Jason Fried

Founder & CEO at 37signals (makers of Basecamp and HEY). Non-serial entrepreneur, serial author (Getting Real, REWORK, REMOTE, It Doesn’t Have to Be Crazy at Work). Email me at jason@hey.com.

Co-founder & CEO

SVP - Product & Engineering @ Rakuten | Servant Leader | Transformation Coach - Life, Leadership & Executive | Startup Advisor | Strategy Deployment, Portfolio & Program Management

Transforming Vision into Impactful Solutions

I’m a skillful orchestrator with decades of Product & Technology expertise. I craft strategic transformation for organizations by delivering sustainable innovative solutions that embed trust, quality, and excellence, ultimately elevating performance.

Currently, as Senior Vice President of Product & Engineering at Rakuten India, I spearhead the Technology Platform Division (Cloud, Identity, MarTech, Campaign, Telecom BSS & Blockchain), AdTech, Corporate IT (Infra. & Systems), and Global Command Center, driving transformative solutions for Rakuten Group’s diverse businesses, including E-Commerce, Travel, Media &amp; Entertainment, Supply Chain &amp; Logistics, AdTech, MarTech, Telecom (BSS) and AI/BI & Analytics

I excel at translating C-suite vision into reality by crafting strategic roadmaps, building high-performing teams, and delivering customer-centric products that solve complex challenges. 

My leadership is rooted in three pillars: Trust, Quality, and Delivery Excellence, fostering a culture where innovation and collaboration thrive. Passionate about empowering people, I coach and inspire teams to achieve their best, driving continuous improvement and measurable impact.

Here to connect, share and learn how I can continue to create value, innovate, and shape the future.

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The Battle

Jason Fried

Subbu Swaminathan

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