Refactor Labs

Refactor Labs is a modern leadership advisory firm helping outliers and organizations lead through hard pivots. We specialize in resilience and reinvention, delivering remarkable experiences that thrill participants and build their courage + capacity for change.

Services:

🧢 Executive Coaching: 1:1 + small group sessions that unlock transformational growth through extended partnership.

🛠️ Participatory Workshops: Interactive seminars designed to learn and practice crucial skills for navigating complex transitions—storytelling, emotional intelligence, experimentation and more.

🎤 Keynote Talks: High energy presentations that challenges audiences to dream bigger and act bolder in the pursuit of excellence.

Clients:

Meta
Nielsen
Pinterest
Grubhub
Contenda
Coeus Ventures
Proctor & Gamble
Harmonic Message
Cornell SC Johnson College of Business

Executive Coach

Lunar Accel

Board Member

Merit

Angel Investor, Mentor

Contenda

Angel Investor

13 Fund

Angel Philanthropist

Jason Shen

Write about business, technology, and culture for publications with numerous bylines in TechCrunch, Fast Company, and Vox. My posts on Medium have a combined 800k+ views.

Speak and teach at conferences and events on topics like gaming & esports, product management, entrepreneurship, talent development, and leadership. Since 2012, I've spoken on four separate continents (North Am, Europe, Asia, Australia) at places like Google, Pinterest, General Assembly, and Empower. My TED talk on the future of hiring has 4M views.

Support ambitious startup founders as an executive coach.

Resilience Expert

Facebook

Led product for public groups which connect 400M+ people everyday to the interests, people, and  communities they care most about, without barriers. Incubated a new product experience in FB Groups to millions of people.

Product Manager

Presidential Innovation Fellows Foundation

The Presidential Innovation Fellows (PIF) program was established by the White House in 2012 to attract top innovators into government, capable of tackling issues at the convergence of technology, policy, and process.

The PIF Foundation is a 501(c)3 organization established to support and advance the PIF program, drive innovation in the US government, and connect our 100+ alumni. Board members are elected by members to 2-year terms.

The Asian American Man Study

The Asian American Man Study a national survey of the experiences and beliefs of American men of East, Southeast, and South Asian descent. Our findings have appeared in The Atlantic, NBC Asian America, Vox, and Quartz, and has reached over 100,000 people on Medium. Over 1000 Asian men have been surveyed since our founding in 2015.

Jason has shared his research and personal experience as a first-generation Asian American at Amazon, Pinterest, Proctor & Gamble, and Nielsen.

Founder

Helping unconventional founders & execs lead through hard pivots · Author: THE PATH TO PIVOT · Uncle Iroh with a side of Genie · 3x venture-backed startup founder · 1st gen immigrant · ADHD · Meta + Etsy alum

Hi, I'm Jason. I'm an executive coach to outliers & organizations facing hard pivots.

But let's talk about you for a sec. I'm guessing you've landed your fair share of funding, promotions, and industry recognition.

But somewhere along that grind, you noticed you saw the world differently than your peers and those ahead of you. You discovered that achieving inside someone else's definition of success isn't a sweet as winning on your own terms.

But at the same time, you've realized that building a company, career, and creative life that's out of the ordinary can be daunting.

I get it.

As an executive coach and the founder of a leadership advisory firm Refactor Labs, I help outliers like you lead through hard pivots in business and life. 

Having built teams, products, and companies in consumer, B2B, and marketplaces from inception to post-IPO—I've probably seen the problems you're facing.

As a three time startup founder with two exits and one very humbling failure under my belt—I know the pressure of having to manage your psychology and lead your team in pressure-cooker moments.

And as an ADHD kid transplanted from Suzhou to Silicon Valley, I've felt the sting of rejection and the struggle to find community when you don't fit in.

That's why I do what I do.

My clients are VC-backed founders, agency owners, and senior executives. Outliers who want to express their unique talents in spite of a system that tells them to just fit in. Leaders who want to transform their organizations to navigate a new reality.

I work with you to power through those hard pivots to land that next big thing.

That's what I did for Kevin.

Kevin had a growing family and a successful career as a marketing leader, but was tired of feeling tired and burned out.

Together we charted a path for him to leave his pre-IPO startup and launch a successful agency that's quickly becoming the go-to messaging agency for B2B SaaS companies while supporting his family and his health.

And for Edmar.

Edmar was the founder and former CEO one of Brazil's most successful tech companies, but when we met, he was stuck in first gear without much momentum in any direction.

Together we helped him find joy in coding again, develop genuine relationships and a community of Bay Area technologists, and shaped his vision to launch an AI venture studio.

