Defiant | eCommerce Growth Consultancy

Founder

Blend | Customer Experience (CX) agency for Shopify businesses

Devised and implemented a new Customer Value Optimisation Service, enhancing the company’s strategic offering.

Lead the strategy for a range of clients, developing recommendations and strategic insight to help develop the businesses.

Determine schedule of work for clients, writing briefs and signing off creative and development tasks.

Running A/B tests to experiment with theories and hypothesis.

Run regular client calls, compiling, analysing and communicating complex data and theory.

Managing stakeholders as well as building and maintaining relationships with all key client decision makers at both senior and operational levels.

Effectively communicate and consult on complex subjects, identifying pain points and risks, providing solutions and defining programme scope and cadence.

Client 1: 
Increased revenue by 254% vs. Previous 6 months to over $5m.
This was done by increasing conversion rate by 60%, coupled with an uplift in average order value of 13%, whilst traffic volume only increased 15%.

Client 2:
Revenue increase by 61% vs. Previous 6 months.
14% increase in conversion rate to over 4.9%.
Increased subscriptions from 99 to over 480 in 6 months.

Head of Client Strategy

Eastside Co (Shopify Plus Agency)

Responsible for the management and development of a team of 20, consisting of a Client Strategist, Traffic Manager, Account Managers and Directors, and Project Managers. 

Led the restructuring of the Client Services department, defining roles and responsibilities, placing the client at the heart of the offering.

Devised and implemented efficiencies in the ongoing support of client accounts with both process and a more strategic, proactive offering. 

Conduct quarterly business reviews, developing strategic client plans and growth strategies.

Identify and develop sales opportunities with clients, negotiating commercial terms.

Drive and oversee the strategic direction of all client projects ensuring measurable ROI and business objectives are delivered.

Increased retained work by +4X with an enhanced strategic offering.

Head Of Client Services

Kyan

Client Partner

Gallagher Communication

Responsible for the management and development of a team of 11 consisting of Account Executives, Project Managers and Account Directors across 3 sites in the UK and US. 

Responsible for client accounts and growth worth in excess of £6m, with projects ranging from £40k - £1m+, managing opportunities, project pipeline and team capacity.

Oversee and identify growth and cross sell opportunities within the current client base ensuring targets are met.

Drive and oversee the strategic direction of all client projects ensuring measurable ROI and business objectives are delivered.

Effectively communicate and consult on complex subjects, identifying pain points and risks, providing solutions and defining programme scope and cadence.

Engaged throughout the sales cycle, responding to RFP’s, taking briefs, writing proposals and delivering presentations, facilitating workshops to engage and identify opportunities, as well as providing ongoing strategic input and support. 

Manage financial forecasting, P&L, budgeting and capacity planning.

Confident and experienced at managing all internal and external stakeholders as well as building and maintaining relationships with all key decision makers at C-Suite, senior and operational levels.

Responsible for compiling, analysing and negotiating commercial and supplier contracts.

Managing stakeholders as well as building and maintaining relationships with all key client decision makers at both senior and operational levels.

Determine and manage the current and future recruitment needs, as well as onboarding and management of Client Services team members.

Group Account Director

Flourish

Working with a range of brands across multiple sectors delivering new and updated branding, brand direction, online and offline marketing campaigns, internal communications, and strategic planning helping deliver against measurable business objectives.

Experienced in dealing with both B2B and B2C clients identifying and implementing effective growth strategies and plans for both internal and external communication. 

Delivered significant business development every year, acquiring, growing and retaining clients delivering over 90% client retention rate. 

Heavily involved with new business from initial contact through to pitch planning, writing and delivery as well as bedding in the client relationship, and strategic business development where relevant.

Managed and planned client and agency budgets.

Responsible for projects from initial briefing all the way through to final delivery. Keeping clients up to date with progress and ensuring the team stayed on brief, on budget, and on time to meet and exceed client expectations.

Led project and website planning both internally and with clients with solid understanding of both UI and UX across desktop and mobile solutions.

