Graewolves

There are 2 ways to build a brand that actually drives revenue:

1. Spend years with agencies that deliver pretty designs but zero business impact.
2. Get a research-driven system that produces measurable results within 3-4 months.

Our Graewolves clients feel the difference:

→ CLIENT 1: EXECUTIVE LEADERSHIP COACHING FIRM

CHALLENGES:
1. Positioned as generic leadership coaching among hundreds of competitors
2. 6-month sales cycles with prospects who couldn't see the *real* value
3. Price negotiations undermined their expertise

WHAT WE DID:
1. Crystal-clear positioning - made them the obvious choice
2. Applied loss aversion principles to show business ROI
3. Social proof strategy featuring their greatest client transformations

RESULTS:
- Sales cycles dropped from 6 months to 3 weeks
- Premium packages increased from 12% to 38%
- Secured enterprise partnership

→ CLIENT 2: MARKETING AGENCY

CHALLENGES:
- Indistinguishable from 20,000+ other marketing agencies
- Leads didn't value Creative work
- 45% client churn

WHAT WE DID:
- Established clear USP vs their competitors
- Rewrote website copy from A to Z - focusing on buyer psychology
- Redesigned client onboarding using decision science principles

RESULTS:
- Retention increased 18%
- Project value increased 112%
- 20+ company waiting list

→ CLIENT 3: MENTAL HEALTH CLINIC 

CHALLENGES:
- High no-show rates for first appointments
- Complex website + intake process deterring new patients
- Generic "therapy messaging" in crowded market

WHAT WE DID:
- Made showing up feel like the natural next step
- Simplified intake process
- Created specialty-focused messaging for each therapist

RESULTS:
- No-show rates decreased by 2x
- Patient satisfaction increased (finding the right therapist instantly)
- 8/10 therapists fully booked 

We've helped 80+ businesses get 300-800% ROI within one year using our science-backed strategies.

If you want to be the next one, DM me, and I'll get back with next steps. 🙏


Speak soon!

Why You Should Work With Graewolves

I co-founded Graewolves to solve one problem: how can businesses apply behavioral science without getting lost in theory? We blend research-backed insights with practical execution, helping everyone from scrappy startups to established universities create strategies that deliver real returns—up to 7x ROI on marketing investments. 

𝟬𝟭/ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗩𝗶𝘀𝗶𝗼𝗻
- Created our proprietary 3-Axis Brand Framework (based on hundreds of hours of research!) that makes complex brand & positioning simple and repeatable
- Built quarterly planning rituals that have fueled our 55%+ year-over-year growth
- Carved out a unique market space between boutique branding shops and stuffy consultancies

𝟬𝟮/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗢𝘂𝗿 𝗜𝗺𝗽𝗮𝗰𝘁:
- Designed proposal systems that win 35%+ of pitches
- Found smart ways to expand initial projects by 20%-150% by delivering ROI and spotting new untapped opportunities for our clients
- Built partnerships with complementary experts and agencies to solve bigger problems for our clients

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗧𝗶𝗴𝗵𝘁 𝗦𝗵𝗶𝗽:
- Set up project systems that maintain healthy 60%+ profit margins while delivering exceptional, tailored work to clients
- Cut administrative busywork, freeing our team to focus on what matters
- Created simple financial forecasting that helps us make smarter resource decisions and business investments 

My job isn't just about big ideas—it's about making them happen. I balance blue-sky thinking with practical execution, helping position Graewolves as the partner clients call when they need real transformation, not just a fresh coat of paint on the same old problems. 

Striving for big impact, by solving big puzzles. 🧩🧩

Co-Founder & Head of Strategy

I turn complex psychology into simple strategies that change how people act. While others guess what drives decisions, I dig into the actual behavioral patterns that explain why customers buy, employees engage, and leaders choose one path over another. I provide our clients with a scientific advantage over their competitors 🥼🧠 📚

𝟬𝟭/ 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀:
- Leverage my 5+ years of interview training to conduct in-depth research (interviews, focus groups, social media analysis) that reveals what really drives decisions in each client's market
- Map customer journeys to find exactly where people get stuck or confused
- Develop practical methods to uncover the real motivations people won't admit in surveys - so we can utilize these in our branding and marketing

𝟬𝟮/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿-𝗕𝗮𝘀𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:
- Redesigned a healthcare clinic's booking experience, boosting patient appointments by 27%
- Created pricing frameworks for a SaaS client that made premium plans more attractive, increasing upgrades by 24% within a few weeks
- Developed social proof elements for an education platform that helped lift subscription rates by 33%

𝟬𝟯/ 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
- Set up simple tests to verify our buyer behaviors before full rollout
- Establish clear success metrics so clients see concrete results, not just theory
- Built prediction models that accurately forecast customer actions and behaviors base on existing data and evidence

I don't just explain why people do what they do—I create practical ways to influence those behaviors. My approach bridges the gap between academic knowledge and business results, giving our clients strategies that don't just sound smart (although they always do!) but actually work in the real world.

Behavioral Scientist

I guide our client projects from initial idea to successful launch. My focus: making sure our creative work isn't just beautiful but delivers real business results that clients can measure and celebrate. 📈📊

𝟬𝟭/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀
- Achieved 70% client retention via transparent communication and anticipating clients' needs before they arise
- Turned difficult situations into opportunities to build deeper trust and long-term partnership
- Found smart ways to grow accounts by 25%+ by continually finding new ways to add value

𝟬𝟮/ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗼𝗻 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀
- Juggle 8+ client projects with combined budgets over $150K, keeping everything moving forward and my team motivated and staying focused on their tasks
- Maintain a 95% on-time, on-budget track record that clients can count on
- Created simple risk management tools that catch and solve 80% of potential problems before they happen

𝟬𝟯/ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀:
- Lead workshops that help clients discover what truly sets them apart in crowded markets
- Develop brand strategies that justify premium pricing and create market recognition
- Build clear roadmaps that turn abstract brand concepts into concrete business actions

My approach combines strategic thinking with relentless attention to execution details. I ensure that our work doesn't just make clients feel good in presentation meetings but actually transforms how their customers see and value them in the marketplace. 

