Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Bill Prater

Business Mastery Group

WHAT I DO: Since 1999 I’ve helped 7 to 9 figure Business Owners and Entrepreneurs in more than 50 different industries achieve dramatic, real, measurable results using my unique approaches to grow revenue, increase cash flow and magnify business value.

HOW I DO IT. I do this by incorporating several proprietary management tools and techniques into the culture of the company and by empowering the team to manage the business. This consistently means the business owner’s personal efforts decline dramatically. 

WHY IT WORKS: I do this by coaching the owner and senior leadership team to create a killer strategy, identify the vital drivers of the business, and execute goals on a consistent and sustainable basis. 

WHAT OTHERS SAY: “Bill combines leadership, business acumen, insights, and diplomacy; and has been instrumental in our 300% revenue growth,” Barry Baker, President, and CEO, Baker Construction. 

“Bill can assist any level of entrepreneur to establish goals and obtain them. His tactics and dashboard approach help owners understand what is vital today and tomorrow.” Marti Hoffer, Founder, Lumenomics.

“Bill has been a great help to our companies through the years. He gave the companies a better-structured system to achieve our business goals. Doing business with Bill was a great experience.” Ken Cornett, President, and Owner, Estate Homes.

FREE BOOK: Get your copy of my best selling book “Dynamic Growth - How to position your business as a 24/7 cash producing ATM: https://scaleology.guru/dynamic-growth-2/

FREE ONLINE MANAGEMENT COURSE: https://scaleology.guru/registration-page-0122/

READY TO TALK? Reach out to me directly here on LinkedIn, email me at Bill@Leriot.com, visit me online at https://scaleology.guru/about/ or call me direct at 425.835.3187.

"Do It For You" Strategic Execution for 7 to 9 Figure Business Owners

WHAT I DO: I help Business Owners and Entrepreneurs rapidly scale their businesses while minimizing their personal effort doing so.  

HOW I DO IT: The CEO Alliance Mastermind is a group of business owners and entrepreneurs who meet monthly in virtual meetings with me. Membership in the Roundtable will allow you to:

⭐ Focus On Personal And Professional Growth 
⭐ Share Ideas, Problems and Solutions With A Group Of Fellow CEOs 
 ⭐ Assist And Help Each Other On A Consistent And Long-Term Basis  
⭐ Improve Each Participant’s Company Profits And Productivity 
⭐ Provide An Opportunity To Get Out Of The Office And Examine Issues In a Neutral Setting  
⭐ Eliminate The Feeling YouAre Alone With The Problems You Face  

WHAT OTHERS SAY: Typical responses from participants in other Business Mastery Roundtables are:

If you are looking for valuable assistance in achieving improvement at the highest levels of your organization, talk to Bill. Hands down the best I've worked with. He cares...and delivers. John Roth III, Founder, SG3 Strategies

Bill Prater is the best I have worked with. I highly recommend him to anyone who wants to make significant improvements in the executive levels of the company. JP O'Donnell, CEO, TEO Services

LEARN MORE: For additional information or to apply for membership in the CEO Alliance Mastermind, follow this link — https://scaleology.guru/ceo-alliance-mastermind/

"Do It With You" CEO Mastermind Groups | Increase Revenue, Cash Flow & Business Value

A FEW OF OUR COURSES:
💡 Business Breakthrough Formula - You will learn the three essential elements of your business owner's position description. These vital skills are proven to be the catalysts responsible for propelling rapid and sustainable business growth and prosperity.

💡 Goal-Setting Skills - In this course, you will learn all the skills you need to understand the difference between personal, professional, business, and long-term goals.

💡Effective Leadership - You will quickly learn that leaders are not born, their skills are developed and this course is a great place to start.

💡 Decision Making Effectiveness - You will learn a four-step approach and proven tools to help you make all future decisions.

💡 Communication Excellence - You will learn how to become a highly effective communicator by consistently closing the communications loop.

💡 Building Your Plan - You will learn proven techniques to create your strategy and your annual plan for the entire organization and all the component parts.

