Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Idea Grove

-- Craft dynamic marketing strategies for new agency clients, focusing on propelling brand and executive visibility through thought leadership.
-- Develop resonant brand messaging for dozens of clients, identifying unique value propositions, incisive thought leadership and product themes, and narratives that position clients as trailblazers.
-- Spearhead market research projects, developing detailed buyer personas and audience profiles that fuel targeted outreach.
-- Oversee established marketing programs, ensuring they meet defined goals and swiftly adjusting strategies if progress is too slow.
-- Collaborate with other members of the senior leadership team to guide the agency’s overall direction.

Vice President of Strategy and Content

-- Propelled primarily B2B brands past their competitors by implementing strategic content initiatives that helped them seize untapped opportunities.
-- Ensured content aligned with each client's unique strategy and resonated with the market.
-- Managed an in-house content team and stable of freelancers, overseeing the creation of impactful byline articles, dynamic blog posts, insightful white papers, captivating ebooks, and diverse marketing assets, strategically meeting buyers on their turf.
-- Craft white papers, ebooks, byline articles, blog posts, and other collateral and thought-leadership content for Idea Grove's B2B technology clients as needed.

Director of Content Marketing

-- Lead strategic content planning that drives thought leadership public relations and inbound marketing campaigns for more than a half dozen enterprise technology clients
-- Oversee the creation of byline articles, blog posts, white papers, ebooks, and other marketing collateral for those same clients.
-- Develop web site content, focusing on marketing message, the sales funnel, and keyword and SEO optimization

Senior Content Manager

D Custom

-- Served as managing editor on a variety of custom publications, generating ideas then assigning and editing stories to ensure each article fit client voice and tone guidelines
-- Wrote feature-length articles, blog posts, and other marketing collateral (email blasts, direct mail pieces, custom books, social media posts, etc. …) for various clients
-- Created video scripts on a variety of topics, both in the B2C space and B2B space 
-- Developed web site content for multiple clients, focusing on keyword and SEO optimization
-- Oversaw budgets for numerous projects

Managing Editor

The Dallas Morning News

-- Teamed with page and section editors on the presentation of columns, choosing illustrations, photos, or graphics that would best convey the position of the columnist
-- Coordinated with writers and editors on the graphics and images to pair with their editorials to make them as persuasive as possible
-- Edited copy for grammatical errors, style errors, and consistency
-- Collaborated on the development of the newspaper's position on topics and issues as a member of the Editorial Board
-- Wrote editorials as needed

Presentation Editor - Editorial Department

-- Collaborated with section editors on the presentation of news stories, including story placement on the page
-- Served as Metro News Editor, overseeing the production of four zoned metro sections and assuring the use of proper news judgment and design guidelines
-- Coordinated the movement of stories and photos from the editors to the news desk to make sure pages were typeset by deadline

Assistant News Editor

-- Supervised a desk of news editors who produced 12 different suburban newspapers published by The Dallas Morning News, assuring that pages followed proper design guidelines and that proper news judgment was used
-- Coordinated with section editors from the Metro Department on which stories should be played where and which stories should lead the sections
-- Assured that all news editors were working diligently and that each of the sections was typeset by deadline, stepping in to help build pages when needed

Suburban News Editor

Arlington Morning News

Copy editor/Page designer

I've always loved stories. I love their power to inform, their power to educate, and their power to inspire. We all have stories to tell, whether we are individuals or companies. I like to find those stories and then help in their telling. That's why I've made it my career for more than 25 years. 

My 15 years in journalism taught me how to identify stories that will resonate with people. And after more than a decade in marketing, I've learned how to tell those stories in a way that inspires action. That includes understanding both how the individual stories are told as well as the larger strategy behind what kind of stories to tell and the language used to tell them. 

I love helping companies figure out where their voice fits inside the market, what stories they are uniquely positioned to tell, and how they can best use those stories to build authority and, ultimately, trust with the companies that could be their customers.

Over the years, I've helped our clients develop brand messaging, buyer profiles, content strategies,  and thought leadership.

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The Battle

Jason Bradwell

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