Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

County of Orange

Eligibility Technician 

Simplified Approach Technologies LLC

Content strategy: Ideating & executing campaigns for scaling brand awareness & mobile app downloads. Managing ad budgets of $50K.
Monthly Content generation: ~40 pieces of content (newsletters, promotional materials, ads) & SEO guidelines.
Audience targeting: Tracking campaign metrics in MS Excel & Google Analytics aimed at ~50M users across the U.S.
Market research & reporting: Analyzing trends in MS Excel collected via 3rd party data.

Social Media Marketing Consultant

Brand House Network

Content marketing: Leading end-to-end campaigns to reach an audience of ~5.5M users by building brand communities, audience engagement activities, email marketing, paid and organic digital marketing.
Ad-hoc reporting: Analyzing first party, third party and Google Analytics data.
Client / Operations Management: Point of contact for client's queries & liaison between teams for content execution.
Cross-Matrix Collaboration: Partnering w/ sales, editorial & creative teams on developing client facing and audience facing material.

Audience Development Manager

BOOM FactCheck

Digital strategy: Led organic & paid content production as Meta's act-checking newsroom.
Social Media Analytics: Generated reports for senior leadership via analyzing trends seen in Google Analytics, Meta, Twitter, YouTube, Telegram, MailChimp, Comscore, SimilarWeb.
Business Development: Grew website page views (+450%), website users (+350%), social media traffic (+240%), returning users (+6%), & video views (+200%) in 6 months through social listening.
User Management: Managed ~600K daily active users across major social platforms and participated in the Facebook Accelerator Program to scale it.

Producer (India), Social Media & Community Engagement

- Wrote opinion pieces for award-winning news organization: The Wire, on modern life in the intersection of gender politics and pop culture.
- Strategized, curated, and managed content for a published writer across major social media platforms, including ghostwriting blogs, podcast samples and novels.
- Assisted with GTM (Go-to-market) strategies and product packaging content for FMCG companies like Snapin' and agency Thought Over Design for new product launch across the nation.
- Wrote 100+ long-form website/blog content for major brands like Dainik Bhaskar, The Butternut Co., Nutralite and Bespoke Nation.
- Developed content and SEO writing for pop-culture companies such as: ARRÉ (U Digital Content Pvt Ltd), Pocket Aces, Siyawoman; demo DVD content for Usha International, in collaboration with Barbie by Mattel Inc. for new product launch across India and SEO writing content for Justwords Consultants.
- Analyzed social media engagement and merchandise conversion for Terribly Tiny Tales to successfully launch a revenue generating vertical through social listening.

Independent Content Creator & Strategist

Samruddhi Stockbroking and Commodities Pvt. Ltd.

Research Analyst

Dhyan stockbroking

Research Assistant

Storyteller | Community Builder | Data-Informed Social Media Strategist - Looking for work, do not need current or future visa sponsorships.

I help brands craft social/digital strategies and build communities by bringing cross-synergy across niches with data-led creativity. I have worked in multiple languages in the APAC region and collaborated on audience building activities in North America and LATAM regions.

I have written 150+ pieces of content, driven FMCG and news media focused brands to social media success at an average 300% growth across metrics, written short stories and short films, and have many opinions about the future of work and social media.

When I’m not working, I’m usually watching K-dramas, dog and street food videos, and reading about the mysteries of the universe across social media. You can read about it at https://letterstouniverse.substack.com/

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