t'order America

t'order is an innovative technology solution designed for the restaurant industry to enhance the customer experience by enabling seamless digital menu browsing and order placement.

Chief Executive Officer

LeadershipCures

A B2B professional services/global advisory firm specializing in capital-efficient growth strategies and operational effectiveness. We work with investors, owners, and executives to unlock growth potential and rapidly improve net profit in businesses with revenues ranging from of $10 to $250 million.

Our team of F-Chief Strategy Officers, F-Chief Operating Officers, and Operating Advisors partner with executive leadership across multiple teams (Marketing, Sales, Operations, Finance, People, IT/Tech, Delivery, Account Management) to identify strategic initiatives and improve operational effectiveness/efficiency, unlocking scalable expansion.

Implement process enhancements with executive leadership and subject matter experts to optimize operational effectiveness/efficiency and improve margins.

Lead change management initiatives focusing on execution accountability through clear objective and key performance indicators (KPIs).

Align revenue growth with the internal operations necessary to support current and future growth objectives.

Catalyte

Catalyte is an AI-enabled workforce company. Its proprietary technology uses 500+ data points to discover and develop high-potential talent. As a result, Catalyte offers employers tenacious, high-performing talent that increases productivity, quality and diversity metrics while reducing the total cost of talent. By redefining hiring and elevating ability over resumes, Catalyte transforms individuals, companies and communities.

Advisor

Deputy

Shareholder

A global B2B SaaS workforce management technology used in 100+ countries and loved by 1.4 million shift workers.

Build out GTM and Operations infrastructure for rapid growth in US market. Led operational efficiency and synergy across marketing, sales, operations, delivery, implementations, finance, account management, HR, Legal and developed strategic partnerships with industry leaders like Apple and ADP. 

Hired the leaders, established our operating model, developed KPIs, reporting, processes, procedures and technologies to support scale. 

10x Growth Over $100m in Series A & B funding.

President

Force Management

A B2B professional services firm that develops elite sales teams and tomorrow’s revenue leaders by delivering cross-functional alignment, customized programs and revenue acceleration platforms to drive revenue.

Advised executive teams on development of go-to-market strategies & value selling messaging, enhancing sales and marketing effectiveness.

Directed change management initiatives, facilitating alignment among cross-functional teams for cohesive value messaging and operational execution.

Coached senior leaders on effective leadership techniques to implement transformative strategies and embed transformational vision within company culture.

Advisor to C-Suite Leadership

MarketSource Inc.

A B2B services firm that designs and operationalizes sales and customer experience solutions that are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

Led strategic planning, corporate innovation, and operations  for a $300+ million B2B Professional Services organization.

Drove business transformation and change efforts for overall high-volume Talent Acquisition (Recruiting) business function (15k hires/year)

Collaborated with executive leadership team to implement strategic initiatives that substantially contributed to organizational growth from $75 million to $300 million.

Vice President, Strategy & Operations

Senior Executive managing complex client relationships, P&L owner, responsible for strategy and operational performance of 3,000 employee sales and marketing outsourcing business, including client services (operations), recruiting, and innovation services groups. 

Grew the business from $52 to $64 million in ARR (23% increase).

Vice President, Operations

Led operations and delivery of sales and marketing services, implementing customer focused sales discipline and processes to help leading electronics manufacture sell more, faster while deliver superior client value and 20:1 ROI.

Scaled the team from 900 to 1,800+ sales and marketing professionals representing multi-billion retail sales channel with 95% - 150% quota attainment.

Grew the business from $17 million to $32 million in ARR (88% increase).

Executive Director, Client Services

Developed and launched innovative field-based sales and marketing program for world's leading telecom company across North America in top 25 US Markets with a team of 125 people. 

Developed the strategy and operating model, hired the Management Team and Field Reps, established KPIs, variable compensation plans, performance management system. 

Launched and grew the service from $0 to $10 million in less than 12 months.

Director of Client Services

Home Depot, Inc.

Directed strategic change initiatives across operational, sales, and marketing disciplines under executive sponsorship, enhancing organizational effectiveness and improving market share position by 320 BP in a $1.1 billion category.

Developed a leadership training program in conjunction with company Presidents, resulting in strengthened leadership talent pipeline.

