based Marketing strategy and campaigns

Marketing Consultant

Architectural Products and Technologies (APT)

As Marketing Manager at APT, I was responsible for driving the company's marketing efforts. My role involved planning and executing dynamic marketing initiatives that ensured APT remained at the forefront of the industry. I leveraged my expertise in stakeholder management, brand development, digital marketing strategy, and more, to deliver results while working on a limited budget. 

I was able to execute a multi-channel marketing strategy across digital, print, partner collaborations, and events that resulted in great product and brand awareness and positioned the company as an industry leader.

Key Responsibilities of the role: 

🔹Stakeholder Management
🔹Brand Development and Reinvention
🔹Digital Marketing Strategy
🔹Media Buying and ROI Optimization
🔹Event Planning and Management
🔹Digital Transformation Champion

Marketing & Business Development Manager

Micado

As a Digital Marketing Manager at Micado, I work alongside the CEO and the rest of the Senior Leadership Team, building and executing a range of initiatives to grow the brand and drive demand for the company's products and services. 

An important part of the role is to develop the brand guidelines, build a brand and media kit, and set up internal and external communication best practice standards. This role is highly collaborative, requiring to partner with team members and external stakeholders to produce content and run campaigns that generate demand. 

On a daily basis, I manage the company's website and digital communication channels, marketing campaigns, content generation efforts, collateral asset production, and agency relationships. 

I often use CRM, EDM, design, content management, task management and reporting software, as well as M365 Suite and Adobe CC Suite tools.

Digital Marketing Manager

Metro Performance Glass

As a marketing executive at Metro Performance Glass, I co-ordinate, implement and produce promotional material, activities, and communication for the company by liaising with both Management and Suppliers.

It is my duty to assist with the development and implementation of integrated product
strategies which enable Metro’s Product Leadership business model in targeted segments.

Managing National Home and Trade Shows across New Zealand and giving support to the multiple branches across the country are part of my responsibilities.

 Event management/project management
 Assisting Regional Branch network with templated collateral
 Branding compliance
 Agency and media liaison
 Assist with staff training; new products & developments
 Developing media packs as well as conducting conferences and trade shows

Marketing Executive

I founded Creative Desk in 2015 as a small consulting company to offer digital marketing services to small and medium-sized companies in the Auckland region. Although I have partnered with other professionals to work on large scale projects, the majority of the work was done by me personally. My clients ranged from construction companies to insurance brokers, lawyers, business solutions specialists, and even tour operators.

Strategy – As a marketing specialist consulting for small companies, one of my main duties was to audit the current work done by the business in terms of marketing and offering a medium to long-term strategy lined up with company goals and respecting the budget. 

Content creation – An important part of the services provided by Creative Desk has been the creation and curation of content to publish in our client’s websites, social media networks, EDM platforms, and print materials. I worked with people from different industries and used my researching skills to understand the product and companies. I have published short social media posts, scripted promotional videos, and published magazines.

Customer Experience – Making clear and effective communication channels to have a deep understanding of the consumer’s needs and concerns. I have worked directly managing online communities and training staff to offer the best possible customer experience both online and offline. This involved creating response protocols, FAQs, email templates and informative and customer-engagement events.

Graphic Design – I am very experienced in the use of graphic design tools such as Photoshop, Illustrator or InDesign and I have years of experience in the design of promotional and branding materials both for digital and print. I have printed flyers, magazines, 10m long banners and also designed websites, social media kits or banners.

Marketing Specialist

Bonita Tapas Bar & Cocktails

I had the opportunity to invest my own money into this business and I took it. As the general manager, I created a marketing strategy to grow sales as well as venue usage and customer engagement. I created trusted and long-lasting relationships with stakeholders that resulted in a positive impact on the public image of the business and an increase in the number of repeat customers.

At Bonita Tapas Bar I managed a team of 7 people supervising the operations, being in charge of the finances and recruiting and obtaining a 500% growth in total revenue after 18 months.

General Manager - Co-Owner

St Vincent's Cave - Spanish Wine Importers

St Vincent’s Cave is a boutique food and wine importer based in Auckland. I reported directly to the director and consulted her in business matters and managerial decisions. I was responsible for implementing a new marketing strategy, focussing on growing the e-commerce business and the product appeal on large retail stores.

I developed a plan to grow the brand’s online presence and a schedule for social media and blog publications. Created content to publish regularly and acted as a copywriter for all the product descriptions in the online shop and catalogues. Used my skills in graphic design to design labels, posters, promotional banners, and other print materials.

Marketing Communications Manager

Quay Street Cafe

As part of the management team at Quay Street Cafe I perform the following duties:
- Manage a team of 13 people.
- Develop relationships with customers and suppliers.
- Roster making and staff performance control.
- Stock-take and inventory.
- Social media planning and management.
- Create promotions and events to improve targeted sales.
- Develop new catering and function menus with Head Chef.

