Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Linda M.

Content provider, freelance writer/editor

The Copy Worx

Helping B2B health, fitness and SaaS businesses increase conversions through high-converting copy.

Health & Fitness Copywriter 

Writer

Contributing editor and writer for national, custom, corporate and online publications including TIME, The Huffington Post, Health, MSN, NBC, The Today Show, and many others. Specialties include fitness, health, business/corporate, ghostwriting, nutrition and recipe development.

Ageless After 50

Coaching and online fitness programs and memberships for women over 50

Online course creator / fitness

OC Metro Magazine

I wrote cover stories, features and various columns (including a health & fitness column and another on e-Commerce).

Business columnist and feature writer

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Confession time: I've been living a double life. 😱 

Not in a Dexter kind of way, so no need to get law enforcement involved. I'm ready to come clean. 

Like so many pivots in life, this transformation grew out of frustration...

I am not a complainer. However, all the fuss on this platform over AI and em-dashes, ageism (why is 40 'old' when people running the country are twice that age??), the algorithm, and all the rest of it made me re-evaluate what I wanted to do with my career.

As much as I love bantering on social media, it's been feeling futile. Not fun. 

And if it's not fun, I'm not going to stick with it very long. I've been on this platform for nearly five years consistently and it's time for a change.

I was also getting a hankering to get back to long-form writing - and the thing makes me special that few others can claim = my 15+ years of fitness training + writing for major health magazines + a subject-matter expert for fitness for women over 50.

The result of my soul-searching? I've been writing on Medium. If you're unfamiliar, it's a platform for writers - not copywriters, per se. More long-form (link in the comments). You can find stories about nearly anything. 

As a result, I've split up my brand into two, since my copywriting business is still thriving:

1. My professional identity: conversion copywriter specializing (but not limited to) health and fitness brands - LinkedIn + client work

2. My authority / thought-leader identity: writer, fitness/aging expert with lived experience - Medium

Bottom line: I'll still be here, just not as often. However, I'll check in and leave snarky comments wherever appropriate. 

I'd love if you'd consider checking out my Medium profile and following me there (they have "claps" in place of likes - you can give an article up to 50 claps 😁, which helps me out a lot). 

Check me out there and say hello.

Linda Melone

If AI had a backstory, what would it be? 🤔 

"I was 'born' when a developer (a.k.a. "dad") cobbled together parts of the internet using comments from Reddit, posts on other social media, and millions of message boards, and lots more, threw them into a blender - and I popped out! The rest is history." 

Worst story ever.

Truth is, real human stories are the one thing separating us from AI. 

It's why About Us pages are one of the most visited website pages on a website. 

Visitors want to know who's behind the product or service. 

And it's not just about stats and technical background. It needs to show a bit of personality.

Not necessarily humor, unless that's part of your brand.

But maybe you're a foodie and mountain biker behind the scenes, like William Newing, when he's not consulting people on their real estate decisions.

Or it may be more subtle. Like how you like to take an "old school" approach to your services, like Robin Kim's financial support services.

Whatever it is, use your humanness to relate to your website visitor to build that trust that yes, you'll be working with a real person.

Here are a few tips to get you started...

storytelling for B2B

Wanna see something REALLY scary - worse than checking your LinkedIn engagement analytics? 😱 

Yes, that frightening. 

Check out these common copywriting mistakes that cost you customers, clients, and dollars...

Halloween copywriting scares

Our neighborhood goes all out for Halloween (you should SEE some of the other houses). 

I'm not a particular fan of the holiday, but I'm also not a party pooper.

So... in keeping with the neighborhood tradition - Happy Halloween from our house to yours (those are solar-powered eyeballs in the bushes)! 👻

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The Battle

Jason Bradwell

Linda M.

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The Battle

Jason Bradwell

Linda M.

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Linda M.'s LinkedIn Performance

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