Leadership Program

Candiate for Governor

• Personally recruited by the sitting Attorney General to lead political operations for his campaign for Governor in Virginia. 
• Hired staff, managed budgets, developed campaign strategy and executed operations. 
• Led and orchestrated activities of teams of hundred of paid political operatives and volunteers throughout the Commonwealth. 
• Record fundraising set for a Republican candidate for Governor.

Campaign Manager

Wild River Outfitters Inc

• Start up and launch of an outdoor adventure sports company. 
• Developed new revenue streams by way of new products and services. 
• Extended the retail business into services: guide services for half day, full day, multi-day excursions and also extended the business with new revenue streams by launching instruction services to teach the sport of kayaking. 
• Developed innovative partnership with global adventure travel provider to offer international trips around the world. Profitable in year one and scaled to a team of 45 people.

Managing Director

I help CEOs unlock growth, transform companies, and scale rapidly | CEO | CSO | COO ✨ Book a Free Strategy Session ⬇️

As a growth-driven executive, I thrive on helping businesses overcome challenges, solving big problems and driving meaningful change.

Understanding what's holding you back (in life and in business) is the key to getting a big push forward and unlocking breakthrough results in growth. Using a proven process and method, I can help your business find your limit to growth, optimize for it, collaborate around it, and uplift your business performance to get to the next level of growth.

While not all change is an improvement, all improvement requires change. I thrive collaboratively working with executive leadership teams to develop and execute strategic initiatives, leading high-performing teams through change & transforming companies to get to the next level of growth - rooted in driving operational excellence, delivering outstanding client experiences and accelerating net profit.

Proven track record driving revenue growth (Full P&L Ownership):

✅ Built & launched new services group from scratch:  $0  -> $10 million (<1 year)
✅ Lead B2B Professional Services team through high growth:  $17  -> $32 million (in one year)
✅ Expanded B2B Services Division: $52 -> $64 million
✅ Scaled a B2B SaaS Tech company: 8k -> 80k customers (10x growth)
✅ Re-engineered & Implemented new Operating Model: 20% revenue improvement (in 60 days)

Specialties:  Building Operational Excellence, Strategy Development & Initiative Leadership, Business Innovation, Value Proposition, Leadership and People Development, Change Management, Project Management (PMO), Rapid Growth/Scaling Strategy and Execution, SaaS growth, Client/Customer Success, B2B Services, Problem Solving, Analysis, Theory of Constraints (TOC) Practitioner

Jason Walker

Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

2 tools that will replace entire product teams in 2026

(designers can do the development now)

1/ Claude → Your thinking layer 
↳ Industry analysis in 15 minutes 
↳ Competitive breakdowns in 20 minutes
↳ User journeys mapped instantly
↳ Feature priorities without PMs 
↳ Strategy without strategists

2/ Figma → Your design AND development layer 
↳ Systems, not screens 
↳ Components that scale 
↳ Figma to code pipelines 
↳ AI-assisted building 
↳ Ship without developers

Old model: 

PM + Strategist + Designer + Developer 4 people. 
4 weeks. 4 handoffs.

New model: 

Designer + Claude + Figma 1 person. 
2 days. 0 handoffs.

Strategy. Design. Development. One designer.

The handoff era is over.

Repost this ♻️ if you're building this way.

P.S. Are you still handing off or already shipping?

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Senior UI/UX Designer

Senior UX Designer

UI / UX designer & UI Developer

Visual Designer

UI/UX Designer

Senior UI/UX Product Designer | UX Strategy | Figma

English

Serbian

Every designer should SAVE this Accessibility Checklist: 

1. Images include alt text
2. Buttons have clear labels
3. Body text is 16px or larger
4. Text contrast is at least 4.5:1
5. Click targets are minimum 44px
6. Forms show clear error messages
7. Icons are never used without labels
8. Navigation works with keyboard only
9. Animations can be reduced or disabled
10. Focus states are visible for keyboard users

Follow this checklist, and you'r already ahead of 90% of products online.

Accessible design isn’t complicated.
It’s just intentional.

Save this post for your next UI review.

(Repost for other designers ♻️)

P.S. Which one do you check last before shipping a design?

Here's a proven way to stand out as a UX designer in 2026.