The results? Our clients' businesses experience: decreased CAC, increased CLTV, shorter sales cycles, more revenue, and simpler scaling. 💶 💵 💷

Project Leader & Brand Strategist

I craft content that positions our clients as the go-to experts in their fields. I don't just write—I create strategic assets that move people from casual interest to serious consideration to enthusiastic conversion. After all, it's a lot easier to sell (and serve) eager prospects 😉 

𝟬𝟭/ 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀:
- Design content plans that cover every platform and every stage of the customer journey
- Create editorial calendars that balance educational, inspirational, and promotional content
- Build measurement frameworks that connect content performance to actual business results

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:
- Write blog posts that generate up to 3x more engagement than industry standards
- Create email sequences with open rates 12% higher than what most businesses see
- Develop detailed white papers and reports that bring in 400+ qualified leads each time we publish

𝟬𝟯/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Built a LinkedIn strategy that took us from zero to 15,000+ followers in 12 months without paid ads
- Maintain engagement rates of 15% (comments : impressions)—3x what most brands achieve
- Customize content for each platform's unique audience expectations and algorithm requirements

I approach content creation as both an art and a science. Every piece my team and I create has strategic intent behind it—designed to build authority, establish trust, and guide audiences toward specific actions that align with our clients' business objectives.

Content Creator

At Graewolves, I've built our business development engine from scratch, creating a systematic approach to finding, nurturing, and converting high-quality leads into lasting client relationships. 

𝟬𝟭- 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Create dual-channel strategy combining targeted outbound campaigns (using Sales Navigator, Clay, Lemlist) with inbound marketing materials (whitepapers, audit templates, lead magnets)
- Design qualifying application form that improved lead quality by 40%, focusing our energy on best-fit prospects
- Write weekly newsletter with strategic CTAs that converts subscribers to discovery calls
- Specialize in LinkedIn-focused content strategy that outperforms our industry benchmarks

𝟬𝟮- 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗣𝗿𝗼𝗰𝗲𝘀𝘀:
- Develop 2-call discovery framework that identifies client bottlenecks and qualifies opportunity fit
- Create modular proposal system with customizable sections, per prospect needs and pain points
- Implement brand audit method that pinpoints hidden growth opportunities missed by competitors
- Build pricing architecture that positions our value relative to expected ROI, improving close rates

𝟬𝟯- 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻:
- Implement systematic follow-up sequences that nurture prospects through buying journey
- Develop tiered engagement model that creates natural upsell opportunities through project phases
- Create referral system that generates 20%+ of new business from satisfied clients
- Build competitive positioning strategy that carves out our unique value in crowded agency landscapes

My approach balances art and science—combining data-driven targeting with relationship-focused conversion strategies that transform cold prospects into loyal clients and advocates. 📊 x 🧪 x 🤝

Sales And Marketing Lead

I oversee the visual and verbal expression of our clients' brands. My job is ensuring everything we create—from logos to websites to ad campaigns—works together to tell a consistent story that connects emotionally while driving strategic business outcomes & results. ✍️ 🎨 💻

𝟬𝟭/ 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀:
- Directed visual identity development for 40+ brands with 83% initial positive audience feedback
- Guide our design teams in translating abstract brand concepts into cohesive visual systems
- Create brand identity frameworks that boost brand recognition by 45% in controlled market testing

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿:
- Develop unique brand personalities and voices for 40+ companies, boosting message recall and brand recognition
- Transform technical features into benefit stories that cut sales cycles by an average of 36% (and as high as 3x faster)
- Build messaging hierarchies that align what companies want to say with what customers need to hear

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀:
- Implemented briefing templates that get first-round creative approved 58% more often
- Developed quality checks that ensure all creative work serves strategic objectives
- Created collaborative review approaches that maintain quality without endless revision cycles

I see my role as balancing creative excellence with business results. By maintaining high standards while keeping our work strategically focused, I ensure every visual and verbal element we create drives both emotional connection and practical outcomes for our clients.

Creative Director, Art & Copy

McGill University

At McGill, I lead research initiatives applying behavioral science methodologies to real-world challenges, developing frameworks that bridge theory and practical implementation. My work focuses on translating complex findings into actionable insights for healthcare, education, and policy stakeholders.

𝟬𝟭- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Manage multi-disciplinary research teams of 5-8 members, establishing clear roles, timelines, and accountability structures
- Applied for $500K+ in research funding through SSHRC and NIH grants by developing compelling research proposals
- Designed and implemented randomized controlled trials testing intervention efficacy across educational and healthcare contexts
- Rescued stalled inter-university collaboration by implementing structured decision framework and clear communication protocols

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed cognitive load optimization framework for health information presentation, improving comprehension by 32%
- Created social influence intervention for educational settings, increasing student engagement by 28% and workshop enrollment by up to 300%
- Designed choice architecture system for healthcare decision-making, improving patient satisfaction scores by 21%

𝟬𝟯- 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Transformed complex research findings into accessible frameworks for non-technical stakeholders
- Presented to executive audiences including hospital administrators and university leadership
- Delivered TEDx Talk viewed by 1,000+ people

My research at McGill bridges scientific rigor with practical application, ensuring that behavioral science insights create meaningful impact beyond the academic context.

PHD Candidate

•	(2022 and 2023) EDKP 495: Scientific Principles of Training with Dr. Dennis Jensen
•	(2021, 2022, and 2023) EDKP 443: Research Methods with Dr. Lindsay Duncan 
•	Assist students with the research and design of their term projects. 
•	Lead tutorials for 10-20 students regarding efficient search techniques in scientific journals, performing literature reviews, and synthesizing research.
•	Mark and grade quizzes, short answer questions, and essays.
•	Communicate with students, fellow TAs, and professors.

