Xetechs Group

I founded and developed Xetechs Group as a driving force for business success for SMEs in Latin America and the Caribbean. Our mission is clear: to empower small and medium-sized enterprises through specialized consulting that enables them to reach their full potential.

My focus has always been on driving innovation, creating strong strategic partnerships, and ensuring that each initiative within the group generates a positive and lasting impact on our clients.

Key Achievements:

-Designed and implemented consultative strategies that have transformed SMEs into leaders in their respective markets.
-Established key strategic partnerships that have expanded our reach and strengthened our position in the region.

-Led the development and launch of innovative technology platforms serving multiple sectors.
Secured essential funding that has supported continuous innovation and the expansion of the group.

-Cultivated a resilient, success-oriented business culture, fostering an entrepreneurial and collaborative spirit within our team.

Chief Executive Officer

ZTE Corporation

In my current position as Sales Director at ZTE Corporation, I lead PON and FTTx solutions, driving the expansion and strengthening of these technologies in the region. My focus is on driving sales growth, managing key client relationships, and establishing a robust partner ecosystem, resulting in a significant increase in sales and a greater presence of the company in the market.

Key accomplishments:
- Leadership in the implementation and expansion of PON and FTTx solutions, consolidating ZTE as a reference in these technologies.
- Development of sales strategies resulting in capturing new market share in the Fixed Networks and Energy sector.
- Establishment of a solid partner ecosystem, which drives significant regional sales growth.
- Fostering lasting relationships with key decision-makers, ensuring a deep understanding of their needs and providing tailored solutions.
- Effective collaboration with multidisciplinary teams to identify and capitalize on business opportunities, contributing substantially to the organization's success.

Sales Director

XETECHS

As the Founder and CEO of Xetechs, I am dedicated to revolutionizing the digital transformation of SMBs with cutting-edge technology solutions and a customer-centric approach. Xetechs is a leader in Odoo Implementation and Customization and Virtual Assistant Services.

Key Responsibilities:

• Develop and execute strategic growth plans to expand market presence
• Build and lead high-performance teams to drive customer satisfaction and growth
• Forge strategic partnerships to strengthen the company's competitive position
• Continuously innovate to bring value to customers and stakeholders

Key Achievements:

• Successful expansion across North, Central, and South America, and the Caribbean, resulting in a 
  1300% revenue growth in 5 years
• Built a team of experts focused on customer satisfaction and delivering exceptional results
• Established strategic partnerships with key industry players to solidify the company's market position

As an accomplished entrepreneur and business leader, I strive to create lasting impact on the global SMB community and leverage my skills and expertise to help organizations thrive in today's digital world.

Huawei

As an ICT Account Manager at Huawei Telecommunications Guatemala, I led a multicultural sales team to identify and develop sales opportunities in Mobile Network, Cloud, and B2B solutions. I was responsible for managing B2B sales and product teams across Wireless Network, Core Network, Cloud, and Information Technology.

Key Responsibilities:

• Led and developed a diverse sales team to drive revenue growth in Mobile Network, Cloud, and B2B 
  solutions
• Oversaw B2B sales and product teams for Wireless Network, Core Network, Cloud, and Information 
  Technology
• Acted as Project Director for strategic Huawei projects, managing development from inception to 
  completion
• Maintained effective communication with CXO-level executives and stakeholders to ensure alignment 
  and collaboration
• Coached, mentored, and supervised pre-sales and delivery teams to optimize performance and achieve 
  business objectives

Key Achievements:

• Consistently drove over 60M USD in annual sales revenue
• Successfully led strategic projects, ensuring timely completion and high-quality outcomes
• Cultivated strong relationships with CXO-level executives and stakeholders, fostering trust and 
  collaboration
• Empowered pre-sales and delivery teams, driving their professional growth and increasing their 
  performance
• Successfully negotiated the 5G network deal, further strengthening Huawei's position in the 
  Guatemalan telecommunications market

By leveraging my strong sales and project management skills, I strived to contribute to Huawei's continued growth and success in the ICT industry.

Key Account Manager

As a Senior Program Manager at Huawei Telecommunications Guatemala, I led cross-functional and multicultural project teams in Mobile Network, Cloud, and Software Development, ensuring program goals were met. I managed over 50 team members, collaborating with project sponsors, teams, and managers to plan and develop project scope, deliverables, resources, work plans, budgets, and timelines.

Key Responsibilities:

• Led project teams to achieve program goals in Mobile Network, Cloud, and Software Development 
  projects
• Collaborated with project sponsors, teams, and managers to plan and execute new initiatives
• Managed program and project teams for optimal ROI and coordinated cross-project initiatives
• Developed and managed project budgets, ensuring delivery against business goals and objectives
• Served as the point of contact for vendors and manufacturers, ensuring timely, on-budget project 
  delivery
• Worked with other program managers to identify risks and opportunities across multiple projects
• Analyzed, evaluated, and mitigated program risks, and produced program reports for management and 
  stakeholders

Key Achievements:

• Successfully managed and delivered complex, large-scale projects in Mobile Network, Cloud, and • 
  Software Development domains
• Fostered strong relationships with vendors and manufacturers, ensuring smooth project execution
• Identified and mitigated program risks, ensuring timely project delivery and meeting business 
  objectives
• Collaborated effectively with cross-functional teams and stakeholders, driving efficiency and improving 
  overall program performance

By leveraging my strong program management skills, I contributed to Huawei's strategic projects' successful execution and helped drive the company's growth in the ICT industry.

