Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Waduha Welfare Organization

•Managed and strengthened the organization’s online presence by planning and posting engaging content on Instagram and  Facebook.
•Created and executed content calendars aligned with campaigns, events, and organizational goals.
•Built connections with influencers and successfully invited them for visits, driving awareness and community engagement through Instagram collaborations.
•Enhanced brand visibility, resulting in increased followers, engagement, and donor interest.

Social Media Marketing Manager

• Assisted in recruitment processes, including shortlisting candidates and conducting interviews for various roles.
•Supported account management by entering and maintaining financial records accurately.
•Managed the social media presence, creating and posting content to boost awareness and community engagement.
•Took a leading role in organizing a fundraising Qawali event, from planning to execution, contributing to increased donations and community outreach.
•Collaborated with the team to develop strategies that strengthened the orphanage’s visibility and support network.

Marketing and Administrative Intern

Online Business Hub

• Managed social media pages of Instagram, Twitter, LinkedIn and Facebook  for multiple clients across diverse industries.
• Developed and executed content calendars tailored to brand goals.
• Collaborated with graphic designers to create visually appealing, brand-aligned posts.
• Planned, launched, and optimized Facebook Ads campaigns to drive reach and conversions.
• Handled organic marketing efforts, ensuring consistent engagement and building strong online communities.
• Maintained brand presence through timely responses, audience interaction, and proactive communication.
• Designed and implemented marketing strategies to enhance visibility, strengthen brand identity, and boost effectiveness of online presence.

Struggling with creating online presence on social media platforms?

Want to build a trusted personal brand that reflects your vision and mission and generates high quality leads?

I am Ujala, a social media marketing expert & consultant with 2+ years experience. I help your brand to grow on all social media platforms with effective marketing strategy and valuable content that resonates with your audience. 

I have helped 7+ brands with online presence on social media platforms through effective marketing strategy. Increased engagement on social media pages by organic and paid marketing. 

My goal is to provide value to my clients in such a way that their social media does all branding for them and generates sales through power of social media. 

📢 What do I help with?
• Social media marketing
• Instagram management & marketing
• Linkedin management & marketing
• Facebook management & marketing
• Twitter management & marketing
• Facebook & Instagram ads manager

-Client Reviews-
Ujala is very professional at what she does. She has done a great job in organic growth of my Instagram page. She really understood and got what my vision is for the marketing of my businsess. A very easy going and cooperative person who is always open to decisions and discussions. - Zuha Rashid 

P.s If you're looking for social media marketing manager who not only get you more followers and likes but also imporves your brand awareness and improves your online presence.

📢 then look no further and DM me, or 

E-mail ujalasmm@gmail.com

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The Battle

Jason Bradwell

Ujala Azhar

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