Teaching Assistant

Workshops I have facilitated: 
•	From Surviving to Thriving: Resilience in Grad School
•	Presentation Skills 
•	Accessibility and Disability 101 
•	Applying Universal Design for Learning to Academia
•	Gender 101
•	Skills for Time Management (for undergrads)
•	Exams: Preparing for Success
•	Strategies for Academic Success
•	Strategies for Multi-Choice Question Exams 
•	3-Minute Thesis: Info Session
•	3-Minute Thesis: Training Session 
•	3-Minute Thesis: Practice Session 
•	3-Minute Thesis: Heats
•	Leadership 1: Foundations of Leadership
•	Leadership 2: Navigating Emotional Intelligence 
•	Leadership 3: Leading Teams for Success
•	Leadership 5: Managing People’s Performance 
•	Leadership 6: Solving Problems 
•	Leadership 7: Professional Negotiation 


Workshops I have developed and delivered: 
•	Skills for Time Management as a Graduate Student
•	Presentation Skills for Academic Conferences

Graduate Student Assistant

Beyond Measure Strength

I built a coaching practice focused on evidence-based strength training and performance psychology. Working with strength athletes at every level, I developed a holistic approach to address the complete performance equation—from biomechanics and nutrition to mental resilience and competition strategy.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Designed personalized 12-week to year-long training cycles for 100+ athletes, resulting in 85% achieving personal records
- Conducted detailed technique analysis using video assessment and biomechanical principles, reducing injury rates by 40%
- Created nutrition and recovery protocols tailored to individual metabolic needs and competition schedules
- Delivered 500+ hours of live coaching sessions, transforming technical weaknesses into competitive advantages

𝟬𝟮- 𝗠𝗲𝗻𝘁𝗮𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 & 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆:
- Implemented psychological techniques that helped athletes overcome performance plateaus and competition anxiety
- Developed goal-setting frameworks that converted long-term ambitions into daily/weekly actionable behaviors
- Created strategies for managing setbacks that kept athletes motivated through injuries
- Provided real-time competition coaching, helping athletes make critical adjustments under pressure

𝟬𝟯- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Built coaching practice from ground up through word-of-mouth referrals and documented results
- Maintained daily communication with athletes, creating accountability systems that improved adherence by 70%
- Developed progress tracking methods that visualized improvements beyond simple strength metrics

As the Founder of Beyond Measure Strength, I learned that performance isn't just about physical capability—it's about aligning psychology, strategy, and execution. These principles of performance optimization now inform how I approach every client challenge and team leadership opportunity.

Founder and Head Coach 

University of Toronto

At the University of Toronto, I developed expertise in translating complex scientific concepts into accessible frameworks for diverse audiences. My work focused on improving research communication effectiveness and developing evidence-based training methodologies.

𝟬𝟭- 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Created and led science communication program that trained 300+ researchers in effective presentation techniques
- Designed evaluation framework that improved participants' communication effectiveness scores by 45%
- Facilitated 10+ workshops on research methodology and evidence-based communication strategies

𝟬𝟮- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Conducted research on cognitive biases in information processing across different presentation formats
- Applied behavioral insights to improve message retention and comprehension in educational settings
- Developed framework for measuring communication effectiveness based on audience understanding

𝟬𝟯- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
- Led cross-departmental initiatives to improve research communication across the university
- Mentored junior researchers in developing effective communication and presentation skills
- Collaborated with faculty members to incorporate communication training into graduate programs

My work at the University of Toronto focused on bridging the gap between complex research and practical understanding, ensuring scientific insights could be effectively communicated to create real-world impact.

Researcher & MSc Candidate 

Kinesiology Instructor

Canadian Sport Institute Pacific

At Canadian Sport Institute Pacific, I applied behavioral science principles to optimize elite athlete performance through evidence-based interventions. Working with Olympic and Paralympic athletes, I developed decision-making frameworks and performance enhancement strategies.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:
- Led performance optimization initiatives for 50+ Olympic and Paralympic athletes
- Designed research protocols identifying behavioral factors affecting athletic performance
- Implemented decision-making frameworks that improved athlete performance under pressure by 22%
- Integrated wearable technology data into behavioral intervention design, improving adoption rates by 35%

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed focus management system based on attentional control principles, improving performance consistency by 28%
- Created decision fatigue intervention for competition settings, enhancing critical decision-making by 31%
- Designed stress management protocol applying cognitive reappraisal techniques, reducing performance anxiety by 25%

𝟬𝟯- 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻:
- Facilitated interdisciplinary collaboration between sport scientists, coaches, and medical staff
- Translated complex research findings into practical training protocols for athletes and coaches
- Developed frameworks for continuous improvement based on performance feedback and data analysis

My work at CSI Pacific demonstrated how behavioral science principles can transform high-stakes performance environments, creating measurable improvements through evidence-based interventions.

Olympic Coach, High-Performance Consultant & Research Assistant

Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

WE'RE HIRING!! – Position: Project Manager

LinkedIn friends, can you help us out? ☺️

We need someone whose idea of a good time is turning a chaotic Slack thread into a colour-coded project timeline with dependencies mapped. If that sentence made your eyes gleam and your lips grin, keep reading.

-- 𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝗼𝗳 𝗶𝘁: --

- 2-5+ years PM/ops experience (agency/startup preferred)
- Full-time (40 hrs/week, remote)
- Located in the Americas or Europe (Canada preferred)
- Starting at $4000 CAD FTE 
- 3-month contract → potential for permanent and salary increase

Your mission: make sure up to 12 active client projects ship on time without Founders having to micromanage timelines, chase deliverables, or untangle chaos.

-- 𝗧𝗵𝗲 𝗹𝗼𝗻𝗴(𝗲𝗿) 𝗼𝗳 𝗶𝘁: --

Graewolves is growing faster than our current setup can handle. We're doing the strategy and client work. But we're also tracking deadlines, extracting action items from meeting notes, coordinating handoffs between teams, and making sure nothing slips.

That's what we're hiring you to own.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗱 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴:

+ Keep every project on track
+ Extract tasks from transcripts, route them with full context
+ Update Motion (our PM tool) daily
+ Flag bottlenecks 48 hours before they become fires
+ Coordinate research → strategy → creative → delivery handoffs
+ Monitor team capacity and flag overload before it hits
+ Create SOPs for onboarding, status updates, team handoffs
+ Document workflows for future new hires
+ Identify patterns in bottlenecks and systematize solutions
+ Weekly status reports (proactive, not reactive)
+ Handle scope changes with timeline impact analysis

𝗬𝗼𝘂 𝘄𝗼𝗻'𝘁 𝗳𝗶𝘁 𝗶𝗳:

- You need hand-holding or constant direction
- Documentation feels like punishment instead of satisfying infrastructure work
- You wait for problems to surface instead of anticipating them

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗱 𝗴𝗲𝘁:

- Direct work with founders (no bureaucratic layers)
- Autonomy to own your work and shape our systems 
- Remote flexibility across the Americas and/or Europe
- Clear success metrics for your first 90 days
- Potential permanent role after 3-month contract
- Work with (very) smart, demanding clients on profitable projects

You'll be working with myself and Milanie Grae. She tells me I'm direct AF, but I've also got a wicked sense of humour. We're both nerds that get sh*t done. 