Sr. Program Manager

Ciao Telecom

As an IT Consultant at Ciao Telecomm, I was instrumental in shaping the company's ICT strategy and setting strategic goals for the department. My expertise in VoIP technology and business case development contributed significantly to the company's technological advancement and growth.

Key Responsibilities:

• Developed the company's ICT strategy and set strategic goals for the department, driving overall 
  technological advancement
• Crafted the VoIP strategy, overseeing the implementation and maintenance of the VoIP Softswitch, 
  ensuring optimal performance and reliability
• Conducted business case development and feasibility studies for new technology implementations, 
  supporting informed decision-making

Key Achievements:

• Successfully shaped and executed the company's ICT strategy, aligning with organizational goals and 
  promoting growth
• Implemented and maintained the VoIP Softswitch, enhancing the company's communication capabilities 
  and reducing operational costs
• Enabled the adoption of innovative technologies through well-researched business cases and feasibility 
  studies, driving the company's competitive edge

By leveraging my technical expertise and strategic planning skills, I played a pivotal role in driving Ciao Telecomm's technological progress and enabling the company to stay ahead in the rapidly evolving ICT landscape.

IT Consultant

TELUS International

As a Senior IT Project Manager at Telus International, I effectively managed and delivered projects for customers in the USA, Canada, and Europe. Leading a team of over 15 technology professionals, I developed a comprehensive project management process for large, complex, and resource-intensive IT projects, ensuring their successful completion within budget and time constraints.

Key Responsibilities:

• Managed and delivered IT projects for customers across the USA, Canada, and Europe, ensuring 
  customer satisfaction and project success
• Led a team of 15+ technology professionals, fostering a collaborative and high-performance 
  environment
• Developed and implemented a comprehensive project management process for large, complex IT 
  projects
• Worked on multiple projects simultaneously, designing and implementing solutions for various 
  departments
• Contributed to process optimization initiatives within the PMO, enhancing efficiency and effectiveness
• Managed communication with key stakeholders, ensuring transparent and timely updates

Key Achievements:

• Successfully delivered complex, large-scale IT projects within budget and time constraints, meeting 
  client expectations
• Enhanced project management processes, contributing to the overall success and efficiency of the 
  PMO
• Fostered strong stakeholder relationships, enabling clear communication and driving project success

By leveraging my project management expertise and strong leadership skills, I played a pivotal role in delivering successful IT projects for Telus International and its clients, driving growth and enhancing the company's reputation in the industry.

Sr. Project Manager

• Manage and deliver projects for customers in the USA, Canada and Europe
• Manage a team of over 15 technology professionals and develop a comprehensive project management process for a large, complex, and resource-intensive IT project 
•  Work on multiple projects with minimal supervision, designed and implement solutions for multiple departments, and successfully completed projects within budget and time constraints.
• Contribute to process optimization initiatives within the PMO.
• Manage communication with key stakeholders.

Project Manager

• Implemented the Helpdesk solution to handle customer support requests.
• Worked with the customer to create a customer support process and increased the SLA fulfillment rate by 100%.
• Provided training and guidance to implement the agreed processes in all other rep offices in the region.
• Manage relationship and communications with key stakeholders.
• Manage and resolve conflicts with customers.
• Develop and present performance reports to CXO level.

Customer Support Manager

WCDMA-PS & Datacomm Engineer, in charge of new design & deployment of the 3G network, provide customer support and network maintenance.

Core Network Engineer

Atlantel

• Managed the company’s IT infrastructure; migrated the company’s VoIP platform to a new vendor solution; implemented firewall and antivirus.
•  Conducted troubleshooting for computer hardware and software issues.
•  Kept the network up and running for all remote employees, remotely managed the server, and implemented new systems.

Information Technology Engineer

Tech Sales & Marketing Expert | Digital Transformation Leader | Global Strategy Visionary | MBA & Master in Tech Project Management

I am Javier Solares, a visionary in IT and Telecommunications with over a decade of experience. I specialize in driving digital transformation, designing innovative strategies, and leading teams to success.

💼 Expert in IT, Digital Transformation, and Process Consulting
I offer specialized consulting services in IT, digital transformation, and process optimization. I have developed sales and digital marketing strategies that help companies achieve their goals and maximize their potential. My consultative approach allows me to design customized solutions that resonate in the digital age.

🚀 Pioneer of Digital Transformation
As a consultant, I leverage advanced technologies to solve complex challenges, improve operational efficiency, and foster innovation. My goal is to digitally transform companies to make them more competitive and successful.

