Graewolves

There are 2 ways to build a brand that actually drives revenue:

1. Spend years with agencies that deliver pretty designs but zero business impact.
2. Get a research-driven system that produces measurable results within 3-4 months.

Our Graewolves clients feel the difference:

→ CLIENT 1: EXECUTIVE LEADERSHIP COACHING FIRM

CHALLENGES:
1. Positioned as generic leadership coaching among hundreds of competitors
2. 6-month sales cycles with prospects who couldn't see the *real* value
3. Price negotiations undermined their expertise

WHAT WE DID:
1. Crystal-clear positioning - made them the obvious choice
2. Applied loss aversion principles to show business ROI
3. Social proof strategy featuring their greatest client transformations

RESULTS:
- Sales cycles dropped from 6 months to 3 weeks
- Premium packages increased from 12% to 38%
- Secured enterprise partnership

→ CLIENT 2: MARKETING AGENCY

CHALLENGES:
- Indistinguishable from 20,000+ other marketing agencies
- Leads didn't value Creative work
- 45% client churn

WHAT WE DID:
- Established clear USP vs their competitors
- Rewrote website copy from A to Z - focusing on buyer psychology
- Redesigned client onboarding using decision science principles

RESULTS:
- Retention increased 18%
- Project value increased 112%
- 20+ company waiting list

→ CLIENT 3: MENTAL HEALTH CLINIC 

CHALLENGES:
- High no-show rates for first appointments
- Complex website + intake process deterring new patients
- Generic "therapy messaging" in crowded market

WHAT WE DID:
- Made showing up feel like the natural next step
- Simplified intake process
- Created specialty-focused messaging for each therapist

RESULTS:
- No-show rates decreased by 2x
- Patient satisfaction increased (finding the right therapist instantly)
- 8/10 therapists fully booked 

We've helped 80+ businesses get 300-800% ROI within one year using our science-backed strategies.

If you want to be the next one, DM me, and I'll get back with next steps. 🙏


Speak soon!

Why You Should Work With Graewolves

I co-founded Graewolves to solve one problem: how can businesses apply behavioral science without getting lost in theory? We blend research-backed insights with practical execution, helping everyone from scrappy startups to established universities create strategies that deliver real returns—up to 7x ROI on marketing investments. 

𝟬𝟭/ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗩𝗶𝘀𝗶𝗼𝗻
- Created our proprietary 3-Axis Brand Framework (based on hundreds of hours of research!) that makes complex brand & positioning simple and repeatable
- Built quarterly planning rituals that have fueled our 55%+ year-over-year growth
- Carved out a unique market space between boutique branding shops and stuffy consultancies

𝟬𝟮/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗢𝘂𝗿 𝗜𝗺𝗽𝗮𝗰𝘁:
- Designed proposal systems that win 35%+ of pitches
- Found smart ways to expand initial projects by 20%-150% by delivering ROI and spotting new untapped opportunities for our clients
- Built partnerships with complementary experts and agencies to solve bigger problems for our clients

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗧𝗶𝗴𝗵𝘁 𝗦𝗵𝗶𝗽:
- Set up project systems that maintain healthy 60%+ profit margins while delivering exceptional, tailored work to clients
- Cut administrative busywork, freeing our team to focus on what matters
- Created simple financial forecasting that helps us make smarter resource decisions and business investments 

My job isn't just about big ideas—it's about making them happen. I balance blue-sky thinking with practical execution, helping position Graewolves as the partner clients call when they need real transformation, not just a fresh coat of paint on the same old problems. 

Striving for big impact, by solving big puzzles. 🧩🧩

Co-Founder & Head of Strategy

I turn complex psychology into simple strategies that change how people act. While others guess what drives decisions, I dig into the actual behavioral patterns that explain why customers buy, employees engage, and leaders choose one path over another. I provide our clients with a scientific advantage over their competitors 🥼🧠 📚

𝟬𝟭/ 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀:
- Leverage my 5+ years of interview training to conduct in-depth research (interviews, focus groups, social media analysis) that reveals what really drives decisions in each client's market
- Map customer journeys to find exactly where people get stuck or confused
- Develop practical methods to uncover the real motivations people won't admit in surveys - so we can utilize these in our branding and marketing

𝟬𝟮/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿-𝗕𝗮𝘀𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:
- Redesigned a healthcare clinic's booking experience, boosting patient appointments by 27%
- Created pricing frameworks for a SaaS client that made premium plans more attractive, increasing upgrades by 24% within a few weeks
- Developed social proof elements for an education platform that helped lift subscription rates by 33%

𝟬𝟯/ 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
- Set up simple tests to verify our buyer behaviors before full rollout
- Establish clear success metrics so clients see concrete results, not just theory
- Built prediction models that accurately forecast customer actions and behaviors base on existing data and evidence

I don't just explain why people do what they do—I create practical ways to influence those behaviors. My approach bridges the gap between academic knowledge and business results, giving our clients strategies that don't just sound smart (although they always do!) but actually work in the real world.