If you've worked in an agency before, and you want to continue to learn, grow, and also laugh every day along the way — we'd love to read your application to join Graewolves. 

_______________________________

If you're interested you can apply directly here: https://lnkd.in/eajdUBWV

If this isn't you, but you know a PM who'd crush this, tag them below.
💰 If we hire your referral, we'll send you USD $1,000. 💰

We're growing our pack. 
#LikeAWolf 🐺

Eliminating “I’ll get back to you” for high-ticket coaches, consulting firms & B2B agencies | Research-backed branding & marketing | 10+ years psychology | 100+ B2B transformations | $50K-$100K client trust funnels

Three years ago, I was driving door-to-door dropping off resumes, met mostly with silence. I know exactly how heavy and isolating that feels.

That’s why we reviewed all 250+ applications for our Project Manager role with the attention they deserved. I read every application myself.

We are finalizing our shortlist today. 

If you have been selected, you will receive an email invite tonight, with interviews running Friday through early next week.

If you hear from me tonight, it’s good news. ☺️

Many entrepreneurs think success means fewer problems.

Here's why that mindset is backwards:

Problems aren't a bug. They're a feature.

Your business is basically a problem-generating machine:

+ Marketing problems. 
+ Operations problems. 
+ Communication problems. 
+ Financial problems.
+ People problems.

When one goes away, another one appears. 

The entrepreneurs who understand and accept this reality scale faster.

The ones who don't burn out fighting the same problems forever.

➡️ Your attention/focus is your most valuable asset. 

Don't waste it wishing problems would disappear. 
Invest it solving the problems that move you forward.


_____________________

What's the most expensive problem you're avoiding right now?

That's probably where your next business breakthrough is hiding.

#LikeAWolf 🐺

All the branding advice on LinkedIn is for B2C. And it falls apart when applied to B2B. (Where the real money is.) 

I wish I could exclusively build brands around emotional storytelling and lifestyle aspirations. Around nostalgic memories and the color of love. 

But I help coaches & consultants sell $25K-$50K contracts to VPs and executives who need trusted vendors and ROI projections, not inspiration.

The famous brand strategists love to say:

- "Build an emotional connection"
- "Create a lifestyle brand"
- "Make them feel something"

That advice works beautifully for sneakers, chocolates, and skincare.
But it fails miserably for B2B consulting services.

Here's what actually matters in B2B branding: 👇

Not: "What feeling does your brand evoke?"
But: "What specific problem do you solve and for whom?"

Not: "What's your brand personality?"
But: "What credibility signals prove you can deliver at the highest level?"

⚠️ B2C branding is about desire. 
✅ B2B branding is about trust.

Different psychology → Different strategy → Different execution.

The B2B buying process:

1. Multiple stakeholders evaluate ROI and risk.
2. Committees review proposals for weeks/months.
3. Decisions get made on projections, not emotions.

Your "authentic personal story" is hot garbage if you can't clearly articulate what you do and why you're the smartest, safest choice for the SPECIFIC problem your prospect is trying to resolve. 

This is why coaches and consultants struggle.

They follow B2C branding advice, build beautiful "personal brands," then wonder why C-suite buyers don't respond.

We help coaches and consultants sell B2B because that's where the lion's share of the money is. 

But it requires different branding than what's trending on LinkedIn.

_____________________

Are you building a B2C brand to sell B2B services?

That mismatch might explain your conversion problem.

#LikeAWolf 🐺

Don't confuse sh*t human writing for the death of human writing


And don't confuse sh*t AI writing as an excuse to not get better at developing your skillset for AI writing.

The world is changing. On both sides. 

Keep up.

#LikeAWolf 🐺

Technical founders and executives trust process rigour, not charisma. 

Your "amazing" personality will not compensate for an unclear/weak offer. 

And this is especially true for high-ticket coaches and consultants. 

So, before you start pitching to every Tom, D!ck, and Harry...
Spend a few weeks tidying up your offer, pricing, and value proposition. 

You'll see a lot more success that way. 

#LikeAWolf 🐺 


P.S. Very few exceptions apply.

When your website analytics show visitors leaving after 12 seconds, you have two choices:

1/ Reject the data: 
"Our website is fine. People just don't understand quality."

2/ Embrace the data: 
"Our messaging isn't connecting. Let's test why."

When the data reveals your business & brand are confusing, you can either defend your approach. Or you can improve it.

Similarly... 

When competitor analysis shows they're winning deals with different strategies, you can dismiss them as lucky or study what they're doing right.

Ultimately, the businesses that adapt quicker don't always have better intuition. They have better acceptance of uncomfortable truths. 

➡️ Business growth often lives on the other side of comfort.

#LikeAWolf  


_______________________

Graewolves is a full-service branding and marketing studio, working exclusively with high-ticket coaches, consultants, and B2B agencies. 

We take a research-backed approach to all that we do.

Jason Vana

Marketing Director

Attract the RIGHT customers to your business | Brand & content strategist | Founder at SHFT | Known as #sassyjason

Struggling to attract the right clients?

You have a brand strategy issue.

Attracting the right people requires understanding why they should buy from YOU, when there are 1000’s of other options easily accessible through Google.

In order to attract, convert, and retain the right clients, you need to:

- Know what makes your business unique
- Communicate what makes your business unique
- Create an experience that shows what makes your business unique

It’s all about highlighting your uniqueness.

That’s where my agency steps in.

Through collaborative workshops, research, strategy, and design, we will help you uncover, communicate, and build an experience around your uniqueness.

Working with us typically looks like:

- industry, competitor, and customer research
- brand and marketing workshops 
- brand and marketing strategies
- design (logos, websites, marketing materials)

It culminates in an Onlyness Action Plan — your 1 year, step-by-step brand and marketing to-do list.

All so you become the ONLY choice for your ideal customers.

And make a lot more money.

Want to learn more?