🏢 Business Leader at Xetechs Group
I founded Xetechs Group, a set of companies dedicated to various aspects of business growth and optimization:

Xetechs: We are a Gold Partner of Odoo, providing customized ERP and CRM solutions that transform business processes and improve strategic decision-making.

TuaniX: We focus on digital marketing and telemarketing strategies, driving business growth through effective campaigns and high-impact strategies.

XRecruit: We have revolutionized the recruitment process with an innovative platform based on badges, facilitating efficient connections between companies and candidates.

🎯 Visionary Strategist
My experience in business development and the formulation of innovative strategies allows me to generate lasting impact within organizations. I help companies design and execute strategic plans that promote growth and success.

🎓 Strong Academic Background
I hold an MBA and a Master's in Management and Direction of Technological Projects, which supports my ability to tackle complex challenges with an analytical and strategic approach.

🌍 Global Explorer
With a global perspective, I am constantly seeking new opportunities for growth and innovation, adapting to emerging trends and market needs.

🤝 Professional Connection
I am open to new connections and enriching discussions. Write to me at javier@xetechs.group.

Javier Solares

La búsqueda del talento ideal ya no tiene por qué ser lenta ni complicada. Con IA, el proceso se vuelve más ágil, preciso y eficiente.

La tecnología trabaja por ti, para que tu equipo se enfoque en lo que realmente importa: elegir al mejor talento.

Descubre cómo @vai.agents transforma tu proceso de reclutamiento.

#VAI #ReclutamientoConIA  #Automatización #RRHH #IA #Guatemala

CEO Xetechs Group | Driving Digital Transformation with AI & Automation | 20 Years of Enterprise Innovation | ERP & Odoo Specialist

La primera vez que implementé un ERP en una empresa familiar, pensé que el mayor reto sería la tecnología.

Me equivoqué.

El verdadero desafío fue convencer a la gente de que el cambio valía la pena. Que dejar las hojas de Excel y los papeles no era una amenaza, sino una oportunidad.

Recuerdo a la contadora, con su carpeta llena de facturas, mirándome como si le estuviera pidiendo que saltara al vacío.

No fue fácil. Hubo errores, frustraciones, días en que parecía que nada funcionaba.

Pero poco a poco, los resultados empezaron a hablar. Menos errores, más tiempo libre, decisiones más rápidas.

Hoy, esa empresa no solo sobrevivió, creció. Y la contadora, que al principio dudaba, ahora es la primera en pedir nuevas funciones.

La tecnología transforma, pero solo si logramos que las personas se sumen al viaje.

¿A quién necesitas convencer hoy para dar el siguiente paso?

Evalúa hoy la seguridad digital de tu empresa. 🔐El mejor momento para reforzarla fue ayer. El segundo mejor es ahora.

#Ciberseguridad #SeguridadDigital #ITSecurity #Guatemala

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IA: El nuevo impulso en reclutamiento

La tecnología no es el futuro: es la estrategia. 💥

El 2026 será un año decisivo: la IA generativa, la automatización total y los ERP inteligentes transformarán por completo la forma de competir.

Diciembre no es solo cierre de año: es el momento de decidir cómo vas a competir en 2026.

Las empresas que auditan, ordenan y planifican hoy, llegan al próximo año con estrategia… no con improvisación.

La claridad del futuro se construye ahora.

#Estrategia2026 #CEOInsights #LiderazgoEmpresarial #Guatemala

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A veces siento que la palabra 'innovación' se ha vuelto tan gastada que ya nadie sabe qué significa.

Todos la usan, pocos la viven.

Para mí, innovar no es solo lanzar una app nueva o subirse a la nube. Es cuestionar lo que hacemos cada día, aunque funcione. Es preguntarse: ¿por qué seguimos haciendo esto así? ¿Qué pasaría si lo hiciéramos diferente?

En las PYMES, la innovación suele nacer de la necesidad, no del presupuesto. De la urgencia por sobrevivir, no de la moda.

He visto equipos lograr milagros con recursos mínimos, solo porque se atrevieron a desafiar la rutina.

La tecnología ayuda, claro. Pero la verdadera innovación empieza con una pregunta incómoda y la valentía de buscar la respuesta.

¿Hace cuánto no desafías una costumbre en tu empresa?

2026 viene cargado de cambios… y también de oportunidades.

En este video comparto cómo me estoy preparando como CEO tecnológico, en qué áreas estoy invirtiendo tiempo, conocimiento y enfoque.

#Liderazgo #IA #CEO #Guatemala

¿Sigues pagando a tu equipo para leer currículums y PDFs todo el día?

El reclutamiento tradicional en las PYMES se ha convertido en un cuello de botella administrativo. Publicas una vacante, tu bandeja se inunda con 300 correos, y para cuando tu equipo logra identificar al candidato "estrella", este ya firmó contrato con una empresa más ágil.

El talento no espera, y los procesos manuales te están costando dinero y competitividad.

Desde mi experiencia implementando transformación digital, la IA en reclutamiento no se trata de que un robot contrate a tu gente. Se trata de limpiar el ruido para que los humanos puedan concentrarse en lo importante: la cultura y la conexión personal.

