Jason Vana

Marketing Director

Attract the RIGHT customers to your business | Brand & content strategist | Founder at SHFT | Known as #sassyjason

Struggling to attract the right clients?

You have a brand strategy issue.

Attracting the right people requires understanding why they should buy from YOU, when there are 1000’s of other options easily accessible through Google.

In order to attract, convert, and retain the right clients, you need to:

- Know what makes your business unique
- Communicate what makes your business unique
- Create an experience that shows what makes your business unique

It’s all about highlighting your uniqueness.

That’s where my agency steps in.

Through collaborative workshops, research, strategy, and design, we will help you uncover, communicate, and build an experience around your uniqueness.

Working with us typically looks like:

- industry, competitor, and customer research
- brand and marketing workshops 
- brand and marketing strategies
- design (logos, websites, marketing materials)

It culminates in an Onlyness Action Plan — your 1 year, step-by-step brand and marketing to-do list.

All so you become the ONLY choice for your ideal customers.

And make a lot more money.

Want to learn more?

Send me a message.
Or book a call at shft.agency/discovery

Founder & CEO

We transform B2B service companies into the ONLY choice for their ideal customers. Our clients see a 20%+ increase in revenue with our brand and content strategies. 

Here's how we help:

◼️ Brand Strategy (customers, uniqueness, messaging, touchpoints, story)
◼️ Brand Design (logos, colors, fonts, collateral)
◼️ Content Strategy (demand gen, content creation)
◼️ LinkedIn (strategy, content, profile audits)

Interested in learning more? DM me or book a discovery call below.

Positioning is not a brand.
Positioning is not a design.
Positioning is not a product.
Positioning is not a message.
Positioning is not a pitch deck.
Positioning is not a case study.
Positioning is not a marketing tactic.
Positioning is not the content you create.

It's the space you own in the mind of your ideal customer.

How they think about you when you're not in the room. - Bezos
The gut feeling they have about your business. - Neumeier
The reputation you hold. - every marketer ever

And it's influenced by:

- your brand
- your product
- your message
- your case studies
- your marketing tactics
- your logo and colors
- your sale process
- your operations
- your pitch deck
- your content
- your price

Determine the space you want to OWN in the minds of your ideal customers.

Everything else should influence that perception.

Or, just let your website developer write your messaging.

I'm sure that will work, too.

(Hint: it won't)

✌🏼

#shftyourbrand

Turn your sharpest edge into a market-leading position. I build b2b service brands that stand out + drive revenue. Founder/CEO at Shft.Agency. Brand Strategist. Known as #SassyJason

Operations > personality

Most branders and marketers will fight me on this.

Somewhere along the line personality became the "it" thing.

All driven by the "people buy from people" mindset.

Which is slightly true.

Yes, people buy from people.

But they buy from people who:
- they resonate with
- can solve their problem
- can paint the picture of their future
- provide value they can't find elsewhere

All of that revolves around one thing:

An uncopyable element.

Something you DO that no other business does.

Notice the emphasis on "do."

It's operations, actions, deliverables.

Not personality. 

Extract that uncopyable element from your operations.

Then build your brand personality, messaging, marketing, content, pitch decks, social proof, hiring practices — everything! — around it.

Your brand will show depth. Value. Differentiation.

And give customers a reason to choose YOU.

If you're into that sort of thing, that is.

✌🏼

#shftyoubrand

Create a brand system to attract better-fit, higher-paying clients. | I build b2b service brands that stand out + drive revenue. Founder/CEO at Shft.Agency. Brand Strategist. Known as #SassyJason

Shft is undergoing a rebrand.

And we started in a place most brand agencies ignore:

Our operations.

Most rebrands start with vibes.

Purpose, mission, vision, values, personality.

That's the path to blending in.

Because all of those can be copied.
(Yes, including your personality.)

But you know what can't be copied?

That one thing you DO that your competitors can't or won't do.

So we started there.

Dug into what Shft actually does differently.

You know what we found?

We don't brand based on vibes.
We brand based on operations.

The thing you DO.
The methodology you follow.
The one step in your process no one else does.

Hell, the first step working with us is an Offer workshop.

We dig into your offer, process, and deliverable to extract what makes you different.

THAT'S our uncopyable element.

Because most branders out there are personality creators.

