Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

Skipping market research to "save money" is the most expensive business shortcut you can take.

- Your website launches with weak positioning. 
- Your marketing inherits that weakness. 
- Sales can't articulate differentiation. 
- Outreach falls flat from generic messaging.
- Lead gen struggles or attracts poor-fit prospects. 

Twelve months later, you're rebuilding everything at 3x the cost.

(That sucks.)

Research transforms a website from "professionally designed" to "this brand/company is only logical choice for me."

And that foundation makes everything else actually work.

Build it right once. Or pay to rebuild it three times.

Your call.


* * * * * 

Position yourself to lead the pack. 
#LikeAWolf 🐺

Marketing for high-ticket executive coaches, consulting firms & B2B agencies | Research-backed branding & marketing systems | 10+ years psychology | 100+ B2B transformations | $50K-$100K funnels

The offer that attracted your best clients is the offer that will attract more of them. 

For the vast majority of high-ticket coaches and consultants 👇👇 

Trying to broaden appeal and expand into new markets with new offers doesn't increase your revenue. Instead, it fragments trust (and sales) by making your expertise seem less specific. And less proven per slice of the pie. 

Consider this as another lens through which to explore the "Do I niche down or not?" question for your business. 

Ask yourself: 

1. Who do I serve best?
2. Why am I not serving them more?



P.S. - Should I make a video about this??

It took me over 30 years to realize this: 

No matter how many lasagnas you stack on top of each other... ultimately it always ends up as just one... lasagna.

Every executive coach and consulting firm we work with is selling into the same buyer psychology. Here's how we help them do it better than their competitors: 

- Doesn't matter if your offer is $25K or $250K.
- Doesn't matter if you're selling to CEOs, VPs, or department heads.

The buyer's internal experience is remarkably consistent—and most firms overlook it in their branding and marketing materials.

After each discovery call, your prospects are imagining two futures: one where they hire you and it goes brilliantly, and one where they hire you and have to explain to their peers/board why it didn't.

The 2nd scenario carries more psychological weight. Always.

Daniel Kahneman's loss aversion research quantified this decades ago—losses feel roughly twice as painful as equivalent gains feel good. Your $25K coaching engagement isn't only competing against "losing $25K." It's also competing against the emotional weight of a critical decision gone wrong.

This is why prospects who seemed completely sold go quiet after the call. The enthusiasm was real. So was the fear that followed.

Robert Cialdini's work on social proof explains the next layer. High-ticket buyers don't just want evidence you're good. They want evidence you've done this exact thing for someone in the same role and industry as them. The closer the match, the safer the mental leap - and the subsequent buy-in. 

And then there's what researchers call identity-protective cognition—the tendency for people to evaluate information through the lens of "what does choosing this say about me?" 

A senior executive hiring an executive coach is making a statement about their leadership, their self-awareness, their judgment. That's a lot of weight sitting on your positioning. 

So practically, what does this mean?

Your prospect needs 3 things before investing at the $25K-$50K level:

1️⃣ They need to see themselves in your existing client work. Not vague "leaders in transition" language—specific contexts that mirror their situation closely enough to feel genuinely relevant.

2️⃣ Second, they need language they can use to sell you internally. The decision rarely ends with one person. Give them the framing, the outcomes, the logic. Make the internal pitch easy. Make them look good. 

3️⃣ Third, they need a lower-stakes entry point that builds confidence before the full commitment. A diagnostic. A defined first engagement. Something that lets them experience your quality of thinking before betting their credibility on it.

The coaches and consultants closing $25K-$50K deals are the ones who have built the infrastructure that makes saying "yes" feel safe.

Buyer psychology doesn't change because your offer is "premium."

It just intensifies.



------

At Graewolves, we provide research-backed branding and marketing that converts traffic into pre-sold prospects. If you'd like to learn more about how this approach applies to your coaching/consulting business, shoot me a DM.

#LikeAWolf 🐺

Prospect: "What does your PhD have to do with our marketing results?"

Glad you asked. Here's how:

If you’re running an established business, "I need more leads" is almost never the 𝘢𝘤𝘵𝘶𝘢𝘭 problem. Here's why: 

More leads from a flawed foundation means more unqualified conversations. More time on discovery calls with prospects who aren't problem-aware, aren't budget-qualified, and aren't ready to make a decision at your price point. More proposals sent into silence. More follow-up cycles that go nowhere. The pipeline looks busy. The revenue doesn't move.

After developing branding & marketing systems for 100+ coaching/consulting firms, we’ve learned that it almost always stems from one of three things: 

1- Unclear positioning that attracts the wrong buyers
2- Messaging/marketing that doesn't speak to the specific pain they feel
3- An absence of pre-qualification infrastructure that filters out the noise before it reaches your calendar. 

