Defiant | eCommerce Growth Consultancy

Founder

Blend | Customer Experience (CX) agency for Shopify businesses

Devised and implemented a new Customer Value Optimisation Service, enhancing the company’s strategic offering.

Lead the strategy for a range of clients, developing recommendations and strategic insight to help develop the businesses.

Determine schedule of work for clients, writing briefs and signing off creative and development tasks.

Running A/B tests to experiment with theories and hypothesis.

Run regular client calls, compiling, analysing and communicating complex data and theory.

Managing stakeholders as well as building and maintaining relationships with all key client decision makers at both senior and operational levels.

Effectively communicate and consult on complex subjects, identifying pain points and risks, providing solutions and defining programme scope and cadence.

Client 1: 
Increased revenue by 254% vs. Previous 6 months to over $5m.
This was done by increasing conversion rate by 60%, coupled with an uplift in average order value of 13%, whilst traffic volume only increased 15%.

Client 2:
Revenue increase by 61% vs. Previous 6 months.
14% increase in conversion rate to over 4.9%.
Increased subscriptions from 99 to over 480 in 6 months.

Head of Client Strategy

Eastside Co (Shopify Plus Agency)

Responsible for the management and development of a team of 20, consisting of a Client Strategist, Traffic Manager, Account Managers and Directors, and Project Managers. 

Led the restructuring of the Client Services department, defining roles and responsibilities, placing the client at the heart of the offering.

Devised and implemented efficiencies in the ongoing support of client accounts with both process and a more strategic, proactive offering. 

Conduct quarterly business reviews, developing strategic client plans and growth strategies.

Identify and develop sales opportunities with clients, negotiating commercial terms.

Drive and oversee the strategic direction of all client projects ensuring measurable ROI and business objectives are delivered.

Increased retained work by +4X with an enhanced strategic offering.

Head Of Client Services

Kyan

Client Partner

Gallagher Communication

Responsible for the management and development of a team of 11 consisting of Account Executives, Project Managers and Account Directors across 3 sites in the UK and US. 

Responsible for client accounts and growth worth in excess of £6m, with projects ranging from £40k - £1m+, managing opportunities, project pipeline and team capacity.

Oversee and identify growth and cross sell opportunities within the current client base ensuring targets are met.

Drive and oversee the strategic direction of all client projects ensuring measurable ROI and business objectives are delivered.

Effectively communicate and consult on complex subjects, identifying pain points and risks, providing solutions and defining programme scope and cadence.

Engaged throughout the sales cycle, responding to RFP’s, taking briefs, writing proposals and delivering presentations, facilitating workshops to engage and identify opportunities, as well as providing ongoing strategic input and support. 

Manage financial forecasting, P&L, budgeting and capacity planning.

Confident and experienced at managing all internal and external stakeholders as well as building and maintaining relationships with all key decision makers at C-Suite, senior and operational levels.

Responsible for compiling, analysing and negotiating commercial and supplier contracts.

Managing stakeholders as well as building and maintaining relationships with all key client decision makers at both senior and operational levels.

Determine and manage the current and future recruitment needs, as well as onboarding and management of Client Services team members.

Group Account Director

Flourish

Working with a range of brands across multiple sectors delivering new and updated branding, brand direction, online and offline marketing campaigns, internal communications, and strategic planning helping deliver against measurable business objectives.

Experienced in dealing with both B2B and B2C clients identifying and implementing effective growth strategies and plans for both internal and external communication. 

Delivered significant business development every year, acquiring, growing and retaining clients delivering over 90% client retention rate. 

Heavily involved with new business from initial contact through to pitch planning, writing and delivery as well as bedding in the client relationship, and strategic business development where relevant.

Managed and planned client and agency budgets.

Responsible for projects from initial briefing all the way through to final delivery. Keeping clients up to date with progress and ensuring the team stayed on brief, on budget, and on time to meet and exceed client expectations.

Led project and website planning both internally and with clients with solid understanding of both UI and UX across desktop and mobile solutions.

Led quality control with a keen eye for detail, overseeing all design and digital outcomes from branding through to collateral as well as digital design and development ensuring projects were on brand, on brief and on budget. Most of all ensuring that the solution was appropriate for both sector and market, and that a distinct USP was portrayed and communicated.

Director

Intelligent Digital Media

Website and UI Design, web traffic development, SEO, online and offline brand development, online advertising. Oversee the development of websites, Creation of print and offline design.