Así es como estamos cambiando el juego con IA y plataformas como VAI:

1. Parsing automático: Adiós a leer uno por uno. La IA detecta en segundos quién cumple realmente con el perfil. Así, tu "top 10" sale basado en datos, no sólo en intuición o cansancio.
2. Chatbots 24/7: Nunca más pierdas a un candidato por falta de seguimiento. El robot responde, agenda y mantiene el interés vivo.
3. Análisis de soft skills: ¿El candidato tiene liderazgo? ¿Comunicación? Herramientas que analizan entrevistas y sacan patrones que el CV jamás te va a mostrar.
4. ATS para todos: Antes, tener un sistema de seguimiento robusto era solo para multinacionales. Hoy, cualquier PYME puede montarlo con un ERP moderno.

Aplicación Práctica:

Deja de usar Excel para llevar tus candidatos. Implementa un ATS (Applicant Tracking System) con capacidades de IA.

Configura un flujo donde la IA haga el primer filtro técnico (¿Sabe Python? ¿Tiene 5 años de experiencia?). Así, tu Gerente de RH llega el lunes por la mañana y, en lugar de revisar 100 correos, tiene 5 entrevistas de alta calidad ya agendadas en su calendario.

La modernización no es opcional si quieres al mejor talento.

¿Tu proceso de contratación es una ventaja competitiva o un trámite burocrático?

Si estás listo para automatizar tus operaciones de RH, déjame un comentario o hablemos en Xetechs Group sobre cómo estructurar esto hoy mismo.

No se pierdan esta Masterclass y módulos clave para todo equipo de marketing: email marketing, sitio web, creación de eventos y gestión de registros… todo desde un mismo lugar con Odoo.
👉 ¡Regístrense y lleven su marketing al siguiente nivel!

🎓 Masterclass 4: Transforma tu Marketing con Odoo
 Descubre cómo centralizar y automatizar tus esfuerzos de marketing utilizando los módulos de Email Marketing, Sitio Web, Eventos dentro de Odoo y gestionar Automatizaciones para tu negocio.
En esta sesión aprenderás a:
 ✔️ Crear campañas de correo segmentadas y medibles
 ✔️ Diseñar landing pages y contenido web sin código
 ✔️ Gestionar eventos y anclarlos fácilmente a tu sitio web
 ✔️ Tomar decisiones basadas en métricas claras

📅 Jueves 11 de diciembre
 ⏰ 10:00 am – 12:00 pm
 💻 Virtual
 🎤 Speaker: Jonathan Fabrizio Méndez Trabanino – Marketing Specialist en Xetechs
🎯 Inscríbete sin costo: https://lnkd.in/ebqDSdtp 
Una sesión ideal para equipos que quieren escalar su estrategia digital con herramientas modernas y centralizadas.

Estas son algunas de las tecnologías que realmente recomiendo porque ya están ayudando a empresas a ahorrar tiempo, reducir errores y escalar mejor 🚀

No es tendencia, es impacto real.

Excel no es el problema. El problema es depender de hojas de cálculo cuando tus datos pueden estar integrados, actualizados y trabajando juntos en un sistema ERP. 📊

#Tecnologías #CEO #Empresas #Ciberseguridad #VAI #RRHH

Hay una parte de la transformación digital que nunca sale en los casos de éxito: el cansancio.

No hablo solo del equipo de IT, sino de todos. De los que tienen que aprender a usar sistemas nuevos, de los que sienten que pierden el control, de los que extrañan la rutina.

A veces, después de semanas de implementación, el entusiasmo se apaga y queda solo la inercia. Es ahí donde más se necesita liderazgo, pero también empatía. No todo se resuelve con capacitaciones o manuales.

He aprendido que el cambio real no es lineal. Hay avances, retrocesos, días en los que parece que nada funciona. Y, sin embargo, si el equipo siente que vale la pena, siguen adelante.

Quizá la clave está en reconocer el cansancio, no en negarlo. En dar espacio para el error, para la duda, para el fastidio.

Al final, la transformación no es solo tecnológica. Es, sobre todo, humana. Y eso, aunque suene obvio, se olvida con demasiada facilidad.

En América Latina, la palabra "automatización" todavía genera desconfianza en muchas PYMES.

Se piensa que automatizar es reemplazar personas por máquinas. O que solo las grandes empresas pueden permitírselo.

Nada más lejos de la realidad.

Automatizar es liberar tiempo para lo que realmente importa. Es dejar que los sistemas hagan el trabajo repetitivo, para que las personas puedan enfocarse en crear, innovar y resolver problemas.

He visto empresas pequeñas duplicar su productividad solo con automatizaciones simples: facturación electrónica, reportes automáticos, integración de inventarios.

No necesitas un ejército de programadores ni presupuestos millonarios.

Solo necesitas identificar los cuellos de botella y atreverse a dar el primer paso.

La tecnología está más accesible que nunca. Lo que falta es decisión.