General Manager

I create and execute innovative strategies that drive growth. I'm passionate about creating content that is impactful and thought-provoking, I'm experienced working on a limited budget and leveraging my expertise in stakeholder management.

I am the first certified LinkedIn Marketing Expert in New Zealand and completed the Emerging Leader's Programme by Tech Marketers New Zealand. I like to use the latest online marketing tools and techniques to generate demand and engagement. 

My mission is to dream big, work hard, stay focused, and surround myself with good people who share my vision and values.

Javier Yebenes⚡

Ideqa

Tech Marketer | B2B Growth Strategist | Brand Storyteller

Shaping B2B marketing strategy for Ideqa, an Oracle partner in ANZ, by driving brand awareness, audience engagement, and lead generation. With a data-driven approach, I develop and execute targeted campaigns, compelling content, and performance-focused marketing initiatives to establish Ideqa as an industry leader.

What I Do:
• Marketing Strategy & Execution – Develop and implement data-driven marketing strategies aligned with Ideqa’s business objectives for measurable growth.
• B2B Marketing & Brand Positioning – Elevate brand authority through targeted campaigns, thought leadership, and strategic partnerships in the Oracle ecosystem.
• Campaign Management – Plan, execute, and analyse multi-channel marketing campaigns across LinkedIn and email, driving visibility and high-value lead generation.
• Vendor & Agency Collaboration – Manage partnerships with external agencies and contractors to ensure seamless execution of marketing initiatives.
• Content Development – Create compelling multi-format content including video testimonials, blog posts, LinkedIn articles, and email newsletters to strengthen brand storytelling.
• Cross-Functional Collaboration – Work closely with SMEs and internal teams to develop impactful customer stories, case studies, and industry insights.
• Budget & Resource Management – Optimise marketing budgets to maximise ROI, ensuring strategic allocation of resources.
• Performance Tracking & Reporting – Monitor and analyse marketing performance, providing data-driven insights to refine campaigns and enhance outcomes.
✨ Personality Hire – Bringing strategy, execution, and good vibes to every project.

Always open to connecting with like-minded professionals in tech, marketing, and B2B strategy. Let's talk growth!

Multiethnic Young Leaders NZ

Multiethnic Young Leaders NZ (MYLN) is a New Zealand charity dedicated to strengthening social cohesion, championing ethnic and intersectional diversity in leadership, and empowering diverse young New Zealanders. Our kaupapa is to build Aotearoa New Zealand’s pipeline of diverse, inclusive and purpose-driven future leaders across business, government and community sectors.

Member

I build bridges, spark conversations, and grow The Marketing Club in Auckland. As Ambassador Lead, I focus on expanding our impact, bringing marketers together, and creating a space where ideas flourish and careers thrive.

What I Do:
• Representing the Ambassadors – As the Ambassador Lead, I represent the Brand Ambassadors in the committee, ensuring their voices are heard and bringing forward brilliant ideas to grow the community.
• Championing Community – Creating a welcoming space for marketers by attending and engaging in TMC events, both in-person and online.
• Driving Conversations – Sharing insights, key takeaways, and upcoming events on LinkedIn to spark dialogue and encourage participation.
• Engaging in the TMC Slack Community – Contributing valuable marketing perspectives, sharing trends, and helping members connect.
• Expanding the Network – Introducing fellow marketers to TMC and facilitating connections that support professional growth.
• Shaping the Experience – Providing feedback, contributing to content, and helping elevate the impact of TMC’s initiatives.

TMC is all about learning, connection, and opportunity—and I’m here to help make those happen. If you're a marketer in Auckland (or beyond), let’s connect and build something great together!

Ambassador Lead for Auckland

I make my clients' lives easier and better while doing what I love.

• Working with clients across the globe to refine and solidify their business and marketing plans
• Crafting business strategies that ensure efficiency and reach key business goals
• Developing marketing plans tailor-fit to each brand's needs
• Developing strategies for specific marketing areas like social media marketing, content marketing, print,  events, and OOH advertising
• Building relationships with clients through delivering consistent and effective results
•  Also serving as a personal brand coach, helping clients nail down their personal brand, support their networking strategies, and review CVs

Business and Marketing Consultant

Focus Global Inc

In my role as a Consultant at Focus Global Inc, I spearheaded marketing campaigns, streamlined business operations, and led the sales and brand teams to achieve company goals. I focused on creating effective strategies to increase brand visibility and drive revenue growth through digital marketing efforts and event planning.

• Marketing and Promotions
• Streamline Business Operations
• Inventory Management
• Elevate Showroom Experience & Visual Merchandising
• Digital Marketing 
• Event Planning and Execution
• Photo and Video Production

Consultant

BizTechPro, Inc.