Fix any of those, and the lead volume problem resolves itself — because the leads you have start converting at rates that make volume a secondary concern.

And if you’ve spent $25K-$50K on agencies that burned you before... 

It’s because they produced volume without conversion, activity without revenue, and a pipeline full of people who were never going to buy from you in the first place.


* * * * 

For high-ticket coaches and consulting firms, the question before "how do I get more people into the funnel?" It's "will my funnel convert the right people at the rate it should?" (That's the type of questions we ask at Graewolves.)

If the answer is no, more leads will cost you more time, more energy, and more money producing the same disappointing result. Fix the foundation. Then scale what works. 

#LikeAWolf 🐺

Kate Moss's infamous quote — "nothing tastes as good as skinny feels" — is a crude but accurate articulation of how future-state visualization competes with present-state desire.

Think about how this applies to your branding.
Think about how this applies to your marketing.
Think about how this applies to your business.

Once you crack the code, business revenue will increase almost overnight. 


________________

Not sure how? Shoot me a DM. I'll explain how we do this work for high-ticket coaching and consulting firms at Graewolves 🐺.

Making Carousels Effortless for Founders & Creators | Get Carousels Goldmine NOW..🔥

If you are a content creator who suffers from Lack of attention in LinkedIn : 

I'm here to change the game for you by...

- Create a content system suitable for your audience
- Create unique and more attractive content
- Focus on content that attracts customers

↳ 30 day content system.

It is 4 Carousel per month

To add strength of Carousel to your Content.
More valuable content for your Journey.

Marwan Abdealrhman

How I feel FREE on LinkedIn.

Last week I walked away.

- No noise.
- No posts. 
- No scrolling. 

Just me, quiet, and time to think.

Here is what I realized.

This place never asked me to perform.
This place never said "post every day."

The pressure?
That was all coming from me.

So I asked myself one question:

• Why did I start writing here?
• What made it feel good back then?

The answer was simple.

LinkedIn lets me be myself.
No acting. No copying. No pretending.

That is freedom.
And I forgot about it.

When you forget why you showed up:

❌ You post things you don't believe.
❌ You lose the people who liked you.

I took a break to remember.

Now I'm back.
Lighter. Clearer. More me.

I write because it feels good now.
Missed the BLUE family, let's crush it. 💙 

P.S. Who else loves feeling free here?

Stop building carousels from SCRATCH.

It's 2026.
Organic reach is shrinking fast.
But carousels still win every time.

→ They stop the scroll.
→ They build your authority.
→ They get saved and shared.

So why aren't you posting more of them?
Because starting is painful.

-------

You open Canva.
Blank page stares back at you.

No idea where to begin.
You freeze.
No structure.
No flow.

3 hours later?
You're exhausted and the design still looks off.

-------

That was Sarah Rav.
Great ideas. Strong audience.
But the execution kept killing her momentum.

Then she changed one thing.
She stopped starting from zero.
She used Carousels Goldmine.

Before:
Blank page → panic  
hours wasted → average result.

After:
Pick template → add content 
[premium carousel in 30 min.]

✅ No blank page.
✅ No guessing the flow.
✅ No inconsistent designs.

25 premium templates.
Ready to use inside Canva.
Built for creators who want results without the grind.

Get the full toolkit here:
[https://lnkd.in/e-zJHp-3]

📌 Swipe left to see the before & after (slide 12). 🔥

Carousels Goldmine - Transformations 

Carousels aren’t HARD anymore!

The design was never the real challenge.

The tricky part is the content flow.

A weak story loses attention instantly.

Here’s my go-to fix 

Use ChatGPT + Google Sheets + Canva.
Plan your story before you design.
Turn messy ideas into a clear, smooth journey.
This simple system saves hours every week.

I use it to create scroll-stopping carousels fast.
Want this framework for yourself?

You’ll only need:

1️⃣.15 minutes
2️⃣. A Google Sheet
3️⃣.1 ChatGPT prompt

[ Swipe left to see it in action 👀 ]

Comment " Carousels "
To get the file & the prompt. 🔥 

------
Bonus: Grab the “Carousels Goldmine” 
ready-made templates + my full process.
[https://lnkd.in/e-zJHp-3]

How to design carousel post 

LinkedIn carousels in 2026?

Same old designs don't work anymore.

Most people post like it's 2025.
They wonder why reach keeps dropping.

Here is the truth.
• Algorithm changed.
• Audience changed.
• Old rules? Dead.

I learned this the hard way.

Hours building carousels.
Nothing to show for it.

So I studied the top 1%.
For 30 days, I dissected everything.

Their hooks. 
Their slides. 
Their flow.

50+ viral carousels frame by frame.
The patterns were undeniable.

