Graewolves

There are 2 ways to build a brand that actually drives revenue:

1. Spend years with agencies that deliver pretty designs but zero business impact.
2. Get a research-driven system that produces measurable results within 3-4 months.

Our Graewolves clients feel the difference:

→ CLIENT 1: EXECUTIVE LEADERSHIP COACHING FIRM

CHALLENGES:
1. Positioned as generic leadership coaching among hundreds of competitors
2. 6-month sales cycles with prospects who couldn't see the *real* value
3. Price negotiations undermined their expertise

WHAT WE DID:
1. Crystal-clear positioning - made them the obvious choice
2. Applied loss aversion principles to show business ROI
3. Social proof strategy featuring their greatest client transformations

RESULTS:
- Sales cycles dropped from 6 months to 3 weeks
- Premium packages increased from 12% to 38%
- Secured enterprise partnership

→ CLIENT 2: MARKETING AGENCY

CHALLENGES:
- Indistinguishable from 20,000+ other marketing agencies
- Leads didn't value Creative work
- 45% client churn

WHAT WE DID:
- Established clear USP vs their competitors
- Rewrote website copy from A to Z - focusing on buyer psychology
- Redesigned client onboarding using decision science principles

RESULTS:
- Retention increased 18%
- Project value increased 112%
- 20+ company waiting list

→ CLIENT 3: MENTAL HEALTH CLINIC 

CHALLENGES:
- High no-show rates for first appointments
- Complex website + intake process deterring new patients
- Generic "therapy messaging" in crowded market

WHAT WE DID:
- Made showing up feel like the natural next step
- Simplified intake process
- Created specialty-focused messaging for each therapist

RESULTS:
- No-show rates decreased by 2x
- Patient satisfaction increased (finding the right therapist instantly)
- 8/10 therapists fully booked 

We've helped 80+ businesses get 300-800% ROI within one year using our science-backed strategies.

If you want to be the next one, DM me, and I'll get back with next steps. 🙏


Speak soon!

Why You Should Work With Graewolves

I co-founded Graewolves to solve one problem: how can businesses apply behavioral science without getting lost in theory? We blend research-backed insights with practical execution, helping everyone from scrappy startups to established universities create strategies that deliver real returns—up to 7x ROI on marketing investments. 

𝟬𝟭/ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗩𝗶𝘀𝗶𝗼𝗻
- Created our proprietary 3-Axis Brand Framework (based on hundreds of hours of research!) that makes complex brand & positioning simple and repeatable
- Built quarterly planning rituals that have fueled our 55%+ year-over-year growth
- Carved out a unique market space between boutique branding shops and stuffy consultancies

𝟬𝟮/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗢𝘂𝗿 𝗜𝗺𝗽𝗮𝗰𝘁:
- Designed proposal systems that win 35%+ of pitches
- Found smart ways to expand initial projects by 20%-150% by delivering ROI and spotting new untapped opportunities for our clients
- Built partnerships with complementary experts and agencies to solve bigger problems for our clients

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗧𝗶𝗴𝗵𝘁 𝗦𝗵𝗶𝗽:
- Set up project systems that maintain healthy 60%+ profit margins while delivering exceptional, tailored work to clients
- Cut administrative busywork, freeing our team to focus on what matters
- Created simple financial forecasting that helps us make smarter resource decisions and business investments 

My job isn't just about big ideas—it's about making them happen. I balance blue-sky thinking with practical execution, helping position Graewolves as the partner clients call when they need real transformation, not just a fresh coat of paint on the same old problems. 

