Javier Lozano Jr

CMO @ Wrapmate | 1st FM Industry Marketing Podcast Host | World Champ Athlete | #1 Best Selling Author

In 2008, I was a world champion athlete-turned-entrepreneur who started an SMB during the Great Recession.

Fast-forward nearly 2 decades, and I led growth for a startup from $1M → $20M+ in under 4 years.
• Built 4 GTM motions (DTC, Franchise, Fleet, OEM)
• Drove 11× pipeline and 15:1 ROAS on a $1M+ budget
• Cut sales cycles by 50% with automation + RevOps
• Lifted lead quality to 97% with a 60%+ close rate
• Landed national campaigns with Volkswagen, 3M, and other household brands
• Acquired an OOH advertising leader to expand our footprint and category leadership
• Raised a $16M+ Series A and Pre-Seed round

But here’s what I noticed.

Most B2B companies aren’t short on leads. They’re short on systems.

CEO & Founder-led teams rely on hustle instead of frameworks. They treat marketing as a cost center instead of an engine.

That’s why I built The Bolder Growth Engine — a framework that helps CEO & founder-led B2B companies turn chaos into a repeatable go-to-market rhythm.

It’s not about running more ads or adding another tool. It’s about installing the operating system that aligns three levers of growth:
• Positioning & Narrative: clarity that turns noise into demand
• Demand & Pipeline Systems: compounding flow that doesn’t reset each quarter
• Revenue Ops & Cadence: tight handoffs and consistent accountability

Because growth doesn’t stall from lack of effort. It stalls from a lack of structure.

LinkedIn isn’t your marketing plan. It’s the signal center for your story, your system, and your credibility.

The edge belongs to operators who think in frameworks, not tactics.

Follow for weekly frameworks on building GTM systems, aligning marketing + sales, and scaling without chaos.

Ways to engage with me:
• Follow my Predictable B2B Growth podcast for weekly playbooks
• Grab the free Predictable Pipeline Diagnostic (Featured section)
• Book a 30-min Strategy call → boldermediasolutions.com/strategy

Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable?

I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing.

So how do you use marketing to grow your FM business today? How does marketing grow your pipeline? How does marketing generate leads? How does marketing make you a category king (or queen)?

Plus, if you're used to going to trade shows such as Connex, RFMA (Restaurant Facility Management Association), SPECS, and more -- you're literally SHARING the "leads" generated at these conferences.

Wouldn't it be awesome to have YOUR own leads? Where these FM's found you through a Google search, Google ad, social media -- or some other form of marketing.

Well... this podcast will give you the answers on how to use marketing to grow your Facilities Management company.

Welcome to the Facility Management Marketing Podcast

JLL Technologies

2023 President's Club Achiever 238% of plan

Sales Director

House of Revenue™

During my tenure I have analyzed, dissected, multiple GTM teams. Developed a plan to execute for growth.  Driven the teams to success.  Implementation of an aggressive strategy with close oversight helped increase a pipeline of a 50M sales team by 6x in 2 months. 


Execution of a Sales plan takes a leader who earns the buy-in of the team members with an individualized, methodical approach, allowing for the teams to maintain personalities, while maximizing effectiveness.



Technical Skills: CRM, including SFDC, SAGE, MS Dynamics, and HubSpot

2021 Client results:
HCM/Accounting firm - 158% revenue growth - 8 month engagement 2.38M Sales increase
HCM - 128% revenue growth - 10 month engagement - $3.1M Sales increase
Commercial Equipment Distributor - 118% growth - 12 month engagement - $1.3M Sales increase
SaaS startup - 126% growth - 6 month engagement - $200K in growth

Vice President of Revenue 

HeyBuddy

Advisor and Consultant

Direct Line Development Inc.

Managed significant portion and had sales responsibility for this progressive, award winning web design and development company. Hands on involvement in the building of business solutions through web sites. During my tenure and a direct result of my management efforts, company received multiple awards received from Awwwards, Dotcom, Hermes, W3 and multiple others. Grew sales by a factor for five in PA location. Overall sales grew from $138,000 in 2016 to $2 million for 2018 in both locations.
King of Prussia office sales grew to an annualized rate of $938,000 in 2018, 300% growth in 18 months. Office reached profitability within six months. Personal sales were $350,000 in 2017 and $490,000 in 2018 through October.
Established and staffed new sales office in Denver, Co, and hit profitability in month four.
In 2017, designed and implemented an incentive compensation program for sales personnel, with a heavy emphasis on rewarding top performers to encourage continued growth. 
In first 90 days, analyzed, planned and established Key metrics for sales team success. Sales representatives operating at key metrics continually exceeded quota.
Under-performing representative data was reviewed, individualized training specifically targeted at weakness in process.
Implemented multi-faceted training program with a foundation in story-based solution selling and industry specific best practices.
Developed a sales presentation that used technical data to demonstrate the need for updating of web and marketing strategies
Introduced lunch and learn networking for clients and prospects to build brand awareness.

Director of Sales and Operations

Direct Line Development is a custom web designer and developer located in Philadelphia, obsessed with enhancing the user experience.
We specialize in organic Search Engine Optimization, and are focused on converting a site visitor to an engaged customer.

Sales Manager

Sage

Sage Payroll Solutions is a division of Sage Software,focusing primarily on HCM solutions.  Sage Payroll Full Service offers simple, affordable, best‑in‑class online payroll processing services for small to medium sized businesses.
Managed and trained sales team of four representatives to operate in the Philadelphia market.
Instituted Performance metrics to increase team accountability.
Continuously reviewed and adjusted metrics based on weekly and monthly reporting.
Implemented sales practices which increased individual and team sales by 24% in the first six months.
Developed a closing rate of 40% working with C-Suite decision makers.
Created a series of networking events to build brand recognition, thereby increasing referrals.
Constructed multi-faceted HCM solutions for companies up to 550 employees.

Area Sales Manager

Paychex

Paychex, Inc. (NASDAQ:PAYX) is a leading provider of payroll, human resource, and benefits outsourcing solutions for small- to medium-sized businesses. The company offers comprehensive payroll services, including payroll processing, payroll tax administration, and employee pay services, including direct deposit, check signing, and Readychex®. 

Sales responsibilities which resulted in –
Production in first six months of over 180% of goal.
Quota exceeded in five of first six months in territory.
Top producer in training class.
During tenure, maintained a sales rate that was 200% of the company average.
Worked successfully across Human Resources and Retirement Benefits departments within a team selling environment.

Sales Representative

Sparkling Pool Services, Inc.

Regional Manager

American Pool Enterprises, Inc

Managed daily operations of 60 private swimming facilities and  multi-personnel facilities.
Established and implemented cost-minimizing schedule of 130 staff including lifeguards and instructors. 
Minimized liability through knowledge and application of state and local bathing codes.

GQ Studios

Photographer

Leading the Sales division at JLL Technologies, my strategic planning and CRM implementation skills have driven remarkable outcomes, exemplified by surpassing sales targets with 238% of plan as a 2023 President's Club Achiever. My role involves fostering robust client relationships, steering sales strategy, and leveraging technical prowess in CRM platforms such as SFDC and HubSpot to optimize our sales processes.

Previously, as Vice President of Revenue at House of Revenue™, I demonstrated my ability to dissect and revitalize go-to-market teams, crafting and executing aggressive growth strategies. The result was a six-fold pipeline increase for a 50M sales team in just two months. This feat underscores my methodical approach to leadership, ensuring team individuality while maximizing their collective effectiveness.

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The Battle

Javier Lozano Jr

Greg Queen

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