Behavioral Scientist

I guide our client projects from initial idea to successful launch. My focus: making sure our creative work isn't just beautiful but delivers real business results that clients can measure and celebrate. 📈📊

𝟬𝟭/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀
- Achieved 70% client retention via transparent communication and anticipating clients' needs before they arise
- Turned difficult situations into opportunities to build deeper trust and long-term partnership
- Found smart ways to grow accounts by 25%+ by continually finding new ways to add value

𝟬𝟮/ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗼𝗻 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀
- Juggle 8+ client projects with combined budgets over $150K, keeping everything moving forward and my team motivated and staying focused on their tasks
- Maintain a 95% on-time, on-budget track record that clients can count on
- Created simple risk management tools that catch and solve 80% of potential problems before they happen

𝟬𝟯/ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀:
- Lead workshops that help clients discover what truly sets them apart in crowded markets
- Develop brand strategies that justify premium pricing and create market recognition
- Build clear roadmaps that turn abstract brand concepts into concrete business actions

My approach combines strategic thinking with relentless attention to execution details. I ensure that our work doesn't just make clients feel good in presentation meetings but actually transforms how their customers see and value them in the marketplace. 

The results? Our clients' businesses experience: decreased CAC, increased CLTV, shorter sales cycles, more revenue, and simpler scaling. 💶 💵 💷

Project Leader & Brand Strategist

I craft content that positions our clients as the go-to experts in their fields. I don't just write—I create strategic assets that move people from casual interest to serious consideration to enthusiastic conversion. After all, it's a lot easier to sell (and serve) eager prospects 😉 

𝟬𝟭/ 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀:
- Design content plans that cover every platform and every stage of the customer journey
- Create editorial calendars that balance educational, inspirational, and promotional content
- Build measurement frameworks that connect content performance to actual business results

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:
- Write blog posts that generate up to 3x more engagement than industry standards
- Create email sequences with open rates 12% higher than what most businesses see
- Develop detailed white papers and reports that bring in 400+ qualified leads each time we publish

𝟬𝟯/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Built a LinkedIn strategy that took us from zero to 15,000+ followers in 12 months without paid ads
- Maintain engagement rates of 15% (comments : impressions)—3x what most brands achieve
- Customize content for each platform's unique audience expectations and algorithm requirements

I approach content creation as both an art and a science. Every piece my team and I create has strategic intent behind it—designed to build authority, establish trust, and guide audiences toward specific actions that align with our clients' business objectives.

Content Creator

At Graewolves, I've built our business development engine from scratch, creating a systematic approach to finding, nurturing, and converting high-quality leads into lasting client relationships. 

𝟬𝟭- 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Create dual-channel strategy combining targeted outbound campaigns (using Sales Navigator, Clay, Lemlist) with inbound marketing materials (whitepapers, audit templates, lead magnets)
- Design qualifying application form that improved lead quality by 40%, focusing our energy on best-fit prospects
- Write weekly newsletter with strategic CTAs that converts subscribers to discovery calls
- Specialize in LinkedIn-focused content strategy that outperforms our industry benchmarks

𝟬𝟮- 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗣𝗿𝗼𝗰𝗲𝘀𝘀:
- Develop 2-call discovery framework that identifies client bottlenecks and qualifies opportunity fit
- Create modular proposal system with customizable sections, per prospect needs and pain points
- Implement brand audit method that pinpoints hidden growth opportunities missed by competitors
- Build pricing architecture that positions our value relative to expected ROI, improving close rates

𝟬𝟯- 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻:
- Implement systematic follow-up sequences that nurture prospects through buying journey
- Develop tiered engagement model that creates natural upsell opportunities through project phases
- Create referral system that generates 20%+ of new business from satisfied clients
- Build competitive positioning strategy that carves out our unique value in crowded agency landscapes

My approach balances art and science—combining data-driven targeting with relationship-focused conversion strategies that transform cold prospects into loyal clients and advocates. 📊 x 🧪 x 🤝

Sales And Marketing Lead

I oversee the visual and verbal expression of our clients' brands. My job is ensuring everything we create—from logos to websites to ad campaigns—works together to tell a consistent story that connects emotionally while driving strategic business outcomes & results. ✍️ 🎨 💻

𝟬𝟭/ 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀:
- Directed visual identity development for 40+ brands with 83% initial positive audience feedback
- Guide our design teams in translating abstract brand concepts into cohesive visual systems
- Create brand identity frameworks that boost brand recognition by 45% in controlled market testing

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿:
- Develop unique brand personalities and voices for 40+ companies, boosting message recall and brand recognition
- Transform technical features into benefit stories that cut sales cycles by an average of 36% (and as high as 3x faster)
- Build messaging hierarchies that align what companies want to say with what customers need to hear

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀:
- Implemented briefing templates that get first-round creative approved 58% more often
- Developed quality checks that ensure all creative work serves strategic objectives
- Created collaborative review approaches that maintain quality without endless revision cycles

I see my role as balancing creative excellence with business results. By maintaining high standards while keeping our work strategically focused, I ensure every visual and verbal element we create drives both emotional connection and practical outcomes for our clients.