Striving for big impact, by solving big puzzles. 🧩🧩

Co-Founder & Head of Strategy

I turn complex psychology into simple strategies that change how people act. While others guess what drives decisions, I dig into the actual behavioral patterns that explain why customers buy, employees engage, and leaders choose one path over another. I provide our clients with a scientific advantage over their competitors 🥼🧠 📚

𝟬𝟭/ 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀:
- Leverage my 5+ years of interview training to conduct in-depth research (interviews, focus groups, social media analysis) that reveals what really drives decisions in each client's market
- Map customer journeys to find exactly where people get stuck or confused
- Develop practical methods to uncover the real motivations people won't admit in surveys - so we can utilize these in our branding and marketing

𝟬𝟮/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿-𝗕𝗮𝘀𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:
- Redesigned a healthcare clinic's booking experience, boosting patient appointments by 27%
- Created pricing frameworks for a SaaS client that made premium plans more attractive, increasing upgrades by 24% within a few weeks
- Developed social proof elements for an education platform that helped lift subscription rates by 33%

𝟬𝟯/ 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
- Set up simple tests to verify our buyer behaviors before full rollout
- Establish clear success metrics so clients see concrete results, not just theory
- Built prediction models that accurately forecast customer actions and behaviors base on existing data and evidence

I don't just explain why people do what they do—I create practical ways to influence those behaviors. My approach bridges the gap between academic knowledge and business results, giving our clients strategies that don't just sound smart (although they always do!) but actually work in the real world.

Behavioral Scientist

I guide our client projects from initial idea to successful launch. My focus: making sure our creative work isn't just beautiful but delivers real business results that clients can measure and celebrate. 📈📊

𝟬𝟭/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀
- Achieved 70% client retention via transparent communication and anticipating clients' needs before they arise
- Turned difficult situations into opportunities to build deeper trust and long-term partnership
- Found smart ways to grow accounts by 25%+ by continually finding new ways to add value

𝟬𝟮/ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗼𝗻 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀
- Juggle 8+ client projects with combined budgets over $150K, keeping everything moving forward and my team motivated and staying focused on their tasks
- Maintain a 95% on-time, on-budget track record that clients can count on
- Created simple risk management tools that catch and solve 80% of potential problems before they happen

𝟬𝟯/ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀:
- Lead workshops that help clients discover what truly sets them apart in crowded markets
- Develop brand strategies that justify premium pricing and create market recognition
- Build clear roadmaps that turn abstract brand concepts into concrete business actions

My approach combines strategic thinking with relentless attention to execution details. I ensure that our work doesn't just make clients feel good in presentation meetings but actually transforms how their customers see and value them in the marketplace. 

The results? Our clients' businesses experience: decreased CAC, increased CLTV, shorter sales cycles, more revenue, and simpler scaling. 💶 💵 💷

Project Leader & Brand Strategist

I craft content that positions our clients as the go-to experts in their fields. I don't just write—I create strategic assets that move people from casual interest to serious consideration to enthusiastic conversion. After all, it's a lot easier to sell (and serve) eager prospects 😉 

𝟬𝟭/ 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀:
- Design content plans that cover every platform and every stage of the customer journey
- Create editorial calendars that balance educational, inspirational, and promotional content
- Build measurement frameworks that connect content performance to actual business results

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:
- Write blog posts that generate up to 3x more engagement than industry standards
- Create email sequences with open rates 12% higher than what most businesses see
- Develop detailed white papers and reports that bring in 400+ qualified leads each time we publish

𝟬𝟯/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Built a LinkedIn strategy that took us from zero to 15,000+ followers in 12 months without paid ads
- Maintain engagement rates of 15% (comments : impressions)—3x what most brands achieve
- Customize content for each platform's unique audience expectations and algorithm requirements

I approach content creation as both an art and a science. Every piece my team and I create has strategic intent behind it—designed to build authority, establish trust, and guide audiences toward specific actions that align with our clients' business objectives.

Content Creator

At Graewolves, I've built our business development engine from scratch, creating a systematic approach to finding, nurturing, and converting high-quality leads into lasting client relationships. 