Led quality control with a keen eye for detail, overseeing all design and digital outcomes from branding through to collateral as well as digital design and development ensuring projects were on brand, on brief and on budget. Most of all ensuring that the solution was appropriate for both sector and market, and that a distinct USP was portrayed and communicated.

Director

Intelligent Digital Media

Website and UI Design, web traffic development, SEO, online and offline brand development, online advertising. Oversee the development of websites, Creation of print and offline design.

Design Director

Wisetiger

Working as part of the design team on website design, online media and design for print. Materials included websites, printed materials such as brochures, annual reports and promotional material.

Designer

Freeads

Lead the design and U/X of the website for several years, working on brand development both on and offline

Bearfoot Graphics

Logo and brand design as well as brochures and printed materials alongside website and presentation design.

Graphic Designer

Increasing Customer Lifetime Value by identifying, converting and retaining your most valuable customers

Has your growth stalled? Your customer acquisition costs have gone through the roof? And your customer retention could could use some improvement?

Despite all of this you need your eCommerce store to keep growing. More than that, you need to make a profit.

So, what's the answer?

A highly profitable, engaged customer base with high retention levels that you could confidently acquire more of, right?

By placing the customer at the heart of your offering, I help you increase your Customer Lifetime Value (CLV) by clearly defining your ideal customer profile. When you know who your target customer is, acquisition, conversion and retention all become much easier. 

Not sure where to start?

In 30 minutes I can tell you where you should be placing your money to get the greatest return on investment. Want to see it in action? Book a call with me by emailing jason@wearedefiant.io.

One thing to remember, not all customers were created equal.

When you acquire better customers, you retain more customers. 

When you analyse your retention data, you’ll find some customers are way more valuable than others. It’s time to use this data to enhance your acquisition strategy, delivering even better customers, which leads to better conversion and even better retention.

Rather than pitting acquisition against retention, I help you bridge the gap on growing your customer base by using learnings from one to enhance the other in an infinite growth loop. ♾️

Some call this an unfair advantage, I call it Customer Value Optimisation. 

Want to find out more about how it all works? 
Drop me a DM or email me on jason@wearedefiant.io.

I’ve worked with brands big and small. From start ups and challenger brands to some of the worlds biggest and best. 

I’ve worked with DTC brands such as Absolute Collagen, Oliver Sweeney, and Tropic Skincare to name a few, but some of the greatest success I’ve had has been taking unknown brands into millions of dollars of revenue (and more importantly, significant profit). One of the smaller brands I have worked with achieved over 5x growth in their subscriber base in 6 months, and saw their revenue increase by more than 60%.

The one thing that all of the brands I work with have in common is a growth mindset. Whatever the market conditions, they weren’t about to let that deter them.

If you want to know more about how Customer Value Optimisation can help grow your brand, send me an email on jason@wearedefiant.io or drop me a DM.

Jason Chappel

Kamran Sadri

Head Of Marketing

SEM Society

We are a Society of accomplished marketing professionals with a wealth of expertise and a proven track record. We provide strategic insights, creative planning, and solutions across diverse industries. We boast over 8 years of in-depth involvement in Marketing Management and have confident industry knowledge of marketing strategies and principles. Naturally, we have a quick grasp of new technologies and market trends, with the ability to formulate strategies, make decisions, and plan with confidence.

CEO and Founder

Booster Box

•	Administer high-end advertisers’ accounts with various media buying campaigns. Support ongoing optimization, conduct troubleshooting efforts and evaluate campaign performance.
•	Develop the profit potential by applying acquired data-driven abilities to improve results and utilizing a profound understanding of the advertisers’ needs, such as ROI, KPI, and budget.
•	Constant planning, optimization, and implementation of campaigns to deliver KPIs.

Associate media ops

SoftwarePal 

•	Directed business development activities and constructed creative and targeted marketing ad content.
•	Created new advertising methods and market trends to improve campaign performance. Devised effective marketing strategies based on demographics, topics, keywords, placement, and audience.
•	Planned promotional initiatives to maximize marketing approaches. Instigated professional relationships and business partnerships with clients.
Key Accomplishments:
•	Started with an amazing online store from the beginning and assisted on the development and service delivery.
•	Produced significant results and ROI using PPC campaigns on Google Ads, Bing Ads, and Facebook Advertising.