Creative Director, Art & Copy

McGill University

At McGill, I lead research initiatives applying behavioral science methodologies to real-world challenges, developing frameworks that bridge theory and practical implementation. My work focuses on translating complex findings into actionable insights for healthcare, education, and policy stakeholders.

𝟬𝟭- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Manage multi-disciplinary research teams of 5-8 members, establishing clear roles, timelines, and accountability structures
- Applied for $500K+ in research funding through SSHRC and NIH grants by developing compelling research proposals
- Designed and implemented randomized controlled trials testing intervention efficacy across educational and healthcare contexts
- Rescued stalled inter-university collaboration by implementing structured decision framework and clear communication protocols

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed cognitive load optimization framework for health information presentation, improving comprehension by 32%
- Created social influence intervention for educational settings, increasing student engagement by 28% and workshop enrollment by up to 300%
- Designed choice architecture system for healthcare decision-making, improving patient satisfaction scores by 21%

𝟬𝟯- 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Transformed complex research findings into accessible frameworks for non-technical stakeholders
- Presented to executive audiences including hospital administrators and university leadership
- Delivered TEDx Talk viewed by 1,000+ people

My research at McGill bridges scientific rigor with practical application, ensuring that behavioral science insights create meaningful impact beyond the academic context.

PHD Candidate

•	(2022 and 2023) EDKP 495: Scientific Principles of Training with Dr. Dennis Jensen
•	(2021, 2022, and 2023) EDKP 443: Research Methods with Dr. Lindsay Duncan 
•	Assist students with the research and design of their term projects. 
•	Lead tutorials for 10-20 students regarding efficient search techniques in scientific journals, performing literature reviews, and synthesizing research.
•	Mark and grade quizzes, short answer questions, and essays.
•	Communicate with students, fellow TAs, and professors.

Teaching Assistant

Workshops I have facilitated: 
•	From Surviving to Thriving: Resilience in Grad School
•	Presentation Skills 
•	Accessibility and Disability 101 
•	Applying Universal Design for Learning to Academia
•	Gender 101
•	Skills for Time Management (for undergrads)
•	Exams: Preparing for Success
•	Strategies for Academic Success
•	Strategies for Multi-Choice Question Exams 
•	3-Minute Thesis: Info Session
•	3-Minute Thesis: Training Session 
•	3-Minute Thesis: Practice Session 
•	3-Minute Thesis: Heats
•	Leadership 1: Foundations of Leadership
•	Leadership 2: Navigating Emotional Intelligence 
•	Leadership 3: Leading Teams for Success
•	Leadership 5: Managing People’s Performance 
•	Leadership 6: Solving Problems 
•	Leadership 7: Professional Negotiation 


Workshops I have developed and delivered: 
•	Skills for Time Management as a Graduate Student
•	Presentation Skills for Academic Conferences

Graduate Student Assistant

Beyond Measure Strength

I built a coaching practice focused on evidence-based strength training and performance psychology. Working with strength athletes at every level, I developed a holistic approach to address the complete performance equation—from biomechanics and nutrition to mental resilience and competition strategy.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Designed personalized 12-week to year-long training cycles for 100+ athletes, resulting in 85% achieving personal records
- Conducted detailed technique analysis using video assessment and biomechanical principles, reducing injury rates by 40%
- Created nutrition and recovery protocols tailored to individual metabolic needs and competition schedules
- Delivered 500+ hours of live coaching sessions, transforming technical weaknesses into competitive advantages

𝟬𝟮- 𝗠𝗲𝗻𝘁𝗮𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 & 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆:
- Implemented psychological techniques that helped athletes overcome performance plateaus and competition anxiety
- Developed goal-setting frameworks that converted long-term ambitions into daily/weekly actionable behaviors
- Created strategies for managing setbacks that kept athletes motivated through injuries
- Provided real-time competition coaching, helping athletes make critical adjustments under pressure

𝟬𝟯- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Built coaching practice from ground up through word-of-mouth referrals and documented results
- Maintained daily communication with athletes, creating accountability systems that improved adherence by 70%
- Developed progress tracking methods that visualized improvements beyond simple strength metrics

As the Founder of Beyond Measure Strength, I learned that performance isn't just about physical capability—it's about aligning psychology, strategy, and execution. These principles of performance optimization now inform how I approach every client challenge and team leadership opportunity.

Founder and Head Coach 

University of Toronto

At the University of Toronto, I developed expertise in translating complex scientific concepts into accessible frameworks for diverse audiences. My work focused on improving research communication effectiveness and developing evidence-based training methodologies.