𝟬𝟭- 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Create dual-channel strategy combining targeted outbound campaigns (using Sales Navigator, Clay, Lemlist) with inbound marketing materials (whitepapers, audit templates, lead magnets)
- Design qualifying application form that improved lead quality by 40%, focusing our energy on best-fit prospects
- Write weekly newsletter with strategic CTAs that converts subscribers to discovery calls
- Specialize in LinkedIn-focused content strategy that outperforms our industry benchmarks

𝟬𝟮- 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗣𝗿𝗼𝗰𝗲𝘀𝘀:
- Develop 2-call discovery framework that identifies client bottlenecks and qualifies opportunity fit
- Create modular proposal system with customizable sections, per prospect needs and pain points
- Implement brand audit method that pinpoints hidden growth opportunities missed by competitors
- Build pricing architecture that positions our value relative to expected ROI, improving close rates

𝟬𝟯- 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻:
- Implement systematic follow-up sequences that nurture prospects through buying journey
- Develop tiered engagement model that creates natural upsell opportunities through project phases
- Create referral system that generates 20%+ of new business from satisfied clients
- Build competitive positioning strategy that carves out our unique value in crowded agency landscapes

My approach balances art and science—combining data-driven targeting with relationship-focused conversion strategies that transform cold prospects into loyal clients and advocates. 📊 x 🧪 x 🤝

Sales And Marketing Lead

I oversee the visual and verbal expression of our clients' brands. My job is ensuring everything we create—from logos to websites to ad campaigns—works together to tell a consistent story that connects emotionally while driving strategic business outcomes & results. ✍️ 🎨 💻

𝟬𝟭/ 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀:
- Directed visual identity development for 40+ brands with 83% initial positive audience feedback
- Guide our design teams in translating abstract brand concepts into cohesive visual systems
- Create brand identity frameworks that boost brand recognition by 45% in controlled market testing

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿:
- Develop unique brand personalities and voices for 40+ companies, boosting message recall and brand recognition
- Transform technical features into benefit stories that cut sales cycles by an average of 36% (and as high as 3x faster)
- Build messaging hierarchies that align what companies want to say with what customers need to hear

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀:
- Implemented briefing templates that get first-round creative approved 58% more often
- Developed quality checks that ensure all creative work serves strategic objectives
- Created collaborative review approaches that maintain quality without endless revision cycles

I see my role as balancing creative excellence with business results. By maintaining high standards while keeping our work strategically focused, I ensure every visual and verbal element we create drives both emotional connection and practical outcomes for our clients.

Creative Director, Art & Copy

McGill University

At McGill, I lead research initiatives applying behavioral science methodologies to real-world challenges, developing frameworks that bridge theory and practical implementation. My work focuses on translating complex findings into actionable insights for healthcare, education, and policy stakeholders.

𝟬𝟭- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Manage multi-disciplinary research teams of 5-8 members, establishing clear roles, timelines, and accountability structures
- Applied for $500K+ in research funding through SSHRC and NIH grants by developing compelling research proposals
- Designed and implemented randomized controlled trials testing intervention efficacy across educational and healthcare contexts
- Rescued stalled inter-university collaboration by implementing structured decision framework and clear communication protocols

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed cognitive load optimization framework for health information presentation, improving comprehension by 32%
- Created social influence intervention for educational settings, increasing student engagement by 28% and workshop enrollment by up to 300%
- Designed choice architecture system for healthcare decision-making, improving patient satisfaction scores by 21%

𝟬𝟯- 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Transformed complex research findings into accessible frameworks for non-technical stakeholders
- Presented to executive audiences including hospital administrators and university leadership
- Delivered TEDx Talk viewed by 1,000+ people

My research at McGill bridges scientific rigor with practical application, ensuring that behavioral science insights create meaningful impact beyond the academic context.

PHD Candidate

•	(2022 and 2023) EDKP 495: Scientific Principles of Training with Dr. Dennis Jensen
•	(2021, 2022, and 2023) EDKP 443: Research Methods with Dr. Lindsay Duncan 
•	Assist students with the research and design of their term projects. 
•	Lead tutorials for 10-20 students regarding efficient search techniques in scientific journals, performing literature reviews, and synthesizing research.
•	Mark and grade quizzes, short answer questions, and essays.
•	Communicate with students, fellow TAs, and professors.