Here is what the top 1% do differently:

❌ They don't post randomly.
✔️ They follow a system.

❌ They don't design for likes.
✔️ They engineer attention.

Slide by slide.
Hook by hook.
Eyes glued until the end.

I took every pattern I found.

The hooks that stop the scroll.
The structures that drive reposts.
The endings that generate DMs.

I packed them into one system.

-------

It's called "Carousels Goldmine."

Here is what it saves you:

Time → No more blank pages.
Effort → No more guessing.
Money → No more expensive designers.

Inside the vault:

• 25+ templates based on top 1% patterns
• Proven structures winning right now
• Keeps people swiping to the last slide

Want to see what I found?
🔗 → https://lnkd.in/e-zJHp-3

-------

47 creators already use these patterns.
Less work → More results → More DMs

My promise?

Help 1000 creators crack carousels.

The easy way.
The right way.
The smart way.

This is not a design pack.
This is your shortcut to top 1% attention.

Carousels remain the highest-reach format on LinkedIn.

P.S. What is your 2026 growth focus?

The 7 carousels use cases the top 1% swear by.

Most people treat carousels like PDFs in 2026.
They wonder why no one swipes.

Here's the truth:
↳ The algorithm rewards retention now
↳ Audiences smell fluff instantly
↳ Old tactics? Buried

-------

Here's what the top 1% do instead.

1. Hero Product Showcase
One slide. One product. Full attention.
Each frame is a visual event — not a catalog.

2. Social Proof Scroller
Logos. Testimonials. Running silently.
You don't ask for trust. You engineer the conditions for it.

3. Step-by-Step Education
One slide = one step. The swipe IS the progression.
Complex ideas. Under 60 seconds.

3. Before & After Reveal
Slide 1: the pain to catch.
Slide 2: the result to keep.
The gap is what stops the scroll.

4. Ranked List With Receipts
Top 10, 7 mistakes, 5 frameworks.
Rankings create urgency; people swipe to find where they stand.

6. Mini Case Study
Situation → Problem → Solution → Result.
10 slides, one story, the last slide is your CTA.

7. Contrarian Take
Slide 1 provokes. The rest argues.
The hook earns the swipe. The proof earns the follow.

-------

Average carousel → information delivery
Top 1% carousel → engineered momentum

Every slide should make the next one feel necessary.

You know the 7 use cases now, let's crush it. 🔥 

-------

If the blank slide is still the hardest part.

📌Get 25 premium templates to use here
[https://lnkd.in/e-zJHp-3]

I made a new RECORD in 2026! 🔥 

Today, I finally crossed +275 carousels created.

This didn't happen in a single day.
I spent two years focused on carousels.
It wasn't easy, I'll be honest.

I stared at blank slides many times.
My eyes got tired of seeing pixels.
But I learned so much along the way.

Here are my top 8 secrets
That took me from beginner to pro.

1️⃣ It's not about design → it's about story
2️⃣ Catch attention first → then make them stay
3️⃣ Too much text → creates a messy design
4️⃣ Carousels work best → for educational content
5️⃣ Stop guessing → start building a system
6️⃣ Create a material bank → for faster work
7️⃣ Use AI for content → not for design
8️⃣ Add strong visuals → to get more swipes

The views will come. 
The likes will grow.
But consistency? 

That's what actually wins.

📌 Big thanks to you my friends. 
My next record +500 carousels. 💙

In 2026, LinkedIn carousels are unavoidable. 

They quietly took over the feed.

Engagement increased.
The algorithm pushed them everywhere.

But creating a good one?

That’s where most creators struggle.

Hours fixing layouts.
Hours designing slides.
Hours guessing what actually works.

Most people give up early.

Not because carousels don’t work.

Because the process feels slow.

-------

So I ran a small experiment.

What if Michael B. Jordan posted carousels? 

Big ideas.
Strong presence.
Massive storytelling potential.

But even powerful ideas need structure.

Ideas alone don’t stop the scroll.

I used 3 templates from Carousels Goldmine.
Inside Carousels Goldmine, you get:

✔️  Proven carousel frameworks
✔️ Ready-to-use slide templates
✔️ Clear storytelling structures
✔️ Hooks that stop the scroll

Check it here [https://lnkd.in/e-zJHp-3]

So instead of starting from zero…

You start with a system.
Storytelling visuals.
Clear structures.

The golden lesson?

Carousels shouldn’t take hours.
They need structure.

→ Structure creates clarity.
→ Clarity creates attention.
→ Attention builds authority.

📌 Swipe left to see the styles (slide 8). 🔥

How LinkedIn Carousels Actually Work

Most creators focus on design.
But design isn’t the driver.

Carousels run on ATTENTION flow.

