Boss Squad

In the Boss Squad community, creative lady bosses network and get support, accountability, and premium content creation resources, with weekly brainstorming sessions and monthly networking calls.

Why Boss Squad?

+ To foster community and to feel less alone in your business journey, specifically with marketing and content creation.
+ To redefine "Boss" as an unapologetic yet empathetic thought leader.
+ To boost your storytelling confidence.
+ To witness and inspire creative block breakthroughs.
+ To share digital marketing, content creation, and entrepreneurial expertise with other women leaders.

Get a taste. Join a virtual creative brainstorming session. We meet on Tuesdays @ 11 a.m. EST. RSVP→ https://bit.ly/creative-brainstorm-sessions

The Boss // Community Builder

Boss Copy Editing

I partner with busy service providers, small business owners, nonprofit leaders, and brand agencies to transform their marketing content (e.g., blog posts, newsletters, website copy, social captions, etc.) into error-free conversion magnets! 

✅ Copy Editor for women-led mid-sized businesses and nonprofits
✅ +20 years of Digital Marketing experience
✅ Contracts with the Ford Foundation, PBS, PBS Kids, Sarasota Rising, B is for Black Brilliance and others
✅ Well-versed in AP Style and CMOS
✅ Advanced blogging skills
✅ WordPress proficient
✅ Wannabe Pickleball champion
✅ OCD HSP INFJ MVP

The Boss // Lead Copy Editor

Brown Boss Media

Brown Boss Media (formerly Jae Hermann + Co.).

The Boss // Chief Marketing Strategist

B is for Black Brilliance

I edit copy across multiple B is for Black Brilliance media projects to correct tone, creative voice, clarity, flow, and content structure. Additionally, I assist the team in maintaining a polished and professional online presence that contributes to the success of B is for Black Brilliance's content and communication strategies.

Copy Editor

Sarasota Rising

Working closely with the Executive Director, Jeffery Kin, and the Next-Mark marketing team, I edit marketing and communication copy for sentence structure, spelling, grammar, and punctuation errors to ensure clarity and consistency. Additionally, I proof all marketing content for accuracy and completeness.

A serial creative solopreneur, a breaker of molds, guided by four life beacons:

- Autonomy (personal freedom)
- Purpose (in meaningful work)
- Community (collaborative networking) 
- Peace (in mind + body) 

I endeavor to leave a legacy of generosity, kindness, and compassion. 

Beyond partnering with small business owners and nonprofit leaders to write and publish compelling (and error-free) content, I hope everyone I encounter gains a little joy and levity from connecting with me.

I also collaborate with and encourage other creative professionals to embrace bold and authentic storytelling in blogs and podcasts. 

✨ What do you want to be known for?
✨ What are your guiding principles?
✨ How do you help others?
✨ What's your legacy?

The Boss // Content Creator

I assisted the PBS Children's Media & Education Digital Engagement department with copy editing digital content for spelling, grammar, punctuation, and sentence structure errors. I ensured that blog posts, newsletters, and other materials were clear, consistent, and ready for publication. Additionally, I revised parent & teacher training and course materials according to PBS content style guidelines for conciseness and consistency.

Jae Hermann + Co.

Professional copy editing and proofreading: website copy, research papers, blogs, and other digital content.

Entrepreneur

Professional brand development and digital content marketing strategy for socialpreneurs. 

Clients & Projects:
Dawn James – RaiseYourVibration.ca
Tahki Stacy Charles Fine Yarns
String Yarns
Theatre Odyssey
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill

CEO & CMO

Entrepreneur 

Provided digital media consulting, social media management, and on-camera & voice-over talent for small businesses. 

Clients & Projects:
Sarasota Orchestra
Theatre Odyssey
The Players Theatre of Sarasota
Caregivers’ Comfort LLC
Digital Marketing & Management
Theatre Odyssey
HH Staffing Services
ABC7 MySuncoast.com
HOLSTEE
Project Eve
Natalie Laughlin – International Model
Team Success Charter School
Florida Arts Alliance
Movieville International Film Festival
Chillounge 2012
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill
Rich Bergman Books
Soul Sensations Music
Team Success Charter School
Florida Arts Alliance
Natural Awakenings Magazine
Freefall – the web series
The SOURCE Teen Theatre

Producer & Media Consultant

Post-Menopausal OCD HSP INFJ Multi-Passionate Creator // Joy Instigator // Word Nerd 🤓 // Community Hype Gal // The Boss @ Boss Squad + Boss Copy Editing... Yup. That's me!