Crown Tours

PPC and Social Media Advertisement Manager						            		      2018 – Present
Promoted into a pivotal position to lead and develop plans to promote services, increase brand visibility, and build and sustain new and existing clients. Manage all aspects of campaigns, including content creation, copywriting, and video ads, to increase brand outreach and engagement. Maintain relationships with a diverse client base through the day to day communication. Develop and implement Google Ads and Facebook Ads campaigns. Execute and manage strategies for content development in coordination with goals.
•	Turned around a website with almost 0 sales to a high-profit website with more than 270,000 euros in revenue in 2019 using Google, Bing, Facebook, and email marketing campaigns. 
•	Implemented a strategic marketing approach to campaigns resulting in a net increase in qualified lead volume, enhance visibility, and an increase in opportunity creation.
•	Successfully managed the complete project life cycle of strategic marketing campaigns from inception to closure, driving all project management.
•	Improved social media performance with targeting, coordination, and content enhancement, increasing engagement by 200%.
•	Successfully created and managed keywords PPC campaign, delivering the targeted audience with a lower budget.

Paid Search Engine Marketing Manager

Criticaldrop Entertainment

Digital Marketing Specialist

Crown tour agancy

Promoter & Operational Team Member									           2017 – 2019 
Effectively delivered outstanding customer service, led sales, and drove the accelerated growth of the company’s core services. Leveraged expertise in selling tours and activities face to face to tourists, picked up customers with online reservations for their tour, and introduced them to their guide. 
•	Met and exceeded sales targets through the sales of so many tours and activities.
•	Established a competitive advantage that displaced entrenched competitors and stimulated sales through innovative solutions that helped increase market share and drive business growth.
•	Preserved brand integrity by monitoring the consistency and quality of marketing content.

Sales Promoter

Hashor advertisments

Owner/General Manager										           2015 – 2017 
Established and launched an advertising business from the ground up, created a concept, a business model, and developed the business for profitability. Manage a team of 5 Staff while maintaining customer relationships. Served as the face of the company attending to the most important meetings and closing contracts. Trained and recruited graphic designers in offering better design for catalog and flyers to clients.
•	Built practice credibility, value, and offerings through the creation and promotion of pioneering executive suite ideas, provocative new solutions and methodologies, and ground-breaking intellectual capital that open doors to further engagements.
•	Closed mega-deals with notable clients such as Iran Insurance Company, Mellat bank, Hamrah Aval, Irancell, and more.
•	Exceeded sales goals by generating referrals, and personally developed leads with a conversion of 95%.

Owner/General Manager

Marjan tile co

Marketing Specialist & Designer										           2013 – 2015 
Provide strategic leadership, leading the entire marketing function through a turnaround.  Directed all digital marketing efforts and developed various marketing programs, campaigns, and assets to support sales. Collaborated with the rest of the marketing team to find solutions to improve the sales of shops all over Iran. 
•	Developed and managed the company marketing strategy, enhanced brand awareness within the digital space, and drove traffic virtually and traditionally. 
•	Boosted sales by improving the interior design of the shops and designing stands leveraging the graphic design and 3d design skills.
•	Developed graphic designs that were in more than 15 shops around Iran.

Marketing Specialist

Khansari trading

Sales Manager

Etesami trading

Promoter

CEO and Founder @SEM Society | Paid Media Marketing Management

I'm Kamran, the CEO and Founder of SEM Society, a Paid Media marketing Agency that provides strategic insights, creative planning, and solutions across diverse industries. With over 10 years of experience in marketing management, I have a proven track record of delivering high Return on Ad Spend (ROAS) for my clients through effective online campaigns.

As a certified Google Ads specialist and an AI enthusiast, I leverage data and technology to create innovative and targeted marketing strategies that drive results. I also have a passion for leading and empowering a society of talented marketing professionals who share my vision of changing the digital marketing landscape. Whether you're looking for collaboration, consultation, or just a friendly chat, feel free to reach out to me. I'd love to hear from you!

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The Battle

Jason Chappel

Kamran Sadri

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