HauerX Holdings

At HauerX Holdings, we transform businesses through AI-driven innovation and growth technology. Our mission is to empower enterprises to become AI-powered growth engines by integrating scalable AI solutions that transform innovation and growth capabilities, setting new industry standards. We collaborate with pioneering AI tech startups to bring breakthrough solutions to market, providing the commercialization expertise needed to unlock high-impact growth opportunities.

PORTFOLIO:

/ /  FifthRow: Transforming innovation consulting into SaaS, helping enterprises accelerate innovation and growth.
/ /  Ai Palette: Building an AI ecosystem for CPG innovation, enabling brands to predict trends and launch products faster.
/ /  StoryTap: Revolutionizing brand-consumer connections through a video AI platform that enhances authentic storytelling.
/ /  Nichefire: Delivering predictive cultural intelligence for consumer trends through an AI intelligence platform.
/ /  Serial Growth Lab: Accelerating AI-driven innovation and growth capabilities for enterprises.

Through our thought leadership platforms, Serial Growth Lab and How I AI’d This, we showcase AI's transformative impact and inspire leaders to embrace AI as a catalyst for innovation and growth. We provide strategic insights and real-world applications, empowering professionals to drive impactful change.

Join us in transforming the future of business through AI-driven innovation. Together, we can redefine industry standards and create lasting impact.

The Garage Group

/ /  Co-founded and led an Inc. 500 award-winning innovation and growth strategy firm that achieved a seven-figure exit in 2021.
/ /  Partnered with F500 companies, including Nike, P&G, and Mars, to drive innovation through startup-inspired strategies.
/ /  Developed and implemented innovative commercialization strategies that enabled The Garage Group to secure a significant number of enterprise clients and expand its market presence.
/ /  Created and led the Courageous Minds Only platform, fostering a thought leadership community that connected with thousands of corporate leaders and inspired enterprise-level innovation and transformation.
/ /  Championed thought leadership by hosting events and sharing insights that positioned The Garage Group as an industry leader in lean innovation.

Co-Founder, Co-CEO

SEEK Company

/ /  Led intrapreneurial efforts to take over, grow, and commercialize a new business unit, driving significant revenue growth and enhancing SEEK's market position.
/ /  Focused on new venture creation and commercialization of digital and social media research techniques that expanded client offerings and reinforced SEEK’s leadership in consumer insights.
/ /  Immersed in best-in-class approaches to understanding customer needs, innovation, and creative thinking, developing strategies that empowered clients to leverage cutting-edge research for strategic growth.

GM of Inspire / Director of Digital & Social Media Research

Innovation Catalyst

Vineyard Cincinnati Church

/ /  Transformed IT from infrastructure support to a strategic, customer-focused organization.

Associate Director of Information Technologies

Private Equity Investor at hauerX holdings + Founder Courageous Minds Only + Co-Founder The Garage Group

As a serial entrepreneur, investor, and Inc. 500 honoree, I am passionate about transforming business through AI-driven innovation and growth technology. As the CEO of HauerX Holdings, I partner with pioneering AI companies to turn enterprises into AI-powered growth engines by integrating scalable AI solutions that transform innovation and growth capabilities, setting new industry standards.

My thought leadership platforms, Serial Growth Lab and How I AI’d This, explore the transformative power of AI across sectors and in daily life. Serial Growth Lab provides strategic insights for enterprise growth, while How I AI’d This showcases real-world AI applications, inspiring leaders to see AI as a driving force for innovation and impact.

A bold leader with a proven track record, my mission is to push the boundaries of AI's potential, driving sustainable growth, enhancing enterprise value, and fostering meaningful change across industries and beyond.

Let's Connect:

If you're looking to transform your business with AI or commercialize groundbreaking tech, let's connect and explore how we can revolutionize your industry together.

Jason Hauer

Eva-Last®

* Lead marketing initiatives for the USA and Canada markets
* Manage marketing strategy and budget
* New product launches
* Distributor Co-Op, Dealer and Contractor Programs

Marketing Director, Americas

Käntent

WebAR made easy. We provide 3D and augmented reality solutions that can be added to your website without the use of an app. Augmented Reality is proven to increase engagement and conversions, decrease returns and build trust with the manufacturer.

Founder

StartBuildingSomething.com

Start Building is a leading resource and consulting firm for technology and innovation within the building products industry. Ever since launching the first Augmented Reality (AR) App in the building products industry back in 2014, I've had a passion for seeing the industry grow and adopt new technology. Whether it is web visualization, AR, VR, unique apps that solve problems or digital marketing solutions - it's time to Start Building. www.startbuildingsomething.com

Fortress Building Products

* Lead overall marketing strategy and budget
* Tracked monthly, quarterly and yearly KPI's
* Professional development of the marketing team and team building
* Marketing and Sales Programs (Distributor Co-Op, Contractor Program, etc..)
* Launch innovative technology solutions, including the first building products company to launch a WebAR solution.
* Stay on top of the industry trends, competitors and VOC.
* Trade Shows & Total Solution Tour (Mobile Tradeshow)
* Built out strategy and process for marketing fulfillment and co-op store
* Worked closely with Sales Leaders to build out lead generation processes and solutions

Director of Marketing

* Launched a new Distributor Co-Op Program and built new internal processes to streamline the experience and provided six-figure savings in yearly costs. 
* Launched a new Dealer Program that ensured our dealers had product on the ground, were trained and merchandised. 
* Launched a new Fortress Preferred Program focused on building long-term relationships and loyalty resulting in a 100%+ increase in members. 
* Launched the Total Solution Tour - a 24' trailer that toured the country and partnered with our stocking dealers on contractor events.

