Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

neuemotion

Chief Customer and Communications Officer (fractional)

Operational Excellence: Developed and implemented a comprehensive operational structure for customer onboarding, enhancing the customer experience and reducing onboarding time.

Customer Satisfaction Leadership: Established and optimized Customer Satisfaction (CSAT) and Quarterly Business Review (QBR) processes.

Thought Leadership & PR Strategy: Spearheaded PR initiatives, securing coverage for neuemotion and team members in prestigious publications such as Forbes, Digiday, and Content Marketing Institute, as well as securing podcast appearances and speaking engagements to enhance brand visibility.

Audience Intelligence Development: Designed and executed a detailed framework for building customer profiles and performing audience intelligence, enabling data-driven decisions and targeted marketing strategies.

Chief Customer Officer (fractional)

HeyOrca

Creation:
- Co-create the social media version of the Community Canvas
- Co-design the Social Media Community Foundations and Community-Led Content Strategy Academy courses

Customer and Community Experience:
- Incorporate customers as experts and thought leaders into HeyOrca's content
- Develop strategies for improved social media and community interaction
- Find PR opportunities for the team and community

Chief Community Officer (fractional)

- Advised on the creation of the HeyOrca Stans program
- Advised on community building and advocacy

Advisor

Women in Tech SEO

Advisory Board Member

Kogan Page Publishing

Author | Transforming Customer-Brand Relationships

Pocket CCO

Offering Chief Customer Officer services and strategic consulting for agencies and startups.

Founder

SlapFive: Customer Marketing

CustomerX Community

Lead monthly office hours that focus on CX topics.

Connector, Early Adopter 

Adweek

Covering marketing, social media, customer experience (CX), and branding.

Contributing Writer

B Squared Media, LLC

Chronically Opinionated

The home of Fan of the Fans and the Woman's MBA podcasts. 
Your go-to source for all of Christina Garnett's thoughts on fandom, women in business, and so much more.

Founder | Podcast Host and Writer

Fractional CCO + Advisor | Building Brand Affinity at the Intersection of CX, Social Media, & Community | Award-Winning Leader | Featured in Adweek, Forbes, The Next Web, PR Daily, Entrepreneur, and Digiday

Christina Garnett is a fractional Chief Customer Officer and advisor known for enhancing customer satisfaction and brand loyalty. Her expertise ranges from Fortune 500 companies to startups, covering sectors from agencies to small businesses. Christina specializes in problem-solving, program optimization, and boosting social media and community engagement to create genuine connections between brands and audiences.

Her mastery in social listening, customer experience, and community building is featured in courses by HubSpot Academy, Semrush, and HeyOrca. Christina's practical insights have been shared at INBOUND, Digital Summit, and numerous podcasts. Her thoughts are featured in Adweek, Forbes, The Next Web, PR Daily, Entrepreneur, Campaign US, and Digiday.

Her book, Transforming Customer-Brand Relationships: Use Emotional Connection To Build Loyalty, will be released in September 2025 by publisher, Kogan Page.

Christina Garnett, EMBA

The goal is not just to “hear” customers but to translate what they say into decisions that serve them better. 

Listening becomes action; action becomes trust.

CCO + CX Advocate | Author of Transforming Customer-Brand Relationships | @ intersection of CX + Social Media + Community | Featured: Adweek, Campaign US, The Next Web, Forbes, PR Daily, Entrepreneur, Digiday, CMSWire

Had a blast talking to Luz Corona for the Campaign US Chemistry podcast. 

We discuss my book, CX, which brands are getting it right, which brands are being controversial on purpose, game theory (my favorite), and why I love it when big brands do small campaign activations. 

Take a listen and let me know your thoughts!

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Christina Garnett, EMBA

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The Battle

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Engagements

Likes

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