Send me a message.
Or book a call at shft.agency/discovery

Founder & CEO

We transform B2B service companies into the ONLY choice for their ideal customers. Our clients see a 20%+ increase in revenue with our brand and content strategies. 

Here's how we help:

◼️ Brand Strategy (customers, uniqueness, messaging, touchpoints, story)
◼️ Brand Design (logos, colors, fonts, collateral)
◼️ Content Strategy (demand gen, content creation)
◼️ LinkedIn (strategy, content, profile audits)

Interested in learning more? DM me or book a discovery call below.

I was in the ER twice this week with chest pains.

Once on Sunday. Again, on Tuesday, which led to my being admitted.

It was scary as hell.

My family has a long history of heart issues:

- Mama Vana had stents at 55 and quad bypass at 70
- Dad died of valvular cardiomyopathy at 46
- Brother had a heart attack in his early 40s
- Uncle had a heart attack in his early 40s
- Cousin had a heart attack in his early 40s

See a pattern there?

I'm 45. 

Chest pain is not something a male in this family should mess with.

(stupid genetics)

Thankfully, everything is fine.

I did NOT have a heart attack.
My echocardiogram came back clean.
My CT angiography came back clean.

Apparently, my heart is strong.
My valves are working.
My arteries are clear.

Ya boy's heart is like Superman. 

(and it's going to stay that way)

Still don't know what's causing the chest pains.
But we do know it's not my heart or lungs.

Which means one thing:

Y'all are stuck with #SassyJason.

Why am I sharing all of this, besides for an algo boost?

It was nice not having to worry about the business during all of this.

Client work got done.
Emails got responded to.
I even made money while in the hospital.

THAT was all possible because of our strategy.

And my amazing team.

Build correctly.

You won't have to worry about your business when life decides to sucker punch you in the chest.

✌🏼

#shftyourbrand

Become the ONLY choice. I build b2b service brands that stand out + drive revenue. Founder/CEO at Shft.Agency. Known as #SassyJason

Most personal branding "experts" are an absolute joke.

→ just be yourself
→ just be authentic
→ just post on LinkedIn
→ just create more content
→ your personality makes you different

👆🏼 Any real brander knows that advice is sh*t.

Yes, you have to be authentic.
Yes, you have to create content.
Yes, you need a personality.

BUT 👏🏼 THAT 👏🏼 SH*T 👏🏼 DOESN'T 👏🏼 MAKE 👏🏼 A 👏🏼 BRAND 👏🏼

Here's what actually builds a brand:

1. create a unique strategy
2. create a unique value
3. create a unique position
4. create a unique perspective
5. create a unique offer
6. create a unique identity
7. create a unique experience

In that order.

Personality, content, and being yourself are steps 6 and 7.

And if you don't have steps 1-5 in place...
Steps 6 and 7 won't make you money.

So before you start working with that personal branding "expert"...

Ask them a simple question:

How much money have your clients actually made?

If it's not at least 2x what you make...
RUN.

They're selling you sh*t.
Not a brand.

#SassyJason out.

✌🏼

#shftyourbrand

——
PS - Grab my All-in-One Strategy Bundle. 12 strategy resources for only $199. https://lnkd.in/epNdCFR7

Dear LinkedIn,

Please fix your sh*t.

Signed,

Every Creator Not Using a Pod Or Paying for Engagement

shftagency

fusion-tech-integrated-inc

ignite-student-ministries-inc.

JSESSIONID

li_at

Talks about #content, #branding, #marketing, #brandstrategy, and #contentstrategy

Creating a new category is a balancing act.

Most founders try to be way too different.

→ Optimization specialist
→ Organizationalist
→ Business tidier
→ Life creator

(all categories I've heard from prospects)

None of them makes sense.

Because there is no point of reference to understand what they are.

And no one in their right mind is searching for a Business Tidier 

🙄

Creating a new category requires:

→ Familiar enough to understand
→ Different enough to stand out

Take Edge Cleaning Service in Washington.

They created a brilliant category.

House Detailers.

→ Clear on what they offer (house cleaning)
→ Understandable (we all know what detailing is)
→ Aligns with how people search (detailing is synonymous with deep cleaning)

They took two existing categories (house cleaning and car detailing)...
Smashed them together (house detailing)...
To stand out in the market.

And that's the key to category creation.

Familiar enough to be searched for.
Different enough to stand out.

Find that balance.

Or that "new" category you created will confuse the hell out of people.

And confused people NEVER buy.

✌🏼

#shftyoubrand

Confession: I hate most of the large accounts on LinkedIn.

Fluffy, stolen, regurgitated nonsense that helps no one.

That's why I only engage with smaller creators.

Those who actually help my business.
Those who teach me something valuable.
Those who have a personality beyond "look how vulnerable I am."

They are the creators who are doing LinkedIn right.

I follow 100s of small creators.

Here are the top 11 you should follow as well:

Alex B Sheridan → video creation that drives revenue

Morgan J Ingram → outbound and Sales Nav genius

Sara Stella Lattanzio → best damn marketer I know

Patrick Cumming → LinkedIn ads savant

Phillip Oakley → a brilliant strategist and positioning genius

Stephen Houraghan → a brand strategist I've learned from

Jacob Pegs → amazing content creator I've been learning from

Irit Levi → process, automation, and operations genius

Mina Mesbahi → one of the best content strategists I know

Katelyn Bourgoin 🧠 → buyer psychology + content strategist = amazing

Richard Moore → the master at closing sales

There are 100s more I could add to this list.

(Please don't cry if you aren't on this list. I still love you)

But these are the creators I recommend to my clients. 

Because I learn from them.

And that, my friend, is what your content should do.

Entertain, but more importantly, EDUCATE your ideal customers. 

So they trust you.
Adopt your POV.
And hire you.

Give all eleven a follow.
And tell them #SassyJason sent you.

You can talk about how great I am for introducing you. 

✌🏼

#shftyourbrand

-----
PS - I'm out today and this week, celebrating Thanksgiving with my family.

PPS - grab all 12 of my paid resources + a $500 discount on a 90-min consultation with my Black Friday All-in-One Bundle → https://lnkd.in/e4YSrcGG

(7) Post | Feed | LinkedIn

My least favorite part of building a brand strategy:

Purpose. Vision. Mission. Values.

Fluffy garbage. 🤮

Case in point.