(Without adding another certification to your wall)

Stop focusing on "designing screens". 
Focus on "designing outcomes".

When you present work to stakeholders?

Your job is not to show how pretty it looks. 
It's to show why it matters.

This is the main "metric" of everything you design"

1. User pain points → Connect them to cost
2. Redesigns → Show the numbers behind them
3. They need a solution → Be their strategic partner

Stop hiding behind "I'm just the designer".

Share the "why" → Not just the "what"
This builds irrevocable trust.

Don't just push pixels. 
Push thinking. 

Make sure your seat at the table stays. 

When restructuring comes? 
(And it will) You'll still be there.

Pretty? No. → "Impactful". Always.

(Repost this for your network ♻️)

P.S. Do you notice some designers hiding behind Figma files? Avoiding the business conversation entirely?

Every time I share this advice, some designers get mad. 

“Users do judge products visually”
“The UI matters more than ever now”
“Brand perception starts with visuals”

My advice: Stop using UI and UX like they mean the same thing.

Chances are: Your interface matters a lot.
Chances are: Your user experience matters even more.

(Fun fact: A product can look amazing and still frustrate users)

So...

If you want better product discussions
If you want smarter design decisions
If you want to solve the right problems

Separate UI from UX. (Thank me later)

P.S. Don’t get mad. ✌️

UX vs UX

Junior designers add design elements. 

But senior designers remove.

One rule that fixed 80% of my designs:

Take your finished screen.
Start deleting things. One by one.

In practice:

That extra icon? Remove.
That extra border? Remove.
That extra shadow? Remove.

Keep going until something breaks. Stop there.

Everything you deleted before that? Never needed.

Took me years to trust subtraction over addition. 
Now it's the first thing I do on every project.

💾 Save this for your next design review.

P.S. What element do you always overuse?

How to choose UX research method as a junior?

Need to know HOW MANY users have the problem → Quantitative.
Need to know WHY the problem exists → Qualitative.

Before choosing qual or quant, ask one question: "What do I need to learn?"

I want to know why users churn → Qualitative
I want to understand user emotions → Qualitative
I want to explore a new feature idea → Qualitative
I want to know what percentage of users churn → Quantitative
I want to count how many users have the problem → Quantitative
I want to measure if a redesign improved task success → Quantitative

If you're picking a method before knowing your question...
You're solving the wrong problem first.

Every junior designer can learn this. It's not as hard as you think.

1 question at a time → 1 method at a time

P.S. Repost this if you find this useful ♻️ and save this guide.

There's  2 types of designers.

The "creative" and "disciplined" designer:

Creative designer:

Always has the wildest idea in the room → sometimes too wild to ship
Portfolio is beautiful → but their project delivery is unpredictable
Pushes boundaries → but sometimes pushes deadlines too
Gets praised in brainstorms → but panics during execution
Gets noticed → but doesn't always get rehired

The "disciplined" designer:

Shows up every day with the same energy → Day 1 or Day 100
Delivers on time → even when the work isn't "groundbreaking"
Communicates progress clearly → no surprises for stakeholders
Portfolio shows shipped work → real products, real outcomes
Gets paid → consistently, repeatedly, and without chasing

(Bonus) 

Type 3: 
The rare designer who has both → They run the industry :)

Creativity is the spark.  Discipline is the engine.

One gets you in the door. 
The other builds your career. ❤️

(Invest 3 seconds into reposting this one, will you?) ♻️

P.S. Which type are you right now? Be honest.

Unpopular opinion: Figma is the last tool you should open.

Not the first.

Here's the process I use for every project:

Phase 1 → Discovery (1 week)
Research. Competitors. Customer Journey.
↳ You can't solve what you don't understand.

Phase 2 → Prototyping (2 weeks)
Architecture. Flows. Wireframes. Testing.
↳ You can't design what you haven't structured.

Phase 3 → Design (5 weeks)
UI Concepts. Final UI. UI Kit. Handoff.
↳ Now you design. Not before.

8 weeks total. 

"But that's too slow."
No. 

Redesigning a product 3 times because you skipped research is slow. 

Arguing with devs because there's no handoff doc is slow. 
Rebuilding flows because nobody tested the wireframe is slow.

Process isn't slow.