They give you adjectives, stories, archetypes, mission statements...

But never touch operations, sales, or even your offer.

🤦🏻‍♂️

Our rebrand will be launching in a few months.

But I'll be sharing the process as we go.

So you understand why vibe branding is a sham.

And operational branding makes you stand out.

Stay tuned.

✌🏼

#shftyourbrand

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Hey there!

Stoked to hear you're looking to find your unique brand differentiator!

Here's the link to download my B2B ‘Just Be Authentic’ Playbook:

https://findyourdifferentiation.com/?utm_source=social&utm_medium=linkedin&utm_campaign=launch_dm

I've spent weeks working on this resource, and I honestly think you'll find it super valuable.

Let me know if you have any questions as you go through it, and enjoy!

-Jason

Content Driven By Brand Strategy

📌 The best content is driven by a solid brand strategy.

- know your ideal customers
- know what makes your offer unique
- know your position in the market
- know the right tone and voice

Then create content that intersects all three.

You'll never create content your ideal customers love if you don't know who they are.

Want your content to generate real revenue?

DM me today or visit https://shft.agency/content 

Offer -> Brand Strategy

📌 The right offer matters.

No amount of marketing, content, or personal branding will help you sell a sh*t offer long-term.

And it certainly won't be something people pay a premium price for.

Nailing your offer is a core step in creating a profitable brand.

Need help with that?

DM me or visit https://shft.agency/services/brand-strategy to get started.

Clarity Call: Offer

📌 Productizing your strategy or service offer makes it much easier to sell.

Think of it like hiding your strategy behind a core deliverable. 

You sell the deliverable.
And your service/strategy is HOW you create the deliverable.

Need help with that?

We can nail it down in a 1-hour Clarity Call.

DM me or book a call directly at https://shft.agency/clarity 

Go Up Market

📌  You won't be able to successfully stumble up-market.

You need a solid brand strategy to help determine:

- your new ICP
- your new position
- your new price points
- your new differentiation
- your new brand personality

Getting that nailed down will make your transition up-market far more successful.

And by successful, I mean profitable.
For you.

Want to move up-market successfully?

I've helped 125+ businesses reposition their brand for maximum profitability.

DM me for more or visit https://shft.agency/services/brand-strategy 

Brand Strategy

📌 I'm not saying all is lost when you don't start with a brand strategy.

But, starting with one makes revenue generation far easier and faster than just 'testing' what works.

The need to 'test' is often the result of not having the right foundation for your business.

Get that foundation in place and you'll be able to move faster and make far more money.

Need help with that?

I might know a #SassyStrategist who can help.

DM me or visit https://shft.agency/services/brand-strategy to get started today.

Strategy myths = invisible chains on your business.

I see them everywhere.

And they hold back founders who should be making bank.

Here are 13 strategy myths I hear constantly (especially on LinkedIn):

1. "Strategy is just for big companies."
Small businesses need strategy MORE.

2. "We can figure it out as we go."
That's called guessing, not strategizing.

3. "Strategy takes too long."
Know what takes longer? Fixing years of random decisions.

4. "Our strategy is to work harder."
That's not a strategy. That's being stupid.

5. "We need to be everywhere."
No. You need to dominate somewhere specific.

6. "Strategy and tactics are the same thing."
Strategy is WHERE you're going. Tactics are HOW you get there.

7. "Good products sell themselves."
In what universe? Even Apple has a strategy.

8. "We'll pivot if it doesn't work."
Pivoting without a strategy is just flailing in a different direction.

9. "Strategy is too expensive."
Wasting money on the wrong things is expensive.

10. "Our team is too small for strategy."
Your team is too small NOT to have one.

11. "We just need more leads."
You need the RIGHT leads. That requires strategy.

12. "Strategy kills creativity."
Wrong. It focuses creativity where it matters most.

13. "We can copy what competitors do."
You're a special kind of stupid, aren't you?

These myths keep businesses stuck.

Strategy isn't a luxury reserved for Fortune 500 companies.

It's the difference between building something that lasts...
...and wasting time and money on "testing" stupid ideas.

Stop believing the myths.
Start building with intention.

That, my friend, happens with a strategy.

✌🏼

#shftyourbrand

13 Strategy Myths that Hinder Revenue | Shft Agency

Becoming uncopyable starts in with your operations.