In 2023, I rebuilt how we create brand strategies at Shft.

My goal: make them lean enough to drive revenue fast.

So I did what most brand strategists wouldn’t dare.

I cut purpose, vision, mission, and values.
(You can pay me extra if you really want them.)

At first, I thought clients would freak out.

They didn’t.

We built strategies 3x faster.
Revision rounds dropped.
Clients made more money faster.

No one cared about what was “missing.”

Because their brand was doing what every brand should do:

MAKING 👏🏼 MORE 👏🏼 MONEY 👏🏼 

Sure, purpose, mission, vision, and values have their place.
But they don't pay the bills.

You can spend months perfecting your mission statement and make $0 from it.

Or you can build a brand strategy that actually makes you money.

Choose wisely.

✌🏼

#shftyoubrand

The only organic metric I care about on LinkedIn:

Saves.

Reach can be hacked. 
Comments can be written by AI.
Reactions can be driven from a pod.

Saves are the only metric that accurately shows the quality of your content.

Think about it.

No one is going to save sh*tty content.
Or content that doesn't help them.
Or content that isn't relevant.
Or content with selfies.

We only save content that solves a problem.
And that resonates with what we want to build.

And THAT'S the content that drives sales. 

(at least, that's why my clients say)

Want to get more saves on your content?

Try this ↓

1. Know your ideal customers
Determine who is most likely to buy from you.
Get as specific as possible.

2. Know the problems your clients face
Talk to them. Ask them questions. 
Follow up with "why does that matter?"

3. Solve those problems in content
Give them frameworks, tips, and advice.
The more practical, the better.

4. Push a next step
Tell them where to get more help.
A product, call, email → don't leave them hanging.

Practical content gets saved.

The more of your content they save, the more trust you build.
The more trust you build, the closer they are to buying from you.

And that, boo, is the goal.

Create content that gets saved.

You'll build trust and make more money that way. 

✌🏼

#shftyourbrand

-----
PS. Get the full breakdown in tomorrow's Brand Shft email. Subscribe here → https://lnkd.in/eX_VpwT7

Your brand isn’t just a client magnet. It’s a door opener.

Most founders think branding = more leads.

YES, BUT...

A strong brand puts you in places money can't.

Case in point:

Last week, I spoke to Stephen Houraghan's Brand Masters Academy.

I've followed him for years.
Took two of his courses.
Even wanted to be him when I grew up.

(still waiting on that to happen)

He asked ME to teach his community.

Not because I pitched him.
Not because I paid for access.
Not because I sent 47 follow-up DMs.

It's because I built a brand:

I showed up consistently.
Commented thoughtfully.
Built something worth noticing.

That's what happens when you nail your positioning.

You stop chasing opportunities.
They start chasing you.

- Speaking gigs find you
- Partnerships form naturally  
- Mentors become colleagues
- Dream clients slide into your DMs

Your brand is working while you sleep.
Opening doors you didn't know existed.
Creating opportunities you couldn't have planned.

Want to build a brand that opens those doors?

Let’s find what makes your brand the ONLY choice → https://lnkd.in/eH8Y-YC6

It’s 90 minutes to unlock the doors your brand should already be walking through.

✌🏼

#shftyourbrand

Feeling stuck sucks.

But it's not the final word.

All you need is a bit of clarity.

A vision.
A decision.
A roadmap.
A fresh idea.

Something that sparks life back in you.

I see this with every 1:1 client I've worked with.

They launched their business with a lot of excitement.

But the years wore them down.

- tactics that didn't work
- offers no one wanted
- content that fell flat

No matter what they did, they couldn't grow.

You know what finally worked?

Achieving clarity on three simple decisions.

- What makes you unique
- Who do you want to serve
- How will you attract them

I've driven $70M+ in new revenue for clients, and I can tell you this:

Nothing will work until you make those three decisions.

No new marketing campaign.
No LinkedIn hook.
No DM script.
No rebrand.

Make those three decisions.
And watch everything fall into place.

If you're ready to get clarity on your business, all of my resources are on sale for Black Friday.

→ Strategic Goals Toolkit
→ Uncover Your Differentiation Workshop & Miro Template
→ Assumption Reversal Exercise
→ Ideal Customer Playbook
→ Onlyness Strategy Template
→ Paid Discovery Offer Blueprint
→ Brand One-Liner Templates
→ LinkedIn Just Get Started Guide
→ The $700k+ LinkedIn DM Templates
→ Sales Staircase
→ One-Liner Roaster GPT
→ Niche Channel AI Prompt

Plus, a $500 discount on a 90-min consultation.

That covers everything from setting goals to marketing.

Separately, they cost $1,242.

Get the All-in-One Black Friday Special for only $199.

Check it out: https://lnkd.in/e4YSrcGG

These are the exact exercises, templates, and frameworks I have used to position 145+ B2B brands as the only choice.

And drive over $70M in new revenue.

Tactics won't get you unstuck.

Clarity will.

✌🏼

#shftyourbrand

I have a confession to make:

My Black Friday all-in-one bundle was a flop.

I put all 10 of my digital products + 2 of my GPTs into one bundle...
Gave people a $500 discount on a 1:1 consultation...
Packaged them together (separately $1,242)...

And sold it for $199.

I was expecting to make 50 sales.

Which wasn't a crazy goal.

I sold over 200 of my LinkedIn Just Get Started Guides (included in the bundle).

50 was a very conservative goal.
But I only sold 10. 

And I know why:

I didn't market it well. 

- 1 email announcing it
- 1 LinkedIn post about it
- 2 IG stories that were afterthoughts
- No reminder emails

And the worst part:

- I wasn't even actively engaging on LinkedIn when that post launched.

I was off spending time with family and expected my post to just take off.

I fell into the same mindset I tell my clients NEVER to have:

If I build it, they will come.

🤦🏻‍♂️

Look, you can have the best offer ever.

I mean, $199 to get everything you need to:

- set business goals
- uncover your differentiation
- know your ideal customers and how they buy
- create your brand strategy
- build an offer
- create a paid discovery offer
- create a sales staircase so you don't have to sell
- write your brand messaging
- roast your brand message and get improvements (GPT)
- find niche marketing channels
- build a profitable LinkedIn presence
- send DMs on LinkedIn that generate revenue

It's everything I do for my clients..,
and charge a minimum of $18K for...

