Jason Carrico

MightyID's VP of Sales, my focus is on new business development, leveraging customer relationship management to drive growth. 

My approach dismantles traditional sales narratives, advocating for transparency and sincerity in customer interactions. By aligning sales initiatives with genuine customer needs, our teams foster enduring partnerships, embodying my vision for sales integrity and effectiveness.

Sales Strategist

I’ll be at RSA at the booth and the W.  Stop by and say hello!!

Identity Resilience | Active Directory Security | Protecting the world’s most critical infrastructure

Crush your assumptions in Semperis' Cyber Response Time Challenge at RSAC. How fast can you react? Battle it out with #TeamSemperis at Booth 3324-S.

And when you need a break from that high-adrenaline show floor, we're hosting Identity Resilience briefings all week at our RSAC HQ in the W lobby cabana. Even if you're all about that #RSAC life, why wouldn't you want a great place to meet and recharge?

Tufin

I was brought in to rebuild this network security company’s product marketing function. I was promoted to VP after its acquisition. I built a scrappy team, refined the ideal candidate profile and established closer collaboration with Product Management and Sales. This was a hands-on, player/coach role.

•	Worked with Product team to deliver cloud market guidance
•	Overhauled ideal candidate profile, messaging and campaign strategy, as well as the sales enablement library
•	Enabled LDRs / BDRs and Sales to optimize, leading to 34% YoY increase in meetings booked
•	Worked with demand generation to drive 142% YoY growth in MQLs, and 28% YoY growth in qualified pipeline
•	Played key role in account expansion and renewals programs
•	Owned social media and PR for the company
•	Product Marketing changes led to 128% YoY increase in closed won deals
•	Improved product launch processes
•	2 direct reports

Covered the following:
- DevOps / DevSecOps solutions
- SD-WAN and SASE
- Network security and cloud security policy automation
- Firewall management
- Network operations monitoring and reporting
- Vulnerability management

Vice President Product Marketing

Team Cymru

This network threat intelligence company provides key telemetry that powers several big-brand solutions, and its direct customers were primarily government and financial services clients. I built the PMM and marketing function from the ground up and played a critical role in expanding into the commercial enterprise market. 

•	Built messaging frameworks, content, campaigns, sales motions and end-to-end lead lifecycle handling
•	Defined and built sales plays around use cases: threat hunting, ZTNA, ASM, endpoint security, network security, cloud security, IoT and OT security
•	Conceptualized and launched the Pure Signal rebrand, establishing a platform story and refining positioning
•	Launched data-driven funnel optimization, producing 50% YoY growth for flagship product
•	Content marketing strategy led to > 50% revenue tied to inbound inquiries
•	Owned PR/AR and social media; increased SOV from 5th out of 5 key competitors to number 2.
•	5 direct reports

Covered the following:
- Threat intelligence
- Malware analysis
- Network operations / ISP partner marketing
- Cloud security
- Attack surface management
- Network security / cloud security
- Endpoint security
- Email security
- Data analysis / data optimization

Head of Global Marketing

Commvault

I was brought into this backup and recovery company to help monetize a capability that had been previously overlooked. I proposed a data governance and compliance offering and was part of the incubation team that launched it. I reported to the CTO. That offering powers the Compliance and Regulations and Risk Analysis and Remediation solutions today. 

•	Owned messaging, content creation and positioning for compliance and risk, data insights, ransomware protection, email archiving and cyber resilience
•	Supported public sector sales team with content and in QBRs with clients
•	Delivered a tiered sales enablement program to educate on a new market
•	Worked directly with development, providing product requirements and market education
•	Proposed and helped launch the company's Compliance and Regulations offering, as well as introduced the cyber resilience messaging internally


Covered the following:
- Sensitive data governance
- Unstructured and structured data search and analysis
- Endpoint security / ransomware protection
- Data protection
- Backup and recovery
- Data optimization

Director of Product Marketing, Data Governance, Compliance, Search, Analytics

UnitedLex Corporation

Due to my unique combination of experience covering both cyber security and eDiscovery products for almost 10 years, I was selected to help launch a cyber risk services unit for this litigation support services provider. I developed new messaging, go-to-market strategy and demand generation programs covering managed security services, incident response, risk assessment and information governance solutions.

Head of Cybersecurity Marketing

Xerox

Brought in to help launch a newly acquired eDiscovery product. I refined messaging and positioning, as well as implemented a demand generation program.