Design Director

Wisetiger

Working as part of the design team on website design, online media and design for print. Materials included websites, printed materials such as brochures, annual reports and promotional material.

Designer

Freeads

Lead the design and U/X of the website for several years, working on brand development both on and offline

Bearfoot Graphics

Logo and brand design as well as brochures and printed materials alongside website and presentation design.

Graphic Designer

Increasing Customer Lifetime Value by identifying, converting and retaining your most valuable customers

Has your growth stalled? Your customer acquisition costs have gone through the roof? And your customer retention could could use some improvement?

Despite all of this you need your eCommerce store to keep growing. More than that, you need to make a profit.

So, what's the answer?

A highly profitable, engaged customer base with high retention levels that you could confidently acquire more of, right?

By placing the customer at the heart of your offering, I help you increase your Customer Lifetime Value (CLV) by clearly defining your ideal customer profile. When you know who your target customer is, acquisition, conversion and retention all become much easier. 

Not sure where to start?

In 30 minutes I can tell you where you should be placing your money to get the greatest return on investment. Want to see it in action? Book a call with me by emailing jason@wearedefiant.io.

One thing to remember, not all customers were created equal.

When you acquire better customers, you retain more customers. 

When you analyse your retention data, you’ll find some customers are way more valuable than others. It’s time to use this data to enhance your acquisition strategy, delivering even better customers, which leads to better conversion and even better retention.

Rather than pitting acquisition against retention, I help you bridge the gap on growing your customer base by using learnings from one to enhance the other in an infinite growth loop. ♾️

Some call this an unfair advantage, I call it Customer Value Optimisation. 

Want to find out more about how it all works? 
Drop me a DM or email me on jason@wearedefiant.io.

I’ve worked with brands big and small. From start ups and challenger brands to some of the worlds biggest and best. 

I’ve worked with DTC brands such as Absolute Collagen, Oliver Sweeney, and Tropic Skincare to name a few, but some of the greatest success I’ve had has been taking unknown brands into millions of dollars of revenue (and more importantly, significant profit). One of the smaller brands I have worked with achieved over 5x growth in their subscriber base in 6 months, and saw their revenue increase by more than 60%.

The one thing that all of the brands I work with have in common is a growth mindset. Whatever the market conditions, they weren’t about to let that deter them.

If you want to know more about how Customer Value Optimisation can help grow your brand, send me an email on jason@wearedefiant.io or drop me a DM.

Jason Chappel

Candid Founders

We Maximise businesses' B2B Potential on B2B Marketplace platforms. 

Whether a fast-paced start-up or an established heritage brand, most businesses reach the point where they can grow their retailer presence around the world. 

We don't just advise and do this for other people's businesses, we did it for ourselves and grew from 0 retailers to 1,000 retailers in 2 years. 

We've built every step you need you drive more traffic to your pages, convert those customers and teach the algorithm that you are the best business on the marketplaces like Faire, Brand Boom, Abound, Ankorstore, Creoate and more. 

We are Candid Founders – The B2B e-commerce marketplace specialists for businesses that want to grow.

Find us at 
Website: www.candidfounders.com 
YouTube: https://www.youtube.com/@CandidFounders
Wholesale: https://wholesaleautopilot.com

Director & Co-Founder

Bare Kind

We sell socks that save the animal on the sock. In close to 1,000 stores globally, we are trying to make a positive difference one footprint at a time.

HSBC

Here to help customers, every day in their most difficult times.

Head of Recoveries, SMEs

Helping to get funds into customers hand during the time they needed it most.

Performance Director

On a mission to help every small business succeed.

Head of Growth

Led and launched the world's first Open Banking journey, within 3 months. Subsequently rolled out Open Banking across all brands and product lines within the retail banks lending portfolio after the successful initial launch. Work acknowledged from press releases and industry awards attached below.

Head of RBWM UK Open Banking Commercialisation

Planning and Strategy Manager to Raghu Narula, Head of Distribution for the UK. Supporting the effective management of 12,000+ Frontline colleagues across regulated and unregulated roles.

Planning and Strategy Manager to Head of Distribution

Branch Manager of Bond Street, London & Assistant Branch Manager of St Albans, Hertfordshire within the UK

Branch Manager

CHEWMORE GUM LTD

Pharmaceutical grade chewing gum with vitamins. Aimed at the cold pressed juice demographic, we secured development with Wriggly's of our chewing gum, move ahead with prototyping and got to a product we loved. Unfortunately my Co-Founder wouldn't move forward with the business.

