Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Unthinkable Media

I help my clients turn their expertise into a clear, repeatable message and speeches & stories to inspire action. Driving real revenue and having a greater impact are NOT mutually exclusive. Instead of peddling in the grimy tactics and sensationalism found online today, I help you dig down to the root of your thinking, articulate your perspective as a Big Idea others remember, then embody your message through your public speaking and thought leadership.

Go from constantly chasing business to being highly sought.

Messaging & Speaking Consultant | Author & Speaker

How Stories Happen

Business leaders and world-class creatives dissect signature stories. A refreshing and inspiring look at the storytelling mastery of guests like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), Chase Jarvis (one of the most influential advocates for creativity in work and life), Laura Gassner Otting (2x WSJ bestseller; Good Morning America correspondent on work and career), Andrew Davis (globally touring keynote speaker), Rand Fishkin (CEO of SparkToro), and bestselling author Simone Stolzoff, who worked out a draft of his entire TED Talk!

You’ll walk away ready to compete on the impact of your ideas, not the volume of your marketing.

Creator & Show Host

NextView Ventures

NextView is a top-tier VC firm investing in early-stage tech startups.

Vice President of Content & Community

Boston Content

New England's largest community of content creators and marketers.

Community Co-Founder

HubSpot

Head of Content

Dailybreak Media

Director of Content

Google, Inc

Digital Media Strategist

ESPN

Communications & PR

The Hartford Courant

Sports Writer

Don’t market more. Matter more. When you matter more, you need to shout less. 

I help you package and communicate your expertise to differentiate & resonate, so it’s easier to attract more and better clients. Build your business on the power of your ideas, not the volume of your marketing, and grow from yet-another option into their favorite voice in your field. 

With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.

After starting at brands like Google and HubSpot, I’ve helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.

I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com

Jay Acunzo

A freelancer, a podcaster, a newsletter writer, a demand-gen marketer, a copywriter, and a social media manager walk into a bar.

“Just a beer,” she says.

I help experts become stronger public voices. Work with me to clarify your premise, turn expertise into IP, and develop your speeches & stories. Advisor, author, keynote speaker, and ex-marketer at Google and HubSpot.

There are just two ways AI should reply to prompts like “create a graphic in the style of (artist)” or “write this in the style of (author).”

1) Sure! Click here to pay the artist’s fee

2) Sorry! Unable to process this command.  

It’s really sad and sort of surprising how many people are cool just ripping off others and paying a company who doesn’t pay the original creators.

taplio

The Battle

Jason Bradwell

Jay Acunzo

Followers

Posts

Engagements

Likes

Performance ScoreJay Acunzo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jason Bradwell

Jay Acunzo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Acunzo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJay Acunzo's LinkedIn Performance