Teaching Assistant

Workshops I have facilitated: 
•	From Surviving to Thriving: Resilience in Grad School
•	Presentation Skills 
•	Accessibility and Disability 101 
•	Applying Universal Design for Learning to Academia
•	Gender 101
•	Skills for Time Management (for undergrads)
•	Exams: Preparing for Success
•	Strategies for Academic Success
•	Strategies for Multi-Choice Question Exams 
•	3-Minute Thesis: Info Session
•	3-Minute Thesis: Training Session 
•	3-Minute Thesis: Practice Session 
•	3-Minute Thesis: Heats
•	Leadership 1: Foundations of Leadership
•	Leadership 2: Navigating Emotional Intelligence 
•	Leadership 3: Leading Teams for Success
•	Leadership 5: Managing People’s Performance 
•	Leadership 6: Solving Problems 
•	Leadership 7: Professional Negotiation 


Workshops I have developed and delivered: 
•	Skills for Time Management as a Graduate Student
•	Presentation Skills for Academic Conferences

Graduate Student Assistant

Beyond Measure Strength

I built a coaching practice focused on evidence-based strength training and performance psychology. Working with strength athletes at every level, I developed a holistic approach to address the complete performance equation—from biomechanics and nutrition to mental resilience and competition strategy.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Designed personalized 12-week to year-long training cycles for 100+ athletes, resulting in 85% achieving personal records
- Conducted detailed technique analysis using video assessment and biomechanical principles, reducing injury rates by 40%
- Created nutrition and recovery protocols tailored to individual metabolic needs and competition schedules
- Delivered 500+ hours of live coaching sessions, transforming technical weaknesses into competitive advantages

𝟬𝟮- 𝗠𝗲𝗻𝘁𝗮𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 & 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆:
- Implemented psychological techniques that helped athletes overcome performance plateaus and competition anxiety
- Developed goal-setting frameworks that converted long-term ambitions into daily/weekly actionable behaviors
- Created strategies for managing setbacks that kept athletes motivated through injuries
- Provided real-time competition coaching, helping athletes make critical adjustments under pressure

𝟬𝟯- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Built coaching practice from ground up through word-of-mouth referrals and documented results
- Maintained daily communication with athletes, creating accountability systems that improved adherence by 70%
- Developed progress tracking methods that visualized improvements beyond simple strength metrics

As the Founder of Beyond Measure Strength, I learned that performance isn't just about physical capability—it's about aligning psychology, strategy, and execution. These principles of performance optimization now inform how I approach every client challenge and team leadership opportunity.

Founder and Head Coach 

University of Toronto

At the University of Toronto, I developed expertise in translating complex scientific concepts into accessible frameworks for diverse audiences. My work focused on improving research communication effectiveness and developing evidence-based training methodologies.

𝟬𝟭- 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Created and led science communication program that trained 300+ researchers in effective presentation techniques
- Designed evaluation framework that improved participants' communication effectiveness scores by 45%
- Facilitated 10+ workshops on research methodology and evidence-based communication strategies

𝟬𝟮- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Conducted research on cognitive biases in information processing across different presentation formats
- Applied behavioral insights to improve message retention and comprehension in educational settings
- Developed framework for measuring communication effectiveness based on audience understanding

𝟬𝟯- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
- Led cross-departmental initiatives to improve research communication across the university
- Mentored junior researchers in developing effective communication and presentation skills
- Collaborated with faculty members to incorporate communication training into graduate programs

My work at the University of Toronto focused on bridging the gap between complex research and practical understanding, ensuring scientific insights could be effectively communicated to create real-world impact.