Co-Founder

WorldRemit

Financial Accountant

Credit Suisse

M&A: Consumer packaging, Freight & Logistics, and Infrastructure & Utilities

Investment Banking Analyst

Parity Education

Co-Founder of Parity Education (formerly Australian Indigenous Education Support), a registered charity whose aim is to promote, sustain and improve the educational outcomes of disadvantaged Australian children, particularly those of Indigenous heritage. 

We are currently co-ordinating the delivery of donated computers to indigenous schools, both domestically and internationally as well as refugee centers locally.

Accountant- Financial Services Office

Frankston Financial Services

High net worth individuals asset management and allocation

Financial Planner

At 18 I worked at Ernst & Young full-time, and studied at university part-time. Amazing experience going into the corporate world that young.

I finished uni and went to London (to chase a girl if I’m honest). It didn’t hurt that I loved finance, London was great for it and I had the passport. 

I got onto the CEO track at HSBC where I excelled and by 25 I was earning £300k per year. 

Meanwhile, Lucy (my wife) could go full time on Bare Kind, roll the dice for us and we got luckier and luckier (funny how hard work over time will do that). 

We saved hard and got to the point where our investment pot + our entrepreneur-sized salary (read meagre!) was greater than our bills and I took the leap with Lucy in BK.

Since 2017 we’ve been saving animals by selling socks. We got lucky (again), nailed Faire the B2B marketplace and became the largest sock brand in the UK on the platform. 

Taking what we learned at BK, we started Candid Founders to help other businesses win their Category on Faire.

Now with the number 1 sock brand in the UK we are going global through distributors and are looking for more. When we aren't busy with the sock business you can find us posting about Candid Founders on YouTube.

Andrew Kemp

If u no ppl who have feet, pls tell them to by sox. Thx

CEO at Bare Kind where Socks Save Animals | Candid Founders where I grow brands B2B Product businesses

We've worked incredibly hard this year on our cash cycle by utilising pre-sales for our Christmas order and really growing our International Distribution (we have covered New Zealand, Canada, Europe, China, Taiwan, West Coast USA and are still looking for more) 

% of Stock Cash costs covered by resales: 45%. Huge. 

% of Socks sold from the order: 9%. Massive, especially when you consider how many thousands of socks we order per SKU. 

Great work to my sister in law Bethany Jeffrey who has done this alongside our amazing team. 

Socks came in on Friday and were out the door Monday, thank you Sprint Logistics

A(nother) win for us as we expand into Canada with THE CRF Agency

Cody, Christine and team already represent incredible brands such as Calvin Klien, Tommy Hilfiger, Reef and more. Even to be in the same breath as them feels ridiculous to say. 

We launch Wednesday(tomorrow!) and will be at a flock of shows over even just the next 3 months. 

Been a huge focus for us with Stephen Laundy over these past 2 months and is revolutionising our business.

Our search for world wide coverage continues! 

Our recent NZ distributor has taken us on wholesale, D2C and are now making product. 

Our west coast US partners are agents. 

Our European countries are covered by a pure play distributor. 

We will help you sell in any way that will work for your model. 

Open to the best!

LinkedIn: I work with brands from all countries & get agents/ reps, distributors, retail partners in new markets globally. Fashion/Lifestyle/Outdoor/Retail/ Wholesale/ Luxury/Premium/Commercial. Below LinkedIn "ABOUT".

Bare Kind socks are being sold by agents, distributors and retail partners in the following space: Fashion, Accessory, Outdoor, Gift. 
A premium quality, made from bamboo with a simple message. Buy Socks, Save Animals. And you can see their effect online.  Bare Kind has animal socks from every eco system so wherever you are you wont be selling Moose Socks in Miami nor Flamingo Socks in the Fjords. 
Visual displays and already with showrooms in Canada, UK, U.S. most of Europe, Taiwan so do get in touch. Let's see if your territory is available.  

It's a great time to look at new brands. Agents, distributors and retail partners you can contact me for the brand profile. Other brands available across mens, womens, fashion, accessories and more, see the Fashion Compass LinkedIn company page, or ask. 

Happy Friday and Thank you!

taplio

The Battle

Jason Chappel

Andrew Kemp

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