Something you DO that your competitors can't or won't.

Take these uncopyable elements from some of our clients:

- IoT remote monitoring system that outputs a prioritized checklist
- Energy recruiter that presents candidate profiles instead of resumes
- IaC developer that upskills your developers on operational workflows
- MVP and website developer that designs a tech experience, not just a platform
- Vacuum pump remanufacturer that tests tolerances on every screw, nut, and component part

We built their position around those uncopyable elements.

Messaging, marketing, pitch decks, social proof, content, design, copy — it all points back to that ONE thing.

That's what your brand SHOULD do:

Make it clear why customers should choose you.

Because if you don't...

- you'll sound like every other business
- you'll confuse prospects
- you'll rely heavily on sales

And when customers don't know WHY they should choose you, they don't.

It's basic buyer psychology.

Find your uncopyable element. 
Own it in everything you do.

Or don't be surprised when prospects choose your competitors.

✌🏼

#shftyourbrand

----
PS - I'm sharing how in Saturday's Brand Shft email. Click the link in my bio to subscribe.

Most brands are built on a vibe:

- purpose
- mission
- vision
- values
- personality

Elements that FEEL important.
But don't really matter to the market.

Be honest:

When was the last time you purchased a SaaS product because the mission of the company resonated so deeply with you that you couldn't help but give them your money?

If you said anything other than never, you're lying.

Vibe branding is surface level.

And keeps you locked in a struggle to attract and convert your ideal customers.

That's why I focus on operational branding.

- extract your differentiation from your operations
- build your brand around that differentiation
- create a unique and ownable position

Start with your operations.
The one uncopyable thing you do.

(Hint: you do have one)

And create everything around it.

It gives your brand depth.
An ownable IP.
And makes you uncopyable.

Create a your brand on a vibe...
...and you'll blend in to all the AI-generated noise.

OR

Create your brand on the one uncopyable thing you do.

And watch as customers repeatedly choose you over the competition.

✌🏼

#shftyourbrand

----
PS - Find what makes you uncopyable in this Saturday's Brand Shft email. Link in comments and in my bio.

I run a branding agency. We do NOT have:

- purpose statement
- vision statement
- mission statement

And guess what? WE STILL LAND CLIENTS.

Shocking, I know.

According to most brand agencies, marketing gurus, and influencers, you can't operate without those statements.

You need to know your WHY.
You need a purpose.
Customers want to know your mission.

Bollocks. 

I didn't start Shft with a 'why.'
(other than wanting to work for myself)

And I don't feel lost, confused, or struggle to land clients.

Because your WHY doesn't really matter to clients.

You know what matters to them?

- You can solve their problem
- In a way that matters to them
- Within their budget

Show that, and your purpose, vision, mission, and values don't matter.

Here's how:

- Uncover your uncopyable IP
- Operationalize it
- Showcase proof
- Share your expertise

👆🏼 Doing that will get you further than spending months nailing your mission statement.

Because purpose, vision, mission, and values are great.

They should outline how your team acts.

But you know what makes money?

An Uncopyable IP.

- Process
- Operation
- Deliverable
- Methodology

Start there.

You'll make a sh*t ton more money.

While your competitors are still trying to finalize their mission statement.

✌🏼

#shftyourbrand

Treat AI like an intern.

It's great at performing mundane, repetitive tasks:

- finding patterns
- researching trends
- analyzing data sets
- clarifying your thinking
- creating low-level graphics
- organizing and qualifying leads

Hell, I use it to find competitors' social media profiles.
Pull analytics.
Find industry patterns.

And even point out what they AREN'T doing.

All things I could train an intern to do.

Because in order to get AI to do that level of work...

YOU HAVE TO TRAIN IT LIKE AN INTERN.

Give it examples.
Explain what to do.
Explain what not to do.
Document a process.
Review its work.

AI is NOT going to run your business while you sleep.

Or take a single prompt and spit out the most industry-shattering idea that will make you millions.

Or help you to stand out and do something different.

(it's not even built that way)

AI is an intern.

Treat it that way.

Or keep expecting it to be your strategist, content creator, and business coach.

Don't be surprised when you look, sound, and have the same offer as every other competitor on the market.

Because that's what AI will give you.

The average of everything it's trained on.