So that's what I do. Here are some ways I can help you:

1. The Outlier Advantage Email Course (free)
2. The Path to Pivot book ($)
3. 1:1 or Group Executive Coaching ($$)
4. Keynote presentation ($$$)

Shoot me a DM to learn more and explore further.

🌱 Jason Shen

You built the thing.

You wrote the first lines of code, made the first sale, hired the first employee. You were the company.

But now you're scaling. You have a team of 5, 25, 50.

The skills that got you here, the relentless doing, the hands-on control... they are becoming the bottleneck. You feel you "should" be more strategic, but you're uneasy letting go.

You look at your title:

CEO
CTO
COO

And you wonder if you're still the right person for the job.

Your challenge isn't to become a different person. It's to find your new point of leverage.

It's to graduate from being the best "doer" to being the most effective "enabler."

What's one task you're still holding onto that you know you need to hand off to scale your impact?

Jason 🧠 Shen

The Outlier Coach · Helping venture-backed founders build conviction and win *their* game. Author of 'The Path to Pivot' & 'Weirdly Brilliant' · Retired NCAA 🏆 gymnast

Rebecca Holland

GTM RH Advisory

Leveraging my 15+ years of experience in commercial roles growing revenue for SaaS / Data companies, often being one of the first sales or CS hire at a growth stage company.  I love to build and scale revenue.  
My role is Advisory & Fractional around GTM & Commercial (Sales/CS).  I work with founders and growth-stage teams in disruptive and innovative tech like SaaS, DaaS, AI, data marketplace/ecosystem.

Sales & CS (Fractional Leadership / Advisory)

GumGum

SVP, Customer Success

Experian

VP, Customer Success at Tapad

TubeMogul (acquired by Adobe)

Built partnerships with F500 brands and agencies. Core focus on driving sales and adoption of TubeMogul's industry leading Programmatic (SaaS) Platform.  

Key highlights: 583% of revenue goal Q3 2016; 205% revenue goal in 2016
Co-founder "TubeMoGALS of NYC" - to support & empower NYC women leaders in tech

Director of Enterprise Sales

Percolate by Seismic

Percolate's complete web and mobile marketing software unites your brand, your data and your stories across every team, location, and customer interaction.

Enterprise Sales Manager

sheKnows

Developed revenue model and business plan for MakeoverSolutions.com.  This eCommerce engine helps beauty & CPG clients lift conversions and acquisition via multi-platform technology.

Business Development & Strategy Consultant at Stylecaster

Vitrue (acquired by Oracle)

Director of Business Development

Business Development Manager at Hitwise

Cogent Communications

Sold solutions in the data/IT space to mid- and large- sized companies.  

Key highlights in 2009:
-Presidents Club Member for achieving over 100% of plan
-Best monthly quota achievement is 283% of plan
-Top 3-month Rolling Average: 166%

Sales - New Business

Food & Wine

Intern

GTM | Sales & CS Leadership | Martech | Data/Identity | CHIEF

I've spent my career in fast-growth SaaS and Data companies in revenue-generating roles.  With 15+ years of experience in Customer Success and Sales within SaaS, Data and Martech, I have been advising early-stage founders on GTM motion: Sales and Partner Success.  

I advise on go-to-market strategies, pipeline/revenue growth, and customer retention. I am also a member of Chief, a private network of women executives, where I connect and collaborate with peers across industries and functions.  

In my career, I have led sales, customer success and strategy, overseeing the entire customer lifecycle, from onboarding to renewal. Hitting success metrics like increasing ARR, cost avoidance, increasing average deal size, and close ratios in the mid-marketing and enterprise segments, streamlined efficiencies in sales/AM/client onboarding process.  I've forged channel partnerships to tap into new revenue lines; broken new business and grown client revenue over time into six, seven and eight-figure deals.

I started my career as a seller and have managed revenue teams from 5 to 60 people; and P&L's from $5M to $150M.  I have a track record of being a change agent and motivating and transforming underperforming teams to grow at scale.

I deliver value to large enterprises and Fortune 500 clients, as well as building, leading, and motivating high-performing teams. I am passionate about solving complex problems, driving innovation, and scaling operations with data-driven insights and effective technologies.

taplio

The Battle

🌱 Jason Shen

Rebecca Holland

Followers

Posts

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Performance Score🌱 Jason Shen's LinkedIn Performance

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taplio

The Battle

🌱 Jason Shen

Rebecca Holland

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🌱 Jason Shen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🌱 Jason Shen's LinkedIn Performance