𝟬𝟭- 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Created and led science communication program that trained 300+ researchers in effective presentation techniques
- Designed evaluation framework that improved participants' communication effectiveness scores by 45%
- Facilitated 10+ workshops on research methodology and evidence-based communication strategies

𝟬𝟮- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Conducted research on cognitive biases in information processing across different presentation formats
- Applied behavioral insights to improve message retention and comprehension in educational settings
- Developed framework for measuring communication effectiveness based on audience understanding

𝟬𝟯- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
- Led cross-departmental initiatives to improve research communication across the university
- Mentored junior researchers in developing effective communication and presentation skills
- Collaborated with faculty members to incorporate communication training into graduate programs

My work at the University of Toronto focused on bridging the gap between complex research and practical understanding, ensuring scientific insights could be effectively communicated to create real-world impact.

Researcher & MSc Candidate 

Kinesiology Instructor

Canadian Sport Institute Pacific

At Canadian Sport Institute Pacific, I applied behavioral science principles to optimize elite athlete performance through evidence-based interventions. Working with Olympic and Paralympic athletes, I developed decision-making frameworks and performance enhancement strategies.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:
- Led performance optimization initiatives for 50+ Olympic and Paralympic athletes
- Designed research protocols identifying behavioral factors affecting athletic performance
- Implemented decision-making frameworks that improved athlete performance under pressure by 22%
- Integrated wearable technology data into behavioral intervention design, improving adoption rates by 35%

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed focus management system based on attentional control principles, improving performance consistency by 28%
- Created decision fatigue intervention for competition settings, enhancing critical decision-making by 31%
- Designed stress management protocol applying cognitive reappraisal techniques, reducing performance anxiety by 25%

𝟬𝟯- 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻:
- Facilitated interdisciplinary collaboration between sport scientists, coaches, and medical staff
- Translated complex research findings into practical training protocols for athletes and coaches
- Developed frameworks for continuous improvement based on performance feedback and data analysis

My work at CSI Pacific demonstrated how behavioral science principles can transform high-stakes performance environments, creating measurable improvements through evidence-based interventions.

Olympic Coach, High-Performance Consultant & Research Assistant

Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

WE'RE HIRING!! – Position: Project Manager

LinkedIn friends, can you help us out? ☺️

We need someone whose idea of a good time is turning a chaotic Slack thread into a colour-coded project timeline with dependencies mapped. If that sentence made your eyes gleam and your lips grin, keep reading.

-- 𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝗼𝗳 𝗶𝘁: --

- 2-5+ years PM/ops experience (agency/startup preferred)
- Full-time (40 hrs/week, remote)
- Located in the Americas or Europe (Canada preferred)
- Starting at $4000 CAD FTE 
- 3-month contract → potential for permanent and salary increase

Your mission: make sure up to 12 active client projects ship on time without Founders having to micromanage timelines, chase deliverables, or untangle chaos.

-- 𝗧𝗵𝗲 𝗹𝗼𝗻𝗴(𝗲𝗿) 𝗼𝗳 𝗶𝘁: --

Graewolves is growing faster than our current setup can handle. We're doing the strategy and client work. But we're also tracking deadlines, extracting action items from meeting notes, coordinating handoffs between teams, and making sure nothing slips.

That's what we're hiring you to own.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗱 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴:

+ Keep every project on track
+ Extract tasks from transcripts, route them with full context
+ Update Motion (our PM tool) daily
+ Flag bottlenecks 48 hours before they become fires
+ Coordinate research → strategy → creative → delivery handoffs
+ Monitor team capacity and flag overload before it hits
+ Create SOPs for onboarding, status updates, team handoffs
+ Document workflows for future new hires
+ Identify patterns in bottlenecks and systematize solutions
+ Weekly status reports (proactive, not reactive)
+ Handle scope changes with timeline impact analysis

𝗬𝗼𝘂 𝘄𝗼𝗻'𝘁 𝗳𝗶𝘁 𝗶𝗳:

- You need hand-holding or constant direction
- Documentation feels like punishment instead of satisfying infrastructure work
- You wait for problems to surface instead of anticipating them

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗱 𝗴𝗲𝘁:

- Direct work with founders (no bureaucratic layers)
- Autonomy to own your work and shape our systems 
- Remote flexibility across the Americas and/or Europe
- Clear success metrics for your first 90 days
- Potential permanent role after 3-month contract
- Work with (very) smart, demanding clients on profitable projects

You'll be working with myself and Milanie Grae. She tells me I'm direct AF, but I've also got a wicked sense of humour. We're both nerds that get sh*t done. 

If you've worked in an agency before, and you want to continue to learn, grow, and also laugh every day along the way — we'd love to read your application to join Graewolves. 