¿Vas a seguir haciendo las cosas como siempre, o te animas a probar algo diferente?

A veces, el mayor cambio empieza con una sola automatización.

A veces me detengo a pensar en lo mucho que ha cambiado la forma de trabajar en las pymes en los últimos años. Antes, la tecnología era un lujo. Hoy, es casi una obligación.

Pero esa presión de "ponerse al día" puede ser abrumadora. He visto equipos que se sienten perdidos entre tantas opciones, como si cada nueva herramienta fuera una prueba más que superar.

Lo curioso es que, en medio de tanta innovación, lo que más valoran las personas sigue siendo lo mismo: claridad, apoyo, tiempo para adaptarse. No importa cuán avanzado sea el sistema, si no hay espacio para aprender, el cambio se vuelve una carga.

A veces me frustra ver cómo se subestima el proceso de adaptación. Como si fuera un trámite menor. Pero es ahí donde se define el éxito o el fracaso de cualquier transformación.

Quizá la tecnología no resuelve todo. Pero sí puede darnos la oportunidad de trabajar mejor, si nos damos permiso de ir a nuestro propio ritmo.

Y eso, a veces, es más difícil de aceptar que cualquier nueva función o actualización.

¿Por qué tu proceso de reclutamiento sigue atascado en tareas manuales y lentas cuando la IA ya puede hacer el trabajo pesado?

La mayoría de las empresas de reclutamiento aún pierden horas valiosas filtrando CVs, organizando entrevistas y revisando perfiles que no cumplen con los requisitos básicos.

Esto no es solo ineficiencia.

Es una barrera directa al crecimiento y a la experiencia del candidato.

La IA no es una moda ni una promesa futura para el área de talento.

Ya está cambiando la forma en que contratamos, hoy.

¿Quieres saber cómo?

→ Aquí tienes 5 pasos prácticos para que cualquier empresa de reclutamiento sea más ágil y eficiente usando inteligencia artificial:
Automatiza el filtrado inicial de CVs
↳ La IA puede revisar cientos de aplicaciones en minutos.

↳ Detecta palabras clave, experiencia relevante y requisitos específicos.

↳ Así, tu equipo solo revisa a los candidatos que realmente cumplen con los criterios.
Puntúa y clasifica candidatos con algoritmos
↳ No todos los perfiles tienen el mismo potencial.

↳ Un sistema de IA puede asignar un puntaje objetivo basado en competencias, historial y fit cultural.

↳ Esto evita sesgos y acelera la toma de decisiones.
Agenda entrevistas automáticamente
↳ Olvídate de los correos y llamadas interminables para coordinar horarios.

↳ Bots inteligentes proponen fechas, confirman disponibilidad y envían recordatorios.

↳ El resultado: menos fricción, menos errores, más citas efectivas.
Pruebas técnicas y psicométricas en línea
↳ La IA puede administrar y calificar pruebas en tiempo real.

↳ El equipo de reclutamiento recibe informes claros y recomendaciones inmediatas.

↳ Así, se elimina la revisión manual y subjetiva de resultados.
Seguimiento automatizado del proceso
↳ Los candidatos reciben notificaciones sobre su avance, feedback y próximos pasos.

↳ Esto mejora la experiencia y reduce el ghosting.

↳ Además, los reclutadores pueden monitorear métricas clave en dashboards en tiempo real.

¿El mayor enemigo de la eficiencia en reclutamiento?

→ Las tareas repetitivas y manuales que tu equipo aún acepta como normales.

Las empresas que ya usan IA en estos cinco puntos logran:
↳ Reducir el tiempo de contratación en un 30% o más.

↳ Mejorar la calidad de los candidatos finales.

↳ Aumentar la satisfacción del cliente y del candidato.

↳ Liberar tiempo de los reclutadores para tareas de mayor valor.

El mayor riesgo hoy no es implementar IA y fallar.

El riesgo real es seguir haciendo lo mismo esperando resultados diferentes.

No se trata de reemplazar personas, sino de potenciar su trabajo.

El futuro del reclutamiento no es más humano o más digital: es ambos, trabajando juntos.

¿Listo para dejar atrás el trabajo repetitivo y transformar tu proceso de selección?

Comparte este post si ya identificaste al menos una tarea que tu equipo podría automatizar mañana.

El poder empresarial ya no depende del tamaño, sino de la capacidad de innovar.

En 2026, las empresas que adopten tecnología, automatización y mentalidad digital serán las que realmente marquen diferencia.
La inteligencia empresarial será la nueva escala del éxito.

¡El momento de evolucionar es ahora!

La automatización y la inteligencia artificial están redefiniendo el futuro del trabajo en Latinoamérica.

Pero, más allá de la tecnología, lo que realmente importa es cómo las personas y las empresas se adaptan a estos cambios. La resistencia al cambio sigue siendo uno de los mayores obstáculos.

Mi consejo: involucra a tu equipo desde el principio. Muéstrales el valor, capacítalos y crea una cultura de innovación.

Porque al final, la transformación digital no es solo tecnología, es una transformación cultural.