For $199.

That's a killer offer.

But without good marketing, even killer offers flop.

Remember that. 

You need marketing to sell your offer.

Anyone who says otherwise is a damn fool.

✌🏼

#shftyourbrand

-----
PS - I'm extending the Black Friday sale until this Saturday. Grab your copy here → https://lnkd.in/epNdCFR7

Stop creating strategies you never use.

You don't need another brilliant plan to save your business.

Beautiful slides.
Detailed timelines.
Comprehensive analysis.

All for it to collect dust while you focus on doing whatever feels urgent.

🤦🏻‍♂️

Here's what to do instead:

Build a strategy you WANT to implement:

1. Start Small
Pick ONE thing to focus on for the next 30 days. 

2. Make It Measurable
If you can't track it, you won't do it. Set clear metrics that matter.

3. Schedule It
Block time in your calendar. Treat strategy execution like client work.

4. Review Weekly
Every Friday, ask: "Did I move the needle on my strategy this week?"

5. Adjust Fast
If something isn't working after two weeks, pivot. Don't wait months.

The goal isn't to create the perfect strategy.

(It doesn't exist, boo)

It's to create a strategy you'll actually execute.

Because a mediocre strategy you implement beats a brilliant strategy you ignore.

EVERY 👏🏼 SINGLE 👏🏼 TIME 👏🏼 

Stop planning your way to success.
Start executing your way there.

Your future self will thank you.

✌🏼

#shftyourbrand

I  start every brand strategy project with a single question:

What are your goals for the business?

- the revenue you want to make
- the life you want to live
- the size of your team
- how you spend your time

👆🏼 Those are all important when creating a strategy.

Because a strategy is a decision about how you prioritize your time, money, and resources to...

ACHIEVE 👏🏼 A 👏🏼  SPECIFIC 👏🏼 GOAL 👏🏼 

No goal = your strategy is pointing you nowhere. 

Here are my *new* goals for Shft:

- $1M in revenue
- work 4-5 hours a day
- focus on creating my content
- help 100s of SMBs stand out + drive revenue
- only take on 4 large branding projects each year
- small team of experts who don't need supervision

Those goals demand changes in our strategy. 

- selling digital products
- launching a paid community
- simplifying our delivery processes
- creating clearer SOPs
- hiring high-quality people

Goals dictate your strategy.

So figure out what you actually want to build.

Once you see your goals clearly, the strategy almost writes itself.

Need help with that?

Grab my Strategic Goals Toolkit → https://lnkd.in/eei5cqAZ

It'll help you map out the goals needed to create an epic strategy.

Future you will thank you for getting strategic now.

✌🏼

#shftyourbrand

6 Strategic Goals Every Founder Needs | Shft Agency

If I had to rebuild my business from scratch...

Here's exactly how I'd do it ↓

1. Get crystal clear on what you want to build.

I changed my mind every other month — solopreneur, massive agency, fractional CMO.

Because I looked at what everyone else was doing and thought:

THAT'S what success looks like. 

🤮

Define what you want to build.

Set goals for your time, focus, and team size.

Building is much easier when you do.

2. Know your ideal customers.

You need to know them inside and out.

Who they are, what they love, what they struggle with, how they buy, who they trust, what motivates them to buy.

Every post, every offer, every DM should speak to THEM.

3. Create an offer staircase.

Having 10 different offers means you're known for nothing.

Pick one main offer and break it into steps:

- Freebie lead magnet
- Paid digital product
- Paid discovery offer
- Low-tier version (done by you)
- Mid-tier version (done with you)
- High-tier version (done for you)

ONE offer. 
Different levels of access.

4. Pick 3 platforms and post regularly.

Educate and entertain your ideal customers where they are.

Make it a mix of:
- Social (LinkedIn, IG, TikTok)
- Email (launch an email newsletter, boo)
- SEO (YouTube or blog posts)

Those three cover the basis of the buying journey.
And guarantee you show up where and when they are looking.

4 steps.
Years of frustration avoided.

If you want to build smarter, all of my resources are on sale for Black Friday.

It's everything you need to implement those 4 steps yourself.

Separately, they cost $1,242.
Get the All-in-One Black Friday Special for only $199.

Check it out: https://lnkd.in/epNdCFR7

These are the exact exercises, templates, and frameworks I have used to position 145+ B2B brands as the only choice. 

And drive over $70M in new revenue.

All by implementing four simple steps.

✌🏼

#shftyourbrand

My email signup form has 5 fields.

Most marketing "experts" say that's way too much.

They say I'm losing potential subscribers because I'm asking too much up front.

That best practice is just asking for an email.

More conversions that way.

Newsflash:

If you can't fill out 5 fields, I don't want you as a subscriber.

💁🏻‍♂️

You're clearly too damn lazy.
Don't really care about growing your business.
And it's a sign you won't implement the advice I give you anyway.

I don't want lazy ass, incompetent, freebie seekers on my list.

They don't buy.
They don't implement.
They don't follow advice.

And a year later, they're complaining that their business hasn't grown.

Those aren't the people I want to work with.

Look, best practices have their place.

But you better know:

- who you're trying to attract
- what you're trying to build
- the experience you're trying to create

Because not every best practice is the RIGHT practice for you.

Like having only 1 field for an email newsletter.

Best practice? Sure.
Best practice for Shft? Not at all.

Because if filling out 5 fields is too much for you...
...building a profitable business is WAY beyond you.

And I don't want to waste my time teaching you.

#SassyJason out.

✌🏼

#shftyourbrand

Most strategies don't drive revenue.

Here's how to test if yours actually does:

Revenue is the only metric that matters for business survival.

Yet most strategies focus on vanity metrics, awareness, and how nice it looks.

None of that pays the bills.

Here are 7 ways I test if a strategy actually drives revenue:

→ Review client retention and expansion rates
→ Calculate customer lifetime value changes
→ Measure conversion rates at every stage
→ Monitor average deal size improvements
→ Analyze sales cycle length reduction
→ Track lead quality, not just quantity
→ Test pricing strategy effectiveness

If your strategy isn't moving these numbers, it's not working.

Businesses spend months on positioning and market research without connecting it to actual revenue outcomes.

That's not a strategy.
It's expensive procrastination.