_______________________________

If you're interested you can apply directly here: https://lnkd.in/eajdUBWV

If this isn't you, but you know a PM who'd crush this, tag them below.
💰 If we hire your referral, we'll send you USD $1,000. 💰

We're growing our pack. 
#LikeAWolf 🐺

Eliminating “I’ll get back to you” for high-ticket coaches, consulting firms & B2B agencies | Research-backed branding & marketing | 10+ years psychology | 100+ B2B transformations | $50K-$100K client trust funnels

Three years ago, I was driving door-to-door dropping off resumes, met mostly with silence. I know exactly how heavy and isolating that feels.

That’s why we reviewed all 250+ applications for our Project Manager role with the attention they deserved. I read every application myself.

We are finalizing our shortlist today. 

If you have been selected, you will receive an email invite tonight, with interviews running Friday through early next week.

If you hear from me tonight, it’s good news. ☺️

Many entrepreneurs think success means fewer problems.

Here's why that mindset is backwards:

Problems aren't a bug. They're a feature.

Your business is basically a problem-generating machine:

+ Marketing problems. 
+ Operations problems. 
+ Communication problems. 
+ Financial problems.
+ People problems.

When one goes away, another one appears. 

The entrepreneurs who understand and accept this reality scale faster.

The ones who don't burn out fighting the same problems forever.

➡️ Your attention/focus is your most valuable asset. 

Don't waste it wishing problems would disappear. 
Invest it solving the problems that move you forward.


_____________________

What's the most expensive problem you're avoiding right now?

That's probably where your next business breakthrough is hiding.

#LikeAWolf 🐺

All the branding advice on LinkedIn is for B2C. And it falls apart when applied to B2B. (Where the real money is.) 

I wish I could exclusively build brands around emotional storytelling and lifestyle aspirations. Around nostalgic memories and the color of love. 

But I help coaches & consultants sell $25K-$50K contracts to VPs and executives who need trusted vendors and ROI projections, not inspiration.

The famous brand strategists love to say:

- "Build an emotional connection"
- "Create a lifestyle brand"
- "Make them feel something"

That advice works beautifully for sneakers, chocolates, and skincare.
But it fails miserably for B2B consulting services.

Here's what actually matters in B2B branding: 👇

Not: "What feeling does your brand evoke?"
But: "What specific problem do you solve and for whom?"

Not: "What's your brand personality?"
But: "What credibility signals prove you can deliver at the highest level?"

⚠️ B2C branding is about desire. 
✅ B2B branding is about trust.

Different psychology → Different strategy → Different execution.

The B2B buying process:

1. Multiple stakeholders evaluate ROI and risk.
2. Committees review proposals for weeks/months.
3. Decisions get made on projections, not emotions.

Your "authentic personal story" is hot garbage if you can't clearly articulate what you do and why you're the smartest, safest choice for the SPECIFIC problem your prospect is trying to resolve. 

This is why coaches and consultants struggle.

They follow B2C branding advice, build beautiful "personal brands," then wonder why C-suite buyers don't respond.

We help coaches and consultants sell B2B because that's where the lion's share of the money is. 

But it requires different branding than what's trending on LinkedIn.

_____________________

Are you building a B2C brand to sell B2B services?

That mismatch might explain your conversion problem.

#LikeAWolf 🐺

Don't confuse sh*t human writing for the death of human writing


And don't confuse sh*t AI writing as an excuse to not get better at developing your skillset for AI writing.

The world is changing. On both sides. 

Keep up.

#LikeAWolf 🐺

Technical founders and executives trust process rigour, not charisma. 

Your "amazing" personality will not compensate for an unclear/weak offer. 

And this is especially true for high-ticket coaches and consultants. 

So, before you start pitching to every Tom, D!ck, and Harry...
Spend a few weeks tidying up your offer, pricing, and value proposition. 

You'll see a lot more success that way. 

#LikeAWolf 🐺 


P.S. Very few exceptions apply.

When your website analytics show visitors leaving after 12 seconds, you have two choices:

1/ Reject the data: 
"Our website is fine. People just don't understand quality."

2/ Embrace the data: 
"Our messaging isn't connecting. Let's test why."

When the data reveals your business & brand are confusing, you can either defend your approach. Or you can improve it.

Similarly... 

When competitor analysis shows they're winning deals with different strategies, you can dismiss them as lucky or study what they're doing right.

Ultimately, the businesses that adapt quicker don't always have better intuition. They have better acceptance of uncomfortable truths. 

➡️ Business growth often lives on the other side of comfort.

#LikeAWolf  


_______________________

Graewolves is a full-service branding and marketing studio, working exclusively with high-ticket coaches, consultants, and B2B agencies. 

We take a research-backed approach to all that we do.

Making Carousels Effortless for Founders & Creators | Get Carousels Goldmine NOW..🔥

If you are a content creator who suffers from Lack of attention in LinkedIn : 

I'm here to change the game for you by...