¿Estás preparado para liderar ese cambio? La diferencia entre adaptarse y sobrevivir, está en cómo gxestionas esa transición.

El futuro del trabajo en LATAM

Hay días en los que la palabra "automatización" me suena a promesa vacía. Como si fuera una receta mágica para todos los males de las pymes. Pero la realidad es mucho más desordenada.

He visto procesos que, en papel, deberían ser simples de digitalizar... y terminan siendo un laberinto. Porque detrás de cada tarea hay personas, costumbres, miedos. Y a veces, una resistencia silenciosa que nadie quiere admitir.

Me sorprende cómo, en medio de tanta tecnología, lo humano sigue siendo el mayor reto. No es la IA, ni el ERP, ni la nube. Es sentarse con el equipo y preguntar: ¿qué te preocupa de este cambio?

A veces la respuesta es tan simple como "no quiero perder mi lugar". Otras veces, ni siquiera hay palabras, solo miradas incómodas.

Supongo que la verdadera innovación empieza cuando dejamos de fingir que todo es fácil. Cuando aceptamos que el cambio duele un poco, pero también libera.

Hoy, más que nunca, creo que la empatía es la herramienta más subestimada en cualquier transformación digital. Y no, no hay software para eso.

Cada vez que una PYME me dice que quiere crecer, la primera pregunta que hago es: ¿cómo tomas decisiones hoy?

La mayoría responde con intuición, experiencia, a veces con datos dispersos en hojas de cálculo.

Pero el crecimiento sostenible no se construye sobre corazonadas. Se construye sobre información real, confiable y oportuna.

Por eso insisto tanto en la importancia de los datos.

No se trata de tener dashboards bonitos. Se trata de transformar la cultura de la empresa para que cada decisión, grande o pequeña, esté respaldada por evidencia.

La diferencia entre una empresa que sobrevive y una que crece está en la calidad de sus decisiones.

¿Tu empresa ya está lista para dejar de adivinar y empezar a decidir con datos?

Ese es el primer paso para competir en serio en el mercado digital.

El futuro de las PYMES en América Latina está en la integración inteligente de tecnología y estrategia.

No basta con tener las herramientas, hay que saber usarlas. La inteligencia artificial, la automatización y los sistemas escalables son los ingredientes para una operación más eficiente, más rápida y más inteligente.

Pero, ¿cómo empezar? La clave está en evaluar tu madurez digital, entender tus procesos y definir qué soluciones te acercan a tus objetivos.

Mi metodología ayuda a empresas a dar ese primer paso con confianza, sin perderse en la vorágine de opciones.

¿Quieres que tu negocio deje de ser reactivo y pase a ser proactivo? La transformación empieza con una decisión, y esa decisión puede ser hoy.

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Our meaningful, engaging content marketing plans generate content that genuinely connects with your customers in a way that’s relevant and personal. We’ll deliver content ideas for your brand that are so good, it will be impossible for your readers not to comment, like and share.

Social Media
We can help you connect the dots between content marketing, search and social media, creating a comprehensive strategy that helps with your site’s rankings. Our expert team are here to help you create a clever, relevant social media plan that engages your audience wherever they hang out.

Managing Director

Forbes Agency Council

Official Member

Social Media Today, LLC

Contributor

Content Marketing Institute

Search Engine Journal

HubSpot

Entrepreneur Media

Acquisitionpreneur

We are business acquisition specialists who help entrepreneurs acquire their next 7 figure business. We teach you how to buy wildly profitable businesses for little to  no money out of pocket.

We purchase businesses for a living and actively mentor other entrepreneurs through our exclusive Mastermind on how to acquire businesses. We teach our mastermind members;

- How to Position Yourself
- Sourcing Acquisition Deals
- Due Diligence Investigation
- Calculate how much a business is worth
- Deal Structuring
- How to understand the dynamics and issues that frequently arise
- Transfer business ownership
- Leverage the business owner through the transition
- How to grow income and market share
- and so much more

Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty. Maybe you don't have the funding, connections, or world-changing vision required to get moon-shot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. 

You can grow your business by buying or merging with a smaller business. 

The Acquisitionpreneur Mastermind is for all the frustrated business owners & entrepreneurs that have been paying their dues, at the cost of their family, health, and mental wellness trying to get ahead in business and just can't seem to find the gas pedal. 

This is your chance to make waves, break out, end the frustration, and find your stride in business. If you're ready to stand up and become an Acquisitionpreneur we're ready to help you make the transition from a world of mediocrity to a world of exceptional.

Whether you stay involved in the day-to-day or step back and let others do that, you'll now have a valuable asset — and more personal freedom.

👉 If you want to learn how we buy businesses with  no money out of pocket then get in touch now!

Co-Founder

Heritage Wealth Capital

Atomic 212º Group

As Search Director, I developed strategic planning for client's search campaigns to help them attain their business goals with increase ROI. Multiple initiatives were also taken to implement internal search strategy approach and strategies to enable clients achieve the best long term search benefits through our onsite and offsite strategies.