Skipping process is slow.

(Save + Repost for others ♻️)

P.S. Do you follow a process or wing it?

For years, they told us:

Learn computers. Avoid manual work.

Now?

AI is writing emails.
Designing logos.
Making presentations.
Even coding.

Meanwhile…

The plumber is somewhere chilling like:
“Good luck teaching ChatGPT to fix your bathroom.” 🙂

Funny times, friends.

The “safe” jobs suddenly don’t feel that safe.
And the jobs people looked down on?
They’re looking very… employed.

P.S. Which non-computer job is winning the AI era? 😂

"Good designers have a natural eye for color."

No they don't.

They have a system.

And most of them use the same one:
60-30-10.

60% of the screen is one neutral 
30% is one supporting tone 
10% is one accent

It's simple a ratio.

You could pick ugly colors and still make a clean UI with this rule.
You could pick beautiful colors and still make a mess without it.

The "eye" people talk about? It's pattern recognition.

And pattern recognition comes from systems.
Not talent.

Start with the system.

♻️ Repost or Save if you're tired of the "natural talent" myth.

P.S. Talent or system what matters more? 👇

I've been studying dark UX patterns for a while now.

Here's everything I see on one Temu product card:

"Deal" badge → urgency without a deadline
"17K+ sold" → social proof replacing analysis
1,180 reviews → volume creating false authority
Fake "original" price → anchoring your perception
Cart icon right next to the price → reducing friction
Product image with dimensions → implying precision
Everything above the fold → no scrolling needed to buy
Percentage shown in orange → framing savings over cost

8 design decisions.

But...0 of them are about helping you choose.
All of them are about helping you click.

Feel free to repost this ♻️ 

But my ask is:
Next time you shop online, count the tricks first. Then decide.

P.S. Which one surprised you (1-8)? Anything I missed? 👇

My non-negotiable rules for writing button copy.

(7 micro-copy rules every junior designer needs to know)

Lead with the outcome e.g. "Get Your Free Guide"
"Sign Up" = vague → "Start for Free" = clear value
Keep it to 2-5 words → Longer than that? Rewrite it.
Never use "Submit" → Nobody wants to "submit" anything
Never write what the system does → Write what the user gets
Kill the # 1 objection inside the button e.g. "Try It, No Credit Card"

Read it out loud → If it sounds like a robot wrote it, it's wrong.

Bonus: 
Never use "Submit" on a button because you ran out of ideas. 

If you can't describe the value in 5 words, you don't understand the feature well enough.

Bad CTAs describe the process. 
Good CTAs describe the outcome = That's the whole game.

(Save + Repost for others ♻️)

P.S. Do you follow UX copy rules?

2 years ago I was handing off Figma files.

Today I push code to GitHub.

Same person. 
Same skills. 

One new tool. AI.

I didn't hire a developer.
I didn't go back to school. 
I didn't learn computer science. 

I just started "building."

Backend? AI. 
Databases? AI. 
The scary stuff? AI.

Design, UX, how it feels?

That's still me.
Always will be.

Turns out, a designer who builds the "whole thing"?
Pretty powerful.

♻️ Repost if you know a designer who needs to hear this.

P.S. Which idea have you been sitting on? Tell me below. 👇

Here's something I never post about.

(it starts with a DM I almost ignored)

Last week someone messaged me on Linkedin.

"Hey, do you do branding?"

My first instinct: no.
My second instinct: why not?
My third instinct: LinkedIn says I'm a product designer.

I replied anyway. "What do you need?"

She said: 
"Logo for pilates studio".

I quoted the project. She said yes.
I sketched directions in Procreate on the couch.
I opened Adobe Illustrator. Not Figma. Illustrator.

My iPad on my lap. Coffee getting cold.

She wrote back 4 words.
"Don't change a thing."

And I just sat there.

Because I almost said no.
Because I convinced myself that product designers don't do this kind of work.

I thought:

That it wasn't my lane. 
That I needed to be a "brand designer" first.

That night I scrolled through my files.

Logos I made and never showed anyone. 
Brand identities sitting in folders named "personal" and "side work."

Years of work that never made it to my portfolio.

Because I thought it didn't count.
It wasn't "product design" so it wasn't real work.

