Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Mariya Delano

Kalyna Marketing

B2B go-to-market powered by content and PR. 

Working with us, you can earn trust and increase buyer confidence, driving real marketing results beyond vanity traffic increases.


We drive sustainable organic growth for your B2B brand with a curated “menu” of content marketing services including marketing strategy, GTM strategy, targeted audits, marketing operations, content creation, content distribution, digital PR, marketing change management, omni-channel campaigns, and marketing risk management.

Founder, CEO

Search Engine Land

Writing articles for an audience of search professions as a subject matter expert on topics including: SEO, Content, Education & Training, Google.
Performance for my first 4 articles:
- 9,039 article views in less than 90 days
- 2:30 min average session time for readers.

Contributing Writer, SME

Optemization

Directing marketing efforts for high-end Notion consultancy Optemization.
I advise, review, and craft company marketing strategy, conduct research, and oversee execution of campaigns alongside internal leadership to achieve sustainable business growth.

Fractional Chief Marketing Officer (CMO)

Developer Marketing Alliance

Content ambassador for Developer Marketing Alliance, creating useful content on developer marketing topics, leading online events, and engaging the community to help everyone do better marketing.

Content Ambassador

RamzVPN

* Grew the initial user base to over 1000 Android downloads in less than 1 month
* Ran launch advertising campaign across social media (Facebook, Google Search, Play Store, App Store) that led to more than 11,000 unique visitors to company website in 1 month
* Created a pre-launch advertising campaign on Facebook, resulting in 5,919 website visits at
$0.01 per click
* Led the development of the company website and wrote original copy for main pages

Chief Marketing Officer

Dapi

* Hired as the first female employee for a Y-Combinator (W20) B2B fintech startup
* Operated content writing and marketing efforts for the company across multiple social media
channels
* Wrote website copy that increased inbound sales inquiries by 20%
* Produced press releases that brought the company new clients in multiple regions
* Researched, wrote, and edited 12 blog posts, increasing job applications and investor interest
* Organized and managed internal communications for the team of 28 people, improving
communication between company subdivisions and increasing worker productivity

PR and Communications Associate

* Wrote Dapi's developer documentation, including a Quickstart Guide and detailed description of the product.
* Edited and produced copy for Dapi's new website.

Intern Writer

Writing Center, NYU Abu Dhabi

* Helped over 100 students over two years to improve their writing, and analytical skills
* Entered the Writing Partners program as the first student tutor alongside full-time writing instructors, working with one student over seven weeks to craft and revise graduate school applications from start to finish
* Provided students with relevant communication tools and strategies to express their thinking
* Designed and carried out workshops and events for students
* Trained new peer tutor cohort of seven students using previous expertise
* Led seminar session on effective argumentative writing for a class of 10 Literature students in collaboration with faculty

Peer Writing Tutor

Self-employed

* Written articles on various subjects, covering culture, technology, arts, etc. featured in  Postscript and Electra Street

Freelance Writer and Copyeditor

NYUAD Consulting Club

* Selected out of 26 candidates through an aptitude test, benchmark project assessment, and behavioral interview
* Lead digital transformation for future club engagements including visual identity, content guidelines, and marketing KPIs
* Designed and implemented internal digital strategy for the club’s external facing and internal facing engagement channels

Digital Strategy Consultant

English Adventure

* Helped pioneer and successfully test the new Long Camp program over two months as part of the inaugural three person team
* Worked 16 hour shifts for nine day camp sessions
* Supervised groups of girls ranging from 4 to 8 people, provided emotional support, assisted with team building, planned out daily activities, and worked in a close-knit team of counselors and managers

Team Leader

Founder of Kalyna Marketing. Search Engine Land Contributor. Fractional CMO for B2B Tech.

I am the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B with go-to-market powered by content and PR. Working with us, you can earn trust and increase buyer confidence, driving real marketing results beyond vanity traffic increases.


We drive sustainable organic growth for your B2B brand with a curated “menu” of content marketing services including marketing strategy, GTM, targeted audits, marketing operations, content creation, content distribution, digital PR, marketing change management, omni-channel campaigns, and marketing risk management.

Beyond my client work, I'm a contributor to Search Engine Land and write a newsletter titled Attention Deficit Marketing Disorder (ADMD). I am originally from Zhytomyr, Ukraine and currently live in New York City.

At Kalyna Marketing, I've helped clients secure 6-figure contracts, placement in publications like TechCrunch, +162% in time per organic session, thousands of webpage views, 100,000 LinkedIn post impressions in 6 months, snippet rankings on Google Search for high-difficulty non-branded queries, and more. 

I've been featured as a guest on podcasts like Marketing Powerups, The Cutting Room, DevMar Debugged, The Long Game, Content Folks, and more. I've spoken at conferences like SaasOpen, B2B Sales & Marketing Exchange, and Hotsauce, and led webinars for organizations including Growclass, The Juice, and Developer Marketing Alliance (DMA).

taplio

The Battle

Jason Bradwell

Mariya Delano

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