✌🏼

#shftyourbrand

Building a moat around your brand starts with one thing:

Your uncopyable element.

The one thing you DO that:

- your ideal customers want or need
- your competitors can't or won't do

Call it your onlyness, differentiation, uniqueness, USP, or your value.

Most founders look for it in their personality, purpose, or team.

And try to own some form of being the best.

(Industry leading, highest quality, single source of truth)

All those do is position your business as the same.

- same offer
- same value
- same message
- same look and feel

And ultimately competing on price.

Because vibe branding lacks one key element to business growth:

A real reason for customers to choose you.

Extract your uncopyable element. 
Build your brand around it.
Own that place in the market.

And watch as customers continue to choose you.

I'm sharing how to extract what makes you uncopyable in tomorrow's Brand Shft email.

Subscribe today to get it → https://lnkd.in/gvmiU8YE

Or, you know, keep pushing your mission statement and personality.

Like every other damn B2B company out there.

I'm sure that will make you stand out.

(NOT)

✌🏼

#shftyoubrand

Launching an effective brand requires:

- Uncopyable IP (operation, process, methodology)
- Deep understanding of their ideal customers
- Clear and compelling messaging
- Few, but aligned, offers
- Offer staircase to make selling easier
- Relevant experience (marketing, sales, operations)

THAT'S the bare minimum.

Especially if you want to stand out, increase revenue, and become the only choice for your ideal customers.

Not purpose.
Not mission.
Not vision.
Not personality.
Not even design.

You need the ability to communicate:

- The unique benefit you bring to the market
- For whom
- How

And turn that into a system to attract and convert clients.

The rest are nice-to-haves, but not requirements.

Looking to launch a new brand?
Trying to reposition your existing brand?
Want to go up-market and attract higher-paying clients?

Skip the purpose, mission, vision, and values.

Nail your uncopyable IP.
And develop a system to own it in the market.

That will take you further than any purpose statement or new design can.

Imagine that.

✌🏼

#shftyourbrand

----
PS - Create a launchpad for your new or repositioned brand with our Brand Launchpad offer. 4 weeks to get the necessities of a brand strategy. Only $7,500 and only taking on 2 clients this quarter. Learn more in the comments.

Brand awareness ≠ brand recognition

Yet, that's how most founders and marketers treat it.

Failed marketing campaign? It's brand awareness.
Failed tradeshow presence? It's brand awareness.
Failed content implementation? It's brand awareness.

As long as the market sees the brand name and logo, and can recall it, that's brand awareness, right?!

WRONG.

That's brand recognition, not awareness.

Let's clear something up right now.

Brand awareness is achieved when people know:

- the brand name
- what the brand does
- how the brand could impact them

Much deeper than brand recognition alone.

And the only way to achieve true brand awareness?

Brand inclusion.

Your brand shows up when and where ideal customers are searching.

Stop using brand awareness as an excuse for marketing's failures.
Or seeing it as brand recognition.

Awareness is about seeing your brand as a solution.

NOT just recognizing your damn logo.

✌🏼

#shftyourbrand

75% of Shft's revenue comes through my LinkedIn account.

And no, it's not from my content alone.

Ghostwriters and gurus will tell you that great content is enough to get leads sliding into your DMs like a thirsty married woman wanting you to join her and her husband.

(I've gotten that DM before multiple times...🤮)

Your content creates awareness.

It's meant to show people:

- you know what you're doing
- your unique point of view
- your methodology
- your personality

Now, sometimes you'll have enough awareness that a single post can create a flood of DMs and booked calls.

But that's putting the fate of your business in the hands of the algorithm.

And we all know that Linky Dink has been drunk for a year.

Revenue comes from systems.

Like this one I've used for the last 6 years ↓

- Created a LinkedIn Strategy
- Create content to help my ICP
- Engage before my post publishes
- Respond to comments on my posts
- Focus on DMs
- Schedule my time on LinkedIn

I'm sharing an in-depth breakdown, including resources to build your own system, in tomorrow's Brand Shft email.

Subscribe so you don't miss it → https://lnkd.in/gfNESZr3

That mix of content (awareness) and DMs (conversations) driven by a strategy wins.

Both for me
And for my clients

Develop your LinkedIn system.

Or don't be surprised when your ideal customers choose your competitors.