• Marketing Strategy - creating company campaigns to increase brand visibility and customer reach through website improvements, and WeConnect campaigns 
• PPC and SEO management - supervising ad campaigns, overseeing SEO efforts ensuring the use of optimized keywords, landing pages, meta data 
• Client Relations - providing monthly reports to clients for SEO projects and PPC campaigns, serves as the liaison between the company and the client for digital projects
• Content Creation - Developing email campaigns, editing graphics, and writing SEO and blog posts; aides the graphics team in website design and copy creation
• Social Media Management - strategises and manages client’s social media platforms

Marketing Manager

Overview: Assistant Brand Manager for Ethan Allen, an American luxury furniture brand, handling marketing campaigns, strategies, and business operations

• Marketing and Promotions – Create effective campaigns and promos to increase brand awareness, maximize lead conversions, and reach sales targets
• Streamline Business Operations - Oversee digital marketing, client deliveries, budget management, and item movements for seamless functioning.
• Inventory Management – ensure healthy inventory levels by monitoring the movement every month
• Guide Client Management - Advise sales team on discounts, gifts, and personalized client arrangements and services
• Elevate Showroom & Visual Merchandising - collaborating with the Visual Merchandiser to refresh showroom looks and enhance customer experiences
• Lead the Sales Team – Direct promo planning, training, and monitor progress for sales designers.
• Lead the Brand Team – collaborate with associates, designers, and digital marketers, reporting progress to Business Manager
• Digital Marketing – stay on top of the digital marketing efforts such as improving the website, Google My Business pages, and SEO, run digital ad campaigns on Google, Facebook, and Instagram, plan email direct marketing (EDM) campaigns, update the Viber community, oversee social media content, and monitor their progress
• Event Planning and Execution – Strategise, plan, and execute brand events
• Photo and Video Production – Play a pivotal role in end-to-end photo and video shoots for impactful campaigns

Achievements
• Surpassed the 2022 full year sales target by 29%, the highest recorded sales since Ethan Allen Philippines started in 1996
• Spearheaded the Ethan Allen Brand Relaunch and Furniture Collection Launch
• Launched the Ethan Allen Inspiration Studio

Assistant Brand Manager

Intersections Communications, Inc.

Copywriter for SM Fashion (Women, Men, Babies and Kids, and Youth) Brands and Sports Central’s social media content and digital ads.

• Social Media Copywriting – crafted 114 captions weekly for the different social media posts of SM Fashion Brands and Sports Central PH
• Digital Ads Copywriting – providing striking and effective copies for the different digital ads running in Google, Facebook and Instagram monthly

Copywriter

• Branding - Established and maintained branding
• Social Media Marketing - Creates campaigns for and handles Facebook, Instagram, and TikTok accounts
• Campaign & Strategy Creation - Generating different marketing strategies to reach business goals
• Media Buying - Setting up and managing Facebook and Instagram Ads and Google Ads
• E-Commerce: Shopify - Managing the Shopify website, uploading of products and collections, updating theme, and optimizing website content
• PR and Influencer Marketing - coordinating with influencers for PR kits and affiliate programs
• Content Creation - Produces different content such as social media posts and videos

Digital Marketing Specialist

Penscott Corporation

• Brand Marketing - Drove marketing for 10 brands, orchestrating campaigns from planning to execution
• Project Management - Conceptualised, planned, and executed dynamic marketing campaigns
• Pioneered Facebook, Instagram, and Google Ad optimization for impactful digital advertising
• Orchestrated content strategy for all the brands’ social media platforms
• Championed Ecommerce - Set up, optimized, and managed ECM-integrated Shopify websites
• Nurtured B2B Marketing & Relationships to expand brand outreach
• Masterminded Affiliate Marketing, forging partnerships with businesses, celebs, and influencers
• Elevated Customer Relations: Managed queries, complaints, and feedback for top-notch experiences across digital and physical stores
• Team Management - Led and directed Marketing Officers and Graphic Artists, optimizing task delegation for peak efficiency

Hi, I’m Andrea 👋🏻 Marketing pro by trade, business builder by strategy, and storyteller by nature.

I love helping businesses and professionals show up, stand out, and scale up. Whether it’s crafting a brand strategy, refining a marketing plan, or coaching someone on their personal brand, I’m all about making an impact.

💡 What I Do Best:
• Marketing & Business Strategy – Helping brands create clear, effective, and scalable growth plans.
• Personal Branding & Career Positioning – Supporting professionals in building their LinkedIn presence, networking effectively, and landing new opportunities.
• Hosting & Public Speaking – Whether it’s leading an event or moderating a conversation, I know how to keep things engaging.

Marketing is my craft, but building relationships and creating opportunities is my superpower. 

Keen for a coffee chat? Lets talk about making things happen ✨

taplio

The Battle

Javier Yebenes⚡

Andrea Halal

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