💡 7 Essential Skills - You will learn everything you want to know about becoming a highly successful manager. You will discover the vital skills of management; determine your current level of proficiency; and, take steps to become a master in each one.

💡 Dynamic Growth Formula - You will learn everything you want to know about creating a new trajectory for your business. You will discover the seven steps of the Dynamic Growth Formula™, when executed in order, have been proven to be consistently successful.

CHECK THEM OUT:

You can discover what each of these online courses can do for you and your management team here - https://ceoa.circle.so/c/paid-memberships/individual-courses

"Do It Yourself" Online Training Programs

We feature champions of their respective industry from all over the planet. Our mission is to provide you with timely, provocative, and actionable resources that inspire, promote, and accelerate your quest for business excellence.

Podcast: Business Builders Show

The Mission of Supercharging Business Success™ is to bring proven business-building concepts to business owners and entrepreneurs and who want to maximize revenue, cash flow, and business value without burning themselves out in the process. We deliver one idea in each podcast to accelerate results using our “7 questions in 7 minutes” format.

Podcast: Supercharging Business Success

In 1960, a management consulting firm named MAP laid the groundwork for today's thriving business consulting industry. We did this by offering executable management action solutions and strategies. The MAP Management SystemTM has since accelerated sustained growth and success for more than 15,000 companies and 170,000 leaders nationwide.

Senior Consultant and Board Member

Weatherly Private Capital

The Weatherly group of companies has provided financial services to an impressive array of organizations. As investment banker, financial advisor, and underwriter, Weatherly applies its broad base of financial and analytical expertise in providing successful solutions to clients—from specialized alternative energy projects to traditional corporate financing. The total amount of debt and equity involved in these transactions is in excess of $600 million.

7 to 9 figure Business Owners… Maximize your revenue, cash flow, and business value as you reduce your time commitment by half.

WHAT I DO: Since 1999 I’ve helped 7 to 9 figure Business Owners and Entrepreneurs in more than 50 different industries achieve dramatic, real, measurable results using my unique approaches to grow revenue, increase cash flow and magnify business value.

HOW I DO IT. I do this by incorporating several proprietary management tools and techniques into the culture of the company and by empowering the team to manage the business. This consistently means the business owner’s personal efforts decline dramatically. 

SERVICES I PROVIDE:
👨🏻‍💻"Do It For You" Strategic Execution for 7 to 9 Figure Business Owners
🙋🏻‍♂️"Do It With You" CEO Mastermind Groups | Increase Revenue, Cash Flow & Business Value
👨🏻‍💻"Do It Yourself" Online Training Programs

PODCASTS I PRODUCE:
🗣Business Builders Show - Case Studies of Hyper-Successful Business Owners from around the planet
🗣Supercharging Business Success - Specific Tactics from Subject Matter Experts

WHY IT WORKS: I do this by coaching the owner and senior leadership team to create a killer strategy, identify the vital drivers of the business, and execute goals on a consistent and sustainable basis. 

WHAT OTHERS SAY: “Bill combines leadership, business acumen, insights, and diplomacy; and has been instrumental in our 300% revenue growth,” Barry Baker, President, and CEO, Baker Construction. 

“Bill can assist any level of entrepreneur to establish goals and obtain them. His tactics and dashboard approach help owners understand what is vital today and tomorrow.” Marti Hoffer, Founder, Lumenomics.

“Bill has been a great help to our companies through the years. He gave the companies a better-structured system to achieve our business goals. Doing business with Bill was a great experience.” Ken Cornett, President, and Owner, Estate Homes.

FREE BOOK: Get your copy of my best selling book “Dynamic Growth - How to position your business as a 24/7 cash producing ATM: https://scaleology.guru/dynamic-growth-2/

FREE ONLINE MANAGEMENT COURSE: https://scaleology.guru/registration-page-0122/

READY TO TALK? Reach out to me directly here on LinkedIn, email me at Bill@Leriot.com, visit me online at https://scaleology.guru/about/ or call me direct at 425.835.3187.

EXPERTISE: Marketing / Sales / Business Transformation / Change Management / Leadership Coaching / Business Coaching / Strategic Planning / Team Building / Goal Setting / Finance / Operational Planning

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