Researcher & MSc Candidate 

Kinesiology Instructor

Canadian Sport Institute Pacific

At Canadian Sport Institute Pacific, I applied behavioral science principles to optimize elite athlete performance through evidence-based interventions. Working with Olympic and Paralympic athletes, I developed decision-making frameworks and performance enhancement strategies.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:
- Led performance optimization initiatives for 50+ Olympic and Paralympic athletes
- Designed research protocols identifying behavioral factors affecting athletic performance
- Implemented decision-making frameworks that improved athlete performance under pressure by 22%
- Integrated wearable technology data into behavioral intervention design, improving adoption rates by 35%

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed focus management system based on attentional control principles, improving performance consistency by 28%
- Created decision fatigue intervention for competition settings, enhancing critical decision-making by 31%
- Designed stress management protocol applying cognitive reappraisal techniques, reducing performance anxiety by 25%

𝟬𝟯- 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻:
- Facilitated interdisciplinary collaboration between sport scientists, coaches, and medical staff
- Translated complex research findings into practical training protocols for athletes and coaches
- Developed frameworks for continuous improvement based on performance feedback and data analysis

My work at CSI Pacific demonstrated how behavioral science principles can transform high-stakes performance environments, creating measurable improvements through evidence-based interventions.

Olympic Coach, High-Performance Consultant & Research Assistant

Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

WE'RE HIRING!! – Position: Project Manager

LinkedIn friends, can you help us out? ☺️

We need someone whose idea of a good time is turning a chaotic Slack thread into a colour-coded project timeline with dependencies mapped. If that sentence made your eyes gleam and your lips grin, keep reading.

-- 𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝗼𝗳 𝗶𝘁: --

- 2-5+ years PM/ops experience (agency/startup preferred)
- Full-time (40 hrs/week, remote)
- Located in the Americas or Europe (Canada preferred)
- Starting at $4000 CAD FTE 
- 3-month contract → potential for permanent and salary increase

Your mission: make sure up to 12 active client projects ship on time without Founders having to micromanage timelines, chase deliverables, or untangle chaos.

-- 𝗧𝗵𝗲 𝗹𝗼𝗻𝗴(𝗲𝗿) 𝗼𝗳 𝗶𝘁: --

Graewolves is growing faster than our current setup can handle. We're doing the strategy and client work. But we're also tracking deadlines, extracting action items from meeting notes, coordinating handoffs between teams, and making sure nothing slips.

That's what we're hiring you to own.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗱 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴:

+ Keep every project on track
+ Extract tasks from transcripts, route them with full context
+ Update Motion (our PM tool) daily
+ Flag bottlenecks 48 hours before they become fires
+ Coordinate research → strategy → creative → delivery handoffs
+ Monitor team capacity and flag overload before it hits
+ Create SOPs for onboarding, status updates, team handoffs
+ Document workflows for future new hires
+ Identify patterns in bottlenecks and systematize solutions
+ Weekly status reports (proactive, not reactive)
+ Handle scope changes with timeline impact analysis

𝗬𝗼𝘂 𝘄𝗼𝗻'𝘁 𝗳𝗶𝘁 𝗶𝗳:

- You need hand-holding or constant direction
- Documentation feels like punishment instead of satisfying infrastructure work
- You wait for problems to surface instead of anticipating them

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗱 𝗴𝗲𝘁:

- Direct work with founders (no bureaucratic layers)
- Autonomy to own your work and shape our systems 
- Remote flexibility across the Americas and/or Europe
- Clear success metrics for your first 90 days
- Potential permanent role after 3-month contract
- Work with (very) smart, demanding clients on profitable projects

You'll be working with myself and Milanie Grae. She tells me I'm direct AF, but I've also got a wicked sense of humour. We're both nerds that get sh*t done. 

If you've worked in an agency before, and you want to continue to learn, grow, and also laugh every day along the way — we'd love to read your application to join Graewolves. 

_______________________________

If you're interested you can apply directly here: https://lnkd.in/eajdUBWV

If this isn't you, but you know a PM who'd crush this, tag them below.
💰 If we hire your referral, we'll send you USD $1,000. 💰

We're growing our pack. 
#LikeAWolf 🐺

Eliminating “I’ll get back to you” for high-ticket coaches, consulting firms & B2B agencies | Research-backed branding & marketing | 10+ years psychology | 100+ B2B transformations | $50K-$100K client trust funnels

Three years ago, I was driving door-to-door dropping off resumes, met mostly with silence. I know exactly how heavy and isolating that feels.