Channel Marketing Manager

Derby Building Products Inc. Home of Novik & Tando | Produits de Construction Derby inc. Novik&Tando

Responsible for managing all digital marketing initiatives, as well as building internal and external processes for samples/merchandise ordering and fulfillment via Derby’s co-op programs.

• Drive strategy and manage the rebuild of three websites (tandobp.com, novik.com, beachhouseshake.com, resulting in an increase of leads generated. 
• Develop inspirational tools such as the Tando Visualizer and Digital Atlas to help support our sales efforts in the field.
• Drive the digital strategy for our HIR team by creating video content and graphics to enhance Novik’s product presence on homedepot.com and lowes.com.
• Launch internal samples and marketing portal for Sales Reps to order samples and merchandise and allow our channel partners to easily download marketing assets. 
• Manage the Tando samples and merchandise program with multiple vendors and creating internal and external processes.

Digital Marketing Manager

Marxent

Responsible for agile project management, account relationships and overall success of multiple Fortune 500 clients; including Lowe’s, Toll Brothers, Whirlpool, Samsung, and Google. 
Reported directly to the CEO and CTO.

•	Lead Project Manager for two of our largest clients, Lowe’s and Toll Brothers. Resulting in the first ever Virtual Reality (VR) experience in the Retail and Home Building industries. 
•	Scrum master for agile project management, leading a team of developers, designers, and 3D artists.
•	Helped build strategic partnerships with Samsung and Google.
•	Advised clients on AR/VR strategy, employee training, marketing efforts and success metrics

Senior Project Manager

Wilson Rebranding

Lead digital strategy for current and future clients. Consult and provide digital strategy on web, mobile, social media, email marketing and other digital initiatives. Reported directly to the President.

•	Responsible for Teradata Partners social strategy and increased engagement by 200%+ YOY.
•	Managed and built processes around website development, resulting in increased efficiency. 
•	Managed brand marketing for Wilson, including website redesign to help drive traffic and leads.

Digital Strategist

TimberTech/AZEK Building Products

Responsible for managing all aspects of digital marketing, including websites, mobile apps, visualization tools, AR/VR, email marketing, social media and more for both TimberTech and AZEK Building Products. Reported directly to the VP of Marketing.

•	Launched the 1st Augmented Reality (AR) App in the building products Industry. 

•	Financial responsibility to the digital marketing budget of $2+ million. 
•	Managed timbertech.com, azek.com and cpgdirect.com website redesigns, CMS upgrade, and marketing website for “Straight Talk” campaign. On average 10-20% increased traffic year-over-year.
•	Project lead on the TimberTech and industry-leading AZEK iPad app utilizing Augmented Reality (AR).
•	Managed email newsletters, social media, web content strategy, and blogs.
•	Video production lead in over 50 marketing and install videos

The Reach Initiative

We are a social good health-related consumer goods company. We have 5 high-quality vitamins: Multi-Vitamin, Vitamin A, B, C and D. Vitamins that do good.

Every purchase of REACH Vitamins provides 5 children with life-saving nutrients for an entire year.

Further Your Reach.

Kettering Health Network

Launched and Editor of k-docs; 4 monthly internal publications for doctors
Project Manager of our first ever men’s health event
Event Manager for our new Hospital public open house
Implementing an online marketing portal solution
Managed the creation of 4 animated commercials

Marketing & Communications

I am a marketing and digital transformation leader with over 13 years of experience. Specializing in the building products industry - the second to last industry (we beat agriculture) in digital adoption - the irony isn't lost on me.  

My passion for technology and innovation within the industry started in 2013 when I launched the first Augmented Reality (AR) experience in the building products industry. I witnessed first hand the combined power of visualization and innovative technology to drive leads and grow the business of our channel partners. 

In 2019, I launched www.startbuildingsomething.com, a leading resource for all things around digital innovation and technology, visualization, and digital marketing for the building products industry. The building products industry is ripe for digital transformation. Let's Start Building.

Digital Marketing Experience
* Marketing Strategy
* Digital Transformation
* Visualization (Web Visualizers, AR, VR)
* Web and Mobile Development Strategy
* Lead Generation and Lead Nurturing (via retargeting and marketing automation solutions)
* Inbound Marketing (Social Media, SEO, SEM)
* Account-Based Marketing & Persona Creation
* Ecommerce Strategy
* Content Strategy (Email Marketing, Blogs, Video)

Accomplishments
•	Launched the 1st Augmented Reality (AR) App in the building products Industry. 
•	Lead Project Manager on the 1st ever kitchen and retail sale using Virtual Reality (VR) 
•	Project Manager and Account Lead for the 1st home builder to implement Virtual Reality (VR) into their sales and design process.
•	Financial responsibility for digital marketing budgets of $2+ million.


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