Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

Skipping market research to "save money" is the most expensive business shortcut you can take.

- Your website launches with weak positioning. 
- Your marketing inherits that weakness. 
- Sales can't articulate differentiation. 
- Outreach falls flat from generic messaging.
- Lead gen struggles or attracts poor-fit prospects. 

Twelve months later, you're rebuilding everything at 3x the cost.

(That sucks.)

Research transforms a website from "professionally designed" to "this brand/company is only logical choice for me."

And that foundation makes everything else actually work.

Build it right once. Or pay to rebuild it three times.

Your call.


* * * * * 

Position yourself to lead the pack. 
#LikeAWolf 🐺

Marketing for high-ticket executive coaches, consulting firms & B2B agencies | Research-backed branding & marketing systems | 10+ years psychology | 100+ B2B transformations | $50K-$100K funnels

The most innovative brands often have the simplest messaging.

Apple's ads don't explain how their processors work in painstaking detail—they simply say "now faster than ever."

Tesla doesn't detail battery chemistry and thermodynamics—they simply say "zero emissions."

Complexity lives in the research and execution.
Simplicity lives in the communication.

_________________

Limitation to this for coaches/consultants:  ⬇️

When it comes time to deliver your proposals, things might change. Because when confronted with a $25K-$50K+ investment, VPs and Executives want to know you're legit. They need to rest assured they won't regret their investment. And that requires some level of sophistication. 

So, the messaging that gets people in the door isn't the same messaging that gets them to open their wallets. Your messaging needs layers. In the right sequence. 

Marketing is very easy. So long as you don't oversimplify it 😉

This marketing funnel is universal: 
Awareness → Traffic → Conversion → Retention

But selling $50K coaching/consulting isn't the same as selling $50 shoes.

High-ticket B2B requires precision:

1) ICP research that goes beyond demographics, into psychographics
2) Category of One positioning from deep competitor analysis
3) Multi-channel strategy based on where your buyers actually pay attention
4) Trust architecture designed for both emotional outcomes & ROI calculations
5) Messaging that balances extreme clarity with expertise/sophistication

No creative "brand" agency will ever tell you this. 
And many marketing agencies guess their way through your funnel.

Real-world research removes the guesswork.


* * * * 

Which stage of your funnel would benefit from less guesswork?

#LikeAWolf 🐺

We turned down $108K in project revenue last quarter.


Not because we're successful enough to decline $108K of work (we're not). 

Because these prospects didn't meet our collaboration criteria:

❌ One wanted "professional rebrand" but wouldn't commit to market research 
❌ Another had done 3 rebrands in 4 years (big red flag for us) 
❌ Third wanted us to "redo all their marketing for 2026" but refused to do the 45-60 days of deep, strategic work required before launching new campaigns

These are signs we've learned to spot quickly.

Signs that the project will eventually unravel because people wanted to skip the most important first steps. 

At Graewolves, our 3-Axis Trust Framework™ works best when clients allow us to do what we know works best:

✅ Conduct 15-25 stakeholder interviews (yes, really)
✅ Challenge all assumptions about brand positioning
✅ Work through our process: research → strategy → implementation
✅ Implement everything systematically, not cherry-pick the fun parts
✅ Think strategically about the long-term ROI, instead of sleazy marketing for a quick cash grab of $20K that damages their brand reputation

We care about our clients' successes just as much as our own.

We know how to get them the wins they're after. 

But only if they are open-minded enough to fix their broken brand foundations and leaky marketing funnels that inhibit growth in the first place.

We're selective. 

Because 𝘰𝘶𝘳 reputation is attached to 𝘵𝘩𝘦𝘪𝘳 outcomes.

And finally...

To all the clients we've said "yes" to: 

Let's make 2026 a frekin BANGER of a year!! 



* * * * *

We're currently at 9/10 capacity for end-to-end branding and marketing projects. (One agency to do it all; not multiple disconnected vendors.)

If you want 2026 to be more profitable than 2025, 
Send me a DM to start the conversation. 

Lead the pack. #LikeAWolf 🐺

Many founders use research to confirm decisions that they've ALREADY made. Over the next 1-2 years, that single decision might cost their business $500K+ in lost growth potential.  

The more successful (and profitable!) businesses use research to challenge/test decisions they're ABOUT to make.

Let's compare these two. 

Poor thinking logic: 

❌ "How can we prove our approach works?" 
❌ "What data supports our current strategy?" 
❌ "Where's the evidence that validates our framework?"

Growth-seeking logic: 

✅ "What data contradicts our assumptions?"
✅ "Where might our current approach be failing?"
✅ "What would we need to believe differently to scale quicker?"

The companies that welcome contradictory evidence adapt quicker, solve smarter, and sell better than those that reject uncomfortable truths.

Comfort feels good. Growth feels painful.

You get to choose your discomfort: The pain of challenging your assumptions today, or the pain of business failure tomorrow.

The market rewards accuracy. Not ego.


____________________
Are you researching to confirm your bias or challenge your blind spots? Only one of those strategies scales. 

Think about it. #LikeAWolf 🐺

Parikh Ventures LLC

Aligned and improved clients' (ranging from Amazon, Walmart, Chewy) day to day operational effectiveness to achieve their long term strategic goals. Analyzed current challenges at hand, identified trends & opportunities for growth, and designed strategies that aligned with and ensured operations are optimized to meet strategic objectives.

●	Implemented operational improvements for 50+ managers with strategies that ranged in best practices for frontline leadership to up C-Suite leadership.

●      Improved team engagement by over 50% in 1 month through insights gained from implementing and monitoring weekly data that drove strategic approaches.

●      Drove cross functional alignment across departments and operational improvements that led to the business being top 1% in their district.

