Jason Bradwell

B2B Better

At B2B Better, we do one thing and we do it really well. 

Podcasts. 

And we specialise in creating shows for service and solution-based companies. 

Why?   Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. 

Do any of these problems sound familiar to you? 

❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. 

❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. 

❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. 

All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. 

And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. 

Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact

Chief Executive Officer

B2B Better Podcast

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Every week, I sit down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Host

Strategy Supercharged Community

Expert-in-Residence: Podcasting

Sopro

Content Collaborator

Karaoke

Karaoke is a community for solo marketers. You might be working on your own but that doesn’t mean you have to be alone.

Find out more here: 

https://www.positivehuman.co/community

Co-Founder

Deltatre

Senior Director, Group Marketing and Communications

Massive Interactive

Director, Product Marketing and Communications

Muc-Off Ltd

Marketing Manager

Vodkr

Marketing and Online Strategist

The Chesil Theatre

Marketing Coordinator

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

demandgen.me

Wo ich dich unterstützen kann:

🫰 B2B Tech Marketing & Strategie
🫰 Content- und Social Media Strategie
🫰 Kampagnenplanung & Umsetzung
🫰 Marketing Automation & Prozesse optimieren
🫰 Beratung & Workshops für dein Team

Wenn du Lust auf ’ne Zusammenarbeit hast, dann schick mir eine DM oder ruf durch +49 173 4892721. Ich freu mich auf deinen Case.

Founder

Growth Consultants Germany

Executive Partner

Exit Five

Member

SalesPlaybook

Creating tailored strategies for our customer products, market, and revenue model to build and operate an Allbound Engine—a system that drives awareness, builds trust, captures demand, and fills your sales pipeline with qualified leads.

B2B Pipeline Generation Consultant

Frends Enterprise iPaaS

Was ist eine iPaaS Platform? Mit der Frends Integration Platform as a Service (iPaaS) können alle APIs, Integrationen und die Prozessautomatisierung mit einer codearmen und intuitiven Plattform entwickelt, verwaltet und gesichert werden.

Als Senior Marketing Manager bin ich für die Positionierung von frends sowie für Ausführung und Monitoring aller Marketingkampagnen und -inhalte im DACH verantwortlich. 

• Marktforschung und Zielsetzung – Positionierung von frends im DACH-Markt in enger Koordination mit dem Global Team.

• Implementierung eines B2B Marketing Playbooks und entsprechender Taktiken u.a. Content Marketing, Social Selling, Paid Ads, Account-based Outbound 

• Projektmanagement – ​​Verbesserung von Produktivität, Timelines und Zusammenarbeit mit internen und externen Partner_innen

• Content Strategy & Creation – Education und Engagement von Buyer_innen

Senior Marketing Manager

JOBSMART

Bei JOBSMART bauen wir die erste interaktive Jobbörse für Jobsuchende in ganz Europa und smarte Jobbietende in Deutschland.
Suchen und Finden revolutionär einfach, weil beide Seiten in direkten Kontakt miteinandertreten. Schneller und besser. Fair und lohnenswert, für beide Seiten.

Fractional CMO

ComX.io AI for Sales

Serious about sustainable growth and profits in your b2b market?

1. figure out your MESSAGE MARKET FIT
2. dwarf your DEAL CYCLES

Start your journey now at https://www.comx.io/quiz

Deutsche Post und DHL

Mailman

andreasbrinck.de

Digital Strategist

primaru language services

Offering highly-customized translation services specialized for the needs of start-ups, artists, social entrepreneurs.
www.primaru.de

Business Development

🦾 B2B Marketing Allrounder 🪧 Demand Generation Evangelist 📢 B2B brands von 7 auf 8 stellig bringen 🎙️Podcast Host bei “D IST FÜR DEMAND GEN” 👨‍👩‍👧‍👧 Dad🏃‍♂️ Marathon-Läufer 🤙 I believe in Coffee Chats!

As a demand gen marketer, I apply my passion for demand generation and my obsession for funnel optimization to help B2B companies achieve sustainable growth and profits. With over 10 years of experience in marketing communications, content creation, and channel development, I have a proven track record of delivering high-quality and high-velocity results for SaaS scale-ups.

I am a versatile and data-driven project manager who oversees all marketing collateral, ensuring alignment with the company's value proposition and message market fit. 

I love to collaborate with sales, product, and customer success teams to shorten deal cycles and increase customer retention.

Andreas Brinck

Ein CEO hat dieses Jahr zu mir gesagt: „Andreas, hast du Bock, ein ComX 2.0 mit mir zu bauen?“

Klang erstmal schmeichelhaft, not gonna lie.
Es war aber die falsche Frage.

Denn die Wahrheit ist:
Es kann kein ComX 2.0 geben.

Warum?

Kurz: Weil kein Case wie der andere ist.
Und weil ComX genau deshalb funktioniert hat, weil es neu war, zur Zeit gepasst hat, und weil die Founder und das Team etwas gesehen hat, was andere damals übersehen haben.

ComX war erfolgreich, weil es E-Mail-Outbound mit einem systematisierten Signal-gestützten Sales-Prozess kombiniert hat.
Das war neu – und wenn ich mir heute den ‘Signal-Hype’ anschaue, war es seiner Zeit sogar voraus.

Das war mutig.
Das war wirksam.

Aber als das nicht mehr neu war, der Markt gesättigt und gelangweilt von "Sind Sie der richtige Ansprechpartner für..."-Emails war und AI immer mehr ins Go-to-Market gefunkt hat, wurde es schwieriger.
Zurecht.

Und deshalb gibt’s auch kein ComX 2.0 mit mir.
Kein Copy-Paste-System.
Kein Framework-Overkill.
Kein leerer Hype.

Wenn du mit mir arbeitest, dann sorge ich dafür, dass dein Produkt zu sprechen beginnt.

Über dein Team.
Über deine Kultur.
Über deinen Blick auf den Markt.
Und darüber, warum ihr die richtigen Antworten auf echte Probleme habt.

Demand entsteht, wenn Menschen verstehen,
dass du verstehst und warum du’s anders machst als alle anderen.

Let’s build that. 🤝
(Wenn du keine Blaupause suchst, sondern jemanden, der deinen Case wirklich versteht und eine individuelle Demand Generation Strategy mit dir baut, dann lass uns sprechen.)

Und warum dazu jetzt dieses corny Medal Monday Pic on a Tuesday? Weil mich der Halbmarathon in Köln genau daran erinnert hat, denn ich bin neue Wege gegangen:

Nach krankheitsbedingter Pause vor dem Event musste ich viele Stellschrauben umstellen. Der Lauf war gut und wurde zur wohl besten Vorbereitung auf meinen Marathon in Essen diesen Sonntag. Aber das ist ein anderer Post.

Wenn du also nur eine Erkenntnis aus diesem Post mitnimmst:

Verkaufe nicht Standard an alle, sondern denke Case by Case.

Was denkst du?

Typ mit Brille und verwuscheltem Haar mit Medaille Köln Marathon Halbmarathon 2025

taplio

The Battle

Jason Bradwell

Andreas Brinck

Followers

Posts

Engagements

Likes

Performance ScoreAndreas Brinck's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jason Bradwell

Andreas Brinck

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andreas Brinck's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndreas Brinck's LinkedIn Performance