Other bits & brags: I am a Pickleball enthusiast, tiny living hopeful, Kizomba dancer, storyteller, blogger, music buff, body positivity, pro-aging & conscious living advocate, community hype gal, and creator of digital things.

Here are a couple of ways we can connect & do bold boss stuff together:

✨ Brainstorm your wildest content creation dreams with me and other bold women leaders in Boss Squad Brainstorm Weekly mini-workshops. Sign up at https://bit.ly/creative-brainstorm-sessions.

✨ Share your blog posts and newsletter drafts with me, and I'll send them back to you perfectly polished and publish-ready. Check out my affordable editing services at BossCopyEditing.com. 

Fancy a virtual chat to talk about business, life, and all the things? Then, send me a DM, and we'll make it happen.

🤓 Jasmine Hermann

Phoebe & Kate, LLC

•	IHOP (worked with MRM McCann 2013-2017): Served as a VP, Strategy. Responsible for all large-scale brand strategy. Created & deployed audience segmentation, revised brand positioning, digital marketing strategies, & a concrete plan for re-engineering the brand. Managed all inter-agency relationships at an executive level. Worked on Applebee's + TOEFL/GRE.  

•	National Board of Medical Examiners: Created audience segmentation analyses based on primary and secondary research, analyzing digital behaviors of physicians and educators

•	FREDDY: Created the brand platform & narrative as well as conducted an audience segmentation study, related mood board & messaging strategy. 
 
•	De’Longhi Group: Created the brand voice + digital marketing strategy for all De’Longhi Coffee, Kitchen, Home, and Braun. Built and executed the content strategy, including professional photoshoots + brand copy.

•	Innovations by Mas: Created the brand platform, story and content strategy, and digital marketing plan through market and customer research and analysis for ILLUMIO, a start-up brand in their tech apparel innovation portfolio.  

•	Gene Juarez Salon & Spas: Performed a comprehensive customer segmentation study of consumer preferences, behaviors, and attitudes as it relates to the luxury salon & spa market. Developed a tactical consumer messaging strategy.

•	Tria Beauty: Built and managed the in-house social media team and voice + content strategy. Planned, launched, + managed a successful influencer program. 

•	Positively Clear: Engineered the Gen Z acne brand from the ground up, based on my experience and success with Proactiv. Crafted the brand voice, channel and digital strategy, including an Instagram/Youtube testimonial program. Developed full-scale 360-marketing and content plan

Recent Clients: DivaCup, MKP Communications, Materna Medical, FREDDY, Knot Standard, PVLSE, COAACH (Center for Outreach in Alzheimer's, Aging, & Community Health)

Portfolio available upon request.

Founder, Brand Builder & Strategist

Independent Consultant

A seasoned data-driven marketer, I help established and emerging brands craft stories and authentically connect with customers in a rapidly-changing digital environment. 

Core Focus:
• Market analysis, competitive review, and customer segmentation 
• Brand architecture development, positioning and messaging 
• Communication and multi-channel marketing strategy
• Story development and content plans
• Internal organizational education, design, and development
• Social media + digital strategies

Clients: Panasonic, Tria Beauty, Vegas.com, ARTDECO Cosmetics, Clinique Asia, EvolveMKD, IHOP, Applebee's, Demarche Labs, Nutrafol, Vanderwater Capital, GRE/TOEFL, and Northwestern Mutual.

Brand & Digital Marketing Consultant

ATTENTION GLOBAL

• Target Canada: Responsible for the strategic planning and creative solutions for a social-first launch in the Canadian marketplace. Devising industry-first ideas to be deployed in 2013

• Lancôme: In response to a brand perception and low category penetration, I conceptualized and drove the launch of the “House of Color,” an integrated multi-channel experience that invited a millennial  consumer to experiment with eyeshadow palettes via online, on-counter, via their smartphone or by watching their revered beauty pros and real women in action. Lancôme experienced the highest online sales to date as a result

• Aveda: Built and transformed a beauty brand with a niche audience by solely focusing on consistent, engaging content and using data as a means to shape content. Consumer feedback, content and segmentation analysis drove a series of successful campaigns that crashed Facebook, created brand advocates and drove a 30% attributable increase in sales in 2011

• Avon: Drove the planning, managing and execution of the global launch of their haircare line in the Asian, UK, Brazil and U.S. markets. From influencer programs to mobile content campaigns, Avon experienced record traffic and sales

• Drove creative planning and innovative activations for brands such as Mattel, Sears, KMART, Verizon, Sports Authority, Proactiv, Banana Republic, Seventh Generation

• Created segmentation studies, innovation and trend reports for the CPG, luxury automotive, financial, retail and spirits industries.