• Worked closely with product and solutions engineering to tailor sales motions
• Owned messaging frameworks
• Created field content

Product Marketing Consultant

AccessData

Member of a core team of Guidance Software veterans who migrated to AccessData and transformed it into a market-leading e-discovery and cybersecurity software provider. Initially oversaw all marketing across the forensics, threat detection, e-discovery and incident response businesses.  Built marketing department to fill critical gaps. Developed product messaging and positioning to target large enterprises, DoD and civilian federal agencies. Established a customer advocacy program. Established aggressive thought leadership, social media and PR programs and expanded grass roots marketing activities. Once key goals were met for e-discovery business, transitioned to a role that focused on accomplishing same goals with cybersecurity. That threat detection and incident response technology was acquired later by Fidelis Cybersecurity.

•	A key contributor to the company’s growth from $30M to $100M
•	Owned GTM, messaging and content across 3 lines of business, launching 4 new products, targeting Enterprise, DoD, federal civilian, and state and local law enforcement buyers.
•	Owned GTM for computer and mobile forensics, EDR, NDR and eDiscovery offerings
•	Ushered AD eDiscovery into a leadership position on the Gartner Magic Quadrant
•	Transformed the company’s positioning, messaging and brand, increasing marketing sourced pipeline
•	5 direct reports


Covered the following:
- Endpoint detection and response (EDR)
- Malware analysis
- Network detection and response (NDR)
- Incident response services
- Computer and mobile forensics
- Precursor tech to XDR
- eDiscovery and legal review
-Unstructured data analysis

Sr. Director, Product Marketing and Demand Generation

Guidance Software

Worked directly with VC and director of new product strategies to refresh the brand and reinvent the corporate identity to become a leading e-discovery and cybersecurity solution provider. Owned all content across the endpoint threat detection, computer and mobile forensics, e-discovery and incident response services business units and assisted executives in defining corporate positioning and go-to-market strategies. Established federal marketing program and client advisory board, and expanded online marketing initiatives.

Covered the following:
- Endpoint detection and response (EDR)
- Network detection and response (NDR)
- Incident response services
- Computer and mobile forensics
- eDiscovery and legal review
-Unstructured data analysis

Sr. Product Marketing Manager

Mattel

A member of the Barbie and Fisher Price creative teams. Also owned product naming and messaging for the launch of brands, such as Little Mommy, the Chatty Cathy return and more. Devised product names and messaging, as well as collaborated with product teams and designers to create packaging that had compelling shelf presence, while fostering brand awareness. Contributed to the development of the Barbie web presence and the Barbie collectibles catalog.

Copywriter

eToys

Wrote, edited and managed content for the original eToys site.

Taipei Economic & Cultural Office (TECO)

TECO is the de facto embassy of the Republic of China (ROC / Taiwan). During my time at TECO's Chicago consulate, I was responsible for drafting all English language speeches, addressing a range of geopolitical and economic issues, to assist the nation in conveying its position on these issues, while fostering its relationship with the United States. I also served as a liaison between ROC diplomats and US entities.

Speech Writer (English)

A 20-year Record of Delivering Results in Cyber Security, Risk and Compliance, and Legal Tech
I have 15 years of experience owning PMM for cyber security companies, as well as 10 years covering eDiscovery, GRC and data analytics. I’ve launched several industry-disrupting products and played critical roles on teams pioneering endpoint detection and response, network detection and response, extended detection and response, and threat hunting.

I have a proven track record of catalyzing growth with deep experience developing full-funnel GTM strategies, programs and content. 

LEADERSHIP BACKGROUND

I've built scrappy teams at three cyber security companies, as well as established full-spectrum marketing functions at two.  I have led the integration of acquired companies and successfully rebuilt the product marketing team and drove extensive GTM revisions at a company that was at a strategic crossroads, transitioning from being publicly traded to PE ownership. I am adept at change management, transformational leadership, and getting things done with limited resources.

CHANGE MANAGEMENT & TRANSFORMATION EXPERIENCE

I've managed challenging initiatives within growth-stage environments, such as transitioning to a SaaS model, launching complete rewrites of product and driving customers to replace their legacy versions, driving customer retention programs during the roll out of completely new pricing and packaging, as well as helping well-known companies break into completely new markets.

SUBJECT MATTER EXPERIENCE

Endpoint Detection and Response (EDR), Network Detection and Response (NDR), Threat Intelligence, Attack Surface Management, Incident Response and MDR Services, Computer and Mobile Forensics, eDiscovery, Legal Services, Information Governance, Cyber Risk, Regulatory Compliance, Mobile Security, Security Analytics, Cloud-Native Application Protection Platform (CNAPP) and Cloud Security Posture Management (CSPM)

PERSONA EXPERTISE

I have extensive experience working with customers within the following candidate profiles: CISO, CIO, Risk Officer, Data Protection Officer, General Counsel, Associate General Counsel, Security Architect, Enterprise Architect, SOC Leaders, Security Analyst, Network Security, Endpoint Security, Network Operations, DevOps, DevSecOps, Litigation Support, Incident Responder, Forensics Investigator, Threat Analyst, Compliance Manager

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