Hi, I’m Jatin, a community builder by profession and a content guy from the heart.

Ever since my childhood (literally, like when I was 12 years old), I started a debate club. Back then, I got 8 students from my class and a total of 14 students from other sections together to debate on motions like - THBT ozone layer depletion is a man-made disaster in the making. Trust me, those days this is all we used to talk about.

However, I fell in love with content and community building later when I started, Kuch Bhi Reviews - a YouTube channel. I, along with 2 of my friends, was successful in growing it to 3K+ community members that lead to 200K+ views in a year’s time on the YouTube channel. 

It was great learning that helped me understand the power of doing things together! 

Along with this, I kept participating in debate competitions across the country and got a chance to meet phenomenal speakers. It is when I enjoyed the most being a part of a community. 

In 2016, I decided to do my first internship. Where I got a chance to meet 100+ startup founders PAN India, I interviewed them for a digital marketing agency, Denziti Media under their project, High on Startup.

After such a crazy internship, I was pushed to take up a job but I hadn’t quite figured it out then. So, I joined an internship program in leadership hiring an executive recruitment firm, Crescendo Global Services to understand the recruiter mindset and market demand. Thankfully, I was able to get the answers I was looking for from this internship. 

Finally, I explored the community piece properly with CoHo, one of the 1st coliving brands of India. The journey with them was insightfully ecstatic. I curated over 250+ experiences in less than a year. Met so many people in these events and got to know countless beautiful stories.

I moved to Housr with an intent to build MEGA communities and have been exceedingly happy since then. Housr is India’s 1st MEGA coliving brand that means there are over 500 members living together in one establishment. Now, that’s what I’m talking about!

My true strength lies in my ability to celebrate the victory of another. Trust me when I tell you this, I wasn’t born with it. I had to learn it. If you’d like to know what I’m talking about then a cup of coffee is what I’d like to get with you. 

Drop a message when you’re open to sharing your story because I’m interested. 

Let’s connect!

Jatin Saini

5 days ago, an Indian founder raised ₹90 lakh from one post.

On 24th Dec, Chanakya tweeted asking people to fund his startup.

The aftermath shocked both Ritu and Chanakya (not me).

The replies started coming in.

“repeat customer, interested!”
“would love to look at the roadmap.”
“we are doing 10L per person per startup. 6 of us.”

On Mar 11 at 11:11am, he confirmed they had raised ₹1.90 crore.

₹1 crore from angel network + ₹90 lakh from people on X.

This founder was not Nithin Kamath or Deepinder Goyal or someone with Shark Tank India fame.

That's why I keep telling founders to build credibility, authority and trust on LinkedIn.

#founderbranding

I build personal brands for CEOs, VCs & founders

One thing AI has made obvious is how much language hides thinking.

Last week I gave 10 people in my team the same tool and got ten very different outputs.

Few use AI to clarify ideas. 
Many use it to decorate confusion.

The gap between "what actually happens" and "how it gets told" can be quite funny.

This Holi leave story is a good example.

Swipe through.

LinkedIn versus Reality (leave edition)

The first time I wore pyjamas on stage, I told myself I was breaking “suit culture.”

For decades, Indian business dressed like authority with suits, polished shoes, ties that meant “I belong here” because power lived in institutions: banks, boardrooms, family offices, government jobs. 

If you wanted credibility, you dressed like it.

Then startup money shifted the centre of gravity, suddenly hoodies meant ownership and slippers meant equity. Dressing down meant, “I don’t need approval” and everyone clapped like it was evolution - but both are uniforms.

The suit says, “Respect me.”
The slippers say, “I don’t need your respect.”

Both are signals.
Both are strategy.

In psychology we call it "enclothed cognition" i.e. what you wear changes how you think and behave. 

I’ve felt it. 

When I wear a suit, I sit straighter. I choose my words more carefully. I scan the room for hierarchy. When I wear pyjamas, I lean back. I take space. I speak faster. I assume I belong.

Clothes don’t create confidence.
They amplify the power structure you think you’re inside.

The most insecure founders I’ve met overdress.
The second most insecure ones overdress-down.

Both are trying to control perception.

When I wear pyjamas on stage, it’s signalling too. 
It’s me saying, “I’m above the performance.”
Which is still… performance.

The day I won’t care about what I’m wearing on stage… is the day I won’t need to use it to command the room.

I’m working on it.

In rooms like this, we don’t discuss vanity metrics. We discuss positioning, leverage and long-term narrative control.

Because authority is no longer optional.