Search Director

Co-Founder & M.D @ Louder.Online

As a businessman,  entrepreneur, and author, I've spent 16 years reshaping the landscape of our industry. 

Co-founding Louder.Online 16 years ago was the beginning of a journey that has led to global recognition, transformative partnerships, and multiple successful ventures.

Some of my journey's highlights include:

→ Co-authored the book "Faster, Smarter, Louder"
→ Consulted for Fortune 100 clients including Salesforce, Intel, IBM, Coca-Cola, and Target
→ Authored over 1,000 articles for major publications like Forbes, HubSpot, and Entrepreneur
→ Recognized as a thought leader by Content Marketing Institute and Search Engine Journal
→ Delivered speeches across the US, UK, Asia, and Australia

As a serial entrepreneur, I've:

→ Co-founded Louder.Online, recognized among the top 25 Martech Companies in Asia-Pacific
→ Started multiple businesses across various industries
→ Launched an M&A education business focused on small business acquisitions
→ Developed expertise in multi-channel marketing, SEO, PPC, CRO, and content marketing

My work has garnered attention from prestigious media outlets:

→ Featured in The Huffington Post, Forbes, and the Sydney Morning Herald
→ Regular contributor to HubSpot, Entrepreneur, and Fortune
→ Guest on popular podcasts like Mixergy and Entrepreneur on Fire

My approach goes beyond traditional marketing. I create actionable, thoughtful strategies that not only deliver new customers but build lasting brand relationships. 

If you're looking to revolutionize your digital presence, explore business acquisition opportunities, or drive your brand into the future, let's connect.

Aaron Agius

If you think AI is just “changing” SEO, you’ve already failed.

AI isn’t tweaking the rules—it’s eliminating them, and old strategies are being cut down without mercy.

Clinging to tactics that worked five years ago?

The web is flooded with machine-generated content, and evolution is the only option.

AI isn’t a “nice-to-have.” It’s an executioner.

In skilled hands, it’s neutral.

In lazy hands, it’s a guillotine.

Keyword stuffing, listicles, generic filler—obsolete.

I’ve audited over 10,000 AI-generated pages.

60% were robotic drivel.

Only 23% made the top three.

The rest? Lost in digital purgatory.

Without strategy, your rankings are circling the drain.

Volume doesn’t matter.

Google rewards context, depth, and engagement.

Pages that combine AI speed with human insight—case studies, storytelling, unique perspectives—see dwell time rise 45% and bounce rates drop 30%.

The riskiest mistake?

Thinking AI means mindless automation.

Top marketers use it to:
➔ Target long-tail queries precisely
➔ Navigate semantic shifts
➔ Outperform clone content

Over 70% of top content uses AI this way.

Old hacks don’t stand a chance.

AI isn’t replacing SEO professionals—it’s remaking them.

Adapt, fuse speed with creativity, or fade into obscurity.

Ask yourself: are you mastering AI-driven strategy, or feeding the algorithmic woodchipper with disposable content?

One path leads to visibility. The other leads to digital extinction.

Which side are you on?

Is AI-generated content killing or revolutionizing SEO?

Think your SEO strategy is bulletproof? That’s exactly why it’s dead weight dragging your business into stagnation.

Most of you are clinging so hard to outdated tactics you can’t smell the rot.

You’re afraid to invite outsiders to tear apart your “proven” methods because deep down, you know—you’re not innovating, you’re stagnating.

And if that stings, good.

Comfort is the last refuge of the small-minded.

My 2025 work strategy:
➔ Let specialists dissect every inch of my SEO until there’s nowhere left to hide.

Too confrontational? Perfect.

Anything less is a waste of payroll and potential.

Every week I:
➔ Recruit external SEO pros to dismantle our strategy
➔ Measure performance in traffic, conversions, and bottom-line ROI
➔ Purge dead tactics—no matter who built them

Also:
➔ Kill in-house ego with critique from people who don’t care about politics
➔ Force teams to justify every move—no data, no value, it’s gone
➔ Build a culture obsessed with evolution—AI, schema, predictive insights, nothing is sacred

What worked? Admitting I know less than the right outsider.

Letting specialists destroy our old ways exploded traffic 60% and doubled conversions in six months.

What doesn’t work?

Comfort. Sentimentality. Pet projects.

They’ll get you to page three on Google—if you’re lucky.

SEO isn’t about feelings.

It’s about ROI.

If your strategy can’t survive external critique, it’s garbage.

I treat my business like a surgeon treats a dying patient: cut deep, cut fast, cut often.

The best specialists don’t care about your feelings.

They care about results.

Still convinced your sacred SEO cow doesn’t need slaughtering? Stay cozy—while the competition eats your lunch.

For the rest: dismantle your superficiality.

Only then will you see real progress.

Letting SEO Specialists Challenge Our Methods

The difference between surviving and dominating in content marketing is measured in milliseconds.

Everyone talks about “more content, better quality,” but few show you how to hit both—because most can’t.

If you think speed and enterprise-grade quality can’t coexist, get ready for a humbling awakening.