Simply because they did the work to generate leads.

✌🏼

#shftyourbrand

Finding your uncopyable element isn't hard.

Here's how I've done it for 145+ businesses:

- Map your process
From discovery to delivery, document everything you DO.

- Research your competitors
Look for what they can't or won't do.

- Research your customers
Understand what they want and need.

-  Extract what you do differently
Find ONE thing you do that your customers want or need and your competitors can't or won't do.

Don't look for the BIG thing.

The industry-revolutionizing idea.

It's often hiding in the small things you do.

- deliverable
- consultation
- methodology
- framework

The thing you think isn't special because you've done it 100 times for 100 different clients?

THAT'S often your uncopyable element.

Extract it.
Own it.

And watch it attract customers you never thought you'd land.

Struggling to find it?

I'm sharing my system in this Saturday's Brand Shft email.

Subscribe today → https://lnkd.in/gpDf2hFA

It's driven millions in new revenue for my clients.

✌🏼

#shftyourbrand

The Path to Becoming Uncopyable | Shft Agency

Brands rise and fall on one key element:

Their ability to communicate an Uncopyable IP.

Most brands don't know how to talk about what they do.

"We're the industry leading..."
"We optimize the collaboration between..."
"Awesome products for your business..."
"We build websites that sell."

Boring. Unclear. Confusing.

If prospects don't understand why they should choose YOU...

...THEY WON'T.

It's that simple.

Follow these 4 tips for communicating your Uncopyable IP:

- Speak about your customers, not your business
Don't start your message with "We." Start with "You."

- Highlight the transformation
No one cares about your product. They care about how your product changes them.

- Be clear and compelling
Clear alone doesn't incite action. Compelling alone can be confusing. Combine the two. You'll move prospects to convert.

- Talk about your Uncopyable IP
Align your message with what makes you different.

I run every client message through those filters.

Follow those tips.

You'll create a message that compels products to convert.

I'm sharing how in Saturday's Brand Shft email.

Subscribe today to get it → Link in comments cause reach.

Or keep sharing that boring, confusing, copyable message.

I'm sure that will make it easy for prospects to choose you.

NOT

✌🏼

#shftyourbrand

I write content design for Fintech Founders that breathes fire like my dragon 🐲

Fintech/SaaS founders are great at building companies.
But building authority on LinkedIn?

That's where most struggle (and waste months trying to figure it out).

You’re busy growing your business.

You don’t have time to:

→ Post 3–5x a week
→ Create premium graphics
→ Network with dream clients
→ Build a content plan that actually drives leads

And if you don't fix this, you stay invisible while your competitors scoop up:

→ Bigger clients
→ Better partnerships
→ More influence in your industry

It's harsh, but it's the truth.

Here's how I make it simple for you with The Founder's Storyline™:

✅ Storytelling strategy that builds authority + trust
✅ Ghostwritten posts (3, 4, or 5 per week) in your voice
✅ Scroll-stopping carousels + infographics for every post
✅ LinkedIn profile optimisation (optional add-on)

These aren’t just content pieces.
They’re premium storytelling assets designed to make you unforgettable.

The result:

→ 20+ hours saved monthly
→ More leads without chasing
→ A brand that speaks before you do
→ The positioning of a fintech/saas leader that people trust

Because if you’re not controlling your narrative, someone else is.

DM me "Founder’s Storyline™", and I’ll send the details.

Nur Habibah Saidi

Most people share advice on LinkedIn.
Very few get remembered for it.

If you’re posting often and it feels like your words disappear the moment someone scrolls, this is usually why.

Your content explains ideas, but it doesn’t land.

You know you have something useful to say.

So you write posts like:

→ How to face fear
→ Why creativity matters
→ The value of persistence
→ Why perspective is important

They’re true.
They’re also easy to forget.

Because they sound like lessons, not life.

Advice without a story feels distant.
Clean, polished, and empty.

People skim because:

→ They can’t see themselves in it
→ There’s no moment to hold onto
→ Nothing stays with them after

So you write more.
You explain better.
You add detail.

But nothing changes.

Time spent posting without a connection.
Effort without trust.

Stop starting with the lesson.
Start with the moment.

Moments create meaning.
Meaning creates memory.

If you skip this, your content stays informative but invisible.