That’s why we reviewed all 250+ applications for our Project Manager role with the attention they deserved. I read every application myself.

We are finalizing our shortlist today. 

If you have been selected, you will receive an email invite tonight, with interviews running Friday through early next week.

If you hear from me tonight, it’s good news. ☺️

Many entrepreneurs think success means fewer problems.

Here's why that mindset is backwards:

Problems aren't a bug. They're a feature.

Your business is basically a problem-generating machine:

+ Marketing problems. 
+ Operations problems. 
+ Communication problems. 
+ Financial problems.
+ People problems.

When one goes away, another one appears. 

The entrepreneurs who understand and accept this reality scale faster.

The ones who don't burn out fighting the same problems forever.

➡️ Your attention/focus is your most valuable asset. 

Don't waste it wishing problems would disappear. 
Invest it solving the problems that move you forward.


_____________________

What's the most expensive problem you're avoiding right now?

That's probably where your next business breakthrough is hiding.

#LikeAWolf 🐺

All the branding advice on LinkedIn is for B2C. And it falls apart when applied to B2B. (Where the real money is.) 

I wish I could exclusively build brands around emotional storytelling and lifestyle aspirations. Around nostalgic memories and the color of love. 

But I help coaches & consultants sell $25K-$50K contracts to VPs and executives who need trusted vendors and ROI projections, not inspiration.

The famous brand strategists love to say:

- "Build an emotional connection"
- "Create a lifestyle brand"
- "Make them feel something"

That advice works beautifully for sneakers, chocolates, and skincare.
But it fails miserably for B2B consulting services.

Here's what actually matters in B2B branding: 👇

Not: "What feeling does your brand evoke?"
But: "What specific problem do you solve and for whom?"

Not: "What's your brand personality?"
But: "What credibility signals prove you can deliver at the highest level?"

⚠️ B2C branding is about desire. 
✅ B2B branding is about trust.

Different psychology → Different strategy → Different execution.

The B2B buying process:

1. Multiple stakeholders evaluate ROI and risk.
2. Committees review proposals for weeks/months.
3. Decisions get made on projections, not emotions.

Your "authentic personal story" is hot garbage if you can't clearly articulate what you do and why you're the smartest, safest choice for the SPECIFIC problem your prospect is trying to resolve. 

This is why coaches and consultants struggle.

They follow B2C branding advice, build beautiful "personal brands," then wonder why C-suite buyers don't respond.

We help coaches and consultants sell B2B because that's where the lion's share of the money is. 

But it requires different branding than what's trending on LinkedIn.

_____________________

Are you building a B2C brand to sell B2B services?

That mismatch might explain your conversion problem.

#LikeAWolf 🐺

Don't confuse sh*t human writing for the death of human writing


And don't confuse sh*t AI writing as an excuse to not get better at developing your skillset for AI writing.

The world is changing. On both sides. 

Keep up.

#LikeAWolf 🐺

Technical founders and executives trust process rigour, not charisma. 

Your "amazing" personality will not compensate for an unclear/weak offer. 

And this is especially true for high-ticket coaches and consultants. 

So, before you start pitching to every Tom, D!ck, and Harry...
Spend a few weeks tidying up your offer, pricing, and value proposition. 

You'll see a lot more success that way. 

#LikeAWolf 🐺 


P.S. Very few exceptions apply.

When your website analytics show visitors leaving after 12 seconds, you have two choices:

1/ Reject the data: 
"Our website is fine. People just don't understand quality."

2/ Embrace the data: 
"Our messaging isn't connecting. Let's test why."

When the data reveals your business & brand are confusing, you can either defend your approach. Or you can improve it.

Similarly... 

When competitor analysis shows they're winning deals with different strategies, you can dismiss them as lucky or study what they're doing right.

