Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Inkandcopy FZE

I've included this entry to group together clients who either have worked on a project-basis (no long-term work or only short-term work such as Nozzle, Hiver, Sendible, and MeetEdgar or those where I've ghostwritten content like Wyzowl. Below you'll find links to some of my random works in this category of clients.

Freelance writer and consultant

CoSchedule

Blog post writer

Vimeo

Freelance Blog Writer

Databox

Freelance Writer

Visme

I work on writing SEO-focused blog posts for Visme's Visual Learning Centre where I talk a great deal about design and using templates to make brilliant reports, presentations, infographics, and more.

ContentStudio.io

Over at ContentStudio, I help with ideating, planning, and writing 3000+ blog posts talking about social media marketing and content curation. 

These posts are mainly divided into two types:

- SEO-optimized that are centered around keywords my client shares with me
- Value-packed blog posts such as case studies of how people are crushing it on individual social networks

Trello

We've covered two producticitiy-focused blog posts so far – one that's centered around using the swiss cheese and salami slice methods to work on overwhelming projects and another on binding yourself to a Ulysses pact to get work done on projects that you've been putting off (relatable, right? :D)

Fairygodboss

I regularly contribute articles to Fairygodboss, usually picking topics from the titles the editor shares on a monthly basis. So far, my pieces fall within career, money, and productivity niches with one piece related to social. 

Most of my articles do pretty well with a few having made to the site's Top Performing Contributor Articles. For instance, this one on 6 things we spend a lot of money on: https://fairygodboss.com/articles/6-things-we-guarantee-you-like-most-people-are-spending-too-much-money-on 😀

Contributing Writer

Contributed two pieces to the G2 Learning Hub. These focus on my niches - productivity and marketing.

RunCloud 

I cover MarTech topics for RunCloud mainly including one round-up post of experts talking about their top content research tip.

Freelance content marketer for B2B SaaS companies like Shopify, Vimeo, and Calendly

The first time my writing ever got recognized was in third grade when I won a writing competition. From there on, my path was crystal clear. It was either writing that would be my future or making it to Mars. 

Literally. 

I didn’t make it to Mars though. 

Flash forward to my adult version and I’m a freelance writer who doesn’t like dog-eared books and prefers working in silence, adding life to boring topics. I work with folks interested in tapping into quality content to educate and engage with their audience. 

I pair storytelling and research with a pinch of emotion to write engaging long-form blog posts and articles covering productivity, digital marketing, and other important matters like customer experience and UX design.

As a content writer, my focus doesn’t sway from: 

•	Subtle keyword insertion in the content
•	Extensive research backing all claims made
•	Crisp writing minus the fluff and plagiarism 

To me, there is nothing as good as beautiful writing which is why my love for reading storybooks in a corner while the other kids played has evolved into a love for novels. 

Oh and before I drop the mic, I’ve one last thing to add: Hello and welcome to my world of words. How can I help you? Shoot me an email at masooma@inkandcopy.com

taplio

The Battle

Jason Bradwell

Masooma Memon ✍️

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