Real strategy creates a direct line from your positioning to your profit.

The only question that matters:

"Will this help us close more deals, faster, at higher prices?"

If the answer isn't a resounding YES, you're not being strategic.

You're procrastinating.

Test your strategy against revenue.

Not engagement rates.
Not brand awareness surveys.
Not how pretty your website looks.

Revenue.

Because that's what keeps you in business.

Everything else is just noise.

✌🏼

#shftyourbrand

Fluffluencers have it hard.

Imagine preaching authenticity for years:

- building your brand on it
- staking your reputation on it
- creating courses to teach it
- sharing sob stories to show it
- going on podcasts to advocate it
- paying to feature yourself on Forbes about it

Only to drop it and preach AI content creation.

That would give anyone whiplash.

So, this month, let's check in with the fluffluencers.

Make sure they're doing okay.
And aren't suffering from concussions.

You know, from selling out their 'beliefs' for the next shiny object.

🙄

Seriously, creating content with AI is as far from authentic as you can be.

If you want to use it, no shame in that game.

But stop saying you're being authentic.

When you're literally letting a machine write and tell stories for you.

Like a damn fluffluencer.

✌🏼

#shftyourbrand

I rarely discount my products and services.

It's just not the game I want to play. 

But this year, I started launching more digital products.

Frameworks, templates, and GPTs that I've used to generate 6-7 figures of new revenue for my clients.

I had 1 paid resource before 2025.

I now have 10.
And a few freebies that will become paid products next year.

I'm discounting them all.

That's right, #SassyJason is running a Black Friday deal on my All-in-One Bundle.

Here's what you get:

→ Strategic Goals Toolkit
→ Uncover Your Differentiation Workshop & Miro Template
→ Assumption Reversal Exercise
→ Ideal Customer Playbook
→ Onlyness Strategy Template
→ Paid Discovery Offer Blueprint
→ Brand One-Liner Templates
→ LinkedIn Just Get Started Guide
→ The $700k+ LinkedIn DM Templates
→ Sales Staircase
→ One-Liner Roaster GPT
→ Niche Channel AI Prompt

Plus, a $500 discount on my 90-min Onlyness Call consultation good until March 31.

Purchased separately, these resources cost $1,242.

But you can get the All-in-One Bundle for $199.

That's a savings of $1,043.

(Yes, I have gone insane 🤪)

Grab your bundle today → https://lnkd.in/epNdCFR7

That price expires on Tuesday, December 2. 

Don't say I didn't warn you.

✌🏼

#shftyourbrand

------
PS - I'm out today spending time with Mama Vana, Brother Vana, and Niece Vana, so I likely won't be replying.

I've run 275+ strategy workshops. 

Here are the 4 pitfalls even experienced marketers stumble into.

Pitfall 1: Starting with tactics

They jump straight to "we need better content" or "let's run ads."

Without understanding:

- WHO they're targeting
- WHY those people should care
- HOW they'll stand out in the market

Strategy first. Tactics second.

Pitfall 2: Making assumptions about their market

"We know our customers want X."

Do you?
Or are you guessing?

I've seen companies spend months building features nobody asked for.

Because they assumed instead of asking.

Pitfall 3: Trying to be everything to everyone

"Our solution works for small businesses AND enterprises."

RIIIGGGGHHHTTTT....

And that's exactly why you're struggling to stand out.

Pick a lane.
Own it completely.

Pitfall 4: Skipping the competitive analysis

"We don't have competitors."

Yes, you do.

Even if it's the status quo or simply doing nothing.

Understanding what you're up against shapes everything.

Just look at the data ↓

Companies that skip strategy spend 3x longer getting to market.

They pivot constantly because they never had a clear direction.

But companies with a solid strategy?

They move fast.
They stand out.
They win.

You can keep guessing your way to success.

OR you can build a strategy that actually works.

One gets you results.

The other?

That's just expensive trial and error.

✌🏼

#shftyourbrand

Most brands rebrand for looks. Pepsico rebranded for survival.

Especially when you take consumer trends into account.

I worked in the food processing industry for 7+ years.
And have clients in the food processing industry. 

There is a dramatic shft (pun intended) in that industry towards:

- cleaner labels
- healthier options
- fewer preservatives
- more natural ingredients
- more homemade style foods

And Pepsico is a monster of a company.

They own roughly 110 brands.
In food and beverage.
Across the world.

Their old brand screamed:

- We're corporate.
- We only care about profits.
- We cut corners when possible.
- We don't care about healthy ingredients.

It was time for a change.

Not just to update perceptions on their business.
But to better align with their new Pep+ strategy.

This rebrand makes Pepsico feel:

- smaller
- organic
- homegrown
- health conscious

Everything you want to be known for in the food processing industry right now.

That's what a good rebrand SHOULD do:

- shft your perspective
- shft your impression
- shft your focus

And, ultimately, shft your brand.

Take a page out of Pepsico's book.

When the market changes drastically...
And people don't look favorably on corporations...
And you implement a new strategy to grow...

It's time to update your design to match.

Or, keep giving off the wrong perception.

Because nothing tanks a brand faster than looking healthy on paper and corporate in public.

✌🏼

#shftyourbrand

Pepsico Nailed their Rebrand | Shft Agency

December means one thing:

It's time to audit your brand.

Most founders never revisit their brand once it’s live.

No evals. No reflection. No updates.
Just hope it still lands — even though the market has moved.

If it’s been a year since your last brand check, start here:

1. Analyze competitors
Drop yours and their websites into SEMrush.
See if you're winning attention. 

2. Pressure test your positioning
Still the only?
Run your unique angle through the Can’t/Won’t test.

3. Talk to real customers
Interview 3–5. Ask about their problems and why they bought from you.
Update your ICP based on their words.

4. Audit the experience
From first click to offboarding — what’s clunky and what's seamless?
Find and fix any friction.

5. Make it actionable
Prioritize the shifts.
Assign owners. Set deadlines.

Want a sharper outside perspective?

Let me roast your brand.
And give you a checklist of what to improve.

I'm only taking on 4 brand audits until Christmas.

Book yours here → https://lnkd.in/eabzMSpq

Don’t wing it like the rest.

Audit now, so 2026 isn’t guesswork — it’s growth.

✌🏼

#shftyourbrand

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