- Create a content system suitable for your audience
- Create unique and more attractive content
- Focus on content that attracts customers

↳ 30 day content system.

It is 4 Carousel per month

To add strength of Carousel to your Content.
More valuable content for your Journey.

Marwan Abdealrhman

The Only 7 Hooks You’ll Ever Need. 

Attention is the new currency.

A powerful hook stops the scroll.
A weak one kills the swipe.
It decides if you grow or vanish.

-------

A Strong Hook:
✔️ Grabs attention instantly
✔️ Forces the first swipe
✔️ Pulls the right audience
✔️ Multiplies your reach fast

A Weak Hook:
❌ Gets ignored immediately
❌ Wastes great content
❌ Blocks your growth daily
❌ Kills momentum silently

-------

Most creators fail at the first slide.
- Not in content.
- Not at design.
- At the HOOK.

That’s why the right hooks matter.
They turn posts into traffic engines.
And turn attention into consistent leads

In this carousel, you learned:
My Best 7 Hooks Formula that drives results.

[ Swipe left to get the MAGIC ] 

Save this before you post again. 
And never lose attention again.

-------

📌 P.S. I just dropped my secret Ultimate Carousel Toolkit in the comments — it’s the exact system behind my highest-converting carousels. Don’t miss it. 🔥

The Best 7 Carousels Hooks.

The Unbeatable Combo for BEST Content. 

Is your great content getting lost?

You might be using only half your power.
Here’s the secret to making it truly count.

Why does this matter right now?
→ It's the winnable method to grow.
→ It boosts your content’s value instantly.
→ It turns casual viewers into active followers.

------

The problem is clear but costly:
✔️ Words add soul and real clarity.
❌ Without design, people won’t stop scrolling.

✔️ Design grabs quick attention every time.
❌ Without meaning, it feels empty fast.

But together, they create unstoppable content.
Your message gets seen, felt, and remembered.

The proven golden equation remains simple:
Good Writing + Good Design = Golden Content. 

[ Swipe left to see the MAGIC ]

📌 P.S. Huge thanks to Patricia for her brilliant words. 💙
➕ Follow her for daily winnable and positive content..

How To Create Best Content. 

Carousels aren’t dead. Your process is.

People say carousels are “over.”
But the results say otherwise.
And Lara Acosta proves it every day.

------

Why carousels still win

→ They make ideas instantly clear.
→ They slow the scroll naturally.
→ They keep attention longer.
→ They guide the mind gently.
→ The new algo rewards clarity.

------

How Lara uses them smartly

✔️ One idea per slide always.
✔️ No noise anywhere.
✔️ Simple visuals.
✔️ Clean spacing.
✔️ Strong pacing.

That's made her content go VIRAL.

------

Many creators struggle with

❌ Blank slides feel scary.
❌ Design eats too much time.
❌ Flow collapses quickly.
❌ Slides lose consistency fast.
❌ Publishing becomes overwhelming.

The format is powerful.
The process is painful.

------

That's what I came to solve today. 
The 4 Core Powers of Carousels Goldmine

1️⃣ Removes design overwhelm instantly

No more blank slides.
No more messy layouts.
Just clean, ready frameworks that flow.

2️⃣ Turns ideas into clear story slides

Your content gets structure.
Your message becomes digestible.
Your carousels feel intentional, not random.

3️⃣ Keeps every slide visually consistent

Spacing stays clean.
Rhythm stays sharp.
Your whole carousel feels premium.

4️⃣ Cuts creation time by 80%

No friction.
Minutes instead of hours.
Just a fast, repeatable system that works every time.

[ Swipe left to see the magic ]

P.S. Want an easy carousels game? Skip the chaos.
Get +25 Premium Templates now.
[https://lnkd.in/e-zJHp-3]

Carousels Goldmine - Transformations 

Most people post carousels WRONG.

Most creators blame the algorithm.
Some blame their niche.
Few fix the real issue.

-------

I didn’t get results at first.
I posted every week.
I stayed consistent.
Nothing moved.

❌ No more likes.
❌ No more saves.
❌ No more leads.

-------

Then I changed one thing.
Not my content.
Not my niche.
Only my layout.

Everything shifted after that.
✔️ People started swiping.
✔️ People started saving.
✔️ People started clicking.

Same message.
Same audience.
New structure.

-------

That’s the hidden leverage.
Layout controls behavior.
Behavior controls results.

If you want people to swipe,
You must guide their eyes.

[ Swipe left to show the MAGIC ] 🔥 

P.S. If you want to level up your carousel game. 
Get the full system I use here 👉 [https://lnkd.in/e-zJHp-3]

How To Create Carousels That Convert 

One move removed all carousel overwhelm.

Many creators never go viral with carousels.
Because they fall into the same cycle:

Ideas came slow
Slides felt confusing
My message lost clarity
My creativity felt pressured

-------

So I built a golden key.
20 powerful ChatGPT prompts.