That's the dumbest thing I've ever believed.

It's design. 
It counts.

P.S. The coffee was cold. The logo was good. Fair trade.

Most people think AI builders must be engineers.

But the next generation may be designers.

AI can write code.
But AI cannot design the product.

Someone must decide:

• What problem to solve
• How the flow works
• How the system behaves

That is product thinking.

Designers already do this.

P.S. Agree?

Top negotiators use this hack. It's called "echoing."

(here's how designers can use it on every feedback call)

So how it works?
Repeat the client's own words back to them.

That's why it's called the "Echo" method.

People trust their own words more than yours.
So make sure you use that.

Here's how it looks:

Client says: "I want it clean and minimal." 
Then later: "Add more icons, a banner, and a pattern." 
You say: "You wanted clean and minimal. Which of these fits that?"

Client says: "The homepage should feel premium." 
Then sends a reference that looks like a discount flyer. 
You say: "You said premium. This reference feels promotional. Let's find a better match."

Client says: "I love version 2." 
Two days later: "Actually, let's go back to version 1." 
You say: "You approved version 2 last week. What changed?"

No arguing. 

No "I told you so." 
Just their words "Echoing".

What if the client hasn't said anything specific?

Then quote the brief. 
The approved direction. 
The project goals defined.

Why this works: people respect their own words more than yours.

Use playback → fewer revisions, faster approvals.
Start quoting your clients back to them 😇

P.S. Repost this ( Save ⭐ this and Repost ♻️ )

Dark patterns are the biggest scam in tech.

And nobody's talking about it.

Today I tried to buy an CapCut app subscription.
Price on screen: €59.00/month.
Price at checkout: €299.99.

That's 30x markup.

This isn't a bug.
It's a feature.

It's called "bait and switch"one of the most common dark patterns in UX design.

Here's why it keeps working:

1. The purchase screen looks trustworthy
2. The real price only shows at the very last step
3. Most users tap "confirm" without reading

I teach designers to reduce friction.
But some companies use that skill to reduce your attention.

This wasn't some sketchy app.

It was in the App Store.
Processed through Apple.

If you're building products:

- Transparent pricing isn't a "nice to have"
- Transparent pricing is the bare minimum

Dark patterns are a tax on user trust.

And trust, once broken, doesn't come back.

♻️ Share this with someone who builds digital products.

CapCut

Quick UX test:

Where is “Cancel subscription”?

A. Upgrade plan
B. Personalization
C. Settings

Drop your answer below.

P.S. Bonus points if you explain the UX logic behind your choice.

No one will taught you this at any design workshop.

Your clients used to find you like this:

1. Search Contra ( or other freelance platforms )
2. Check your portfolio
3. Like your vibe
4. Read your bio
5. Send a message

Every step there was a real person deciding with their gut.

Do they like you.
Will they hire you.

But, software is now doing that process. 

Browsing profiles. 
Comparing freelancers. 
Choosing who to hire. 

Without a human in the loop.

Now:
AI agents entered the freelance market. 

Which means...

1. A new buyer category that evaluates without messaging you first
2. Profiles being scanned by software, not just humans
3. Less "let me think about it" - more instant decisions
4. More freelancers who have no idea this is happening
5. A new competitor category that delivers work 24/7

The point I want to make is:

Most freelancers don't fall behind because of skill. 
They fall behind because of awareness. 

I really hope YOU won't. 

(Repost further for others ♻️)

P.S. I created a playbook on how to attract these AI agents. 

P.P.S. Comment “AGENT” and I’ll send it your way. 

( Make sure we’re connected first ❤️ )

Every app free trial plan:

Click "Create" ➝ Upgrade to Pro
Click "Export" ➝ Upgrade to Pro
Click "Share" ➝ Upgrade to Pro

After 13 years of product design, I seen this "kill" good products over and over.

The fix?

One feature. 
Fully unlocked. 
Before the paywall. 

Do → stay → upgrade.

Let users "do" something. Not "see" something.
That's the whole UX strategy. 

Written in 3 words: value before money.

♻️ Repost if a product designer needs this.

P.S. What app "lost" you because the free plan was useless?

taplio

The Battle

Jason Walker

Pavle Lucic

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The Battle

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Pavle Lucic

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