Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Giving businesses the capability to create content that establishes your presence without any barriers. By cutting out the middleman and taking control, you attract people directly to you, where you become the media.

CONSULTANCY SCOPE FOR B2B:
💥 Grow Your Newsletter
💥 Build Your Community
💥 Turn Your Company Into Thought Leaders
💥 Create Successful In-Person Events

Marketing Consultant

We Are The Media

Turning your expertise into clear, compelling messages, then build those messages into the kind of content people value — and come back for.

The result is inevitable: a strong database of organic leads and a healthy revenue pipeline for your business.

Owner

You Are The Media

Founder

ID Group

A content marketing consultancy that helps companies 1) figure out what they stand for 2) create content that relates to what they stand for 3) distribute and amplify their message so people step forward.

Managing Director

The best marketing isn’t about chasing trends or fighting algorithms, it’s about creating something meaningful that people want to be part of.

I’m on a mission to empower people to build businesses that others naturally gravitate toward. This isn’t about quick wins. It’s about creating content that stands for something, builds real connections, and puts you in control, so you’re not at the mercy of platforms deciding who sees you.

I proved it with You Are The Media (YATM), the home for marketing misfits, by making a space for people to belong and feel a part of. It started from zero and has become a global community, where all of us is better than one of us.

I help people and businesses with:

✅ Membership. A supportive space to learn, experiment, and connect.
✅ Live Events. From Creator Day to Lunch Clubs, we bring people together in real life.
✅ Education. The YATM Creator Lab in further and higher education
✅ Consultancy. Helping businesses build audience that becomes community
✅ A Weekly Newsletter. Weekly insights on audience growth and community-driven marketing (sent every Thursday since 2013).

By cutting out the middleman and taking control, you attract people directly to you, where you become the media.

Reach me on mark@wearethemedia.co.uk


🏆 CONSULTANCY FOR B2B
📈 Voice
📈 Audience Growth
📈 Creator Programme (Group Led)
📈 Community Development

🏆 COMMUNITY FOR BUSINESSES
📈 Thursday YATM Newsletter
📈 YATM Club

🏆 RESULTS
✅ Helped recruitment firm turn employees into trusted industry voices
✅ Turn a local event into a 200+ national event
✅ Supported retail brand to build their own community 

💥PROOF
“To my delight this morning I woke up to over 60 bookings overnight, thanks to the wonderful things I have learnt over the past three weeks with Mark.”
Mary Lloyd, Marketing Manager

"I now have my own newsletter. Time with Mark has helped me with structure, in terms of themes, so I know this is what I need to stick to. In eight weeks, I have 500 subscribers and growing. Happy with that from starting a newsletter from scratch. A bit of direction goes a long way.”
Rich Burn, Digital Consultant

"Mark Masters is a pioneering marketing mind. He is pushing the boundaries of relevant, meaningful, and practical marketing practices in the U.K. and beyond."
Mark Schaefer, author and strategist

Why work with me:

👌 Started You Are The Media as proof that people can build their own space
👌 Proof that you can side-step gatekeepers and go direct to your audience 
⚽️ AFC Bournemouth fan

MY BOOK
bit.ly/contrevbook

YATM CLUB
bit.ly/theyatmclub

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Jason Bradwell

Mark Masters

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