●	Turned around an org that was missing SLAs to achieving 100% of KPI metrics.

Strategy & Operations Consultant

XPO Logistics, Inc.

Directly managed a team of 40+ employee, 6 exempt managers, and 6 nonexempt leaders. Collaborated with global cross functional teams to design and execute a strategy to implement a new Warehouse Management System across the entire Healthcare enterprise. Tracked and presented weekly progress to the President of Supply Chain and conducted quarterly business reviews with executive leadership and client. Drove process improvement for day to day operational excellence in order to achieve long term strategic objectives.

●	Efficiently developed and managed operations, policies, and processes to optimize and improve KPIs by 50%. 

●	Effectively reorganized segmentation strategy for facility with 78,000 SKUs and record count strategy to achieve 100% cycle count completion in 3 months to pass 2 audits.

●	Designed and implemented customized reports to monitor KPIs for feedback and analysis for the newly implemented WMS.

●	Led the process mapping, documentation, creation of SOPs, and training for implementation of new WMS.

●	Scheduled and rolled out hardware deployment and training for 250+ employees on new WMS and processes.

General Manager

Iron Mountain

Directly managed a team of 80+ employees, 3 exempt managers, and 5 nonexempt leaders. Drove cross functional initiatives and operational alignment at an organizational level. Partnered with Product, Marketing, Strategy, Sales, and CX to grow from 4 markets to 31 markets post joint venture. Partnered with Product and IT to develop a knowledge database for all teams. 

●	Partnered with Director of Quality to develop 12 new KPIs, design and monitor dashboards to monitor performance, capture feedback, and personalize KPIs based on market specific relevance. 

●	Drove significant annual savings (over $300K or 85% YoY) in concessions from quality defects through improved handling processes, successful delivery, and inventory accuracy all within 98-99%. 

●	Established inventory categorization strategy for oversized freight and loose stowing items which helped increase storage utilization by 36%.

●	Mentored and developed 2 direct reports into leadership and management level roles.

Senior Operations Manager

MakeSpace

Directly managed a team of 60+ employees, 2 exempt managers, and 4 nonexempt leaders. Led programs with cross functional teams to improve processes, products, and strategy. Collaborated with executive leadership to develop documentation, training, implementation, and standardization for all aspects of Operations. Oversaw $12MM P&L for NY and NJ markets. 

●	Partnered with the Product team to develop 2 apps and a WMS website that played a key role in joint venture.

●	Increased productivity 400% (from 30 UPH to 120 UPH) and drove significant annual savings (over $500K YoY) to come ahead of target goal through headcount restructuring, streamlining processes and improving quality defects.

●	Oversaw and executed project to insource operations and eliminate 3PL inefficiencies. Expanded 75k sq ft to over 500k sq ft. This added 2MM cu ft of physical storage space and increased daily capacity by 50%. 

●	Saved company $600k through the implementation of a zoning strategy for field team that improved lean practices by eliminating travel time, idle labor, and disruptive delinquencies.

●	Created and implemented a demand planning product to assist in forecasting workload and headcount scheduling.

●	Mentored and developed 3 direct reports into leadership and management level roles.

Amazon

Directly managed a team of 500+ employees, 3 exempt managers, and 10 nonexempt leaders in a 1.1MM sq ft facility. Drove operational efficiencies through optimizing processes, systems, and cross functional collaboration with teams in order to achieve long term strategic goals. .

●	Drove initiative for defect injection reduction that collaborated with UI/UX teams, product teams, and senior leadership which led to process improvements and reducing quality defect by 73% year over year.

●	Designed project to reconfigure 6 floors of 1.1 sq ft facility for 8000+ associates which led to an increased 23,000 cu ft of storage, 80% productivity YoY, 66% safety incidents YoY, and 70% quality YoY.

●	Designed, documented, and implemented onboarding and training program for new hires reducing learning curve by 75%, from 4 weeks to 1 week to hit KPI goal. Program was adopted region wide.

●	Mentored and developed 12 direct reports into leadership and management level roles

Operations Manager

Area Manager II

Area Manager

I help first time managers in Ops 🦺 close the gap from a lack of training and support.

Professionally:

10 years of experience leading teams to drive operational improvements by designing and implementing frameworks, processes, and systems at startups and enterprise companies like Amazon, XPO Logistics, and Iron Mountain. Skilled in collaborating with cross functional teams to drive alignment, coordination, and execution on initiatives with stakeholders. Proven track record of designing data-driven and scalable processes, streamlining bottlenecks, and developing KPIs to monitor data for actionable insights. Drove efficiencies that led to operational increases of over 80%, proprietary product development, WMS implementation, 7x market growth to scale nationwide, and a successful joint venture.

𝐒𝐤𝐢𝐥𝐥𝐬: Operations Management, Operational Excellence, E-commerce, Management, Leadership, Coaching & Mentoring, Cross-functional Leadership, Collaboration & Coordination, Interpersonal Skills, Stakeholder Management, Process Improvement, Continuous Improvement, Strategic Planning, Program/Project Management, Product Operations, Communications, Data Analysis, OKRs / KPIs, Problem Solving, P&L Management

𝐓𝐨𝐨𝐥𝐬: MS Office Suite, Google Suite, Looker, Asana, Slack, MS Teams, Trello, Sharepoint, Notion, Canva, Calendly, Zoom, Active Campaign, Dropbox

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Personally: 

I've been lucky enough to live on both coasts (NJ and Cali) but I'll always be a Jersey guy at heart. I enjoy photography (have even done friends' weddings) and video games (huge Zelda fan). Oh and I'm a foodie - I can out eat my wallet which can be a problem.

Let's connect!

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Pathik Parikh

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