And invisible content never builds trust.

People don’t remember advice.
They remember stories.

Next time you post, write the moment first and let the lesson reveal itself.

I co-write with $20M+ fintech & SaaS founders into trusted LinkedIn voices that attract capital, partners & inbound | Trusted by 37+ founders

Storytelling content (Before&After)-Part 32

Posting less doesn’t mean losing your brand.

But most founders think it does.

If you’re a fintech founder posting 2–3 times a week instead of daily, you’ve probably felt this fear before. 

You’re building a serious company, juggling growth and fundraising, and every missed post feels like momentum slipping away.

You slow down.
The feed keeps moving.
And you start thinking your brand is fading.

So you push yourself to post more.

Even when you’re tired.
Even when there’s nothing meaningful to say.

That’s where things break.

Because when frequency becomes the goal, integrity disappears.

→ Your ideas get thinner
→ You post just to stay visible
→ Your voice starts sounding like everyone else

You’re active.
But forgettable.

And over time, people stop trusting the signal you’re sending.

Here’s the part most people miss.

Brand integrity is not built by how often you post.
It’s built by how clearly people remember you.

I’ve worked with founders who posted daily and still had no authority.
I’ve also worked with founders who posted twice a week and owned their niche.

The difference wasn’t effort.
It was an intention.

Stop asking how often should I post.
Start asking what do I want to be known for.

When you post less, each post needs to do more.

→ One clear point of view
→ One real insight from the work
→ One message your audience can repeat without you

Consistency is not frequency.
Consistency is meaning.

If someone reads one post today and another three weeks later, they should still feel the same voice, values, and depth.

That’s brand integrity.

Because the real cost of posting just to keep up is this.

You train your audience to ignore you.
You dilute your authority.

And you turn a powerful brand into background noise.

Post less.
Say more.

And make every post earn its place.

P.S. What do you want your name to be remembered for when you post less?

Most SaaS founders don’t lose trust because of bad products.
They lose it because their message keeps changing as they grow.

I’ve seen this after working with 37+ founders from Seed to Series A.

Same traction. 
Same product. 
Different message every month.

You post consistently.

You talk about your product.
You share wins.

But nothing sticks.

→ One week, you talk like a builder
→ Next week, you sound like a marketer
→ Then you copy what’s trending

So your audience never knows who you are or why you matter.

Your brand feels noisy, not clear.
People like your posts but don’t remember you.

Investors skim. Partners scroll. Leads stay cold.

And over time, this happens quietly.

↳ Your authority stalls
↳ Your content feels heavier to write
↳ Your growth depends on luck, not trust

The real issue isn’t effort.
It’s an inconsistency.

When your message becomes consistent, your brand settles.

Not rigid.
Not repetitive.

Clear.

→ Same core story
→ Same point of view
→ Same problem you solved

Week after week.

Now people know what you stand for.
They recognise your posts before your name.

And trust builds without you forcing it.

Consistency doesn’t make you boring.
It makes you believable.

If you’re not fixing this:

You keep posting.
You keep explaining yourself.

And you keep losing people who would have trusted you if you were clearer.

Your brand doesn’t need more content.
It needs one message said well, again and again.

P.S. If your message stayed consistent for the next 90 days, what would people finally remember you for?

Most SaaS founders I work with post every week and still blend in.

Same product. Same promise. Same tone. Different logo.

Your content isn’t bad.
It’s just flat.

You talk about what you do now.
But you skip the part that makes people care.

The contrast.

So the post sounds like this:

→ Here’s our feature
→ Here’s our product
→ Here’s why it matters

Clear, but forgettable.

Without contrast, there’s no tension.
Without tension, there’s no reason to keep reading.

Your audience can’t feel the shift.

They can’t see progress.
They can’t place themselves in the story.

So they scroll.

And when every post looks like the present moment, nothing stands out.

No stakes.
No journey.
No memory.

That’s why founders get likes but no leads.

Contrast is your strongest storytelling tool.

Then vs now.
Before vs after.
Stuck vs moving.

It’s how you turn facts into feelings.

Try this:

Then: what was broken
Now: what changed
Because of that: what it unlocked

Example:

Then: We were losing deals because prospects didn’t trust a young SaaS brand.
Now: We shared the real story behind why we built the product
Because of that: Warm intros replaced cold pitches

Same company.
Same product.