Ultimately, the businesses that adapt quicker don't always have better intuition. They have better acceptance of uncomfortable truths. 

➡️ Business growth often lives on the other side of comfort.

#LikeAWolf  


_______________________

Graewolves is a full-service branding and marketing studio, working exclusively with high-ticket coaches, consultants, and B2B agencies. 

We take a research-backed approach to all that we do.

Graewolves 

When we founded Graewolves, I recognized a critical challenge facing professional service providers: in markets where everyone has similar credentials, expertise, and experience, how do you become the obvious choice? 

Law firms where every partner graduated from prestigious schools, medical practices where every physician is board-certified, therapy centers where all practitioners hold advanced degrees, science-based founders where everyone has PhD—yet some thrived while others struggled. 

The difference wasn't competence or qualifications. It was their ability to build trust and demonstrate value in a crowded marketplace where expertise had become a commodity.


Throughout the years, we have developed our proprietary 3-Axis Framework to solve this exact problem—helping professionals stand out when seemingly identical credentials fill their market. This research-based methodology (Based on Phd research) transforms how clients position themselves by focusing on three critical elements: establishing a "Category of One" position that makes comparison shopping impossible, strategically placing the right trust signals where potential clients experience doubt, and engineering a comprehensive trust ecosystem throughout the client journey. 

Our work focuses particularly on professional service providers who struggle with price sensitivity, lengthy sales cycles, and difficulty articulating their unique value despite having excellent qualifications. 

By implementing systematic trust-building rather than relying on creative intuition, we help these professionals escape the "sea of sameness" in their industries and position themselves as the clear, logical choice for their ideal clients—not by claiming superior expertise, but by presenting their existing expertise in a way that eliminates doubt and justifies premium rates.

Co-Founder

Brand Strategist

As a copywriter, I observed a fundamental disconnect in professional service communication: law firms, medical practices, therapy centers, and even consultants were fluent in their specialized vocabularies but struggled to translate that expertise into language their clients actually understood. 

These experts knew their fields deeply but couldn't bridge the comprehension gap that was costing them clients and patients who simply didn't understand the value being offered.

Graewoles specializes in science communication for complex professional services—essentially becoming a translator between experts and their audiences. 

Drawing from research in cognitive psychology and information processing, we have developed a methodology for converting specialized knowledge into accessible language without sacrificing accuracy or authority. 

This approach involved collaborating closely with professionals to identify the critical concepts clients needed to understand, then creating strategic messaging hierarchies that presented information in the order clients actually needed it (not the order experts preferred to explain it). 

The work consistently revealed that effective professional communication isn't about simplifying the expertise itself—it's about contextualizing that expertise within the client's actual concerns and decision-making process. 

By bridging this communication gap, these professionals could finally demonstrate their value in terms their potential clients immediately understood and appreciated, transforming how they positioned their considerable expertise in markets where being understood became their most powerful differentiator.

Copywriter

Brands that Bite

Contributing Writer

ALL IN with Rick Jordan

Rick Jordan enlisted Milanie, to be the Head of Social Media Marketing for his personal brand on Instagram, Facebook and Tik Tok.

⇢ Played a key role in growing and maintaining an Instagram following of 280K

⇢ Developed a social media marketing plan and content which increased awareness and impressions by 226% in the first 3 months of working together

⇢ Exceeded in capturing Rick's Brand Voice in a way that has never been captured before by prior agencies or creators

⇢ Commended by the CEO for professionalism and always going above and beyond

⇢ Chosen, based on demonstrated performance, to work directly with the Executive Director of Reachout (Rick Jordan's Company), to develop a brand style guide and pitch deck that unified all acquired businesses under Reachout.

Brand Marketing Consultant

Attract your ideal clients, deliver unforgettable experiences, and boost your bottom line | Fractional Brand Strategist | Founder of Graewolves 🐺

In markets where expertise is assumed and regulations create a baseline of competence, traditional differentiation fails spectacularly. 