→ Prompts that sparked instant clarity
→ Prompts that created fire content
→ Prompts that made carousels effortless

Each one unlocks instant direction.
Each one builds better storytelling.
Each one helps you scale fast.

It’s all inside this carousel for FREE.
And prompts 17, 18, 19 are pure gold
for turning views into leads.

That’s the winning path.

-------

And once you use them, everything shifts:

✔️ Design feels light and fast
✔️ Ideas flow without struggle
✔️ Structure becomes beautifully simple
✔️ Execution finally matches vision

All powered by one formula:

- Clear idea
- Smart prompt
- Sharp content
- Consistent output

-------

If you want easier creation,
start wita h stronger structure.
Your carousel game transforms instantly.

[ Swipe left to get the MAGIC ]

Comment “GOLD” for the prompts 🔥
Or save this post for later.

-------

Want an easy carousels game? Skip the chaos.
Get +25 Premium Templates now.
[https://lnkd.in/e-zJHp-3]

The Best 20 Prompts for Carousels Creation.

Most of my carousels go VIRAL for one reason.

I call it my hot sauce.

It grabs attention instantly.
People crave fast value.

Scrolling is digital survival.
→ First slide must punch.
→ Second slide must hook.
→ Then you keep feeding.

Catch fast or disappear.
Keep strong or lose them.

-------

The truth about great carousels:

❌ Weak carousels lack reach.
✔️ Weak carousels lack psychology.

❌ Virality is luck.
✔️ Virality is engineered.

-------

Weak carousels ask for attention.
Strong carousels steal attention.

Weak creators hope for engagement.
Strong creators design behavior.

→ The difference is brutal clarity.
→ One catches.
→ One keeps.
→ Together they dominate.

That pairing is the superpower.
It hijacks human feeding instinct.
It builds scroll addiction.
It multiplies engagement fast.

This is my framework:

- Catch fast.
- Keep longer.
- Win bigger.

P.S. Are you struggling with your carousel game creation?
Get the full system I use here 👉 [https://lnkd.in/e-zJHp-3]

Everyone can design carousels.

But not everyone creates unique carousels.

Carousels are a game of stealing attention.
Unique carousels that grab attention need:

- Extra time on design details.
- Choosing the perfect, fitting style.
- Selecting the right visuals and elements.

This made you go to create boring carousels 
Copying others will never grow your brand.
Your voice gets lost in the noise.

That’s why I built Carousels Goldmine.

It gives you layouts for catchy designs.
It helps you find powerful visual elements.
It provides premium templates for quick results.

Now, it’s easier than ever:

- No more blank page panic moments.
- No more endless Canva tweaking hours.
- Just proven attention-grabbers, you make yours.

The winning process is simple:
1️⃣ Start with a proven, tested framework.
2️⃣ Add your brand’s unique style.
3️⃣ Make each slide spark curiosity instantly.
4️⃣ Deliver value that feels fresh always.

That’s how you win the carousel game.
Steal attention. Keep it. Turn it into results.

[ Swipe Left to Get the Magic ] 🔥 

P.SS: Ready to play your carousels game like a pro?
Carousels Goldmine is your shortcut to standing out.
[ Get the gold now → https://lnkd.in/e-zJHp-3 ]

Carousels Game Content.

The harsh truth about LinkedIn REACH..

Posting without a strategy?
You're not just wasting time.
You're burning real career opportunities.

LinkedIn Algorithm Is Ruthless:
It measures post-stare time precisely.
It counts thoughtful comments only.
It rewards deep engagement always.

4 Secrets for High Reach: 

1. The 3-second rule. 
• Use blunt truths for impact.
• Shock with relevant statistics.
• Hook faster than attention spans.
• Ask bold, uncomfortable questions.
[Grab attention so fast it's a golden asset]


2. Save-worthy depth factor
• Give one bookmark-worthy gem.
• Frameworks prove your expertise.
• Case studies show credibility.
• Free templates build trust.
[Value is your speaker]


3. Visual domination
• Eye-catching visuals stop scrollers.
• Use contrasting colors strategically.
• Carousels outperform text-only posts.
[Subtle branding boosts recognition & Quality]


4. Algorithm whisperer tricks
• Reply fast to all comments.
• Pin your most valuable reply.
• Engage before posting for 30 minutes. 
[Build a positive community to help you grow]


Why this work? 
✔️ Bold phrases increase reading duration.
✔️ Bookmarkable content expands profile visits.
✔️ Debate questions boost comments significantly.

P.SS: Which strategy will you implement first (hook, depth, or visuals)?

Carousels just became a LAZY mission.

I built Carousels Goldmine for you.

✅ No stress, 
✅ no struggle, 
✅ only creativity.

I turned chaos into simple daily mastery.
To help you master design effortlessly.
To make carousels easier, sharper, faster.

