Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Perx Technologies

Growth Marketing Manager

eyos.one

Group Marketing & Partnerships Manager

eyos is a retail growth platform that helps businesses identify in-store shoppers, automate in-store marketing, and leverage predictive insights for data-driven growth. With a presence in the Asia Pacific and EMEA, eyos works with local merchants, well-known high street retail brands, and world-leading CPG brands like Danone and Unilever in 40 countries around the world.

Marketing Lead

CredoLab

CredoLab develops bank-grade digital scorecards for banks, lenders, pay later, e-commerce and ride-hailing players, and any other industry at the intersection of financial services. CredoLab’s  AI-based algorithm crunches millions of features from opt-in, anonymous smartphone and web behavioural metadata to find the most predictive behavioural patterns before converting them into credit scores and enabling any lender to make the most granular assessments possible of their applicants. 

As the Marketing Manager for CredoLab, I plan and execute the branding, PR, digital marketing, and lead generation strategies. My role entails positioning CredoLab as the market leader in the alternative data-based credit scoring industry, and the best AI-driven decision-making technology for banks, FIs, and other consumer-facing brands. As a result, my team and I ensure CredoLab is present at the right events, showcased in the best light on social media, and is generating the right content to establish itself as the thought leader in the ever-changing fintech space.

Senior Marketing Manager

Capillary Technologies

Major Responsibilities:
- Create Marketing plans for SEA, mainly Singapore, Malaysia and Indonesia
- Major areas handled: PR, Events, Product Marketing, and Lead generation 
- Internal Marketing
- Launching product campaigns generating SRLs 
- Choose perfect affiliate channels to work with for effective placement of Capillary's Omnichannel CRM and Commerce solution
- Create content for blogs and media placements
- Managing vendors in SEA
- Working closely with team in India and Middle East for a unified global branding of Capillary and its products

Marketing Manager - SEA

•	Designing CRM programs and optimize business processes for leading MNCs and SMEs in the APAC region
•	Partnering clients with advanced CRM analysis to enable appropriate segmentation, insight generation, and targeting 
•	Managed the design of marketing campaigns using a variety of communication channels
•	Project management and planning to ensure efficient use of resources and timely delivery of tasks
•	Long term account planning for increased profitability to the company and pro-active improvement of deliverables to clients

Key Account Manager

Major Responsibilities:
- Develop product positioning and messaging that differentiates your products in the market
- Sales enablement: Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launch: Plan the launch of new products and manage the cross-functional implementation of the plan
- Market intelligence: Analysis of market in terms of competitors, challenges, opportunities etc
- Demand generation: Develop the strategy and manage the marketing programs that drive demand

Past key projects:
- Creating sales enablement tools
- Inbound Marketing and Communication Strategies
- Digital Marketing
- Global Events

Product Marketing Manager

Avyaya Integrated Brand Solutions Pvt. Ltd.

Handled the online marketing for upcoming event Cosmo Conference 2012

Social Media Marketing

I had a number of responsibilities ranging from writing up intranet articles, preparing a communication plan to be used in crisis situations, internal branding to helping with their facebook page activities. One of the major projects i was involved with during my internship was the Logica Brand Shoot. I had a wonderful time, thanks to my awesome mentors. The two months i spent at Logica were truly enlightening and gave me a clear insight into the world of corporate communication.

Corporate Communication- Intern

Madison Communications

- Research on the media habits of those attending the IMTEX 2012

- Research to understand how to better uses media to communicate to people about the exhibition

MARKET RESEARCH

HelpAge India

- Helped in compiling and editing various newsletters, reports and so on

- Accompanied the team in their visits and usual rounds

INTERN

I have over 12 years of experience in helping B2B SaaS companies find their product marketing voice. Having been the founding Product Marketer in my last two roles, I understand the role product marketing plays in creating a sound foundation of a strong growth strategy. An intersection of product, sales and marketing, marketing involves thorough research of your audience, and crafting the right messaging that will speak directly to the customer. 

Over the years, I have worn all hats of a marketer - growth, PR, content strategist, product marketer, you name it. Therefore, I understand the importance of taking an integrated approach with B2B SaaS marketing that aligns with the overall business objective.

Reach out to me if you'd like to talk B2B Marketing, Growth Strategies or Harry Potter.

taplio

The Battle

Jason Bradwell

Azmeen Ansar

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