My content velocity strategy:
➔ Triple publishing frequency without hiring an army
➔ Enforce stricter standards while slashing production time
➔ Use AI-backed workflows to make competitors look medieval

Weekly, I focus on:
➔ Killing bottlenecks with codified SOPs
➔ Automating repetitive editing, formatting, and translations
➔ Centralizing everything: one CMS, one source of truth, zero fragmented comms

In addition:
➔ Every brief passes strict templates and style guides
➔ Batch-create and launch: more in 3 months than rivals do in a year
➔ Data drives decisions: publish what outperforms, cut what drags efficiency

What works? Stripping workflows to the bone—no redundant reviewers, endless emails, or nostalgia.

AI handles repetitive tasks. Real-time

CMS keeps the supply chain firing with accountability.

What fails? Slow “artisanal” cycles, bureaucratic choke points, manual tracking, and perfectionism that stalls publishing.

Brands stuck here get outperformed by those publishing 3x as much, 3x as fast—with sharper standards.

I don’t negotiate with inefficiency.

Legacy workflows are burned down and rebuilt to make competitors irrelevant.

Quality is systematized.

Speed is weaponized.

Speed doesn’t cannibalize quality—it demands it.

Adapt—or be overtaken.

Your brand either evolves—or fades.

The choice was made the minute your competitor’s content showed up first.

The Content Velocity Blueprint

I’ve watched decades of experience get destroyed in seconds—by a single AI aptitude test.

Still think your resume matters?

If you’re clinging to job titles and “years in the field,” you’re living in a fairy tale that’s already obsolete.

The future of hiring spits on traditional experience.

There’s only one thing that matters now—your capacity for AI-driven, adaptive thinking.

Don’t believe it?

The 2024 Work Trend Index Annual Report by Microsoft and LinkedIn says:
➔ 71% of business leaders now prioritize AI proficiency over tenure
➔ 75% of employees use AI tools daily

The PwC 2024 Global AI Jobs Barometer also mentions:
➔ AI-centric roles are growing 3.5x faster than all others

If you’re not testing for AI aptitude, you’re selecting for irrelevance.

The old system worshipped “what you did yesterday.”

AI only cares about what you can do right now.

So stop the delusion.

If you’re:
➔ Recruiting for mission-critical roles
➔ Building teams for rapid change
➔ Hunting true innovators

You need to rip tradition out by the roots.

AI aptitude testing reveals raw potential, annihilates bias, and uncovers what experience never could.

The best organizations already get it.

I only use the highest-rated AI assessment platforms to ensure every hire is built for the future—not clinging to the past.

Keep ignoring this shift, and you’ll be gutted by faster, sharper, AI-native teams built for results.

Experience as a hiring metric is dead.

Adapt or get wiped out—with nowhere to hide.

This is the new hiring landscape.

Are you building a future-proof team—or choosing comfortable irrelevance?

Testing AI Aptitude Over Traditional Experience

The difference between survivors and casualties is willingness to invite outside critique. It’s willingness to hold every tactic, every page, every word to a standard where good enough is indistinguishable from failure.

You’re not going to like this. Your so-called “robust” SEO strategy? It’s a problem. It’s quietly strangling your business while you convince yourself

Open article: The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die) by Aaron Agius • 8 min read

The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die)

The landscape has changed—inarguably, irrevocably, forever. If your recruitment process clings to the mythology of experience, you are walking your business to the chopping block. If you demand AI aptitude, you’re building the only kind of company that stands a chance for dominance.

Stop clinging to your resume. Time in the trenches means nothing if you can’t adapt to the only reality that matters: artificial intelligence has bull

Open article: Experience is Dead. AI Aptitude is the Only Metric that Matters. by Aaron Agius • 8 min read

Experience is Dead. AI Aptitude is the Only Metric that Matters.

AI is already the deciding factor in whether your SEO efforts generate dominance or extinction. There’s no pause button. There’s no rescue for the slow. There’s only the relentless choice: adapt with intelligence and intent, or vanish beneath the avalanche of AI-fueled irrelevance.

Unless you’re allergic to cold, hard truth, you’re about to get a reality check that might just save your business from extinction. AI hasn’t “influen

Open article: Is AI Content Destroying SEO… or Forcing the Evolution Marketing Pretenders Fear? by Aaron Agius • 6 min read

Is AI Content Destroying SEO… or Forcing the Evolution Marketing Pretenders Fear?

The Content Velocity Blueprint isn’t an option—it’s the only blueprint. If your marketing can’t keep pace, it’ll soon be a cautionary tale. Reform your systems. Triple your speed. Cement your legacy.

I’m not here to coddle your fragile notions about content marketing. I’m here to drag your strategy out of the stone age and force-feed you the only f

Open article: Unveiling the Brutal Truth: The Content Velocity Blueprint for a 300% Publishing Surge by Aaron Agius • 7 min read

Unveiling the Brutal Truth: The Content Velocity Blueprint for a 300% Publishing Surge

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The Battle

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Aaron Agius

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