It’s a leadership necessity.

Kudos to Mount Judi Ventures for understanding this and hosting me for their portfolio founders. 

#personalbranding

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Audstory

Audstory helps bring your story to life through personalised and curated podcast. We create bespoke podcasting ideas for your business and help script, record and launch your podcast. We ensure that your brand story reaches your ideal audience.

Founder

Bound

GM - Business Development & Operations

Divide By Zero Technologies

•	Under my management, DBZ got around 5 prestigious awards in the category of Start-Up and Innovation.

•	DBZ won a lot of media attention in the form of articles and blogs in various online and offline publications with the help of my PR Skills.
 
•	Devising Innovative Sales strategies and building a strong sales team, ensured a100% CAGR YOY Growth for DBZ.

•	Strategic Business Planning and brand communication helped in converting Top Notch Business houses into our clients.

•	Continues Market analysis and novel marketing approach has built DBZ as the most vibrant and engaging online brand of 3D Printers in India.

•	Market-oriented research and approach shaped DBZ’s product line and also gave birth to DBZ’s Star Product.


•	Enhancing the physical reach of the brand by enrolling and engaging channel partners for long term business goals.

•	Managing Expos and other events for the company like participating in Major expos in India and organising special company events and seminars.

VP Sales and Marketing

Divide By Zero Technologies is one of the pioneer companies to take 3D printing technology to various sectors in India purely because the machines are professional, affordable and adhere to international quality standards. Over the years, DBZ has launched a range of high quality, Industrial 3D printers and now, it has become a premium 3D Printer brand in India and the only import substitute for all the major industries based in India.

•	Established DBZ as a Premium 3D Printer Brand in India.
•	 Set the financial goal for the organisation
•	Won business for the organisation
•	Created a complete sales structure and workflow
•	Maintained Customer relationship
•	Managed Expos and other events for the company like participating in Major expos in India and organising special company events and seminars.

Business Development Head

Home Revise Education

Voice Overs for Study-based DVDs for all boards Maharashtra Board(EM), C.B.S.E. and I.C.S.E
•	Voice modulation for storytelling.
Special Project

      Developed training Video projects for the organisation.
•	Developed full content for the training videos.
•	Anchored in the training videos.
The DVDs were commercialised and launched in the market.
Anchored in the company’s special projects.
The role required voice modulation with perfect diction along with strong and presentable camera presence with a creative mindset.

Voice Over Artist

www.merasangeet.com

•	Hosted a Bollywood show.
	
•	Produced promos and ads for the Radio Station and did Voice overs.

•	Hosted a show ‘It’s Complicated’ based on Human relationships. It was a huge hit and had a strong fan following because of the uniqueness of the show format. People could share their personal problems under anonymity and could seek solutions in the show.

•	Interviewed a few Bollywood celebrities.

Internet Radio Jockey

94.3 MY FM - Synergy Media Entertainment Ltd. - Dainik Bhaskar Group

•	Started as Radio host of a Women-oriented show.
•	Ranked no# 3 in the city as per AC NEILSON Ratings
•	Promoted to morning Drive-time show
•	Handled the entire programming of MY FM Amritsar station for almost 6 months.
•	Conducted /organized / anchored almost 100 on-ground events over a span of 1 ½ year as OB activities.
•	Successfully covered interviews of Bollywood and local celebrities.
•	Anchored various events like ‘VLCC Mrs Amritsar’ and ‘Dainik Bhaskar Voice of the City’.

Radio Jockey

Started my professional journey as a Radio Jockey more than 13 years ago. Hosted and produced the morning drive time show for 94.3 MY FM. Continued to be a storyteller in the audio medium for 6 years and then moved towards sales and marketing of a tech start-up, Divide By Zero Technologies. Apart from being the co-founder, became the face of the company. 
Reconnected with my 1st love, audio medium storytelling through her previous organization. Being a core team member, she successfully launched its 1st podcast, which was already featured on Apple Podcasts and had more than 60k downloads in 3 months. After launching AudStory in 2021, I have already launched a few podcasts for some brands and content creators along with managing their digital profiles, Collabs, and PR. 
My latest launch, 'Simmy Said Whatt?!' is already considered in the Top 1.5% of global podcasts. It is topping charts on all podcast platforms like Spotify, Apple Podcasts, Amazon Music with more than 7 Lakh downloads. I have helped the podcast get multiple brands on board like The Souled Store, Sula Vineyards, and a few more.

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Jatin Saini

Neeti Sansare

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The Battle

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Neeti Sansare

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