Partner + Vice President, Social Media Marketing and Innovation

• Led a successful, revenue-generating portfolio of 20+ beauty and fashion clients including Estee Lauder, Calvin Klein, Banana Republic, David Yurman, Proactiv, MAC Cosmetics, Aveda, GAP, Inc.

• Managed and mentored a team of 18 direct reports, and created an efficient infrastructure for internal + client management

• Created, deployed and optimized strategic and tactical social media campaigns, including global-social community management + identity, social/mobile commerce, fan and consumer acquisition, mobile social and video engagement 

• Planned and managed digital production projects, including website + social network design and development, global Facebook tabs, interactive videos, augmented reality, social gaming, sampling and sweepstakes applications, mobile app development and social commerce applications

• Planned, managed and executed global social media campaigns in the EU, APAC, LATAM and Russian markets

Executive Director Social Media Marketing, Beauty/Fashion/Luxury

HarperCollins Publishers

• Brokered the first company-wide content partnership deals with leading online influencers including BlogHer, Gather.com, Disney.com, Babble.com, to promote authors and content in the online space, understanding that content must be delivered in the context and channel where it is actively consumed. 

• Drove innovative content marketing campaigns for bestselling books across finance/business, fashion, parenting, lifestyle, health and wellness verticals including: interactive trailers, immersive gaming experiences, stunt campaigns, content seeding campaigns + scavenger hunts through paid media -- devising successful, creative and measurable campaigns on limited budgets. 

• Authored, built and distributed social media best practices, which served as seminal training for online marketing departments globally. The curriculum included influencer engagement, channel, content and brand voice strategies, buzz campaigns, strategic partnerships and 360-content syndication

• Built and managed websites, social platforms (e.g. Twitter, YouTube, Facebook, MySpace) and the online strategy for key brands to increase traffic and registrations for member programs -- managing external/internal partners and deliverables

Senior Online Marketing Manager

Time Warner Cable

• Pioneered a series of landmark industry launches including Video-On-Demand, HDTV and was first-to-market with an online account management and payment solution (PayXpress). 

• Managed a cross-functional team of engineers, marketers, designers, sales and customer service and produced and managed project plans, technical usage documents, marketing best practices,  marketing partnership plans with leading networks, budget reports, projects analyses, competitive analysis reporting, and produced market research/financial reports. 

• Concepted a branding campaign focused on employee spotlights, relieving the stigma of telecom giants and focusing on the people who bring reliable service, every day.

Senior Manager, Marketing and New Business Development

eLuxury

Digital Project Manager

Morgan Stanley

Associate

JPMorgan Chase & Co.

Analyst

Consider me the Jill of all trades. A results-driven marketer for two decades, I've transformed companies in the digital space by merging customer desire with smart data and compelling stories. I build brands and tell stories. 

In the past decade, I've brought creative, jargon-free solutions to 60+ leading global brands in beauty, fashion, luxury, retail, CPG, fintech, tech, and pharma. I grew a small social agency from $1MM to $20MM in revenue in 3.5 years. Past clients included Target, IHOP, Mattel, Proactiv, MAC Cosmetics, Aveda, Calvin Klein, Banana Republic, Novartis, and The National Board of Medical Examiners. 

After years of being chained to a laptop, I embarked on a freelance career, working with a broad range of clients across industry sectors. Not only have I deployed efficient organizational practices and marketing strategies for clients such as Panasonic, Applebee's, TRIA, and MRM McCann, I've conducted market research and developed brand strategy, messaging and customer segmentation studies for IHOP, Gene Juarez Salon & Spas, FREDDY, Northwestern Mutual, Truebill, and The National Board of Medical Examiners.

Now, I’ve found my passion in building brands for customers who demand we be better humans, using NLP, data-driven ethnographic studies, segmentation and other awesome tools. I’ve guided banks to CPG companies using a bespoke model, which has become my superpower. 

When I'm not building brands and restructuring teams, I'm a writer who has published two critically-acclaimed books. In a previous life, I launched a non-profit to aid economically disadvantaged women in Brooklyn (2009), published a critically-acclaimed literary magazine (2002-2007), and owned/operated an online luxury resale company (1999-2000).  

I hold degrees from Fordham and Columbia University. 

Portfolio, case studies, and workflow methodologies are available upon request.

taplio

The Battle

🤓 Jasmine Hermann

Felicia C. S.

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