Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Philippa Artus Consulting

Philippa Artus Consulting is a B2B marketing consulting company specialising in empowering startups and scale-ups with strategic solutions that get results during a vital growth period 📈 ✨ 
Professional Services, Fintech and Payments

Marketing Consultant

The Fintech Marketing Hub CIC

Advisory Board Member (Volunteer)

Monavate 

Monavate is a specialist payment solutions company helping innovate, ambitious businesses navigate the complex network of relationships and technology choices needed to launch financial programmes. 

A principal member of Visa, Mastercard and Discover, Monavate’s scheme membership and payments platform is expertly curated to provide best-in-class technology and enable its customers to create and manage next-generation products with ease, scale and speed.

Head of Marketing

Carta Worldwide

Carta Worldwide is an advanced card issuance platform designed to help innovators, disrupters and technological pioneers create modern payment systems. Our clients are trying to grow their business; we help them grow faster.

Head of Marketing (Global)

Moorwand 

Marketing and Projects Manager for Moorwand, heading up all integrated marketing activities including but not limited to: PR, events, branding, digital (website and social), sales enablement, and agency management. 

Moorwand is a London-based payments solutions provider offering issuing and digital banking services. We support the innovators of the payments and fintech space by providing access to card schemes and banking services, in addition to Electronic Money Services.

Moorwand’s vision is to transform payments compliance into an enabler of innovation for banks, fintechs, and payment companies. We don’t think it has to be complicated, so we provide specialist expertise to help you create the best fintech products.

Marketing and Projects Manager

Millennial Matters Podcast

Co-Host for Millennial Matters, a new weekly podcast brought to you by Pippa Artus and Laura Chambers. Each episode we’ll tackle a new topic that’s got us talking. Everything from food and fashion, through to relationships and money - we’ll take a look into millennial life from all angles!

Podcast Host

Global Processing Services

Global Processing Services (GPS) is a global award-winning issuer processor, providing industry-leading next generation payment technology and alternative agency banking solutions.

Marketing Executive

Working as a volunteer contributor with my Millennial Matters co-host Laura Chambers on the Saturday lunchtime radio show at BBC Radio Cambridgeshire.

Monthly Show Contributor for BBC Radio Cambridgeshire

UEA Women's Alumni Network

Communisis

Communisis PLC is an integrated business services company which drives value and sustainable profit improvement for our clients through the provision of increasingly digitally enabled solutions for customer communications and marketing execution.

Working within the Corporate/Group Marketing team for Communisis. Managing and collaborating on social media, website development and analytics, PR, SEO agency relationship management, internal communications and intranet, charity partnerships and membership association relationships.

Marketing Communications Executive (Redundant)

Head of Marketing in Payments and Fintech at Monavate

Strategic Marketing Consultant Empowering B2B Startups and Scale-Ups ✨ in the Professional Services, Fintech and Payments industries.

CIM Level 6 Diploma in Professional Marketing. 

I'm a creative, passionate, and enthusiastic Marketing and Project Management professional with a First Class Business Management degree. Key skills include: integrated marketing strategy, brand awareness campaigns, marketing automation, digital marketing, sales enablement, third-party agency management, internal communications, and design. 

Previously: Head of Marketing at payments business Monavate, Head of Marketing at the issuer processor Carta Worldwide, Marketing and Projects Manager in Payments and Fintech at Moorwand Ltd, Marketing Executive for Global Processing Services, Marketing Communications Executive for the Corporate Marketing Team at Communisis Group and Marketing Executive for Kogan Page Publishing, concentrating on corporate PR and marketing for trade and business management books. 

Received the IQ Magazine Top 30 Under 30 Award in January 2016.

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Jason Bradwell

Philippa Artus

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