Another case study, credential, or degree simply adds to the pre-existing noise. 

The real challenge for businesses in complex, regulated industries isn't developing expertise—it's engineering trust and answering the critical question: "Why you instead of them?"

This insight led to the creation of Graewolves—a brand strategy firm built specifically for businesses where everyone looks qualified on paper, but few can translate qualification into client trust.

What truly sets our approach apart is our foundation in PhD-level behavioral science and buyer psychology research. While most agencies rely on creative hunches, we apply rigorous scientific methodologies to identify the psychological patterns that make clients perceive an option as the safest, smartest choice.

Our proprietary 3-Axis Framework transforms these insights into measurable business impact:

→ Category of One: We position you to stand out so uniquely that no competitor can match, becoming "Already Chosen" in your niche.

→  Right Buyer Signals: We embed proof precisely where prospects hesitate, eliminating doubt at critical decision points.

→  Engineering Trust: We systematically build credibility so premium fees and faster closes feel natural to clients.

When brands are built on this research foundation and trust is engineered correctly, the results are tangible: sales cycles shorten dramatically, price sensitivity evaporates, and conversion rates climb.

We don't approach branding as a creative exercise or subjective effort—it's a systematic, scientifically-grounded approach to generating measurable returns for businesses where being "just another qualified option" is no longer enough.

If you're interested in a branding and marketing approach based on facts, not guesswork, we're just a DM away. Let's set up a call and chat about your next project.

Milanie Grae

My co-founder is nothing like me. We're COMPLETE opposites:

- He starts working at 6am. I get out of bed at 8am.
- I need 6 hours of silence. He needs to talk through everything.
- I never get on calls. He has never touched our automations.
- He thinks 6 months ahead. I think about the right now.

TBH, this is the only reason this works.

So many partnerships blow up because they picked someone exactly like them.

Two visionaries. Nobody executing anything. 
Two operators. Nobody thinking ahead. 
Two people fighting over the same job.

The best co-founder is the person who loves doing all the sh*t you hate doing.

And you do all the sh*t they hate doing.

He loves working in the business.
I love working on the business.

He loves looking for new opportunities.
I'm fully content working on what's in front of me.

If we were the same person? We'd have walked away a long time ago. 

But it's because we're so different that this works so well.

---

What's one thing your co-founder does that you absolutely hate doing?

(and if you don't have a co-founder yet, what's the thing you'd want them to handle so you never have to?)

Brand Strategist. Contextualizing trust, choice architecture and behavioural science for coaches and consultants| Worked with 95+ brands across 5 industries | Founder of Graewolves Studio de Marketing Inc.

Content is not the only way to build trust.

I've followed people for months. Years even.

Still wouldn't trust them with my money.

Seeing someone's content regularly makes them familiar. 

That's it. 

Familiar doesn't mean trusted.

I can watch someone post about their thoughts and insights, their business wins, and their framework of the week.

And still have no idea if they can actually solve my problem.

Real trust happens when someone proves they understand the specific thing I'm dealing with.

When they name the exact issue I've been wrestling with for months but couldn't articulate.

When they show me they've solved this before. 
Not just talked about it. Actually done it.

When they drop an insight that makes me go "wait, how did they know that?"

That's the difference between "I like their content" and "I'm ready to pay them."

We've signed clients who never saw our content. 
Who had no idea who we were.

First interaction was a cold message.

And we've had people follow us for months who still aren't ready.

The difference isn't how long they've known about us. 

It's whether we've proven we actually get their problem.
And have the DATA and PROOF to back ourselves up.

Content alone isn't proof. 

Familiarity gets you in the door. 
Competence gets you the contract.

P.S. This is why you can have thousands of followers and still struggle to close clients. People know who you are. They just don't have a reason to trust you.

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Jason Dellatolla, PhD(c)

Milanie Grae

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The Battle

Jason Dellatolla, PhD(c)

Milanie Grae

Followers

Posts

Engagements

Likes

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