Different impact.

Contrast gives your story weight.
It shows growth without bragging.

And it helps your reader see their own next step.

Skip this, and your content stays polite but powerless.
People forget you.

And opportunities go to louder founders with clearer stories.

If your posts feel invisible, it’s the contrast that’s missing.

Most FinTech founders with traction still don’t have a magnetic brand.

After working with 37+ founders, I’ve seen why strong products still struggle to attract the right people.

You post.
You show up.
You talk about what you’re building.

And yet:

→ Leads feel cold, not curious
→ People like, but don’t reach out
→ VCs skim, but don’t remember you

It starts to mess with your head.

You think maybe you need:

→ Better hooks
→ More content
→ Louder opinions

So you try harder.

Post more.
Explain more.

And the gap stays.

Because a magnetic brand isn’t about being louder, but being clearer.

Here’s what “magnetic” actually means.

A magnetic brand:

→ Makes the right people feel seen
→ Puts words to problems they already feel
→ Shows how you think, not just what you sell

It’s not polish.
It’s pull.

The shift happens when you stop asking:
How do I sound impressive

And start asking:
What moment made this matter to me

That’s where stories work.

Not big stories.
Small ones.

→ The decision you wrestled with
→ The mistake that changed your thinking
→ The line you stopped crossing as a founder

Those moments signal trust.

They make people lean in.
They make you memorable.

The cost of not fixing this is quiet but real.

You keep posting.
You keep growing.
But the right doors stay closed.

Not because you’re not good.
Because your story never gave people a reason to care.

If you want a magnetic brand, stop trying to attract everyone.
Start resonating with the right few.

That’s where inbound comes from.

P.S. What do you think makes a brand magnetic right now?

Most founders lose trust in the first 7 seconds on LinkedIn, before they ever speak.

Not because their product is weak, but because their brand says nothing about why they matter.

I see this all the time.

Real traction.
Smart founders.
Strong products.

But their brand walks into the room before they do…

And it says:

→ Safe
→ Generic
→ Hard to place
→ Easy to forget

So when investors, partners, or buyers look you up, they feel nothing.

No pull.
No clarity.
No reason to lean in.

That silence is expensive.

Because when your brand doesn’t speak for you:

→ You explain yourself on every call
→ You repeat your story in every DM
→ You lose deals to louder founders with weaker products

People don’t wait to understand you.
They move on.

And the worst part is you never know what you lost.

A strong brand does one job before you enter the room.

It answers 3 things fast:

→ Who do you help
→ What problem do you solve
→ Why do you see it differently

Not with buzzwords.
Not with long bios.

With stories.

The kind that shows:

→ What you’ve seen up close
→ What you’ve learned the hard way
→ What you believe others still miss

When your brand carries your thinking, you don’t chase trust.
It meets you halfway.

Your brand is already speaking.
The only question is whether it’s helping or hurting you.

Because if your story isn’t clear, someone else will tell it for you.
And they won’t tell it kindly.

P.S. What do you want your brand to say when you are not in the room?

Founders who work 60+ hours a week don’t usually notice burnout when it starts.

I didn’t either. Mine showed up while I was cleaning my house and folding laundry after a long workday.

That surprised me.

My head was loud.
Ideas everywhere.

Deadlines.
Client work.
Content to ship.

Even when I tried to rest, my mind kept running.

And that constant noise does something sneaky.

→ You lose clarity
→ You rush decisions
→ You start doubting work you’re actually good at

I kept telling myself to push through.
Be productive.
Do more.

It only made things worse.

Then something unexpected happened.

While folding laundry, my mind slowed down.

No phone.
No thinking.
Just a simple movement.

And for the first time that day, my thoughts lined up.

Not a new tool.
Not a better system.
Not another productivity trick.

Just quiet.

That moment reminded me of something I see all the time in personal branding.

Founders overcomplicate it.
They overthink every post.
Overexplain every idea.

When clarity usually comes from stripping things back.

If you never give your mind space, you pay for it later.

→ Messy content
→ Weak positioning
→ Burnout you didn’t see coming

If your head feels noisy, your brand will too.

Calm creates clarity.
Clarity builds trust.

P.S. What’s one simple thing that quietly resets your mind?

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