Here’s a simple system I follow:
It's called [S → B →R →D→A] 
Let's explain it in a simple way 

-------

1. Stop the scroll
Hook the reader instantly.
Curiosity must be high.

Scroll stops → First swipe happens.

2. Confirm the promise
Show they are in the right post.
Reinforce the hook.

[Trust builds → More swipes follow.]

3. Build swipe momentum
Keep slides simple.
One idea per slide.

Easy to read → Faster swiping.

4. Reset attention
Attention drops mid-carousel.
Add a bold insight.

Surprise appears → Curiosity resets.

5. Deliver the value
Now drop the main insight.
Framework, lesson, or system.

[Expectation builds → Payoff arrives.]

6. Trigger action
End with a clear next step.
Comment, save, or share.

[Engagement rises → Reach expands.]

-------

That’s the carousel system.
Attention → Swipes → Signals → Reach.

P.S. Let's crush carousels on SUNDAY. 💙

The best decision I made in 2025 was uncomfortable.

Fear did it.

Fear doesn’t always stop you.
Sometimes it shows you exactly what needs fixing.

I’ve always talked about the power of carousels.
People nod. They get excited.

Then… they stop creating.

------

And I kept hearing the same things over and over:

• “Marwan, this is exhausting.”
• “How do you make this look so easy?”
• “Blank slides kill my motivation.”

I felt that pain too.
For a long time, I tried complicated solutions.
Apps, frameworks, hacks… nothing worked.

Then I realized something simple:
The problem was never creativity.

It was friction.

And the answer wasn’t a secret formula.

It was TEMPLATES.

Simple. Repeatable. Ready to use.

------

The Decision That Changed Everything

I made one clear choice:

To build a system that removes resistance.
A framework where starting is easy and creating is joyful.

Not theory. Not motivation.
A real creation engine designed to help anyone.

What You’ll Get

Everything you need to create scroll-stopping carousels:

✔️ A repeatable process to focus on ideas, not design
✔️ Ready-made carousel templates that save you time
✔️ Structured flow to avoid blank-slide frustration
✔️ Tools that make creation fun, not stressful

The Result

Carousels stopped feeling heavy.
Creation became fast. Fun. Joyful.

Most importantly, my mission became real:
Making carousel creation easy for everyone.

And now, I want to share it with you.

Your next carousel is one click away from being your best one yet. 
👉 Get Carousels Goldmine here → [https://lnkd.in/e-zJHp-3]

Hormozi carousels transformation in 30 minutes.

Hormozi-style carousel glow-up using one tool. 

I opened Canva.
Stared at the blank slide.
Closed it. 💀

Sound familiar?

That was the old way.
Then I built Carousels Goldmine.
Everything changed in one session.

-----

BEFORE
→ Blank slide → freeze
→ Hours wasted → looks off
→ Never publish → stay invisible

AFTER
→ Open Carousels Goldmine
→ Pick template that you like
→ Swap your text
→ Done in 30 minutes

That's the whole process. 

 What's inside:
✅ 25 premium carousel templates.
✅ Scroll-stopping hook frameworks.
✅ Clean professional Canva layouts.
✅ Story-driven slide structures.

Built specifically for (Catch + Keep) attention

-----

Why does this work strategically?

Carousels increase reading time.
Reading time signals strong engagement.

LinkedIn distributes engaging posts further.

→ More reach.
→ More followers.
→ More authority.

I built this because one thing
Making carousels easier 

The blank slide.
Not anymore. 

📌 Want too unlock your unlock your carousel's ideas now
Get Carousels Goldmine → [https://lnkd.in/e-zJHp-3]

I've created 200+ carousels 
Finally figured out what actually works.

Here's the simple formula I follow every time:
50% to catch attention + 50% to keep attention

Read this, and you'll master this formula: 

[Easy to apply]
• How to stop the scroll with your first slide
• Why one idea per carousel gets more swipes
• The simple structure that makes people keep reading
• What to put on each slide so it flows
• How to end so people actually take action

Nothing complicated.
Just what I use every time I create a carousel.

Swipe through and steal the system 🔥

P.S. Want 25 ready-to-use carousel templates? 
Grab your GOLD here → https://lnkd.in/e-zJHp-3

taplio

The Battle

Jason Dellatolla, PhD(c)

Marwan Abdealrhman

Followers

Posts

Engagements

Likes

Performance ScoreJason Dellatolla, PhD(c)'s LinkedIn Performance

Performance ScoreMarwan Abdealrhman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jason Dellatolla, PhD(c)

Marwan Abdealrhman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Dellatolla, PhD(c)'s LinkedIn Performance

Performance ScoreMarwan Abdealrhman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJason Dellatolla, PhD(c)'s LinkedIn Performance