That's what Carousels Goldmine is now doing. 

🔵 They have a strong material for design. 
🔵 Easy carousels by our membership
🔵 Doubling their creative level.

Everyone joins our membership 
Will create their MAGIC power.

Swipe left to see the Magic. 🔥 

P.S. Want an easy carousel game?
Get it now [ https://lnkd.in/e-zJHp-3 ]

Carousels Goldmine

What if MrBeast Created LinkedIn Carousels? 🔥  

Imagine MrBeast dropping carousels on your feed.

Would he win again?
Absolutely.

Because MrBeast doesn’t chase views —
He captures attention like a magician.

Now picture that same force inside a carousel.

Every swipe = a story.
Every slide = emotion.
Every post = momentum.

That’s how he’d dominate. Fast.

------

But here’s the twist…

He wouldn’t start from zero.
He’d plug into a system.
Simple. Powerful. Proven.

So I did exactly that.

I built MrBeast-style carousels using 
Carousels Goldmine and the results go HARD. ⚡

------

The outcome?

Carousels that stop thumbs.
Content people save and engage.
Posts that actually move your brand forward.

➡️ Turn ideas into scroll-stopping stories
➡️ Build authority faster
➡️ Become the MrBeast of your niche

------

You don’t need a 5,000$ production budget.
You just need the right framework.

That’s exactly what these MrBeast-style carousels delivered.

------

For $49.99, you can change your carousel game forever.

✔️ Create carousels that demand attention
✔️ Tell visual stories people remember.
✔️ Grow your brand at speed

-----

If you’re thinking about buying, 
here’s what might stop you:

1️⃣ . “Will it work for me?”
Yes — it works for any niche.

2️⃣. “Can’t I learn this for free?”
You can, but it’ll take months.
This gives you the system instantly.

3️⃣. “I’m not a designer.”
Perfect. This was made for non-designers.

4️⃣. “Do I have time?”
You only need a few minutes to use it.

A strong system makes the carousels game INSANE. 

-----

P.S. If you want to level up your carousel results?
Start with the right system here 👉 [https://lnkd.in/e-zJHp-3]

MR. Beast Carousels Glow-Up. 

Struggling with carousels? Here's a quick solution. 

It’s not “lack of time.”
It’s creative burnout.

You open Canva… freeze again.
You post once a month… disappear.
Your ideas fade.
Your growth slows.

--------

Meanwhile—
Carousels still dominate the feed.
Not because they’re pretty…
but because they work:

✔️ Stop the scroll
✔️ Build trust
✔️ Boost reach

So why aren’t you posting more?

Because making them feels heavy.
- Slow.
- Draining.
- Overwhelming.

--------

That’s why I built Carousels Goldmine—
to remove everything that’s slowing you down.

🔥 25 plug-and-play templates
🔥 A simple playbook
🔥 Clear guides

No more creative blocks.
No more Canva paralysis.
Just Copy → Paste → Post.

Carousel content without any stress.

Real value: $500
Your price: $50 lifetime

Get your Goldmine now here 👉[https://lnkd.in/e-zJHp-3]

The Ultimate Toolkit For Easy Carousels.   

It's time for winning content that brings CA$H.. 💲 

P.S. Follow Carousels Goldmine for more winning carousels.

How To Turn Views Into Clients. 

They told me, LinkedIn is dead.
Until I discovered THIS.

• 50 posts. 
• 3% engagement. 
• I was invisible in the Feed.

Then I tried one carousel 
I fell in love with the results.
It boosts my content growth X2. 
All my clients come for carousels.

Turns out, LinkedIn's algorithm 
Rewards thumb-stopping content

My 3-Part Formula To Create 
Catchy carousel that converts:

1. The Magnetic Hook Slide
"Promise transformation in 3 seconds or less"

2. The Value Avalanche
"One jaw-dropping insight per swipe"

3. The Inevitable CTA
"Make saying 'yes' easier than saying 'no'

Just 5 Carousels Bring Me:
+ 2,350 engagements 
+ 20 new purchases for my toolkit 
" Carusel Goldmine " 

That was insane. Carousels are the KING.
[ Now Swipe left to Enjoy the Show ] 🔥 

P.SS: What is your Unique content to attract?

.......
+15 Premium Carousel Template Ready for you 
For Just 50$ on Gumroad [ https://lnkd.in/e-zJHp-3 ] 📲

taplio

The Battle

Jason Dellatolla, PhD(c)

Marwan Abdealrhman

Followers

Posts

Engagements

Likes

Performance ScoreJason Dellatolla, PhD(c)'s LinkedIn Performance

Performance ScoreMarwan Abdealrhman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jason Dellatolla, PhD(c)

Marwan Abdealrhman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Dellatolla, PhD(c)'s LinkedIn Performance

Performance ScoreMarwan Abdealrhman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJason Dellatolla, PhD(c)'s LinkedIn Performance